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Become A Strategic Alliances Manager

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Working As A Strategic Alliances Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $125,965

    Average Salary

What Does A Strategic Alliances Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Strategic Alliances Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Strategic Alliances Manager Jobs

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Average Length of Employment
Alliance Manager 3.0 years
Top Employers Before
Manager 6.4%
Top Employers After
Director 4.3%
Consultant 3.9%

Do you work as a Strategic Alliances Manager?

Strategic Alliances Manager Demographics

Gender

Male

63.0%

Female

34.1%

Unknown

2.9%
Ethnicity

White

63.8%

Hispanic or Latino

13.0%

Black or African American

10.9%

Asian

8.3%

Unknown

4.0%
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Foreign Languages Spoken

Spanish

33.3%

French

22.2%

Portuguese

5.6%

Chinese

5.6%

Malay

5.6%

Hindi

5.6%

Cantonese

5.6%

Mandarin

5.6%

Arabic

5.6%

Bengali

5.6%
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Strategic Alliances Manager Education

Schools

University of Phoenix

8.6%

University of Southern California

8.6%

San Jose State University

6.2%

Boston College

6.2%

University of Texas at Austin

6.2%

Baker University

4.9%

State University of New York Albany

4.9%

Santa Clara University

4.9%

George Washington University

4.9%

Purdue University

4.9%

Carnegie Mellon University

4.9%

Pepperdine University

4.9%

Ohio State University

3.7%

University of Tennessee - Knoxville

3.7%

University of Wyoming

3.7%

Cleveland State University

3.7%

Carthage College

3.7%

University of North Carolina at Chapel Hill

3.7%

Northwestern University

3.7%

Suffolk University

3.7%
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Majors

Business

37.7%

Marketing

10.9%

Finance

7.9%

Management

6.8%

Electrical Engineering

4.2%

Political Science

3.4%

Computer Science

3.4%

Psychology

3.0%

Project Management

2.6%

Communication

2.6%

International Business

2.3%

Education

2.3%

English

1.9%

Public Relations

1.9%

Management Information Systems

1.5%

Business Economics

1.5%

Information Technology

1.5%

Business Communications

1.5%

Economics

1.5%

Journalism

1.5%
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Degrees

Bachelors

43.2%

Masters

38.3%

Other

10.4%

Certificate

2.6%

Doctorate

2.6%

Associate

2.3%

Diploma

0.6%
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Real Strategic Alliances Manager Salaries

Job Title Company Location Start Date Salary
Manager, Strategic Alliances 2 EBAY Enterprise, Inc. Campbell, CA May 04, 2015 $160,000
Manager, Strategic Alliances 2 X.Commerce Campbell, CA Sep 21, 2015 $160,000
Manager, Strategic Alliances 2 X.Commerce San Jose, CA Dec 01, 2014 $160,000
Manager, Strategic Alliances 2 X.Commerce Campbell, CA Sep 21, 2016 $138,819 -
$160,000
Manager, Strategic Alliances 1 Paypal, Inc. San Jose, CA May 25, 2015 $135,000
Strategic Alliance Manager Santander Bank, N.A. Boston, MA Feb 17, 2015 $134,000
Manager, Strategic Communications & Business Devel Core Point Consulting, Inc. Bethesda, MD Jun 06, 2011 $126,000
Strategic Alliance Manager Santander Bank, N.A. Boston, MA May 11, 2015 $120,000 -
$140,000
Strategic Alliance Manager Santander Bank, N.A. Boston, MA Feb 18, 2014 $120,000 -
$140,000
Strategic Alliance Manager Santander Bank, N.A. Dallas, TX Mar 25, 2014 $120,000 -
$140,000
Business Development/Strategic Alliance Manager Sap America, Inc. Burlington, MA Jan 01, 2010 $99,900
Manager, Strategic Alliances American Airlines, Inc. Fort Worth, TX Jun 28, 2016 $90,370 -
$124,836
Strategic Alliances Manager Daikin Us Corporation Foster City, CA Oct 21, 2015 $90,000
Senior Strategic Alliance Manager Neilsoft Inc. Naperville, IL Jun 15, 2013 $84,000
SR. Strategic Alliance Manager Neilsoft Inc. Naperville, IL Feb 13, 2013 $84,000
Senior Strategic Alliance Manager Neilsoft Inc. Naperville, IL Sep 17, 2012 $84,000

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Top Skills for A Strategic Alliances Manager

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  1. Strategic Partners
  2. Relationship Management
  3. Strategic Alliances
You can check out examples of real life uses of top skills on resumes here:
  • Expanded relationships with strategic partners by introducing marketing and credit products and developing and launching joint offerings.
  • Developed strategic plan for Customer Relationship Management (CRM) market for Vancouver-based market-leading software start-up in Business Intelligence industry.
  • Identified and communicated alliance program implementation requirements to executive management and was influential in recruiting Senior Director of Strategic Alliances.
  • Prioritized business development activities by working closely with product management/development teams by identifying White Space opportunities for product enhancements.
  • Developed business plan and strategic initiatives for business portfolio for sales to non-OEM customers.

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Top 10 Best States for Strategic Alliances Managers

  1. New York
  2. Colorado
  3. New Jersey
  4. Virginia
  5. Rhode Island
  6. California
  7. Arkansas
  8. Delaware
  9. Washington
  10. District of Columbia
  • (1,189 jobs)
  • (420 jobs)
  • (559 jobs)
  • (557 jobs)
  • (76 jobs)
  • (3,071 jobs)
  • (87 jobs)
  • (50 jobs)
  • (492 jobs)
  • (143 jobs)

Top Strategic Alliances Manager Employers

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