FIND PERSONALIZED JOBS
Sign up to Zippia and discover your career options with your personalized career search.

Log In

Log In to Save

Sign Up to Save

Sign Up to Dismiss

or

The email and password you specified are invalid. Please, try again.

Email and password are mandatory

Forgot Password?

Don't have an account? Sign Up

reset password

Enter your email address and we will send you a link to reset your password.

Back to Log In

FIND
PERSONALIZED JOBS

Become A Strategic Analyst

Where do you want to work?

To get started, tell us where you'd like to work.
Sorry, we can't find that. Please try a different city or state.

Working As A Strategic Analyst

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $76,119

    Average Salary

What Does A Strategic Analyst Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

Show More

Show Less

How To Become A Strategic Analyst

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

Show More

Show Less

Strategic Analyst jobs

NO RESULTS

Aw snap, no jobs found.

Add To My Jobs

Strategic Analyst Demographics

Gender

Male

53.0%

Female

43.4%

Unknown

3.6%
Ethnicity

White

74.7%

Asian

13.0%

Hispanic or Latino

8.6%

Unknown

2.3%

Black or African American

1.4%
Show More
Languages Spoken

Spanish

28.3%

French

13.2%

Portuguese

9.4%

German

9.4%

Chinese

7.5%

Japanese

3.8%

Carrier

3.8%

Russian

3.8%

Arabic

3.8%

Vietnamese

1.9%

Korean

1.9%

Cantonese

1.9%

Malay

1.9%

Greek

1.9%

Polish

1.9%

Mandarin

1.9%

Catalan

1.9%

Italian

1.9%
Show More

Strategic Analyst Education

Schools

University of Phoenix

11.8%

Georgetown University

7.9%

University of Southern California

6.6%

University of Delaware

6.6%

University of Florida

5.3%

Virginia Commonwealth University

5.3%

Columbia University

5.3%

Saint Joseph's University

3.9%

University of South Florida

3.9%

Arizona State University

3.9%

University of Central Florida

3.9%

New York University

3.9%

University of California - Los Angeles

3.9%

Johnson County Community College

3.9%

Drexel University

3.9%

Webster University

3.9%

American University

3.9%

University of Colorado at Boulder

3.9%

New School

3.9%

University of Tampa

3.9%
Show More
Majors

Business

30.0%

Finance

13.5%

Marketing

8.6%

Management

5.6%

Accounting

4.9%

Economics

3.7%

Computer Science

3.4%

Criminal Justice

3.4%

Supply Chain Management

3.4%

Project Management

3.0%

Psychology

2.6%

Information Systems

2.6%

Education

2.2%

Communication

2.2%

Management Information Systems

1.9%

Political Science

1.9%

Health Care Administration

1.9%

Sociology

1.9%

International Relations

1.9%

International Business

1.5%
Show More
Degrees

Masters

47.5%

Bachelors

35.5%

Other

7.9%

Certificate

4.1%

Doctorate

3.0%

Associate

1.8%

Diploma

0.3%
Show More
Job type you want
Full Time
Part Time
Internship
Temporary

Real Strategic Analyst Salaries

Job Title Company Location Start Date Salary
Senior Strategic Analyst Ernst & Young U.S. LLP New York, NY May 18, 2015 $161,000
Senior Strategic Analyst Ernst & Young U.S. LLP New York, NY Mar 01, 2014 $152,000
Senior Strategic Analyst Ernst & Young U.S. LLP New York, NY Sep 13, 2014 $152,000
Senior Strategic Analyst Ernst & Young U.S. LLP New York, NY May 21, 2012 $145,000
Consumer Product Strategic Analyst IV Bank of America N.A. Wilmington, DE Apr 25, 2011 $125,000 -
$145,000
Consumer Product Strategic Analyst IV Bank of America N.A. Wilmington, DE Apr 01, 2011 $125,000 -
$145,000
Cons Prod Strategic Analyst IV Bank of America N.A. Wilmington, DE Jul 01, 2011 $125,000 -
$145,000
Strategic Initiatives Analyst Horizon Healthcare Services, Inc. Newark, NJ Dec 14, 2015 $123,000
Strategic Initiatives Analyst Horizon Healthcare Services, Inc. Newark, NJ Apr 01, 2016 $123,000
Strategic Markeing Analyst (Commercial Excellence Meadwestvaco Corporation Richmond, VA Oct 02, 2014 $122,400
Strategic Markeing Analyst (Commercial Excellence Analyst) Meadwestvaco Corporation Richmond, VA Oct 02, 2014 $122,400
Senior Strategic Analyst Associate Director Ernst & Young U.S. LLP Secaucus, NJ Jan 17, 2012 $120,000
Senior Strategic Analyst Associate Director Ernst & Young U.S. LLP Secaucus, NJ Oct 28, 2011 $120,000
Strategic Analyst III Rosetta Stone Ltd. Arlington, VA Jan 01, 2015 $91,603 -
$100,000
Cons Prod Strategic Analyst III Bank of America N.A. Jacksonville, FL Sep 18, 2015 $90,000 -
$110,000
Econometrics Strategic Analyst Monsanto Company Saint Louis, MO Sep 15, 2012 $90,000
Senior Strategic Analyst Air Liquide Industrial U.S. LP Houston, TX Jul 23, 2012 $90,000
Senior Strategic Analyst Corning Incorporated Corning, NY Apr 06, 2011 $90,000
Senior Strategic Analyst Pacific Gas & Electric Company San Francisco, CA Oct 01, 2013 $89,406
Strategic Analyst Memorial Sloan-Kettering Cancer Center New York, NY Jul 16, 2013 $68,742
Strategic Analyst Mullen Communications, Inc. Boston, MA Sep 18, 2013 $65,000
Strategic Manager Analyst DCM Group Inc. Iselin, NJ Jan 10, 2011 $65,000
Strategic Initiatives Analyst Piryx, Inc. San Francisco, CA Oct 01, 2011 $65,000
Consumer Product Strategic Analyst II Bank of America N.A. Wilmington, DE Jan 17, 2011 $65,000 -
$85,000
Consumer Product Strategic Analyst II Bank of America Corporation Wilmington, DE Dec 01, 2013 $65,000 -
$85,000
Strategic Analyst Mullen Communications, Inc. Boston, MA Aug 19, 2013 $65,000
Strategic Insights & Analytics Analyst Johnsonville Sausage, LLC Sheboygan Falls, WI Jan 17, 2014 $62,500

No Results

To get more results, try adjusting your search by changing your filters.

Show More

Top Skills for A Strategic Analyst

FinancialModelsBusinessStrategySQLServerPolicyMultipleDatabasesAnalyticalSupportComplianceStrategicAnalysisProjectManagementMarketShareAuditBusinessDevelopmentProcessImprovementExecutiveManagementDataAnalysisKPIBusinessIntelligenceSASPowerpointCompetitiveIntelligence

Show More

Top Strategic Analyst Skills

  1. Financial Models
  2. Business Strategy
  3. SQL Server
You can check out examples of real life uses of top skills on resumes here:
  • Developed financial models for revenue and budget forecasting.
  • Designed and created SQL Server, MySQL and Access databases in support of various team efforts.
  • Analyze defect trends concerning risk, loss trends, policy opportunities to identify countermeasures that would impact the overall performance goals
  • Developed complex program models to extract data and uses multiple databases to acquire statistical and financial data.
  • Provide analytical support on various strategies to ensure company goals are met.

Top Strategic Analyst Employers

Strategic Analyst Videos

Careers advice if you are in your 30s

×