Companies often seek out strategic marketing consultants to outsource their marketing efforts to an expert for better sales results. A marketing consultant is usually an expert marketer from the outside whose job is to work with organizations to design and implement marketing strategies.
If you choose this career, you will work with whatever firm hires you to scrutinize their current marketing information. You will also need to uncover areas that need improvements and provide helpful advice on the best tactics to implement for the organization to achieve its sales objectives.
To increase your chances of finding employment in the best companies, you must gain an academic degree in business, marketing, or a similar course. You must also have sufficient work experience. Note that skills like understanding Microsoft programs, copywriting, and communication skills are essential. The average salary for a Strategic Marketing Consultant is $60,155 a year.
There is more than meets the eye when it comes to being a strategic marketing consultant. For example, did you know that they make an average of $34.91 an hour? That's $72,603 a year!
Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.
There are certain skills that many strategic marketing consultants have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed creativity, interpersonal skills and organizational skills.
When it comes to the most important skills required to be a strategic marketing consultant, we found that a lot of resumes listed 11.5% of strategic marketing consultants included crm, while 10.4% of resumes included market research, and 9.1% of resumes included competitive analysis. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.
When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the strategic marketing consultant job title. But what industry to start with? Most strategic marketing consultants actually find jobs in the technology and health care industries.
If you're interested in becoming a strategic marketing consultant, one of the first things to consider is how much education you need. We've determined that 73.4% of strategic marketing consultants have a bachelor's degree. In terms of higher education levels, we found that 22.3% of strategic marketing consultants have master's degrees. Even though most strategic marketing consultants have a college degree, it's impossible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a strategic marketing consultant. When we researched the most common majors for a strategic marketing consultant, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on strategic marketing consultant resumes include associate degree degrees or doctoral degree degrees.
You may find that experience in other jobs will help you become a strategic marketing consultant. In fact, many strategic marketing consultant jobs require experience in a role such as marketing director. Meanwhile, many strategic marketing consultants also have previous career experience in roles such as marketing manager or marketing consultant.