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Store representative skills for your resume and career

Updated January 8, 2025

4 min read

Quoted experts

E. Duff Wrobbel Ph.D.,

Sonya DiPalma Ph.D.

Below we've compiled a list of the most critical store representative skills. We ranked the top skills for store representatives based on the percentage of resumes they appeared on. For example, 26.6% of store representative resumes contained in-store as a skill. Continue reading to find out what skills a store representative needs to be successful in the workplace.

15 store representative skills for your resume and career

1. In-Store

Here's how store representatives use in-store:

Provide in-store support for Smart Source coupons and ads in grocery, drug and dollar stores.
Check out representative for in-store video game, electronic and home entertainment sales.

2. Cleanliness

Here's how store representatives use cleanliness:

Retail Sales and Customer Service Inventory Control Store Cleanliness
Cash register operation Stocked shelves and organized products Responsible for store cleanliness and neatness Promoted products to increase sales

3. Customer Service

Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

Here's how store representatives use customer service:

Sorted and stocked inventory by a categorical system to achieve organization for quick customer service
Demonstrate excellent customer service by assisting customers with billing inquiry and exchanging equipment.

4. Product Knowledge

Product knowledge is the skill of having better information and knowledge about the product you are selling. Product knowledge is essential for the employees of the companies so they can communicate and inform the customers about the product. Having great product knowledge is essential for a better sales pitch and to give the customer a better and complete idea of the product that will influence him to buy the product eventually.

Here's how store representatives use product knowledge:

Implement marketing campaigns, aimed at increasing sales revenue, raising brand awareness with thorough product knowledge and driving client retention.
Serviced and maintained Xerox and Canon copiers in retail outlets, conducted store audits and provided product knowledge to retail associates.

5. Sales Floor

The sales floor is the area in a company or a business that is specified for retail activities or is designated as the selling area of the shop. A car showroom can be considered a sales floor, as it has cars in its display which are to be sold. A sales floor is generally crowded with sales assistants who are there to help you out while you can search and check out the products. Generally a sales floor has free access to the public and they can observe, view and get information about the product that is being sold.

Here's how store representatives use sales floor:

Organized and maintained sales floor weekly to attract more customers Participated in weekly calls to ensure best practices.
Assisted with unloading and placing new release movies onto the sales floor.

6. Strong Customer Service

Here's how store representatives use strong customer service:

Delivered strong customer service including advising customers on project needs, helping them select appropriate products and troubleshooting errors.
Developed strong customer service skills through direct client interaction

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7. Brand Awareness

Here's how store representatives use brand awareness:

Build brand awareness Advertisements and samples to customers help promote and influence shoppers to purchase and item.
Conducted brand and product technology info-sessions, accelerating brand awareness.

8. Customer Support

Here's how store representatives use customer support:

Managed quality communication, customer support and product representation for each client.
Managed quality communication, customer support and product representation for each client.

9. Computer System

Here's how store representatives use computer system:

Coordinate training seminars for 3,000 plus retail stores on new computer system.
Maintain computer systems and respond to support tickets from other representatives.

10. Store Displays

Here's how store representatives use store displays:

Make and change store displays.
Organized and created store displays at various Staples locations Communicated with store managers to create an improved store space for customers

11. Customer Orders

Here's how store representatives use customer orders:

Mitigated customer orders for major home appliances over the phone, online and in person.
Filled Customer Orders Inspect and investigate parts before packing.

12. Store Management

Here's how store representatives use store management:

Interacted with store Management and developed a positive relationship to ensure quality timelessness of work.
Interacted with store management to insure the product placement met their needs and handle any problems they may have had.

13. Retail Sales

Retail sales are the method to track consumer demand for finished goods by assessing the purchases of durable and non-durable products over a definite period. Data on retail sales is accumulated monthly by the U.S. Bureau of the Census.

Here's how store representatives use retail sales:

Developed and led a professional retail sales team to achieve targets, operational goals and 100% customer satisfaction.
Top retail sales representative 5 years IN A ROW!

14. Inventory Control

Here's how store representatives use inventory control:

Monitored the inventory control and requisitioning of materials to ensure availability and minimized surplus.
Provided inventory control to ensure appropriate merchandise was out on the floor.

15. Store Operations

Here's how store representatives use store operations:

Assist the store manager in all store operations.
Assist with normal day to day store operations.

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What skills help Store Representatives find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What store representative skills would you recommend for someone trying to advance their career?

E. Duff Wrobbel Ph.D.

Chair, Southern Illinois University Edwardsville

All things social media are important, and so writing skills still matter.

What soft skills should all store representatives possess?

Sonya DiPalma Ph.D.

Associate Professor, Chair, Academic Policies Committee, Director of MCOM Internship Program, University of North Carolina at Asheville

Be personable and a person someone wants to talk with and work with on a continuing basis. Listening and note-taking skills will be critical. Great employees listen well and ask good follow up questions. Be versatile and adaptable. If you find some downtime between projects, ask how you may help with another project.

Do you want to know more?

List of store representative skills to add to your resume

The most important skills for a store representative resume and required skills for a store representative to have include:

In-Store
Cleanliness
Customer Service
Product Knowledge
Sales Floor
Strong Customer Service
Brand Awareness
Customer Support
Computer System
Store Displays
Customer Orders
Store Management
Retail Sales
Inventory Control
Store Operations

Retail Store
POS
Store Merchandise
Customer Transactions
Increase Sales
Food Preparation
Grocery Store
Customer Complaints
Groceries
Customer Inquiries
Store Sales
Inbound Calls
Store Locations
Generate Sales
Customer Issues

Apple
Inventory Management
Sales Transactions
Business Relationships
Depot
Internal Colleagues
Stock Room
PowerPoint
Product Line
Cash Drawers
Customer Relations
Store Products
Professional Relationships
Product Displays

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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