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Become A Strategic Development Director

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Working As A Strategic Development Director

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $125,000

    Average Salary

What Does A Strategic Development Director Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Strategic Development Director

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Strategic Development Director Jobs

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Help others decide if this is a good career for them

Average Length of Employment
Top Careers Before Strategic Development Director
Director 6.7%
Consultant 5.7%
Manager 4.1%
Top Careers After Strategic Development Director
Consultant 11.8%
Director 9.8%
President 7.2%
Owner 2.6%

Do you work as a Strategic Development Director?

Average Yearly Salary
$125,000
View Detailed Salary Report
$78,000
Min 10%
$125,000
Median 50%
$125,000
Median 50%
$125,000
Median 50%
$125,000
Median 50%
$125,000
Median 50%
$125,000
Median 50%
$125,000
Median 50%
$200,000
Max 90%
Highest Paying City
Lake Oswego, OR
Highest Paying State
Montana
Avg Experience Level
2.6 years
How much does a Strategic Development Director make at top companies?
The national average salary for a Strategic Development Director in the United States is $125,386 per year or $60 per hour. Those in the bottom 10 percent make under $78,000 a year, and the top 10 percent make over $200,000.

Real Strategic Development Director Salaries

Job Title Company Location Start Date Salary
Director of Strategic Development Simon Wiesenthal Center, Inc. Lincolnwood, IL Feb 01, 2011 $200,352
DIR., Investor Relations and Strategic Development Matson Navigation Company Oakland, CA Aug 24, 2016 $176,748
Strategic Development Director-Social Infrastruc Cardno Emerging Markets USA, Ltd. Arlington, VA Apr 28, 2014 $175,000 -
$365,600
Strategic Bus Develop 5 Apple Inc. Cupertino, CA Aug 27, 2015 $172,058 -
$229,300
Director of Strategic BUS. Development and Corp. P SUBE Inc. New York, NY Oct 15, 2010 $170,000 -
$200,000
Director, Investor Relations and Strategic Development Matson Navigation Company Oakland, CA Jul 28, 2015 $165,000
Director, Investor Relations and Strategic Develop Matson Navigation Company Oakland, CA Aug 22, 2014 $165,000
Director of Strategic Development Jabil Circuit, Inc. San Jose, CA Sep 09, 2012 $161,356
Director of Strategic Development Biotronik, Inc. Lake Oswego, OR Jun 19, 2011 $154,935
Director of Strategic Development Biotronik, Inc. Lake Oswego, OR Jul 06, 2010 $143,500
Strategic Development-North America Computershare Inc. New York, NY Dec 15, 2016 $108,992
Strategic Development Director CCH Legal Information Systems, Inc. New York, NY Sep 09, 2015 $107,245 -
$148,625
Director of Strategic Development Tranlin, Inc. Charlottesville, VA Sep 12, 2015 $99,050 -
$135,000
Director of Strategic Development Tranlin, Inc. Charlottesville, VA Dec 09, 2015 $99,050 -
$135,000
Director of Strategic Development Texas de Brazil (Miami) Corporation Miami, FL May 20, 2010 $99,000
Strategic Procurement Development Vale INCO Americas Woburn, MA Oct 01, 2009 $95,000
Sales and Strategic Development Director of Laredo Prolamsa Inc. Laredo, TX Sep 15, 2010 $92,810
Director, Mktg & Strategic SUB. Development Gensuite, LLC Cincinnati, OH Oct 01, 2013 $85,000
Director of Strategic Development Turbosquid, Inc. New Orleans, LA Oct 01, 2011 $85,000

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Top Skills for A Strategic Development Director

  1. Business Development
  2. Sales Goals
  3. Strategic Partnerships
You can check out examples of real life uses of top skills on resumes here:
  • Supported client management for pharmaceutical industry customers and coordinated proposal development and delivery with appropriate Business Development leaders.
  • Researched and investigated potential clients, strategic partnerships, services and applications to complement existing business offerings and front-end customer requirements.
  • Designed and implemented formal procurement process to minimize corporate risk and improves strategic customer relationships.
  • Designed and developed in excess of one hundred custom algorithmic trading software programs for financial institutions.
  • Identified business development opportunities and implement strategic plans in 22 offices and corporate wide.

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Top 10 Best States for Strategic Development Directors

  1. New York
  2. Virginia
  3. New Jersey
  4. Rhode Island
  5. Colorado
  6. California
  7. District of Columbia
  8. Washington
  9. Pennsylvania
  10. Arkansas
  • (1,719 jobs)
  • (805 jobs)
  • (694 jobs)
  • (100 jobs)
  • (416 jobs)
  • (3,746 jobs)
  • (307 jobs)
  • (649 jobs)
  • (750 jobs)
  • (104 jobs)

Strategic Development Director Demographics

Gender

Male

60.7%

Female

31.4%

Unknown

7.9%
Ethnicity

White

63.2%

Hispanic or Latino

14.5%

Black or African American

11.9%

Asian

6.8%

Unknown

3.6%
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Foreign Languages Spoken

German

20.0%

Spanish

20.0%

French

13.3%

Portuguese

6.7%

Ukrainian

6.7%

Marathi

6.7%

Gujarati

6.7%

Hindi

6.7%

Hebrew

6.7%

Italian

6.7%
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Strategic Development Director Education

Schools

University of Phoenix

8.3%

New York University

6.7%

Wayne State University

6.7%

Pennsylvania State University

6.7%

University of Minnesota - Twin Cities

6.7%

University of Houston

6.7%

University of Texas at Austin

6.7%

Harvard University

5.0%

University of Virginia

5.0%

University of Washington

5.0%

Northwestern University

5.0%

Catholic University of America

5.0%

Syracuse University

3.3%

University of Florida

3.3%

Washington State University

3.3%

George Washington University

3.3%

Emerson College

3.3%

University of Hartford

3.3%

Texas State University

3.3%

Boston University

3.3%
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Majors

Business

26.7%

Finance

9.1%

Marketing

9.1%

Management

7.8%

Communication

6.5%

Economics

4.7%

Accounting

3.9%

Political Science

3.9%

International Relations

3.9%

Electrical Engineering

3.9%

Law

3.4%

Health Care Administration

2.2%

Human Resources Management

2.2%

Public Relations

2.2%

English

2.2%

International Business

1.7%

Public Health

1.7%

Graphic Design

1.7%

Education

1.7%

Advertising

1.7%
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Degrees

Masters

42.9%

Bachelors

33.1%

Other

13.5%

Doctorate

5.8%

Associate

2.5%

Certificate

2.1%
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