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Become A Strategic Communications Consultant

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Working As A Strategic Communications Consultant

  • Getting Information
  • Communicating with Persons Outside Organization
  • Communicating with Supervisors, Peers, or Subordinates
  • Interacting With Computers
  • Thinking Creatively
  • Mostly Sitting

  • Stressful

  • $56,770

    Average Salary

What Does A Strategic Communications Consultant Do

Public relations specialists create and maintain a favorable public image for the organization they represent. They design media releases to shape public perception of their organization and to increase awareness of its work and goals. 

Duties

Public relations specialists typically do the following:

  • Write press releases and prepare information for the media
  • Respond to information requests from the media
  • Help clients communicate effectively with the public
  • Help maintain their organization's corporate image and identity
  • Draft speeches and arrange interviews for an organization’s top executives
  • Evaluate advertising and promotion programs to determine whether they are compatible with their organization’s public relations efforts
  • Evaluate public opinion of clients through social media

Public relations specialists, also called communications specialists and media specialists, handle an organization’s communication with the public, including consumers, investors, reporters, and other media specialists. In government, public relations specialists may be called press secretaries. In this setting, workers keep the public informed about the activities of government officials and agencies.

Public relations specialists draft press releases and contact people in the media who might print or broadcast their material. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of public relations specialists. For example, a press release might describe a public issue, such as health, energy, or the environment, and what an organization does concerning that issue.

Press releases are increasingly being sent through the Internet and social media, in addition to publication through traditional media outlets. Public relations specialists are often in charge of monitoring and responding to social media questions and concerns.

Public relations specialists are different from advertisers in that they get their stories covered by media instead of purchasing ad space in publications and on television.

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How To Become A Strategic Communications Consultant

Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.

Education

Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.

Training

Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.

Other Experience

Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.

Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.

Important Qualities

Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.

Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.

Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.

Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.

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Strategic Communications Consultant jobs

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Strategic Communications Consultant Demographics

Gender

Female

61.9%

Male

35.7%

Unknown

2.4%
Ethnicity

White

81.4%

Hispanic or Latino

8.6%

Asian

6.0%

Unknown

2.4%

Black or African American

1.6%
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Languages Spoken

Spanish

36.7%

French

16.7%

Urdu

6.7%

German

6.7%

Arabic

6.7%

Italian

6.7%

Chinese

3.3%

Mandarin

3.3%

Carrier

3.3%

Hindi

3.3%

Russian

3.3%

Polish

3.3%
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Strategic Communications Consultant Education

Schools

Georgetown University

10.9%

American University

10.9%

Johns Hopkins University

7.8%

Syracuse University

6.3%

University of Colorado at Boulder

6.3%

Harvard University

6.3%

George Mason University

6.3%

University of Baltimore

4.7%

University of Texas at Austin

4.7%

Northwestern University

4.7%

University of Florida

3.1%

Marshall University

3.1%

San Jose State University

3.1%

University of Kentucky

3.1%

Wingate University

3.1%

University of California - Los Angeles

3.1%

Seattle University

3.1%

Ball State University

3.1%

Webster University

3.1%

Towson University

3.1%
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Majors

Communication

17.3%

Business Communications

11.1%

Journalism

9.9%

Political Science

8.0%

Business

8.0%

English

7.4%

Public Relations

6.8%

Management

4.9%

Marketing

4.3%

Writing

3.1%

International Relations

3.1%

Agricultural Public Services

2.5%

Finance

2.5%

Entertainment Business

1.9%

Graphic Communications

1.9%

Law

1.9%

Project Management

1.9%

Community Organization And Advocacy

1.2%

Area Studies

1.2%

Interdisciplinary Studies

1.2%
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Degrees

Masters

45.2%

Bachelors

38.7%

Other

9.5%

Doctorate

4.0%

Certificate

2.0%

Diploma

0.5%
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Real Strategic Communications Consultant Salaries

Job Title Company Location Start Date Salary
Strategic Communication Consultant Verlander, Wang and Company, LLC Setauket-East Setauket, NY Sep 28, 2016 $42,950
Strategic Communication Consultant Verlander, Wang and Company, LLC Setauket-East Setauket, NY Sep 20, 2016 $40,717
Strategic Communication Consultant Verlander, Wang & Company, LLC Setauket-East Setauket, NY Sep 27, 2013 $40,175
Strategic Communication Consultant Verlander & Company Setauket-East Setauket, NY Sep 27, 2013 $40,175

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Top Skills for A Strategic Communications Consultant

WebsiteContentManagementGlobalCommunicationsStrategyOutreachActivitiesPressReleasesFacebookPublicAffairsTwitterFactSheetsVeteransKeyMessagesStrategicCommunicationsPlanProjectManagementDODInternalCommunicationsExternalCommunicationsCommunicationsProductsCrisisCommunicationsSmallBusinessesCorporateCommunicationsBlogPosts

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Top Strategic Communications Consultant Skills

  1. Website Content Management
  2. Global Communications Strategy
  3. Outreach Activities
You can check out examples of real life uses of top skills on resumes here:
  • Planned and conducted outreach activities and promotional events.
  • Write ads for GoogleAdWords, Bing Ads, and Facebook.
  • Provided advice and recommendations to Public Affairs personnel.
  • Leveraged existing FEMA social media tools to promote DisasterAssistance.gov information to disaster survivors through Facebook and Twitter.
  • Major contributor to a large social media campaign for the Department of Veterans Affairs that generated more than a million impressions.

Top Strategic Communications Consultant Employers

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Strategic Communications Consultant Videos

Careers in Consulting: Beyond the Buzz Words

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