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Strategic accounts manager skills for your resume and career

Updated January 8, 2025

5 min read

Quoted experts

Jonathan Byers,

James Wilkerson Ph.D.

Strategic accounts manager example skills

Below we've compiled a list of the most critical strategic accounts manager skills. We ranked the top skills for strategic accounts managers based on the percentage of resumes they appeared on. For example, 9.0% of strategic accounts manager resumes contained account management as a skill. Continue reading to find out what skills a strategic accounts manager needs to be successful in the workplace.

15 strategic accounts manager skills for your resume and career

1. Account Management

The process of strengthening the relationship between a company and client is called account management. Effective account management has two key objectives, one is to retain loyal customers and the second one is to help the company grow by creating connections with new customers.

Here's how strategic accounts managers use account management:

Hold accountability for hardware and software sales, support and unified communications, application development, competitive intelligence and account management.
Develop and maintain trusted professional relationships with potential and existing strategic account customers through attentive account management and timely follow-up.

2. Healthcare

Healthcare is the maintenance or improvement of a person's health by the diagnosis and treatment of a person's injury, illness, or any other disease. Healthcare is a basic necessity of human life and is the responsibility of the country's government to ensure that each person gets healthcare. Providing healthcare is the job of certified health professionals that includes doctors, surgeons, nurses, and other physicians. Pharmaceutical companies, hospitals, dentistry, therapy, and health training all come under healthcare. Healthcare plays a vital role in the country's economy and its development.

Here's how strategic accounts managers use healthcare:

Received national recognition for United HealthCare Medical Director/Quality Director Conference program development.
Recruited nationally for the leading healthcare providers and regional hospitals/health networks.

3. Customer Service

Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

Here's how strategic accounts managers use customer service:

Manage a portfolio of 500+ commercial accounts working directly to provide superior customer service satisfaction and maintain long term business relationships.
Worked with local Management teams to ensure all activities scheduled and completed by local service organizations within customer Service Level Agreements.

4. Salesforce

Salesforce is an American cloud-based software company based in San Francisco, California. This company provides customer relationship management services that enable the customers to be closer to the company. It gives the company detailed information about each customer, including marketing, sales, commerce, and services. Salesforce also helps market a product to attract more buyers, and helps win more customers by targeting the right audience.

Here's how strategic accounts managers use salesforce:

Maintained client schedules and records within SalesForce to keep campaigns on track.
Maintained detailed account activity in Salesforce which included contact, lead and opportunity management.

5. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how strategic accounts managers use crm:

Maintained CRM database with emphasis on opportunities and design registrations.
Revitalized and rebuilt declining CRM procedures.

6. Digital Marketing

Here's how strategic accounts managers use digital marketing:

Provided in-depth strategy and analysis for client's digital marketing campaigns that garnered top placement in SERPs and generated revenue.
Conceptualized and developed digital marketing and social media strategy within the company.

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7. Customer Relationships

Customer relationships are the interactions and efforts made by a company to improve its customer service. Customer relationships cover not just all of the essential roles performed by customer support, but also the initiatives made before and after the interaction with a customer.

Here's how strategic accounts managers use customer relationships:

Improved customer satisfaction by cultivating strong partnerships and deep customer relationships to understand expectations, issues and equipment performance goals.
Maximized sales across diverse industries using consultative selling skills to identify opportunities, overcome objections, and build customer relationships.

8. Cloud

Cloud is a server that is accessed over the internet. There are different programs and software that also run on these servers. These clouds can be accessed from anywhere in the world as they are not present in your computer storage, but have their online servers. Cloud consists of data centers all across the world.

Here's how strategic accounts managers use cloud:

Provide guidance on organizational transformation required to support cloud initiatives
Managed deployment and Sales Execution of European Managed Storage Services program - A precursor to Cloud Storage and Hosted Managed Services.

9. Customer Satisfaction

Here's how strategic accounts managers use customer satisfaction:

Leveraged support of local and corporate engineering resources in managing and attaining a high level of customer satisfaction.
Demonstrate our features, benefits and advantages to increase their profitability, market-share and customer satisfaction.

10. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how strategic accounts managers use business development:

Coordinated efforts of internal resources such as Project Management, Business Development, Marketing and Customer Care to ensure successful implementation.
Coordinated strategic business decisions with internal business development, engineering, and marketing personnel in all active global energy markets.

11. Project Management

Here's how strategic accounts managers use project management:

Handle all project management functions for network implementation and changes through close collaboration with internal and external stakeholders.
Demonstrated leadership and highly valued project management skills to ensure a timely and accurate delivery to the customer.

12. Sales Process

Here's how strategic accounts managers use sales process:

Assisted executive sponsors in achieving buy-in from C-level executives, developed sales process vision and strategy and determined process objectives.
Verified inventory availability throughout the sales process, including inventory for IO creations & revisions based on campaign delivery.

13. C-Suite

C-suite alludes to the leader level chiefs inside an organization. Regular c-suite heads incorporate (CEO), (CFO), head working official (COO), and boss data official (CIO).

Here's how strategic accounts managers use c-suite:

Provide Corporate Capabilities presentations to C-suite Level.
Partner with C-suite executives to set strategy for long term in-patient nursing labor management at large hospital systems.

14. Client Relationships

Here's how strategic accounts managers use client relationships:

Maintained outstanding client relationships through effective communication, reporting and problem-solving resulting in cross selling & up selling to existing contracts.
Developed key client relationships at all levels of NYS Government resulting in new opportunity development and sales generation.

15. Enterprise Sales

Here's how strategic accounts managers use enterprise sales:

Promoted to Enterprise Sales Team to sell suite of database products to fortune 500 companies.
Manage Enterprise Sales activities within US, concentrating on Life Science and Financial Verticals.

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What skills help Strategic Accounts Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on strategic accounts manager resumes?

Jonathan Byers

Assistant Director, Virginia Polytechnic Institute and State University

- Professional skills related to career development competencies such as strong oral & written communication, teamwork & collaboration, leadership, problem-solving ability & creativity, and professional integrity, but we recommend that applicants do not just list these skills. They should provide evidence of how they have used them in their work experience, volunteer experience, academic experience, etc.
-The ability to use technology effectively to solve problems or improve collaboration; this could relate to social media management, computer hardware or software skills, proficiency with general programs like Microsoft Office Suite (also being able to demonstrate the use of these skills in various experiences).
-With diversity, equity, and inclusion becoming more important in 2020, the ability to appreciate different points of view, accept and appreciate different cultural backgrounds & types of identities, and increased awareness of one's own cultural biases and assumptions can also be important to market on a resume.

What soft skills should all strategic accounts managers possess?

James Wilkerson Ph.D.

Business Program Coordinator, Project and Supply Chain Management Program Coordinator, The Pennsylvania State University

Verbal skills (both speaking and writing), negotiation skills, unfailing honesty, ability to empathize with clients' wants, and teamwork skills suitable for working collaboratively with sales and operations staff.

What hard/technical skills are most important for strategic accounts managers?

James Wilkerson Ph.D.

Business Program Coordinator, Project and Supply Chain Management Program Coordinator, The Pennsylvania State University

Spreadsheet (Excel) skills (including graph production from data), basic statistical knowledge, and online information search skills.

What strategic accounts manager skills would you recommend for someone trying to advance their career?

Kaustav Misra Ph.D.

Associate Dean, Central Connecticut State University

This pandemic taught us many things and one important thing that we have an efficiency gap.

The way of doing business will be much more technology orientated. Hence graduates should be ready to unskill and upskill their credentials. This time it is necessary to forget the old way of doing business and learn new skills to get a job or stay in a current job. Soft skills have become much more important than before, but a different soft skill set would be essential to interact with future market participants. Thus, a gap year should be utilized to unskill-upskill and enhance relevant credentials by getting into short-long term programs, training, and workshops would be highly recommended.

What type of skills will young strategic accounts managers need?

Dr. Vallari Chandna

Chair and Associate Professor, University of Wisconsin - Green Bay

Critically, for all graduates, expertise or interests, in sustainability will be important. The reason behind this is the shift in looking at sustainability holistically and not just as something one-person does. This would also give an edge to those with degrees, specifically in sustainability. Graduates with degrees related to sustainability will often be asked to oversee or manage these across-the-board sustainability endeavors. Also, soft skills are highly desired. The ability to be better at time management, work in teams, and have a strong work ethic, will be more desirable. These are all interconnected with remote work as well. Employees who "thrived" in the pandemic were those able to manage their work-life balance, work remotely in teams, all the while performing well. The skills are thus "transferable" to both modalities of work in this way.

What technical skills for a strategic accounts manager stand out to employers?

Todd Lee Goen

Instructor & Internship Director, Christopher Newport University

Technical skills are often industry and/or position specific. Applicants should highlight any technical skills related to the position advertisement and those that add value to the position/organization. Most importantly, requirements for technical skills change with time and technological advances. This means employers value workers capable of adapting to change and continually improving and acquiring new technical skills. Thus, it's usually more important to demonstrate you are capable of learning and developing technical skills than it is to have a specific skill set upon hire (although this is not true for some positions/industries).
That said, technical skills related to online presentations, virtual meetings, virtual networking, remote working and the like are hot commodities right now. While most organizations were in the process of adopting many of these technologies and ways of doing business pre-pandemic, the pandemic accelerated the process. Organizations are making it work, but they often don't know best practices or the most efficient means of working in the largely virtual, pandemic environment. Post-pandemic, many of the remote/virtual changes the pandemic brought will stay in some form. Technical skills that support this type of workplace will make applicants stand out to many employers because they need/want to do virtual/remote business better.

Do you want to know more?

List of strategic accounts manager skills to add to your resume

The most important skills for a strategic accounts manager resume and required skills for a strategic accounts manager to have include:

Account Management
Healthcare
Customer Service
Salesforce
CRM
Digital Marketing
Customer Relationships
Cloud
Customer Satisfaction
Business Development
Project Management
Sales Process
C-Suite
Client Relationships
Enterprise Sales

Business Reviews
Revenue Growth
Customer Accounts
Sales Cycle
Trade Shows
Client Satisfaction
Sales Growth
Direct Sales
Business Relationships
Sales Strategies
Saas
ROI
Territory Development
Product Development
Strategic Accounts

C-Level
SAM
Client Facing
Customer Expectations
Professional Services
Sales Presentations
HR
Strong Presentation
RFP
Sales Quota
Technical Support
National Accounts
Lead Generation

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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