How To Become A Strategic Marketing Consultant: What It Is and Career Path

What is a strategic marketing consultant and how to become one

Updated January 8, 2025

3 min read

Quoted expert

Tobias Sellier

Companies often seek out strategic marketing consultants to outsource their marketing efforts to an expert for better sales results. A marketing consultant is usually an expert marketer from the outside whose job is to work with organizations to design and implement marketing strategies.

If you choose this career, you will work with whatever firm hires you to scrutinize their current marketing information. You will also need to uncover areas that need improvements and provide helpful advice on the best tactics to implement for the organization to achieve its sales objectives.

To increase your chances of finding employment in the best companies, you must gain an academic degree in business, marketing, or a similar course. You must also have sufficient work experience. Note that skills like understanding Microsoft programs, copywriting, and communication skills are essential. The average salary for a Strategic Marketing Consultant is $60,155 a year.

What general advice would you give to a strategic marketing consultant?

Tobias Sellier

Senior Director, American Public Power Association

There are exciting opportunities to work for community-owned, not-for-profit, hometown public power. From engineers and customer service representatives to lineworkers and administrative professionals, there are many opportunities. And utility employees, being essential workers, even during these challenging times, there are still many jobs that will need to be filled.

ScoreStrategic Marketing ConsultantUS Average

Salary

7.5

Avg. Salary $97,347

Avg. Salary $59,228

Stability level

7.5

Growth rate 10%

Growth rate 0.3%

Diversity

3.1

Race

American Indian and Alaska Native 0.23%

Asian 8.15%

Black or African American 3.04%

Hispanic or Latino 8.67%

Unknown 5.32%

White 74.58%

Gender

female 49.30%

male 50.70%

Age - 38

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 38

Stress level

7.5

Stress level is high

7.1 - high

Complexity level

9.0

Complexity level is advanced

7 - challenging

Work life balance

3.5

Work life balance is poor

6.4 - fair

Key steps to become a strategic marketing consultant

Explore strategic marketing consultant education requirements

Most common strategic marketing consultant degrees

Bachelor's

73.4 %

Master's

22.3 %

Associate

2.0 %

Start to develop specific strategic marketing consultant skills

Skills	Percentages
CRM	10.01%
ROI	8.12%
Digital Marketing	8.03%
Competitive Landscape	7.65%
Business Strategy	7.65%

Complete relevant strategic marketing consultant training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New strategic marketing consultants learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a strategic marketing consultant based on U.S. Bureau of Labor Statistics data and data from real strategic marketing consultant resumes.

Research strategic marketing consultant duties and responsibilities

Develop and manage ROI tracking for establish marketing campaigns.
Manage food production, storage and delivery transportation logistics to satellite locations and hundreds of local catering customers.
Create and implement customized CRM software for the use of the sales department.
Leverage CRM contacts and industry association memberships to coordinate marketing/sales client development activities.

Prepare your strategic marketing consultant resume

When your background is strong enough, you can start writing your strategic marketing consultant resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a strategic marketing consultant resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

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