Store shopper demographics and statistics in the US
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Store shopper demographics by:
Store shopper gender statistics
53.8% of store shoppers are women and 46.3% of store shoppers are men.
- Female, 53.7%
- Male, 46.3%
Store shopper gender ratio
| Gender | Percentages |
|---|---|
| Female | 53.7% |
| Male | 46.3% |
Store shopper gender pay gap
Women earn 96¢ for every $1 earned by men
Male income
$34,311
Female income
$32,842
Store shopper gender ratio over time
This data breaks down the percentage of men and women in store shopper positions over time. Currently, 53.8% of store shoppers are female.
Store shopper gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 48.05% | 51.95% |
| 2011 | 45.96% | 54.04% |
| 2012 | 47.85% | 52.15% |
| 2013 | 46.16% | 53.84% |
| 2014 | 50.82% | 49.18% |
| 2015 | 50.71% | 49.29% |
| 2016 | 48.09% | 51.91% |
| 2017 | 50.19% | 49.81% |
| 2018 | 46.20% | 53.80% |
| 2019 | 46.19% | 53.81% |
| 2020 | 49.37% | 50.63% |
| 2021 | 46.25% | 53.75% |
Store shopper related jobs gender ratio
We compared store shoppers with similar job titles to see how gender ratios vary. As you can see, senior field applications engineer and senior systems sales engineer have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Wedding Consultant | 7% | 93% |
| Escrow Closer | 10% | 90% |
| Promotional Model | 11% | 89% |
| Store Shopper | 46% | 54% |
| Senior Pre-Sales Engineer | 94% | 6% |
| Senior Systems Sales Engineer | 95% | 5% |
| Senior Field Applications Engineer | 96% | 4% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Store shopper demographics by race
The most common ethnicity among store shoppers is White, which makes up 61.5% of all store shoppers. Comparatively, 16.2% of store shoppers are Hispanic or Latino and 10.7% of store shoppers are Black or African American.
- White, 61.5%
- Hispanic or Latino, 16.2%
- Black or African American, 10.7%
- Asian, 5.8%
- Unknown, 5.2%
- American Indian and Alaska Native, 0.6%
Store shopper race
| Store shopper race | Percentages |
|---|---|
| White | 61.5% |
| Hispanic or Latino | 16.2% |
| Black or African American | 10.7% |
| Asian | 5.8% |
| Unknown | 5.2% |
| American Indian and Alaska Native | 0.6% |
Store shopper race and ethnicity over time
See how store shopper racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Store shopper race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 72.38% | 9.44% | 4.02% | 12.04% |
| 2011 | 70.76% | 10.40% | 4.38% | 11.79% |
| 2012 | 72.00% | 9.51% | 4.65% | 11.65% |
| 2013 | 71.64% | 9.11% | 4.49% | 12.60% |
| 2014 | 70.83% | 9.65% | 4.30% | 12.88% |
| 2015 | 68.89% | 10.07% | 5.30% | 13.19% |
| 2016 | 70.01% | 9.11% | 5.01% | 13.33% |
| 2017 | 71.03% | 9.04% | 4.42% | 13.25% |
| 2018 | 69.23% | 9.25% | 5.37% | 13.29% |
| 2019 | 69.71% | 8.99% | 4.77% | 13.91% |
| 2020 | 64.58% | 9.42% | 5.33% | 15.64% |
| 2021 | 61.52% | 10.71% | 5.82% | 16.18% |
Store shopper wage gap by race
According to our data, white store shoppers have the highest average salary compared to other ethnicities. Black or african american store shoppers have the lowest average salary at $32,844.
| Ethnicity | Salary |
|---|---|
| Unknown | $34,487 |
| White | $34,929 |
| Black or African American | $32,844 |
| Asian | $34,752 |
| Hispanic or Latino | $34,584 |
Average store shopper age
See how the average age of store shoppers varies based on ethnicity and gender.
Male
Female
Store shopper age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Black or African American | 33 | 34 |
| Unknown | 34.5 | 38 |
| Asian | 39 | 37.5 |
| Hispanic or Latino | 33.5 | 34 |
| White | 42 | 41 |
| American Indian and Alaska Native | 36 |
Store shopper age breakdown
The average age of store shoppers is 40+ years years old, representing 50% of the store shopper population.
Store shopper age breakdown
| Store Shopper Years | Percentages |
|---|---|
| 40+ years | 50% |
| 30-40 years | 22% |
| 20-30 years | 24% |
Store shopper educational attainment
The most common degree for store shoppers is bachelor's degree, with 50% of store shoppers earning that degree. The second and third most common degree levels are high school diploma degree at 18% and high school diploma degree at 16%.
- Bachelor's, 50%
- High School Diploma, 18%
- Associate, 16%
- Diploma, 9%
- Other Degrees, 7%
Store shoppers by degree level
| Store shopper degree | Percentages |
|---|---|
| Bachelor's | 50% |
| High School Diploma | 18% |
| Associate | 16% |
| Diploma | 9% |
| Other Degrees | 7% |
Store shopper jobs you might like
Store shopper wage gap by degree level
According to the data, store shoppers with a Master's degree earn more than those without, at $39,380 annually. With a Bachelor's degree, store shoppers earn a median annual income of $38,269 compared to $31,547 for store shoppers with an Associate degree.
| Education | Salary |
|---|---|
| Master's Degree | $39,380 |
| High School Diploma or Less | $30,977 |
| Bachelor's Degree | $38,269 |
| Some College/ Associate Degree | $31,547 |
Store shopper employment statistics
Company size where store shoppers work
Below, you can see the size of companies where store shoppers work.
Store shopper jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 5% |
| 50 - 100 employees | 5% |
| 100 - 500 employees | 5% |
| 500 - 1,000 employees | 5% |
| 1,000 - 10,000 employees | 26% |
| > 10,000 employees | 53% |
Store shopper turnover and employment statistics
Store shopper unemployment rate over time
The unemployment rate for store shoppers between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Store shopper unemployment rate by year
| Year | Store shopper unemployment rate |
|---|---|
| 2010 | 8.28% |
| 2011 | 7.34% |
| 2012 | 8.13% |
| 2013 | 6.18% |
| 2014 | 6.37% |
| 2015 | 5.51% |
| 2016 | 4.74% |
| 2017 | 4.42% |
| 2018 | 4.00% |
| 2019 | 3.53% |
| 2020 | 7.27% |
| 2021 | 7.45% |
Average store shopper tenure
The average store shopper stays at their job for 1-2 years, based on the 95 store shoppers resumes in Zippia's database.
Store shopper tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 43% |
| 1-2 years | 12% |
| 3-4 years | 12% |
| 5-7 years | 32% |
| 8-10 years | 0% |
| 11+ years | 0% |
Store shopper LGBT ratio compared to similar jobs
Review the percent of store shoppers that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Professional Services Engineer | 6.51% | 114,048 |
| Sales Promoter | 6.75% | 215,358 |
| Hawker | 7.95% | 1,058 |
| Store Shopper | 8.25% | - |
| Telemarketer | 11.06% | 10,070 |
| Negotiator Sales | 12.76% | 1,702 |
Similar store shopper jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Professional Services Engineer | 6.51% | 114,048 |
| Sales Promoter | 6.75% | 215,358 |
| Hawker | 7.95% | 1,058 |
| Telemarketer | 11.06% | 10,070 |
| Negotiator Sales | 12.76% | 1,702 |
Foreign languages spoken by store shoppers
- Spanish, 100.0%
Store shopper languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 100.0% |
