Companies often seek out strategic marketing consultants to outsource their marketing efforts to an expert for better sales results. A marketing consultant is usually an expert marketer from the outside whose job is to work with organizations to design and implement marketing strategies.
If you choose this career, you will work with whatever firm hires you to scrutinize their current marketing information. You will also need to uncover areas that need improvements and provide helpful advice on the best tactics to implement for the organization to achieve its sales objectives.
To increase your chances of finding employment in the best companies, you must gain an academic degree in business, marketing, or a similar course. You must also have sufficient work experience. Note that skills like understanding Microsoft programs, copywriting, and communication skills are essential. The average salary for a Strategic Marketing Consultant is $60,155 a year.