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The differences between strategic account executives and advertising account executives can be seen in a few details. Each job has different responsibilities and duties. Additionally, a strategic account executive has an average salary of $119,268, which is higher than the $62,123 average annual salary of an advertising account executive.
The top three skills for a strategic account executive include digital transformation, cloud and salesforce. The most important skills for an advertising account executive are media sales, CRM, and client relationships.
| Strategic Account Executive | Advertising Account Executive | |
| Yearly salary | $119,268 | $62,123 |
| Hourly rate | $57.34 | $29.87 |
| Growth rate | 5% | -8% |
| Number of jobs | 130,703 | 117,707 |
| Job satisfaction | 4.5 | - |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 78% |
| Average age | 44 | 44 |
| Years of experience | - | 4 |
A strategic account executive is in charge of devising strategies to improve services and build positive relationships with key clients. Their responsibilities revolve around maintaining an active communication line with clients to determine their needs, promptly responding to issues and concerns, coordinating clients with other teams, and liaising with various agencies. There are also instances when one must collaborate with analysts to develop new client opportunities, monitor the progress of the sale, and manage the workflow and the workforce.
An advertising account executive serves as the clients' primary point of contact when coordinating with the advertising team. Mainly responsible for managing client accounts, an advertising account executive must identify the clients' advertising needs, answer inquiries, prepare and process documentation, review former campaigns, and coordinate with the clients to establish timelines, goals, and budgets. Furthermore, it is essential to assist clients every step of the way, ensuring smooth workflow and client satisfaction, all while adhering to the company's policies ad regulations.
Strategic account executives and advertising account executives have different pay scales, as shown below.
| Strategic Account Executive | Advertising Account Executive | |
| Average salary | $119,268 | $62,123 |
| Salary range | Between $79,000 And $179,000 | Between $44,000 And $87,000 |
| Highest paying City | San Francisco, CA | Redding, CA |
| Highest paying state | California | California |
| Best paying company | Mayo Clinic | Microsoft |
| Best paying industry | Health Care | Telecommunication |
There are a few differences between a strategic account executive and an advertising account executive in terms of educational background:
| Strategic Account Executive | Advertising Account Executive | |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Pennsylvania | University of Pennsylvania |
Here are the differences between strategic account executives' and advertising account executives' demographics:
| Strategic Account Executive | Advertising Account Executive | |
| Average age | 44 | 44 |
| Gender ratio | Male, 63.4% Female, 36.6% | Male, 41.4% Female, 58.6% |
| Race ratio | Black or African American, 6.6% Unknown, 4.0% Hispanic or Latino, 15.7% Asian, 5.5% White, 67.8% American Indian and Alaska Native, 0.4% | Black or African American, 6.0% Unknown, 4.1% Hispanic or Latino, 13.3% Asian, 4.6% White, 71.6% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 5% | 10% |