What does a store team leader do?

A store team leader is responsible for monitoring the staff's performance, delegating tasks, and ensuring that the team provides the best customer service by responding to the customers' inquiries and concerns and resolving their complaints. Store team leaders assist with the development of marketing campaigns and promotional offers to sell goods and services to the customers, generating more revenues and increasing the business' profitability. They also evaluate sales reports, analyze market trends, and manage the team's productivity to achieve sales objectives.
Store team leader responsibilities
Here are examples of responsibilities from real store team leader resumes:
- Manage POS, payroll and scheduling systems to control store expenses and manage resources.
- Assist store leadership in effectively leading, managing and developing store and/or department operations and associates to maximize sales and profitability.
- Conduct monthly audits to ensure OSHA compliance.
- Complete OSHA work injury forms and logs.
- Place groceries in bags after the cashier scans the items.
- Utilize 10 key and math skills to enter inventory into counting equipment.
- Hire, train and evaluate personnel in sales, marketing and POS systems.
- Enter payments into QuickBooks, as well as payroll and checks for payments for supplies need.
- Will bag groceries, stock merchandise, organize, and clean as needed to meet the goals of the store.
- Conduct daily meeting with sales reps to set goals base on project sales and assist general manager in payroll and scheduling.
- Restore organization and cleanliness to store warehouse.
- Coordinate with platform/application teams and customers during outage windows.
- Review daily projection report statistics, develop weekly metrics and analysis reports to management utilizing PowerPoint and spreadsheets.
- Prepare and conduct classes on topics such as security, personnel/equipment safety, and daily operations using Microsoft PowerPoint.
- Provide continuous service by assisting customers to troubleshoot voice and data communications equipment and support of contingency planning for service interruptions.
Store team leader skills and personality traits
We calculated that 15% of Store Team Leaders are proficient in Logistics, Customer Satisfaction, and Inventory Control. They’re also known for soft skills such as Communication skills, Leadership skills, and Management skills.
We break down the percentage of Store Team Leaders that have these skills listed on their resume here:
- Logistics, 15%
Consulted with colleagues on special projects to supply direction and ideas for driving process improvements during delegation as district logistics subject-matter-expert.
- Customer Satisfaction, 12%
Delivered exceptional costumer experience - consistently ranked within top 20% company wide customer satisfaction surveys.
- Inventory Control, 11%
Handle inventory control responsibilities including receiving inventory shipments, organizing warehouse, stocking shelves, and inventory counts.
- Store Leadership, 11%
Communicated effectively with Team Leaders and store leadership concerning department and team management issues.
- Sales Floor, 6%
Store Team Leader is a part of the selling team schedule and responsible for triage on sales floor during hot zones.
- Develop Team, 4%
Lead and further develop team members.
"logistics," "customer satisfaction," and "inventory control" are among the most common skills that store team leaders use at work. You can find even more store team leader responsibilities below, including:
Communication skills. One of the key soft skills for a store team leader to have is communication skills. You can see how this relates to what store team leaders do because "top executives must be able to convey information clearly and persuasively." Additionally, a store team leader resume shows how store team leaders use communication skills: "major responsibilities included; customer service, inventory management, vendor communication, and management. "
Leadership skills. Another soft skill that's essential for fulfilling store team leader duties is leadership skills. The role rewards competence in this skill because "top executives must be able to shape and direct an organization by coordinating policies, people, and resources." According to a store team leader resume, here's how store team leaders can utilize leadership skills in their job responsibilities: "develop leadership abilities and directly assist store management * assist with product returns *catalog and price store inventory *opening and closing procedures"
Problem-solving skills. For certain store team leader responsibilities to be completed, the job requires competence in "problem-solving skills." The day-to-day duties of a store team leader rely on this skill, as "top executives need to identify and resolve issues within an organization." For example, this snippet was taken directly from a resume about how this skill applies to what store team leaders do: "discovered and resolved three separate cases of employee fraud with the help of loss prevention. "
Time-management skills. Another crucial skill for a store team leader to carry out their responsibilities is "time-management skills." A big part of what store team leaders relies on this skill, since "top executives do many tasks concurrently to ensure that their work gets done and that the organization meets its goals." How this skill relates to store team leader duties can be seen in an example from a store team leader resume snippet: "assure commitments on projects were completed by deadline - communicate progress to customer and leadership throughout process. "
The three companies that hire the most store team leaders are:
- Academy Sports + Outdoors657 store team leaders jobs
- Buckle43 store team leaders jobs
- L.L.Bean37 store team leaders jobs
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Store team leader vs. Shift supervisor
Shift supervisors are responsible for the employees assigned to the shift that they are handling. Shift supervisors ensure that the employees who were expected to report to work at the specific shift came in. They also ensure that the employees are doing their jobs while at work. Shift supervisors are expected to ensure that employees are really working during working hours and properly delegate work. Shift supervisors ensure that the employees are productive and efficient in their jobs. They are expected to provide coaching and guidance so that the employees will be able to reach the goals assigned to the work team.
While similarities exist, there are also some differences between store team leaders and shift supervisor. For instance, store team leader responsibilities require skills such as "logistics," "store leadership," "develop team," and "employee engagement." Whereas a shift supervisor is skilled in "food products," "cash flow," "food service," and "punctuality." This is part of what separates the two careers.
Shift supervisors earn the highest salaries when working in the manufacturing industry, with an average yearly salary of $39,059. On the other hand, store team leaders are paid more in the retail industry with an average salary of $34,689.The education levels that shift supervisors earn slightly differ from store team leaders. In particular, shift supervisors are 3.0% less likely to graduate with a Master's Degree than a store team leader. Additionally, they're 0.1% less likely to earn a Doctoral Degree.Store team leader vs. Assistant manager
An assistant manager provides assistance and support to the direct manager in ensuring that the business runs smoothly with guaranteed satisfaction. An associate manager helps organize daily projects and manages employees to make sure that tasks are being done in a timely and accurate manner. Assistant managers are also expected to develop a good relationship with the whole workforce and clients to contribute to a successful and healthy workplace. An assistant manager is also required to present practical strategies for business growth, monitor daily operations, and communicate with clients for any possible suggestions and complaints.
While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that store team leader responsibilities requires skills like "logistics," "store leadership," "develop team," and "employee engagement." But an assistant manager might use other skills in their typical duties, such as, "paperwork," "math," "basic math," and "payroll."
On average, assistant managers earn a higher salary than store team leaders. Some industries support higher salaries in each profession. Interestingly enough, assistant managers earn the most pay in the finance industry with an average salary of $44,622. Whereas store team leaders have higher pay in the retail industry, with an average salary of $34,689.Average education levels between the two professions vary. Assistant managers tend to reach similar levels of education than store team leaders. In fact, they're 2.7% less likely to graduate with a Master's Degree and 0.1% less likely to earn a Doctoral Degree.Store team leader vs. Co-manager
A co-manager's role is to supervise business operations and perform administrative tasks as support to a manager. One of the primary functions of a co-manager is to delegate tasks of team members and arrange schedules. They also evaluate progress, produce the necessary documentation, maintain a record of data, identify issues and opportunities, and assist in coordinating with other employees. A co-manager may also have the task of hiring and training new workforce members, enforcing policies and regulations at all times.
Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from store team leader resumes include skills like "logistics," "store leadership," "develop team," and "employee engagement," whereas a co-manager is more likely to list skills in "payroll," "perform routine maintenance," "basic math," and "ladders. "
Co-managers make a very good living in the retail industry with an average annual salary of $64,497. On the other hand, store team leaders are paid the highest salary in the retail industry, with average annual pay of $34,689.When it comes to education, co-managers tend to earn similar degree levels compared to store team leaders. In fact, they're 1.9% less likely to earn a Master's Degree, and 0.1% less likely to graduate with a Doctoral Degree.Store team leader vs. Assistant store manager of sales
Assistant store managers of sales are executive professionals who are responsible for assisting store managers in supervising staff members as well as store operations. These assistant managers are required to provide excellent customer service and store management to meet the company standard in the overall store presentation. They must develop and implement company policies and procedures so that they can achieve high-quality products and customer service consistently. These assistant managers are also required to monitor budget and payroll records while reviewing financial transactions to ensure that expenditures are authorized.
Types of store team leader
Updated January 8, 2025











