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Strategic account executive vs advertising account executive

The differences between strategic account executives and advertising account executives can be seen in a few details. Each job has different responsibilities and duties. Additionally, a strategic account executive has an average salary of $119,268, which is higher than the $62,123 average annual salary of an advertising account executive.

The top three skills for a strategic account executive include digital transformation, cloud and salesforce. The most important skills for an advertising account executive are media sales, CRM, and client relationships.

Strategic account executive vs advertising account executive overview

Strategic Account ExecutiveAdvertising Account Executive
Yearly salary$119,268$62,123
Hourly rate$57.34$29.87
Growth rate5%-8%
Number of jobs130,703117,707
Job satisfaction4.5-
Most common degreeBachelor's Degree, 82%Bachelor's Degree, 78%
Average age4444
Years of experience-4

What does a strategic account executive do?

A strategic account executive is in charge of devising strategies to improve services and build positive relationships with key clients. Their responsibilities revolve around maintaining an active communication line with clients to determine their needs, promptly responding to issues and concerns, coordinating clients with other teams, and liaising with various agencies. There are also instances when one must collaborate with analysts to develop new client opportunities, monitor the progress of the sale, and manage the workflow and the workforce.

What does an advertising account executive do?

An advertising account executive serves as the clients' primary point of contact when coordinating with the advertising team. Mainly responsible for managing client accounts, an advertising account executive must identify the clients' advertising needs, answer inquiries, prepare and process documentation, review former campaigns, and coordinate with the clients to establish timelines, goals, and budgets. Furthermore, it is essential to assist clients every step of the way, ensuring smooth workflow and client satisfaction, all while adhering to the company's policies ad regulations.

Strategic account executive vs advertising account executive salary

Strategic account executives and advertising account executives have different pay scales, as shown below.

Strategic Account ExecutiveAdvertising Account Executive
Average salary$119,268$62,123
Salary rangeBetween $79,000 And $179,000Between $44,000 And $87,000
Highest paying CitySan Francisco, CARedding, CA
Highest paying stateCaliforniaCalifornia
Best paying companyMayo ClinicMicrosoft
Best paying industryHealth CareTelecommunication

Differences between strategic account executive and advertising account executive education

There are a few differences between a strategic account executive and an advertising account executive in terms of educational background:

Strategic Account ExecutiveAdvertising Account Executive
Most common degreeBachelor's Degree, 82%Bachelor's Degree, 78%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaUniversity of Pennsylvania

Strategic account executive vs advertising account executive demographics

Here are the differences between strategic account executives' and advertising account executives' demographics:

Strategic Account ExecutiveAdvertising Account Executive
Average age4444
Gender ratioMale, 63.4% Female, 36.6%Male, 41.4% Female, 58.6%
Race ratioBlack or African American, 6.6% Unknown, 4.0% Hispanic or Latino, 15.7% Asian, 5.5% White, 67.8% American Indian and Alaska Native, 0.4%Black or African American, 6.0% Unknown, 4.1% Hispanic or Latino, 13.3% Asian, 4.6% White, 71.6% American Indian and Alaska Native, 0.4%
LGBT Percentage5%10%

Differences between strategic account executive and advertising account executive duties and responsibilities

Strategic account executive example responsibilities.

  • Manage complex accounts and relationships- proven track record with CIO's and other key executives.
  • Develop and manage new and existing restaurant, hotel, healthcare and retirement community chains.
  • Manage services include remote monitoring services, cloud capabilities, as well as hardware and software solutions.
  • Create and execute both PowerPoint and oral presentations to expand existing business and prospect new sales leads.
  • Manage day-to-day activity of client relate projects including IP voice, MPLS infrastructures and CPE implementations in a deadline-orient high-pressure environment.
  • Update company CRM systems, produce presentations and quotations on PowerPoint, respond to client queries and general communication between team.
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Advertising account executive example responsibilities.

  • Manage RFP responses for CPG and healthcare campaigns across various publishers (i.e.
  • Manage the everyday activities of a team of 20- 30 account managers, paid search strategist and SEO specialists.
  • Generate leads using a variety of sources, including the Internet, corporate CRM, industry publications and company publication library.
  • Manage copywriting and spot production scheduling
  • Manage and grow existing account list through maintaining agency relationships, increase ROI, and campaign optimization recommendations.
  • Manage day-to-day activity of client relate projects including IP voice, MPLS infrastructures and CPE implementations in a deadline-orient high-pressure environment.
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Strategic account executive vs advertising account executive skills

Common strategic account executive skills
  • Digital Transformation, 9%
  • Cloud, 7%
  • Salesforce, 6%
  • Account Management, 5%
  • Sales Process, 5%
  • CRM, 5%
Common advertising account executive skills
  • Media Sales, 16%
  • CRM, 11%
  • Client Relationships, 8%
  • Cold Calls, 7%
  • PowerPoint, 7%
  • Mobile Marketing, 7%