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What is a store sales associate and how to become one

Updated January 8, 2025
4 min read
Quoted experts
Timothy Kneeland,
Joseph Hancock
introduction image

A store sales associate assists customers by providing product information and ensuring customer satisfaction. They greet customers, answer questions, and help shoppers find items. Sales associates may also operate registers, stock shelves, and maintain cleanliness. They must be knowledgeable about available products and utilize communication and customer service skills. Sales associates may work in department stores, boutiques, and specialty shops. Overall, they provide a positive shopping experience and contribute to the success of the store.

What general advice would you give to a store sales associate?

Timothy Kneeland

Professor and Chair History, Politics, and Law, Nazareth College of Rochester

Your resume should be as thorough as possible so that you can advocate for the highest salary in your range. Be sure to weed out things on your resume that do not fit the job you are seeking. Once you are hired, make yourself indispensable, and prepare for your biannual or annual review by preparing a list of accomplishments. Sometimes your supervisors are distracted and do not know about all your efforts. You need to remind them in a friendly and professional manner.
ScoreStore Sales AssociateUS Average
Salary
2.4

Avg. Salary $30,284

Avg. Salary $59,228

Diversity
8.4
Race

American Indian and Alaska Native 0.65%

Asian 6.89%

Black or African American 8.36%

Hispanic or Latino 17.63%

Unknown 4.64%

White 61.83%

Gender

female 59.34%

male 40.66%

Age - 42
Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 42
Stress level
9.4

Stress level is very high

7.1 - high

Complexity level
5.2

Complexity level is intermediate

7 - challenging

Work life balance
4.6

Work life balance is fair

6.4 - fair

What are the pros and cons of being a store sales associate?

Pros

  • Potential for commission or bonuses based on sales performance

  • Opportunity for growth within the company, such as becoming a manager

  • Flexible scheduling options available, such as part-time or full-time hours

  • Opportunity to work in a team environment and build relationships with co-workers

  • Potential for employee discounts on products sold in the store

Cons

  • May have to work weekends, evenings, or holidays depending on store hours

  • Pressure to meet sales goals or quotas can be stressful

  • Pay may be low, especially for entry-level positions

  • High turnover rate in some stores can lead to instability or lack of job security

  • May have limited opportunities for career advancement depending on company policies

Store sales associate career paths

Key steps to become a store sales associate

  1. Explore store sales associate education requirements

    Most common store sales associate degrees

    Bachelor's

    47.2 %

    High School Diploma

    21.4 %

    Associate

    20.8 %
  2. Start to develop specific store sales associate skills

    SkillsPercentages
    Sales Floor19.87%
    POS10.26%
    Product Knowledge10.18%
    Store Sales8.43%
    Customer Service6.39%
  3. Complete relevant store sales associate training and internships

    Accountants spend an average of 6-12 months on post-employment, on-the-job training. New store sales associates learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a store sales associate based on U.S. Bureau of Labor Statistics data and data from real store sales associate resumes.
  4. Research store sales associate duties and responsibilities

    • Manage to sales KPI's (including sales and expense budget numbers), assuring efficient and effective use of resources.
    • Earn management trust by serving as keyholder, responsibly opening and closing the store.
    • Audit all jewelry counts daily, banking deposit log, cashier logs, sales logs.
    • Utilize the company's POS system to cash customers out or administer returns to the store.
  5. Prepare your store sales associate resume

    When your background is strong enough, you can start writing your store sales associate resume.

    You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a store sales associate resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

    Choose from 10+ customizable store sales associate resume templates

    Build a professional store sales associate resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your store sales associate resume.
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  6. Apply for store sales associate jobs

    Now it's time to start searching for a store sales associate job. Consider the tips below for a successful job search:

    1. Browse job boards for relevant postings
    2. Consult your professional network
    3. Reach out to companies you're interested in working for directly
    4. Watch out for job scams

How did you land your first store sales associate job

Zippi

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Average store sales associate salary

The average store sales associate salary in the United States is $30,284 per year or $15 per hour. Store sales associate salaries range between $23,000 and $39,000 per year.

Average store sales associate salary
$30,284 Yearly
$14.56 hourly

What am I worth?

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How do store sales associates rate their job?

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Store sales associate reviews

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A zippia user wrote a review on Jan 2022
Cons

Only thing I dislike doing is being the bad guy when someone is shoplifting


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A zippia user wrote a review on Sep 2021
Pros

Learn usefully ways to improve health with food viewed as medicine.

Cons

Pretty new field


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A zippia user wrote a review on Jun 2021
Pros

I like mostly that I work with team oriented people. Some people that care and will help and that help others whether it's work related or not. That have good employee morale amongst each other not necessarily management but amongst each other.


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Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.