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Become A Strategic Analyst

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Working As A Strategic Analyst

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $73,000

    Average Salary

What Does A Strategic Analyst Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Strategic Analyst

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Strategic Analyst Career Paths

Strategic Analyst
Senior Finance Analyst Manager Marketing Manager
Senior Manager Of Marketing
9 Yearsyrs
Senior Finance Analyst Manager Product Manager
Senior Product Manager
9 Yearsyrs
Senior Finance Analyst Finance Manager
Manager Finance Planning And Analysis
8 Yearsyrs
Senior Analyst Manager Marketing Manager
Marketing Communications Manager
7 Yearsyrs
Senior Analyst Project Manager Product Manager
Product Marketing Manager
7 Yearsyrs
Senior Analyst Project Manager Senior Product Manager
Product Management Director
12 Yearsyrs
Consultant General Manager Account Manager
Strategic Accounts Manager
9 Yearsyrs
Consultant Account Manager Marketing Manager
Marketing Program Manager
6 Yearsyrs
Consultant Office Manager Business Manager
Business Operations Manager
8 Yearsyrs
Program Manager Product Manager District Sales Manager
Market Development Manager
8 Yearsyrs
Program Manager General Manager Senior Manager
Director Of Analytics
12 Yearsyrs
Program Manager General Manager Business Development Manager
Proposal Manager
10 Yearsyrs
Team Leader Project Leader Senior Business Analyst
Analytical Manager
8 Yearsyrs
Team Leader Senior Project Manager Senior Product Manager
Marketing Lead
5 Yearsyrs
Team Leader Project Manager Senior Product Manager
Head Of Marketing
5 Yearsyrs
Account Manager Sales And Marketing Manager Product Marketing Manager
Marketing And Operations Manager
5 Yearsyrs
Operations Manager Business Manager Manager Finance Planning And Analysis
Pricing Manager
7 Yearsyrs
Operations Manager Territory Manager Sales Development Manager
Manager, Integrated Marketing
7 Yearsyrs
Operations Manager Business Manager Business Operations Manager
Manager, Strategy
8 Yearsyrs
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Do you work as a Strategic Analyst?

Help others decide if this is a good career for them

Average Length of Employment
Management Analyst 3.0 years
Pricing Analyst 2.7 years
Reporting Analyst 2.5 years
Product Analyst 2.4 years
Marketing Analyst 2.1 years
Strategic Analyst 2.0 years
Assistant Analyst 1.9 years
Top Careers Before Strategic Analyst
Analyst 10.2%
Internship 8.9%
Consultant 4.1%
Manager 4.1%
Specialist 3.1%
Top Careers After Strategic Analyst
Consultant 6.8%
Analyst 5.2%
Manager 4.2%
Internship 3.6%

Do you work as a Strategic Analyst?

Average Yearly Salary
$73,000
Show Salaries
$50,000
Min 10%
$73,000
Median 50%
$73,000
Median 50%
$73,000
Median 50%
$73,000
Median 50%
$73,000
Median 50%
$73,000
Median 50%
$73,000
Median 50%
$106,000
Max 90%
Best Paying Company
Ernst & Young US
Highest Paying City
Seattle, WA
Highest Paying State
Alaska
Avg Experience Level
2.2 years
How much does a Strategic Analyst make at top companies?
The national average salary for a Strategic Analyst in the United States is $73,152 per year or $35 per hour. Those in the bottom 10 percent make under $50,000 a year, and the top 10 percent make over $106,000.

Real Strategic Analyst Salaries

Job Title Company Location Start Date Salary
Senior Strategic Analyst Ernst & Young U.S. LLP New York, NY May 18, 2015 $161,000
Senior Strategic Analyst Ernst & Young U.S. LLP New York, NY Mar 01, 2014 $152,000
Senior Strategic Analyst Ernst & Young U.S. LLP New York, NY Sep 13, 2014 $152,000
Senior Strategic Analyst Ernst & Young U.S. LLP New York, NY May 21, 2012 $145,000
Consumer Product Strategic Analyst IV Bank of America N.A. Wilmington, DE Apr 25, 2011 $125,000 -
$145,000
Consumer Product Strategic Analyst IV Bank of America N.A. Wilmington, DE Apr 01, 2011 $125,000 -
$145,000
Cons Prod Strategic Analyst IV Bank of America N.A. Wilmington, DE Jul 01, 2011 $125,000 -
$145,000
Strategic Initiatives Analyst Horizon Healthcare Services, Inc. Newark, NJ Dec 14, 2015 $123,000
Strategic Initiatives Analyst Horizon Healthcare Services, Inc. Newark, NJ Apr 01, 2016 $123,000
Strategic Markeing Analyst (Commercial Excellence Analyst) Meadwestvaco Corporation Richmond, VA Oct 02, 2014 $122,400
Strategic Markeing Analyst (Commercial Excellence Meadwestvaco Corporation Richmond, VA Oct 02, 2014 $122,400
Senior Strategic Analyst Associate Director Ernst & Young U.S. LLP NJ Oct 24, 2011 $120,000
Senior Strategic Analyst Associate Director Ernst & Young U.S. LLP Secaucus, NJ Dec 09, 2011 $120,000
Strategic Analyst III Rosetta Stone Ltd. Arlington, VA Jan 01, 2015 $91,603 -
$100,000
Senior Strategic Analyst Air Liquide Industrial U.S. LP Houston, TX Jul 23, 2012 $90,000
Econometrics Strategic Analyst Monsanto Company Saint Louis, MO Sep 15, 2012 $90,000
Senior Strategic Analyst Corning Incorporated Corning, NY Apr 06, 2011 $90,000
Cons Prod Strategic Analyst III Bank of America N.A. Jacksonville, FL Sep 18, 2015 $90,000 -
$110,000
Senior Strategic Analyst Pacific Gas & Electric Company San Francisco, CA Oct 01, 2013 $89,406
Strategic Analyst Memorial Sloan-Kettering Cancer Center New York, NY Jul 16, 2013 $68,742
Strategic Manager Analyst DCM Group Inc. Iselin, NJ Jan 10, 2011 $65,000
Strategic Initiatives Analyst Piryx, Inc. San Francisco, CA Oct 01, 2011 $65,000
Consumer Product Strategic Analyst II Bank of America Corporation Wilmington, DE Dec 01, 2013 $65,000 -
$85,000
Consumer Product Strategic Analyst II Bank of America N.A. Wilmington, DE Jan 17, 2011 $65,000 -
$85,000
Strategic Analyst Mullen Communications, Inc. Boston, MA Aug 19, 2013 $65,000
Strategic Analyst Mullen Communications, Inc. Boston, MA Sep 18, 2013 $65,000
Strategic Insights & Analytics Analyst Johnsonville Sausage, LLC Sheboygan Falls, WI Jan 17, 2014 $62,500

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Top Skills for A Strategic Analyst

  1. Financial Models
  2. Strategic Recommendations
  3. Database
You can check out examples of real life uses of top skills on resumes here:
  • Developed financial models for revenue and budget forecasting.
  • Provided logistics support using multiple Army databases to complete equipment requests.
  • Revamped and automated client reporting using BI visualization tool Tableau and SQL Server, saving over 30 FTE hours per month.
  • Managed process improvement activities by suggesting ways to realize process efficiency based upon feedback and observations.
  • Analyzed expansion of the can segment examining market share, top line growth and cannibalization.

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Top 10 Best States for Strategic Analysts

  1. Delaware
  2. Alaska
  3. New Jersey
  4. Minnesota
  5. New York
  6. North Carolina
  7. Rhode Island
  8. Washington
  9. Virginia
  10. Massachusetts
  • (63 jobs)
  • (12 jobs)
  • (328 jobs)
  • (285 jobs)
  • (939 jobs)
  • (391 jobs)
  • (44 jobs)
  • (187 jobs)
  • (795 jobs)
  • (506 jobs)

Strategic Analyst Demographics

Gender

Male

50.1%

Female

40.1%

Unknown

9.8%
Ethnicity

White

56.1%

Hispanic or Latino

15.2%

Asian

12.5%

Black or African American

12.2%

Unknown

4.0%
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Foreign Languages Spoken

Spanish

25.8%

French

12.1%

Chinese

10.6%

Portuguese

7.6%

German

7.6%

Japanese

4.5%

Mandarin

4.5%

Russian

4.5%

Arabic

4.5%

Vietnamese

3.0%

Carrier

3.0%

Greek

1.5%

Cantonese

1.5%

Malay

1.5%

Korean

1.5%

Polish

1.5%

Croatian

1.5%

Catalan

1.5%

Italian

1.5%
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Strategic Analyst Education

Schools

University of Phoenix

11.7%

Georgetown University

6.3%

University of Southern California

6.3%

University of Delaware

6.3%

New York University

5.4%

American University

5.4%

University of California - Berkeley

5.4%

Columbia University

5.4%

University of Florida

4.5%

Virginia Commonwealth University

4.5%

University of Central Florida

4.5%

University of Texas at Austin

4.5%

George Mason University

4.5%

Drexel University

3.6%

Webster University

3.6%

University of Illinois at Chicago

3.6%

Pennsylvania State University

3.6%

Saint Louis University-

3.6%

DePaul University

3.6%

Ohio State University

3.6%
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Majors

Business

30.0%

Finance

15.0%

Marketing

8.9%

Management

6.3%

Economics

5.4%

Accounting

4.2%

International Relations

3.0%

Computer Science

2.8%

Criminal Justice

2.8%

Supply Chain Management

2.8%

Project Management

2.3%

Communication

2.3%

Psychology

2.1%

Political Science

2.1%

Law

2.1%

Management Information Systems

1.9%

History

1.6%

International Business

1.4%

Education

1.4%

Human Resources Management

1.4%
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Degrees

Masters

44.6%

Bachelors

38.1%

Other

7.1%

Certificate

3.7%

Doctorate

3.6%

Associate

2.6%

Diploma

0.3%
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