Strategic marketing consultant demographics and statistics in the US
Strategic marketing consultant demographics research summary. Zippia estimates strategic marketing consultant demographics and statistics in the United States by using a database of 30 million profiles. Our strategic marketing consultant estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about strategic marketing consultants after extensive research and analysis:
- There are over 28,093 strategic marketing consultants currently employed in the United States.
- 49.3% of all strategic marketing consultants are women, while 50.7% are men.
- The average strategic marketing consultant age is 39 years old.
- The most common ethnicity of strategic marketing consultants is White (74.6%), followed by Hispanic or Latino (8.7%), Asian (8.2%) and Unknown (5.3%).
- In 2022, women earned 92% of what men earned.
- 10% of all strategic marketing consultants are LGBT.
- Strategic marketing consultants are 53% more likely to work at private companies in comparison to public companies.
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Strategic marketing consultant demographics by:
Strategic marketing consultant gender statistics
49.3% of strategic marketing consultants are women and 50.7% of strategic marketing consultants are men.
- Male, 50.7%
- Female, 49.3%
Strategic marketing consultant gender ratio
| Gender | Percentages |
|---|---|
| Male | 50.7% |
| Female | 49.3% |
Strategic marketing consultant gender pay gap
Women earn 92¢ for every $1 earned by men
Male income
$98,696
Female income
$90,568
Strategic marketing consultant gender ratio over time
This data breaks down the percentage of men and women in strategic marketing consultant positions over time. Currently, 49.3% of strategic marketing consultants are female.
Strategic marketing consultant gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 70.14% | 29.86% |
| 2011 | 69.83% | 30.17% |
| 2012 | 70.41% | 29.59% |
| 2013 | 70.34% | 29.66% |
| 2014 | 68.63% | 31.37% |
| 2015 | 68.19% | 31.81% |
| 2016 | 68.07% | 31.93% |
| 2017 | 67.09% | 32.91% |
| 2018 | 53.01% | 46.99% |
| 2019 | 51.92% | 48.08% |
| 2020 | 50.31% | 49.69% |
| 2021 | 50.70% | 49.30% |
Strategic marketing consultant related jobs gender ratio
We compared strategic marketing consultants with similar job titles to see how gender ratios vary. As you can see, sales superintendent and route sales manager have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Catering Sales Manager | 19% | 81% |
| Director Of Admissions And Marketing | 20% | 80% |
| Media Traffic Manager | 20% | 80% |
| Strategic Marketing Consultant | 51% | 49% |
| Director Of Sales Engineering | 93% | 7% |
| Route Sales Manager | 94% | 6% |
| Sales Superintendent | 95% | 5% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Strategic marketing consultant demographics by race
The most common ethnicity among strategic marketing consultants is White, which makes up 74.6% of all strategic marketing consultants. Comparatively, 8.7% of strategic marketing consultants are Hispanic or Latino and 8.2% of strategic marketing consultants are Asian.
- White, 74.6%
- Hispanic or Latino, 8.7%
- Asian, 8.2%
- Unknown, 5.3%
- Black or African American, 3.0%
- American Indian and Alaska Native, 0.2%
Strategic marketing consultant race
| Strategic marketing consultant race | Percentages |
|---|---|
| White | 74.6% |
| Hispanic or Latino | 8.7% |
| Asian | 8.2% |
| Unknown | 5.3% |
| Black or African American | 3.0% |
| American Indian and Alaska Native | 0.2% |
Strategic marketing consultant race and ethnicity over time
See how strategic marketing consultant racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Strategic marketing consultant race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 83.20% | 3.77% | 4.83% | 6.40% |
| 2011 | 82.97% | 3.67% | 5.02% | 6.54% |
| 2012 | 81.98% | 4.30% | 4.92% | 6.96% |
| 2013 | 82.82% | 3.53% | 5.17% | 6.71% |
| 2014 | 81.64% | 4.15% | 5.07% | 7.25% |
| 2015 | 81.26% | 3.56% | 5.82% | 7.41% |
| 2016 | 80.88% | 3.69% | 5.85% | 7.32% |
| 2017 | 80.80% | 3.66% | 6.04% | 7.44% |
| 2018 | 79.66% | 3.34% | 7.30% | 7.37% |
| 2019 | 77.79% | 3.14% | 8.02% | 8.43% |
| 2020 | 75.01% | 3.41% | 8.18% | 8.85% |
| 2021 | 74.58% | 3.04% | 8.15% | 8.67% |
Strategic marketing consultant wage gap by race
According to our data, asian strategic marketing consultants have the highest average salary compared to other ethnicities. Black or african american strategic marketing consultants have the lowest average salary at $90,570.
| Ethnicity | Salary |
|---|---|
| Unknown | $97,943 |
| White | $97,278 |
| Black or African American | $90,570 |
| Asian | $112,145 |
| Hispanic or Latino | $96,772 |
Average strategic marketing consultant age
See how the average age of strategic marketing consultants varies based on ethnicity and gender.
Male
Female
Strategic marketing consultant age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 37.5 | 36 |
| White | 40 | 37 |
| Black or African American | 45 | 37 |
| Asian | 39 | 36 |
| Hispanic or Latino | 39 | 34 |
Strategic marketing consultant age breakdown
The average age of strategic marketing consultants is 40+ years years old, representing 44% of the strategic marketing consultant population.
Strategic marketing consultant age breakdown
| Strategic Marketing Consultant Years | Percentages |
|---|---|
| 40+ years | 44% |
| 30-40 years | 39% |
| 20-30 years | 17% |
Strategic marketing consultant educational attainment
The most common degree for strategic marketing consultants is bachelor's degree, with 73% of strategic marketing consultants earning that degree. The second and third most common degree levels are master's degree degree at 22% and master's degree degree at 2%.
- Bachelor's, 73%
- Master's, 22%
- Associate, 2%
- Doctorate, 1%
- Other Degrees, 2%
Strategic marketing consultants by degree level
| Strategic marketing consultant degree | Percentages |
|---|---|
| Bachelor's | 73% |
| Master's | 22% |
| Associate | 2% |
| Doctorate | 1% |
| Other Degrees | 2% |
Strategic marketing consultant jobs you might like
Strategic marketing consultant wage gap by degree level
According to the data, strategic marketing consultants with a Doctorate degree earn more than those without, at $132,071 annually. With a Master's degree, strategic marketing consultants earn a median annual income of $123,706 compared to $102,782 for strategic marketing consultants with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $123,706 |
| Bachelor's Degree | $102,782 |
| Doctorate Degree | $132,071 |
Strategic marketing consultant employment statistics
Most strategic marketing consultants work for a private in the technology industry.
Company size where strategic marketing consultants work
Below, you can see the size of companies where strategic marketing consultants work.
Strategic marketing consultant jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 9% |
| 50 - 100 employees | 12% |
| 100 - 500 employees | 23% |
| 500 - 1,000 employees | 6% |
| 1,000 - 10,000 employees | 22% |
| > 10,000 employees | 28% |
Strategic marketing consultant jobs by company type
Employees with the strategic marketing consultant job title have their preferences when it comes to working for a company. For instance, most strategic marketing consultants prefer to work at private companies over public companies.
Strategic marketing consultant jobs by sector
| Company type | Percentages |
|---|---|
| Education | 8% |
| Public | 38% |
| Private | 53% |
| Government | 2% |
Strategic marketing consultant jobs by industry
The most common industries for strategic marketing consultants are technology, media and manufacturing.
Strategic marketing consultant industry statistics
| Industry | Percentages |
|---|---|
| Fortune 500 | 13% |
| Technology | 13% |
| Media | 12% |
| Manufacturing | 9% |
| Finance | 8% |
| Health Care | 7% |
| Professional | 6% |
| Education | 6% |
| Retail | 5% |
| Start-up | 4% |
| Internet | 3% |
| Pharmaceutical | 2% |
| Hospitality | 2% |
| Telecommunication | 2% |
| Non Profits | 2% |
| Insurance | 2% |
| Government | 1% |
| Energy | 1% |
| Real Estate | 1% |
Strategic marketing consultant turnover and employment statistics
Strategic marketing consultant unemployment rate over time
The unemployment rate for strategic marketing consultants between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Strategic marketing consultant unemployment rate by year
| Year | Strategic marketing consultant unemployment rate |
|---|---|
| 2010 | 7.47% |
| 2011 | 6.19% |
| 2012 | 5.30% |
| 2013 | 4.87% |
| 2014 | 3.70% |
| 2015 | 3.36% |
| 2016 | 3.08% |
| 2017 | 2.97% |
| 2018 | 3.34% |
| 2019 | 3.54% |
| 2020 | 4.71% |
| 2021 | 4.59% |
Average strategic marketing consultant tenure
The average strategic marketing consultant stays at their job for 1-2 years, based on the 730 strategic marketing consultants resumes in Zippia's database.
Strategic marketing consultant tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 26% |
| 1-2 years | 28% |
| 3-4 years | 10% |
| 5-7 years | 14% |
| 8-10 years | 7% |
| 11+ years | 15% |
Strategic marketing consultant LGBT ratio compared to similar jobs
Review the percent of strategic marketing consultants that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Regional Program Manager | 7.25% | 136,103 |
| Advertising And Promotions Coordinator | 9.54% | 13,244 |
| Strategic Marketing Consultant | 9.86% | - |
| Manager Of Employee Communications | 16.11% | 25,512 |
Similar strategic marketing consultant jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Regional Program Manager | 7.25% | 136,103 |
| Advertising And Promotions Coordinator | 9.54% | 13,244 |
| Manager Of Employee Communications | 16.11% | 25,512 |
Foreign languages spoken by strategic marketing consultants
The most common foreign language among strategic marketing consultants is Spanish at 26.8%. The second-most popular foreign language spoken is French at 18.3% and Chinese is the third-most popular at 8.5%.
- Spanish, 26.8%
- French, 18.3%
- Chinese, 8.5%
- Russian, 7.3%
- German, 6.1%
- Other, 33.0%
Strategic marketing consultant languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 26.8% |
| French | 18.3% |
| Chinese | 8.5% |
| Russian | 7.3% |
| German | 6.1% |
| Other | 33.0% |
