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Strategic alliances manager skills for your resume and career

Updated January 8, 2025
5 min read
Below we've compiled a list of the most critical strategic alliances manager skills. We ranked the top skills for strategic alliances managers based on the percentage of resumes they appeared on. For example, 18.4% of strategic alliances manager resumes contained business development as a skill. Continue reading to find out what skills a strategic alliances manager needs to be successful in the workplace.

15 strategic alliances manager skills for your resume and career

1. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how strategic alliances managers use business development:
  • Prioritized business development activities by working closely with product management/development teams by identifying White Space opportunities for product enhancements.
  • Established standardized processes and tools for business development activities to ensure compliance.

2. Lead Generation

Here's how strategic alliances managers use lead generation:
  • Lead cross-functional team to identify opportunities and create demand through lead generation activities and targeted account selling strategies.
  • Managed in-house marketing team on segmentation, design, execution, and reporting of email and lead generation campaigns.

3. Partner Relationships

A partner relationship is a way of describing a business that has two or more owners, partners, or colleagues who agree to share the profits and are responsible for any debt or loss. It can also relate to someone with whom one has an intimate or romantic relationship.

Here's how strategic alliances managers use partner relationships:
  • Managed and led partner relationships with camcorder manufacturers, third party software developers, related service providers.
  • Manage every aspect of channel partner relationships including daily support, contract negotiation and technical review.

4. Strategic Alliances

Strategic Alliances are valuable skills required in business situations where two companies work together for mutual benefit. When formulating these alliances, research and analysis are crucial to choosing the perfect business partner where both parties can provide and receive ongoing service. Integrity and caution are other essential aspects of the skill. You must be able to keep a mutual relationship where both sides benefit each other equally.

Here's how strategic alliances managers use strategic alliances:
  • Identified and communicated alliance program implementation requirements to executive management and was influential in recruiting Senior Director of Strategic Alliances.
  • Partnered with Senior Director of Strategic Alliances to develop and manage alliance relationship with Verizon Communications.

5. Partner Program

A partner program is a strategy used to promote engagement with a product or service.

Here's how strategic alliances managers use partner program:
  • Developed and launched the PictureTel Application Partner Program to extend reach of platform software architecture in complimentary markets.
  • Created and tactically deployed Channel Business and Marketing Plan initiatives responsible for revitalizing near-defunct channel partner program.

6. Go-To-Market Strategy

Here's how strategic alliances managers use go-to-market strategy:
  • Collaborated with business executive to develop an integrated business/go-to-market strategy across entire Service Provider portfolio.
  • Performed market, competitive analysis go-to-market strategy.

7. Contract Negotiations

When a contract is negotiated, an agreement is reached on a series of legally binding terms before it is signed and made official. Two or more parties agree on the terms of their relationship. When negotiating a contract, the focus is usually on risk and return.

Here's how strategic alliances managers use contract negotiations:
  • Managed all aspects of 3rd party relationships from contract negotiation through website implementation.
  • Handle contract negotiations, administer solutions engineering, and provide excellent customer experience.

8. Strategic Relationships

Here's how strategic alliances managers use strategic relationships:
  • Develop strategic relationships with Fujitsu, own partnering strategies and relationship development.
  • Develop and maintain key industry strategic relationships.

9. Relationship Management

Relationship management refers to a tool that connects an organization or industry to a supply chain. Usually, this management type will build coordination, confidence, and mutual trust among all its members, employees, and employers. It will create a good partnership, determine the potentials barriers and problems, assess the strength, and measure the chain's effectiveness

Here's how strategic alliances managers use relationship management:
  • Developed strategic plan for Customer Relationship Management (CRM) market for Vancouver-based market-leading software start-up in Business Intelligence industry.
  • Coached 15 Regional Sales Representatives on new account strategy, problem resolution, relationship management and prospecting techniques.

10. ROI

Here's how strategic alliances managers use roi:
  • Owned overall responsibility of client projects in terms of schedule, cost, ROI, specifications, and quality control.
  • Spearheaded technical ROI study and developed an Excel-based tool that enabled account executives to generate NPV estimates for proposed solutions.

11. GTM

GTM (Google Tag Manager) lets you manage and deploy marketing tags on your mobile app or website without modifying the code. To be proficient in GTM, you need to have skills in GTM components, GTM data layer, GTM events, HTML/CSS/JavaScript, debugging, and a robust understanding of the advantages/shortcomings of GTM.

Here's how strategic alliances managers use gtm:
  • Directed cross-functional, cross-organizational teams and agencies in the development and execution of GTM plans and budgets.
  • Led the integration and GTM for solutions developed jointly with EMC's leading technology partners.

12. Joint Sales

Here's how strategic alliances managers use joint sales:
  • Provide sales support via joint sales calls with Dell sales force.
  • Focused efforts on joint solution differentiation and joint sales/marketing campaigns.

13. Marketing Campaigns

Here's how strategic alliances managers use marketing campaigns:
  • Developed and executed all branding and marketing campaigns in North America, developed collateral, advertising, and tradeshows.
  • Developed strategic marketing campaigns to increase revenue growth with existing agents and drive new appointment/on-boarding activities.

14. Revenue Growth

Here's how strategic alliances managers use revenue growth:
  • Attained record revenue growth levels totaling $9.2 Million in 2004 and $15.8 Million in 2005.
  • Showed year on year revenue growth of 110%.

15. Business Value

Here's how strategic alliances managers use business value:
  • Prioritize and position technology integration to adjust with business value.
  • Train systems integrator on business value for co-marketing activities and field sales activities and engagement.
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List of strategic alliances manager skills to add to your resume

Strategic alliances manager skills

The most important skills for a strategic alliances manager resume and required skills for a strategic alliances manager to have include:

  • Business Development
  • Lead Generation
  • Partner Relationships
  • Strategic Alliances
  • Partner Program
  • Go-To-Market Strategy
  • Contract Negotiations
  • Strategic Relationships
  • Relationship Management
  • ROI
  • GTM
  • Joint Sales
  • Marketing Campaigns
  • Revenue Growth
  • Business Value
  • Enterprise Sales
  • CRM
  • OEM
  • Saas
  • Market Research
  • Trade Shows
  • Azure
  • Product Development
  • Brand Awareness
  • Leveraged
  • CPU
  • Executive Leadership
  • ISV
  • Executive Management
  • Virtualization
  • Healthcare
  • Pricing Strategy
  • Channel Marketing
  • Press Releases
  • ERP
  • IP
  • Americas
  • B2B Marketing
  • C-Level
  • Executive Relationships
  • Windows

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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