Store sales associate demographics and statistics in the US
Store sales associate demographics research summary. Zippia estimates store sales associate demographics and statistics in the United States by using a database of 30 million profiles. Our store sales associate estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about store sales associates after extensive research and analysis:
- There are over 2,430,073 store sales associates currently employed in the United States.
- 59.3% of all store sales associates are women, while 40.7% are men.
- The average store sales associate age is 42 years old.
- The most common ethnicity of store sales associates is White (61.8%), followed by Hispanic or Latino (17.6%), Black or African American (8.4%) and Asian (6.9%).
- Store sales associates are most in-demand in Houston, TX.
- The hospitality industry is the highest-paying for store sales associates.
- Elizabeth, NJ pays an annual average wage of $44,364, the highest in the US.
- In 2022, women store sales associates earned 95% of what men earned.
- 9% of all store sales associates are LGBT.
- New Jersey is the best state for store sales associates to live.
- Store sales associates are 55% more likely to work at private companies in comparison to public companies.
On this page
Store sales associate demographics by:
Store sales associate gender statistics
59.3% of store sales associates are women and 40.7% of store sales associates are men.
- Female, 59.3%
- Male, 40.7%
Store sales associate gender ratio
| Gender | Percentages |
|---|---|
| Female | 59.3% |
| Male | 40.7% |
Store sales associate gender pay gap
Women earn 95¢ for every $1 earned by men
Male income
$32,567
Female income
$30,847
Store sales associate gender ratio over time
This data breaks down the percentage of men and women in store sales associate positions over time. Currently, 59.3% of store sales associates are female.
Store sales associate gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 40.81% | 59.19% |
| 2011 | 40.93% | 59.07% |
| 2012 | 40.39% | 59.61% |
| 2013 | 40.10% | 59.90% |
| 2014 | 39.97% | 60.03% |
| 2015 | 40.71% | 59.29% |
| 2016 | 40.24% | 59.76% |
| 2017 | 39.86% | 60.14% |
| 2018 | 39.40% | 60.60% |
| 2019 | 38.90% | 61.10% |
| 2020 | 39.72% | 60.28% |
| 2021 | 40.66% | 59.34% |
Store sales associate related jobs gender ratio
We compared store sales associates with similar job titles to see how gender ratios vary. As you can see, service/parts director and assistant golf professional have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Cosmetic Counter Manager | 8% | 92% |
| Category Supervisor | 9% | 91% |
| Softlines Supervisor | 9% | 91% |
| Store Sales Associate | 41% | 59% |
| Lumber Sales Supervisor | 92% | 8% |
| Assistant Golf Professional | 93% | 7% |
| Service/Parts Director | 95% | 5% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Store sales associate demographics by race
The most common ethnicity among store sales associates is White, which makes up 61.8% of all store sales associates. Comparatively, 17.6% of store sales associates are Hispanic or Latino and 8.4% of store sales associates are Black or African American.
- White, 61.8%
- Hispanic or Latino, 17.6%
- Black or African American, 8.4%
- Asian, 6.9%
- Unknown, 4.6%
- American Indian and Alaska Native, 0.7%
Store sales associate race
| Store sales associate race | Percentages |
|---|---|
| White | 61.8% |
| Hispanic or Latino | 17.6% |
| Black or African American | 8.4% |
| Asian | 6.9% |
| Unknown | 4.6% |
| American Indian and Alaska Native | 0.7% |
Store sales associate race and ethnicity over time
See how store sales associate racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Store sales associate race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 68.55% | 8.35% | 5.98% | 15.02% |
| 2011 | 68.37% | 8.25% | 6.15% | 14.91% |
| 2012 | 67.74% | 8.39% | 6.15% | 15.08% |
| 2013 | 67.34% | 8.61% | 6.31% | 15.15% |
| 2014 | 66.61% | 8.76% | 6.12% | 16.12% |
| 2015 | 66.54% | 8.36% | 6.41% | 16.23% |
| 2016 | 66.30% | 8.43% | 6.27% | 16.40% |
| 2017 | 65.29% | 8.56% | 6.41% | 16.78% |
| 2018 | 65.53% | 8.37% | 6.42% | 16.80% |
| 2019 | 65.58% | 8.29% | 6.52% | 16.83% |
| 2020 | 63.11% | 8.06% | 6.44% | 17.30% |
| 2021 | 61.83% | 8.36% | 6.89% | 17.63% |
Store sales associate wage gap by race
According to our data, white store sales associates have the highest average salary compared to other ethnicities. Black or african american store sales associates have the lowest average salary at $32,020.
| Ethnicity | Salary |
|---|---|
| Unknown | $32,678 |
| White | $32,899 |
| Black or African American | $32,020 |
| Asian | $32,519 |
| Hispanic or Latino | $32,724 |
Average store sales associate age
See how the average age of store sales associates varies based on ethnicity and gender.
Male
Female
Store sales associate age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Black or African American | 39 | 41.5 |
| Unknown | 38 | 39 |
| Asian | 43 | 41 |
| Hispanic or Latino | 36 | 37 |
| White | 43 | 43 |
| American Indian and Alaska Native | 39.5 | 43 |
Store sales associate age breakdown
The average age of store sales associates is 40+ years years old, representing 56% of the store sales associate population.
Store sales associate age breakdown
| Store Sales Associate Years | Percentages |
|---|---|
| 40+ years | 56% |
| 30-40 years | 27% |
| 20-30 years | 16% |
Store sales associate educational attainment
The most common degree for store sales associates is bachelor's degree, with 47% of store sales associates earning that degree. The second and third most common degree levels are high school diploma degree at 21% and high school diploma degree at 21%.
- Bachelor's, 47%
- High School Diploma, 21%
- Associate, 21%
- Diploma, 5%
- Other Degrees, 6%
Store sales associates by degree level
| Store sales associate degree | Percentages |
|---|---|
| Bachelor's | 47% |
| High School Diploma | 21% |
| Associate | 21% |
| Diploma | 5% |
| Other Degrees | 6% |
Store sales associate jobs you might like
Store sales associate wage gap by degree level
According to the data, store sales associates with a Master's degree earn more than those without, at $35,621 annually. With a Bachelor's degree, store sales associates earn a median annual income of $33,458 compared to $30,511 for store sales associates with an Associate degree.
| Education | Salary |
|---|---|
| Master's Degree | $35,621 |
| High School Diploma or Less | $29,826 |
| Bachelor's Degree | $33,458 |
| Some College/ Associate Degree | $30,511 |
Store sales associate employment statistics
Most store sales associates work for a private in the retail industry.
Company size where store sales associates work
Below, you can see the size of companies where store sales associates work.
Store sales associate jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 7% |
| 50 - 100 employees | 4% |
| 100 - 500 employees | 12% |
| 500 - 1,000 employees | 6% |
| 1,000 - 10,000 employees | 32% |
| > 10,000 employees | 39% |
Store sales associate jobs by company type
Employees with the store sales associate job title have their preferences when it comes to working for a company. For instance, most store sales associates prefer to work at private companies over public companies.
Store sales associate jobs by sector
| Company type | Percentages |
|---|---|
| Education | 4% |
| Public | 39% |
| Private | 55% |
| Government | 1% |
Store sales associate jobs by industry
The most common industries for store sales associates are retail, manufacturing and hospitality.
Store sales associate industry statistics
| Industry | Percentages |
|---|---|
| Retail | 51% |
| Fortune 500 | 13% |
| Manufacturing | 5% |
| Hospitality | 4% |
| Professional | 4% |
| Media | 3% |
| Non Profits | 3% |
| Education | 3% |
| Telecommunication | 2% |
| Health Care | 2% |
| Start-up | 2% |
| Transportation | 1% |
| Government | 1% |
| Automotive | 1% |
| Utilities | 1% |
| Construction | 1% |
| Finance | 1% |
| Technology | 1% |
| Insurance | 1% |
| Agriculture | 1% |
| Energy | 1% |
Store sales associate turnover and employment statistics
Store sales associate unemployment rate over time
The unemployment rate for store sales associates between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Store sales associate unemployment rate by year
| Year | Store sales associate unemployment rate |
|---|---|
| 2010 | 6.45% |
| 2011 | 5.96% |
| 2012 | 5.46% |
| 2013 | 4.50% |
| 2014 | 3.77% |
| 2015 | 3.25% |
| 2016 | 2.89% |
| 2017 | 2.61% |
| 2018 | 2.61% |
| 2019 | 2.31% |
| 2020 | 3.91% |
| 2021 | 4.44% |
Average store sales associate tenure
The average store sales associate stays at their job for 1-2 years, based on the 4,288 store sales associates resumes in Zippia's database.
Store sales associate tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 33% |
| 1-2 years | 35% |
| 3-4 years | 12% |
| 5-7 years | 11% |
| 8-10 years | 4% |
| 11+ years | 5% |
Store sales associate LGBT ratio compared to similar jobs
Review the percent of store sales associates that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Shopper | 7.00% | 420,518 |
| Electronics Team Member | 7.09% | 315,805 |
| Rental Coordinator | 7.23% | 17,270 |
| Banker | 7.29% | 29,725 |
| Services Clerk | 8.34% | 149,892 |
| Store Sales Associate | 9.10% | - |
| Travel Agent | 12.49% | 34,166 |
Similar store sales associate jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Shopper | 7.00% | 420,518 |
| Electronics Team Member | 7.09% | 315,805 |
| Rental Coordinator | 7.23% | 17,270 |
| Banker | 7.29% | 29,725 |
| Services Clerk | 8.34% | 149,892 |
| Travel Agent | 12.49% | 34,166 |
Foreign languages spoken by store sales associates
The most common foreign language among store sales associates is Spanish at 57.9%. The second-most popular foreign language spoken is French at 10.3% and Italian is the third-most popular at 4.2%.
- Spanish, 57.9%
- French, 10.3%
- Italian, 4.2%
- German, 3.3%
- Russian, 2.8%
- Other, 21.5%
Store sales associate languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 57.9% |
| French | 10.3% |
| Italian | 4.2% |
| German | 3.3% |
| Russian | 2.8% |
| Other | 21.5% |
