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Strategic accounts manager vs major account manager

The differences between strategic accounts managers and major account managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a strategic accounts manager and a major account manager. Additionally, a major account manager has an average salary of $98,287, which is higher than the $83,574 average annual salary of a strategic accounts manager.

The top three skills for a strategic accounts manager include account management, healthcare and customer service. The most important skills for a major account manager are digital marketing, customer service, and cloud.

Strategic accounts manager vs major account manager overview

Strategic Accounts ManagerMajor Account Manager
Yearly salary$83,574$98,287
Hourly rate$40.18$47.25
Growth rate5%5%
Number of jobs141,224164,210
Job satisfaction--
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 79%
Average age4646
Years of experience88

What does a strategic accounts manager do?

A strategic accounts manager is an individual who is responsible for establishing and maintaining productive relationships with new and existing large clients. Strategic accounts managers assign staff members to provide help and support with client accounts and how they can be of service to the clients. They are required to create an appropriate sales strategy for each of their clients and identify needs. Strategic accounts manager must also create comprehensive reports on client sales and strategy to their upper management.

What does a major account manager do?

Major account manager responsibilities include growing strong relationships with customers, liaising with chief business executives and stakeholders, as well as making sales reports. Also, they answer the client's questions and determine new business opportunities between current customers. They also act as a liaison with cross-functional internal teams, which include customer service and product development departments, to enhance the overall customer experience. Additionally, they negotiate contracts and ensure that agreements increase profits. The work may require periodic travel.

Strategic accounts manager vs major account manager salary

Strategic accounts managers and major account managers have different pay scales, as shown below.

Strategic Accounts ManagerMajor Account Manager
Average salary$83,574$98,287
Salary rangeBetween $51,000 And $135,000Between $59,000 And $161,000
Highest paying CitySan Francisco, CA-
Highest paying stateNew Jersey-
Best paying companyVMware-
Best paying industryTechnology-

Differences between strategic accounts manager and major account manager education

There are a few differences between a strategic accounts manager and a major account manager in terms of educational background:

Strategic Accounts ManagerMajor Account Manager
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 79%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Southern California

Strategic accounts manager vs major account manager demographics

Here are the differences between strategic accounts managers' and major account managers' demographics:

Strategic Accounts ManagerMajor Account Manager
Average age4646
Gender ratioMale, 68.2% Female, 31.8%Male, 71.0% Female, 29.0%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%7%

Differences between strategic accounts manager and major account manager duties and responsibilities

Strategic accounts manager example responsibilities.

  • Manage a daily, weekly, and monthly sales funnels and pipelines to track accounts from initial call to close.
  • Employ sales processes using SalesForce CRM tool.
  • Maintain client schedules and records within SalesForce to keep campaigns on track.
  • Increase ACR revenues by cross-selling products and services and ensuring client retention.
  • Provide web demonstrations (GoToMeeting, WebEx) of on demand SaaS printing-marketplace solution.
  • Support infrastructure and sales teams to meet technical, administration, and special support requirements.
  • Show more

Major account manager example responsibilities.

  • Coach sales team on processes allowing them to work through obstacles and generate new business opportunities within the IDN's manage.
  • Develop strategic competitive financial options, ROI analysis, and productivity comparisons for clients.
  • Represent and sell over 150 leading manufacturers' products to distributors within the channel.
  • Increase POS in core Playskool, license preschool, and boy s pre-cool brands.
  • Train brokers, distributors and units on how to market, promote and prepare Pillsbury products.
  • Leverage the CRM system to develop prospecting and sales strategy that ensures high activity and effective closing ratios.
  • Show more

Strategic accounts manager vs major account manager skills

Common strategic accounts manager skills
  • Account Management, 9%
  • Healthcare, 7%
  • Customer Service, 6%
  • Salesforce, 5%
  • CRM, 5%
  • Digital Marketing, 5%
Common major account manager skills
  • Digital Marketing, 16%
  • Customer Service, 8%
  • Cloud, 8%
  • Customer Satisfaction, 6%
  • Account Management, 5%
  • CRM, 5%

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