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What does a strategic alliances manager do?

Updated January 8, 2025
8 min read

A strategic alliances manager is someone who helps a company manage helpful partnerships and find new businesses to work with. Strategic alliances managers are often hired by industries such as technology and pharmaceuticals. The core skills that they should possess to accomplish their job responsibilities include good creative ability and strong organizational and analytical skills. The job's education requirements include a bachelor's or master's degree in business, marketing, management, or a related field.

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Strategic alliances manager responsibilities

Here are examples of responsibilities from real strategic alliances manager resumes:

  • Develop and manage joint GTM plans with Intel and NVIDIA.
  • Manage multimedia, graphics, and client commercial independent software vendor (ISV) partnerships with worldwide responsibility.
  • Introduce new product in the SaaS base technology model.
  • Own overall responsibility of client projects in terms of schedule, cost, ROI, specifications, and quality control.
  • Develop and execute strategic business plans and produce to support OEM software partnerships.
  • Establish company sales process criteria, identify marketing opportunities and implement sales CRM program SalesForce.com.
  • Utilize history in channel distribution and hardware OEM knowledge to discover prospective alliance partners and cultivate revenue-producing relationships.
  • Coach group sales staff on usage of Salesforce.com.
  • Secure financial support for sales strategy through development of differentiate selling model and ROI assessment.
  • Expand partnership in APJ and EMEA regions and introduce region specific programs to drive revenue, increase awareness and build relationships.

Strategic alliances manager skills and personality traits

We calculated that 18% of Strategic Alliances Managers are proficient in Business Development, Lead Generation, and Partner Relationships. They’re also known for soft skills such as Creativity, Interpersonal skills, and Organizational skills.

We break down the percentage of Strategic Alliances Managers that have these skills listed on their resume here:

  • Business Development, 18%

    Prioritized business development activities by working closely with product management/development teams by identifying White Space opportunities for product enhancements.

  • Lead Generation, 9%

    Lead cross-functional team to identify opportunities and create demand through lead generation activities and targeted account selling strategies.

  • Partner Relationships, 8%

    Managed and led partner relationships with camcorder manufacturers, third party software developers, related service providers.

  • Strategic Alliances, 7%

    Identified and communicated alliance program implementation requirements to executive management and was influential in recruiting Senior Director of Strategic Alliances.

  • Partner Program, 7%

    Developed and launched the PictureTel Application Partner Program to extend reach of platform software architecture in complimentary markets.

  • Go-To-Market Strategy, 6%

    Collaborated with business executive to develop an integrated business/go-to-market strategy across entire Service Provider portfolio.

Common skills that a strategic alliances manager uses to do their job include "business development," "lead generation," and "partner relationships." You can find details on the most important strategic alliances manager responsibilities below.

Creativity. The most essential soft skill for a strategic alliances manager to carry out their responsibilities is creativity. This skill is important for the role because "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." Additionally, a strategic alliances manager resume shows how their duties depend on creativity: "lead creative sessions for project kick-offs i.e.website build (www.tgluck.com), email marketing, print ads and direct mail. "

Interpersonal skills. Another soft skill that's essential for fulfilling strategic alliances manager duties is interpersonal skills. The role rewards competence in this skill because "managers must deal with a range of people in different roles, both inside and outside the organization." According to a strategic alliances manager resume, here's how strategic alliances managers can utilize interpersonal skills in their job responsibilities: "achieved a success rate 95% on placements through commitment, strong interpersonal and negotiation skills. "

Organizational skills. strategic alliances managers are also known for organizational skills, which are critical to their duties. You can see how this skill relates to strategic alliances manager responsibilities, because "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." A strategic alliances manager resume example shows how organizational skills is used in the workplace: "designed and implemented organizational goals and measures; directed completion of monthly/quarterly/annual objectives for the americas' region. "

Analytical skills. strategic alliances manager responsibilities often require "analytical skills." The duties that rely on this skill are shown by the fact that "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." This resume example shows what strategic alliances managers do with analytical skills on a typical day: "analyzed over fifty potential partner relationships for new product development. "

Communication skills. Another crucial skill for a strategic alliances manager to carry out their responsibilities is "communication skills." A big part of what strategic alliances managers relies on this skill, since "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." How this skill relates to strategic alliances manager duties can be seen in an example from a strategic alliances manager resume snippet: "contributed to $36m influence revenue in 8 months with development of cisco microsoft crm communication connector. "

All strategic alliances manager skills

The three companies that hire the most strategic alliances managers are:

Compare different strategic alliances managers

Strategic alliances manager vs. Partner

A business partner is responsible for providing strategies and recommendations on how the business will operate, increasing its revenues while sharing profits. Business partners must have extensive knowledge of how the current market industry works to identify the best decisions for the business. A business partner should also be engaged in suggesting new services and offers that the company might consider for its clients. Business partners must also keep the confidentiality of their partnering business administration at all times.

The annual salary of partners is $33,957 lower than the average salary of strategic alliances managers.While the two careers have a salary gap, they share some of the same responsibilities. Employees in both strategic alliances manager and partner positions are skilled in business development, contract negotiations, and roi.

There are some key differences in the responsibilities of each position. For example, strategic alliances manager responsibilities require skills like "lead generation," "partner relationships," "strategic alliances," and "partner program." Meanwhile a typical partner has skills in areas such as "patients," "customer service," "patient care," and "project management." This difference in skills reveals the differences in what each career does.

The education levels that partners earn slightly differ from strategic alliances managers. In particular, partners are 6.8% less likely to graduate with a Master's Degree than a strategic alliances manager. Additionally, they're 8.7% more likely to earn a Doctoral Degree.

Strategic alliances manager vs. Marketing director

Marketing directors are responsible for the overall branding and marketing direction of the company. They are in charge of identifying goals and strategies related to marketing. They create strategies that cater to the target market of the organization's products and services to help with sales. They lead the company's marketing department and create the company's brand promise. They ensure that all marketing collateral is in line with the rest of the marketing campaigns of the organization. They should be updated on all the current trends in the marketing world.

A career as a marketing director brings a higher average salary when compared to the average annual salary of a strategic alliances manager. In fact, marketing directors salary is $4,830 higher than the salary of strategic alliances managers per year.A few skills overlap for strategic alliances managers and marketing directors. Resumes from both professions show that the duties of each career rely on skills like "business development," "roi," and "marketing campaigns. "

While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that strategic alliances manager responsibilities requires skills like "lead generation," "partner relationships," "strategic alliances," and "partner program." But a marketing director might use other skills in their typical duties, such as, "digital marketing," "sales strategies," "integrated marketing," and "email marketing."

On average, marketing directors earn a higher salary than strategic alliances managers. Some industries support higher salaries in each profession. Interestingly enough, marketing directors earn the most pay in the manufacturing industry with an average salary of $131,349. Whereas strategic alliances managers have higher pay in the technology industry, with an average salary of $124,448.Average education levels between the two professions vary. Marketing directors tend to reach lower levels of education than strategic alliances managers. In fact, they're 5.3% less likely to graduate with a Master's Degree and 8.7% less likely to earn a Doctoral Degree.

Strategic alliances manager vs. Business development director

A business development director specializes in crafting plans and strategies to develop the relationship between the brand, clients, and other key characters in the industry. It is their responsibility to examine and understand everything about the brand and figure out which areas require improvement or changes. They must also conduct a thorough marketing analysis and remain updated on the latest trends in the market to identify new opportunities that would improve customer satisfaction. Furthermore, they must also communicate with all clients, even appear on public gatherings to strengthen brand awareness.

An average business development director eans a higher salary compared to the average salary of strategic alliances managers. The difference in salaries amounts to business development directors earning a $7,708 higher average salary than strategic alliances managers.Using the responsibilities included on strategic alliances managers and business development directors resumes, we found that both professions have similar skill requirements, such as "business development," "lead generation," and "strategic alliances.rdquo;

Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from strategic alliances manager resumes include skills like "partner relationships," "partner program," "go-to-market strategy," and "relationship management," whereas a business development director is more likely to list skills in "patients," "customer relationships," "account management," and "project management. "

Business development directors earn the highest salary when working in the finance industry, where they receive an average salary of $124,195. Comparatively, strategic alliances managers have the highest earning potential in the technology industry, with an average salary of $124,448.When it comes to education, business development directors tend to earn similar degree levels compared to strategic alliances managers. In fact, they're 1.3% less likely to earn a Master's Degree, and 0.6% less likely to graduate with a Doctoral Degree.

Strategic alliances manager vs. Manager, strategy

A strategy manager is an individual who reviews a company's objectives for growth and works with executives to formulate actionable plans to achieve these objectives. To make comprehensive recommendations, strategy managers must conduct data analysis of the organization as well as the overall industry. They must provide assessments of market trends and identify business threats and opportunities. Strategy managers should also work with department heads to develop individual team goals and break them down into actionable steps for the employees to complete.

Managers, strategy average a lower salary than the annual salary of strategic alliances managers. The difference is about $245 per year.While both strategic alliances managers and managers, strategy complete day-to-day tasks using similar skills like business development, lead generation, and roi, the two careers vary in some skills.Each job also requires different skills to carry out their responsibilities. A strategic alliances manager uses "partner relationships," "strategic alliances," "partner program," and "go-to-market strategy." Managers, strategy are more likely to have duties that require skills in "project management," "portfolio," "client facing," and "digital marketing. "managers, strategy enjoy the best pay in the technology industry, with an average salary of $116,769. For comparison, strategic alliances managers earn the highest salary in the technology industry.In general, managers, strategy hold higher degree levels compared to strategic alliances managers. Managers, strategy are 12.3% more likely to earn their Master's Degree and 0.7% less likely to graduate with a Doctoral Degree.

Types of strategic alliances manager

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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