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Strategic accounts manager vs sales account manager

The differences between strategic accounts managers and sales account managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a strategic accounts manager and a sales account manager. Additionally, a strategic accounts manager has an average salary of $83,574, which is higher than the $58,630 average annual salary of a sales account manager.

The top three skills for a strategic accounts manager include account management, healthcare and customer service. The most important skills for a sales account manager are customer service, CRM, and customer satisfaction.

Strategic accounts manager vs sales account manager overview

Strategic Accounts ManagerSales Account Manager
Yearly salary$83,574$58,630
Hourly rate$40.18$28.19
Growth rate5%5%
Number of jobs141,224163,697
Job satisfaction--
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 70%
Average age4646
Years of experience88

What does a strategic accounts manager do?

A strategic accounts manager is an individual who is responsible for establishing and maintaining productive relationships with new and existing large clients. Strategic accounts managers assign staff members to provide help and support with client accounts and how they can be of service to the clients. They are required to create an appropriate sales strategy for each of their clients and identify needs. Strategic accounts manager must also create comprehensive reports on client sales and strategy to their upper management.

What does a sales account manager do?

The account sales manager is in charge of the retention of their customer relationship. They have to supervise the portfolio of existing clients, develop new business with them, and seek new sales opportunities. Account sales managers act as liaisons between the company and customer as well as build strong, long-lasting relationships by providing an improved customer experience. It is their responsibility to negotiate contracts and close deals to maximize sales profits. Also, they forecast track sales results and prepare reports on account status.

Strategic accounts manager vs sales account manager salary

Strategic accounts managers and sales account managers have different pay scales, as shown below.

Strategic Accounts ManagerSales Account Manager
Average salary$83,574$58,630
Salary rangeBetween $51,000 And $135,000Between $33,000 And $101,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateNew JerseyHawaii
Best paying companyVMwareGoogle
Best paying industryTechnologyTechnology

Differences between strategic accounts manager and sales account manager education

There are a few differences between a strategic accounts manager and a sales account manager in terms of educational background:

Strategic Accounts ManagerSales Account Manager
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 70%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Southern California

Strategic accounts manager vs sales account manager demographics

Here are the differences between strategic accounts managers' and sales account managers' demographics:

Strategic Accounts ManagerSales Account Manager
Average age4646
Gender ratioMale, 68.2% Female, 31.8%Male, 63.4% Female, 36.6%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%7%

Differences between strategic accounts manager and sales account manager duties and responsibilities

Strategic accounts manager example responsibilities.

  • Manage a daily, weekly, and monthly sales funnels and pipelines to track accounts from initial call to close.
  • Employ sales processes using SalesForce CRM tool.
  • Maintain client schedules and records within SalesForce to keep campaigns on track.
  • Increase ACR revenues by cross-selling products and services and ensuring client retention.
  • Provide web demonstrations (GoToMeeting, WebEx) of on demand SaaS printing-marketplace solution.
  • Support infrastructure and sales teams to meet technical, administration, and special support requirements.
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Sales account manager example responsibilities.

  • Manage RFQ/RFP responses to telecommunication, government and utility customers utilizing CRM system to manage customers.
  • Recruit to develop and manage new sales territory selling MRO industrial goods and services to existing and potential customers.
  • Manage and coordinate daily sales activities through target cold calling and telemarketing.
  • Organize and maintain existing national clients for process refrigeration and HVAC maintenance and service.
  • Maintain database, create mailers, and work in SalesForce to determine new possible clients.
  • Founded in 1935 ATD has grown from a regional family-own company to a successful nationwide distribution enterprise.
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Strategic accounts manager vs sales account manager skills

Common strategic accounts manager skills
  • Account Management, 9%
  • Healthcare, 7%
  • Customer Service, 6%
  • Salesforce, 5%
  • CRM, 5%
  • Digital Marketing, 5%
Common sales account manager skills
  • Customer Service, 13%
  • CRM, 8%
  • Customer Satisfaction, 5%
  • Account Management, 5%
  • Product Knowledge, 4%
  • Business Development, 4%

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