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Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential.Education
Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.
Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.
Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research.Licenses, Certifications, and Registrations
Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.Important Qualities
Analytical skills. Market research analysts must be able to understand large amounts of data and information.
Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients.
Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.
Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.
Average Length of Employment
Top Careers Before Strategic Analyst
Top Careers After Strategic Analyst
Hispanic or Latino8.6%
Black or African American1.4%
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University of Phoenix11.8%
University of Southern California6.6%
University of Delaware6.6%
University of Florida5.3%
Virginia Commonwealth University5.3%
Saint Joseph's University3.9%
University of South Florida3.9%
Arizona State University3.9%
University of Central Florida3.9%
New York University3.9%
University of California - Los Angeles3.9%
Johnson County Community College3.9%
University of Colorado at Boulder3.9%
University of Tampa3.9%
Unfortunately we don’t have enough data for this section.
|Job Title||Company||Location||Start Date||Salary|
|Senior Strategic Analyst||Ernst & Young U.S. LLP||New York, NY||May 18, 2015||$161,000|
|Senior Strategic Analyst||Ernst & Young U.S. LLP||New York, NY||Mar 01, 2014||$152,000|
|Senior Strategic Analyst||Ernst & Young U.S. LLP||New York, NY||Sep 13, 2014||$152,000|
|Senior Director, Strategic Analyst||NYC HHC||New York, NY||Aug 24, 2015||$140,000|
|VP; Cons Prod Strategic Analyst IV||Bank of America Corporation||Wilmington, DE||Mar 21, 2013||$125,000 -
|VP; Cons Prod Strategic Analyst IV||Bank of America Corporation||Wilmington, DE||Feb 14, 2013||$125,000 -
|Strategic Initiatives Analyst||Horizon Healthcare Services, Inc.||Newark, NJ||Dec 14, 2015||$123,000|
|Strategic Initiatives Analyst||Horizon Healthcare Services, Inc.||Newark, NJ||Apr 01, 2016||$123,000|
|Strategic Markeing Analyst (Commercial Excellence||Meadwestvaco Corporation||Richmond, VA||Oct 02, 2014||$122,400|
|Strategic Markeing Analyst (Commercial Excellence Analyst)||Meadwestvaco Corporation||Richmond, VA||Oct 02, 2014||$122,400|
|Strategic Execution Analyst III||Zurich American Insurance Company||Schaumburg, IL||Aug 31, 2016||$115,500|
|Vice President, Prod Cons Strategic Analyst IV||Bank of America N.A.||Charlotte, NC||Mar 05, 2016||$105,249 -
|Cons Prod Strategic Analyst IV||Bank of America Corporation||Wilmington, DE||Oct 01, 2014||$104,686 -
|Senior Audit & Strategic Analyst||Vatit USA, Inc.||New York, NY||Mar 01, 2013||$94,250|
|Strategic Modeling Analyst||Monsanto Company||Saint Louis, MO||Aug 03, 2013||$93,387|
|Senior Strategic Analyst||Barclays Bank Delaware||Wilmington, DE||Feb 08, 2016||$92,000|
|Busness Development and Strategic Alliance Analyst||Rocket Us Inc.||New York, NY||Sep 19, 2013||$92,000|
|Busness Development and Strategic Alliance Analyst||Rocket Us Inc.||San Francisco, CA||Sep 17, 2013||$92,000|
|Strategic Analyst III||Rosetta Stone Ltd.||Arlington, VA||Jan 01, 2015||$91,603 -
|Cons Prod Strategic Analyst III||Bank of America N.A.||Jacksonville, FL||Sep 18, 2015||$90,000 -
|Data/Strategic Analyst||Convergent Outsourcing, Inc.||Renton, WA||Aug 26, 2014||$74,110 -
|VP; Cons Prod Strategic Analyst III||Bank of America Corporation||Wilmington, DE||May 22, 2016||$74,000 -
|Strategic Analyst||AERO Technologies||Miami, FL||Aug 05, 2015||$74,000|
|Strategic Analyst II||Medxcel, LLC||Indianapolis, IN||Jun 22, 2015||$72,000|
|Data Science and Strategic Analytics Analyst||TYCO Electronics Corporation, A Te Connectivity LT||Berwyn, PA||Aug 24, 2014||$71,000 -
|Data/Strategic Analyst||Convergent Outsourcing, Inc.||Houston, TX||Feb 03, 2014||$70,000 -
|Strategic Analyst||Networked Insights, Inc.||Chicago, IL||Sep 01, 2013||$70,000|
|Strategic Analyst-Assets||Brilla Services, Inc.||Miami, FL||Sep 29, 2015||$70,000|
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Careers advice if you are in your 30s