How to hire a store representative

How to hire a store representative, step by step

Here's a step-by-step store representative hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a store representative job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new store representative
• Step 8: Go through the hiring process checklist

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1. Identify your hiring needs

   Before you start hiring a store representative, identify what type of worker you actually need. Certain positions might call for a full-time employee, while others can be done by a part-time worker or contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   Hiring the perfect store representative also involves considering the ideal background you'd like them to have. Depending on what industry or field they have experience in, they'll bring different skills to the job. It's also important to consider what levels of seniority and education the job requires and what kind of salary such a candidate would likely demand.

   Here's a comparison of store representative salaries for various roles:

   Type of Store Representative	Description	Hourly rate
   Store Representative	Retail sales workers include both those who sell retail merchandise, such as clothing, furniture, and automobiles, (called retail salespersons) and those who sell spare and replacement parts and equipment, especially car parts (called parts salespersons). Both types of workers help customers find the products they want and process customers’ payments.	$10-24
   Sales Clerk	A sales clerk is responsible for assisting customers in purchasing products, responding to customer inquiries, and providing product recommendations. Sales clerks require excellent customer service and communication skills to offer the best services to the customers and maintain good customer feedback for the business... Show more	$7-18
   Merchandising Representative	Merchandising representatives are professionals who are responsible for providing point-of-purchase and shelf management services to produce sales. These representatives are required to plan and develop merchandising strategies so that they can balance the expectations of customers and the organization's objectives... Show more	$12-19

   Show more

2. Create an ideal candidate profile

   Common skills:

   • In-Store
   • Cleanliness
   • Customer Service
   • Product Knowledge
   • Sales Floor
   • Strong Customer Service
   • Brand Awareness
   • Customer Support
   • Computer System
   • Store Displays
   • Customer Orders
   • Store Management
   • Retail Sales
   • Inventory Control

   Check all skills

   Responsibilities:

   • Manage Nintendo's promotional programs; secure and maintain point-of-purchase displays that alert customers to brand availability.
   • Perform the installation of all necessary network and POS equipment for new and relocate stores.
   • Balance cash drawers at the open and close of each day, and check receipts for each transaction in the POS.
   • Educate consumers about products and services and troubleshoot any existing customer concerns relate to service or equipment.
   • Manage Nintendo's promotional programs; secure and maintain point-of-purchase displays that alert customers to brand availability.

3. Make a budget

   Including a salary range in your store representative job description is a great way to entice the best and brightest candidates. A store representative salary can vary based on several factors:

   • Location. For example, store representatives' average salary in florida is 59% less than in alaska.
   • Seniority. Entry-level store representatives earn 57% less than senior-level store representatives.
   • Certifications. A store representative with a few certifications under their belt will likely demand a higher salary.
   • Company. Working for a prestigious company or an exciting start-up can make a huge difference in a store representative's salary.

   Average store representative salary

   $16.39hourly

   $34,092 yearly

   ---

   Entry-level store representative salary

   $22,000 yearly salary

   Updated December 23, 2025

4. Writing a store representative job description

   A store representative job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. To help get you started, here's an example of a store representative job description:

   Store representative job description example

   How you'll make a difference:
   You're a proactive sales consultant, relationship builder, educator, and local community activator.
   
   You use your abilities to build local connections and build new relationships from scratch, create engaging experiences to grow sales by building on newly made relationships and converting those potential leads to excited repeat customers.
   
   You'll be trusted to:
   As a Store Representative, you'll be our customers' guide from beginning to end, working to satisfy their custom gear needs all while building relationships that keep them coming back again and again. Additionally, you'll demonstrate knowledge of Custom Ink's merchandise, printing process, and delivery options while working to maintain company standards. You will also participate in proactive outreach by following up on warm leads and cold calling.
   
   How you'll be evaluated:
   You'll be responsible for helping shape Custom Ink's in-store customer experience. Accordingly, the key measures of success will be:
   
   You're ready to work to convert warm leads and cold calls into new and repeat orders
   Your ability to provide a pre and post-order experience we deem “WOW!” worthy: meaning to you, expectations are just a guideline! You aim to exceed expectations and surprise customers in a good way.
   You're able to maintain high levels of accuracy by documenting customer notes quickly and keeping up to date on company offerings and products
   You're ready to plan and participate in community events
   
   About You:
   If the following sounds like you, apply at Custom Ink today!
   
   You have a passion for driving relationship-based sales with the long-term outcome of repeat business and customer loyalty. You follow up with customers and use their feedback to promote sales
   You enjoy working in a team environment
   You comfortably and proactively reach out to past and potential customers by phone, email or in-person
   You maintain a sense of strong business acumen through curiosity around our metrics with a commitment to driving better results to grow the business
   You have a true love for the local community. You seek and discover ways to work with our Fundraising Team and participate in essential events in the community to enhance brand awareness
   You are knowledgeable when it comes to computers and technology.
   Bilingual - Spanish speakers a plus
   
   We aim to live by the Golden Rule and create an environment that supports Team Members both professionally and personally.
   
   You can look forward to:
   
   Working for a nationally & locally recognized top employer with competitive pay, benefits, and perks
   15 paid days off in your first year. Bumps up to 25 in your second! Plus major holidays.
   Low premiums and copays for medical and dental with no in-network deductible
   Free vision insurance
   Fun Custom Ink apparel and accessories
   T-shirts and jeans welcome!
   Extensive and thorough initial training to set you up for success
   Ample opportunities for learning and development both inside and outside of the store channel.
   Looking for a discount on a bunch of items ranging from health, home, travel, auto and more? We offer a Perks at Work program to all Inkers.
   
   Cover letters are preferred (not required), Custom Ink values individuality, so use your judgment and write to us in your own voice.
   
   CustomInk, LLC (""Custom Ink"") is an Equal Opportunity Employer. We celebrate diversity in all forms and are committed to maintaining a discrimination-free workplace that treats applicants and employees with dignity and respect. Our employment process is conducted without regard to race, color, religion, nationality or ethnic background, sex, pregnancy, sexual orientation, gender identity or expression, age, disability, protected veteran status, genetic information, or other attributes protected by state, federal, and local law.
   
   Custom Ink uses E-Verify to confirm the employment eligibility of all new team members. To learn more about E-Verify, including your rights and responsibilities, please click here.
   
   Read about our commitment to the safety of our team members during COVID-19 here.

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5. Post your job

   There are various strategies that you can use to find the right store representative for your business:

   • Consider promoting from within or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to find candidates who meet your education requirements.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to reach potential job candidates.

   Post your job online:

   • Post your store representative job on Zippia to find and recruit store representative candidates who meet your exact specifications.
   • Use field-specific websites.
   • Post a job on free websites.

6. Interview candidates

   Recruiting store representatives requires you to bring your A-game to the interview process. The first interview should introduce the company and the role to the candidate as much as they present their background experience and reasons for applying for the job. During later interviews, you can go into more detail about the technical details of the job and ask behavioral questions to gauge how they'd fit into your current company culture.

   It's also good to ask about candidates' unique skills and talents to see if they match your ideal candidate profile. If you think a candidate is good enough for the next step, you can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new store representative

   Once you've decided on a perfect store representative candidate, it's time to write an offer letter. In addition to salary, it should include benefits and perks available to the employee. Qualified candidates may be considered for other positions, so make sure your offer is competitive. Candidates may wish to negotiate. Once you've settled on the details, formalize your agreement with a contract.

   It's also good etiquette to follow up with applicants who don't get the job by sending them an email letting them know that the position has been filled.

   To prepare for the new store representative first day, you should share an onboarding schedule with them that covers their first period on the job. You should also quickly complete any necessary paperwork, such as employee action forms and onboarding documents like I-9, benefits enrollment, and federal and state tax forms. Finally, Human Resources must ensure a new employee file is created for internal record keeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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