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Strategic development director vs marketing director

The differences between strategic development directors and marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a strategic development director and a marketing director. Additionally, a strategic development director has an average salary of $127,778, which is higher than the $114,906 average annual salary of a marketing director.

The top three skills for a strategic development director include strategic development, business development and RFP. The most important skills for a marketing director are digital marketing, marketing campaigns, and market research.

Strategic development director vs marketing director overview

Strategic Development DirectorMarketing Director
Yearly salary$127,778$114,906
Hourly rate$61.43$55.24
Growth rate10%10%
Number of jobs92,28593,503
Job satisfaction--
Most common degreeBachelor's Degree, 69%Bachelor's Degree, 76%
Average age3939
Years of experience1010

What does a strategic development director do?

A strategic development director is responsible for systematic fundraising and holistic collection of revenue. They foster an ongoing relationship with donors and carry out fundraising campaigns. They work to develop strategic goals for their organization and to create short- and long-term plans to meet those goals.

What does a marketing director do?

Marketing directors are responsible for the overall branding and marketing direction of the company. They are in charge of identifying goals and strategies related to marketing. They create strategies that cater to the target market of the organization's products and services to help with sales. They lead the company's marketing department and create the company's brand promise. They ensure that all marketing collateral is in line with the rest of the marketing campaigns of the organization. They should be updated on all the current trends in the marketing world.

Strategic development director vs marketing director salary

Strategic development directors and marketing directors have different pay scales, as shown below.

Strategic Development DirectorMarketing Director
Average salary$127,778$114,906
Salary rangeBetween $89,000 And $182,000Between $68,000 And $193,000
Highest paying CityOakland, CASan Francisco, CA
Highest paying stateCaliforniaCalifornia
Best paying companySunPowerBrookfield Properties
Best paying industryTechnologyManufacturing

Differences between strategic development director and marketing director education

There are a few differences between a strategic development director and a marketing director in terms of educational background:

Strategic Development DirectorMarketing Director
Most common degreeBachelor's Degree, 69%Bachelor's Degree, 76%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Strategic development director vs marketing director demographics

Here are the differences between strategic development directors' and marketing directors' demographics:

Strategic Development DirectorMarketing Director
Average age3939
Gender ratioMale, 66.0% Female, 34.0%Male, 46.7% Female, 53.3%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between strategic development director and marketing director duties and responsibilities

Strategic development director example responsibilities.

  • Lead strategic and creative direction with well-define, measurable ROI outcomes and integrate marketing services to deliver greater results.
  • Lead centralized, electronic referral center coordinating post-acute service needs of patients discharging from multiple acute facilities in Arizona region.
  • Establish WW economics of new product design prospects - ROI, margin targets, pricing / cost models.
  • Provide mergers and acquisitions due diligence/modeling analysis/management/valuation support.
  • Provide mergers and acquisitions due diligence/modeling analysis/management/valuation support.

Marketing director example responsibilities.

  • Manage staging of NCAA athletics events.
  • Manage RFP, RFI & SOQ process; track, analyze and report on sales pipeline.
  • Train, manage, and develop customer service / sales team strategies and oversight of day-to-day operations.
  • Manage the portal website build, including PPC and search engine optimization, email broadcasts and affiliate marketing efforts.
  • Manage all marketing operations - recruiting, hiring, training, retaining, payroll, and continual staff education.
  • Utilize marketing/sales automation tools (salesforce.com, pardot.com) to help track, manage and properly distribute each individual lead.
  • Show more

Strategic development director vs marketing director skills

Common strategic development director skills
  • Strategic Development, 26%
  • Business Development, 16%
  • RFP, 6%
  • Business Relationships, 6%
  • Sales Strategy, 5%
  • Strategic Plan, 4%
Common marketing director skills
  • Digital Marketing, 12%
  • Marketing Campaigns, 6%
  • Market Research, 5%
  • Sales Strategies, 4%
  • Integrated Marketing, 4%
  • CRM, 4%

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