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Strategic marketing consultant education requirements

Updated January 8, 2025
4 min read

There are several educational requirements to become a strategic marketing consultant. Strategic marketing consultants usually study business, marketing, or communication. 73% of strategic marketing consultants hold a bachelor's degree, and 22% hold an master's degree. We analyzed 730 real strategic marketing consultant resumes to see exactly what strategic marketing consultant education sections show.

The most common colleges for strategic marketing consultants are the Pepperdine University and the Pepperdine University.

There are also many online strategic marketing consultant courses to help get the education required to be a strategic marketing consultant.

What education do you need to become a strategic marketing consultant?

What degree do you need to be a strategic marketing consultant?

The most common degree for strategic marketing consultants is bachelor's degree, with 73% of strategic marketing consultants earning that degree. The second and third most common degree levels are master's degree degree at 22% and master's degree degree at 2%.
  • Bachelor's, 73%
  • Master's, 22%
  • Associate, 2%
  • Doctorate, 1%
  • Other Degrees, 2%

What should I major in to become a strategic marketing consultant?

You should major in business to become a strategic marketing consultant. 26% of strategic marketing consultants major in business. Other common majors for a strategic marketing consultant include marketing and communication.

Most common colleges for strategic marketing consultants

Strategic marketing consultants often get their degrees at Pepperdine University, New York University, and University of Southern California. Here are the most common colleges for strategic marketing consultants in the US based on their resumes.
Strategic marketing consultant common collegePercentages
Pepperdine University11.71%
New York University7.21%
University of Southern California7.21%
University of California, Santa Barbara6.31%
Michigan State University5.41%

Best majors for strategic marketing consultants

RankMajorPercentages
1Business26.0%
2Marketing17.2%
3Communication11.2%
4Finance5.1%
5Management4.7%

Best colleges for strategic marketing consultants

The best colleges for strategic marketing consultants are Northwestern University, University of Southern California, and University of Pennsylvania.

A strategic marketing consultant with advanced education typically earns a higher salary and has access to better jobs. That's why Zippia looked into the best colleges for strategic marketing consultants. We based this list on several metrics: admissions rate, retention rate, mean earnings of graduates, the ratio of working vs. non-working students ten years after admission, the average cost of attendance, and median debt for graduates who become strategic marketing consultants.

1. University of Georgia

Athens, GA • Private

In-state tuition

$11,830

Enrollment

29,474

2. University of Wisconsin - Madison

Madison, WI • Private

In-state tuition

$10,555

Enrollment

30,360

3. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-state tuition

$14,760

Enrollment

31,451

4. Purdue University

West Lafayette, IN • Private

In-state tuition

$9,992

Enrollment

33,495

5. Howard University

Washington, DC • Private

In-state tuition

$26,756

Enrollment

6,166

6. Ohio State University

Columbus, OH • Private

In-state tuition

$10,726

Enrollment

45,769

7. University of Texas at Austin

Austin, TX • Private

In-state tuition

$10,610

Enrollment

40,329

8. University of Southern California

Los Angeles, CA • Private

In-state tuition

$56,225

Enrollment

19,548

9. University of Pennsylvania

Philadelphia, PA • Private

In-state tuition

$55,584

Enrollment

10,764

10. SUNY at Binghamton

Vestal, NY • Private

In-state tuition

$9,808

Enrollment

13,990

20 best online courses for strategic marketing consultants

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Learn to apply predictive analytics and business intelligence to solve real-world business problems...

4. Marketing Analytics

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Gain an in-depth understanding of Google Analytics and marketing analytics. Analyze data and build models with Excel, Data Studio, and create informative data visualizations with Tableau...

5. Strategic Technology Management

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The success of modern companies depends critically on their manager’s ability to generate strategic innovationwhich leverages technological and market changes. A key part of the equation is delivering new products that deliver exceptional customer value. Another essential element is implementing innovation initiatives effectively. The Strategic Technology Management specialization is targeted towards aspiring managers, managers at all levels, and entrepreneurs who lookto gaina well-rounded...

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This course discusses how companies create new products that customers want while achieving their financial objectives. Learners begin by defining the product strategies necessary to ensure a company’s long-term growth. Learners then explore the different product development processes used by high-tech businesses today, such as Stage-Gate and Lean/Agile techniques. Learners conclude by illustrating the tools to build the high-performance teams that take the development process from concept...

7. Product Marketing Launch Plan: Product GTM with Dekker, MBA

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8. Strategic Planning Skills

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12. Understanding Strategic Marketing

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13. Digital Marketing

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14. AI for Business Leaders

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Master the foundations of artificial intelligence so you can strategically implement AI in your company. Leverage machine learning technologies to power corporate growth, increase efficiency, and enhance customer experiences...

15. Sales Analysis for Management Consultants

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A practical guide on how to improve sales and marketing of your customers during consulting projects like Mc Kinsey, BCG,...

16. Strategic Planning Basics for Human Resources

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Learn to collaborate with your organizational leaders on the development and implementation of a strategic plan...

17. Business Analytics

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In this program, you will learn foundational data skills that apply across functions and industries. You will learn to analyze data and build models with Excel, query databases using SQL, and create informative data visualizations with Tableau...

18. AI Product Manager

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Learn to develop AI products that deliver business value. Build skills that help you compete in the new AI-powered world...

19. Email Marketing. Increase Sales With Email Marketing!

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20. Product Marketing for Technology Companies

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Master your product marketing skills through practical examples and exercises...

Top 10 most affordable universities for strategic marketing consultants

The most affordable schools for strategic marketing consultants are University of Florida, fashion institute of technology, and suny farmingdale.

If the best universities for strategic marketing consultants are out of your price range, check out these affordable schools. After factoring in in-state tuition and fees, the average cost of attendance, admissions rate, average net price, and mean earnings after six years, we found that these are the most affordable schools for strategic marketing consultants.

1. University of Florida

Gainesville, FL • Private

In-state tuition

$6,381

Cost of attendance

21,034

2. Fashion Institute of Technology

New York, NY • Private

In-state tuition

$5,740

Cost of attendance

17,864

3. SUNY Farmingdale

Farmingdale, NY • Private

In-state tuition

$8,306

Cost of attendance

16,091

4. USF Sarasota-Manatee

Sarasota, FL • Private

In-state tuition

$5,587

Cost of attendance

13,043

5. Florida State University

Tallahassee, FL • Private

In-state tuition

$5,656

Cost of attendance

21,623

6. University of South Florida

Tampa, FL • Private

In-state tuition

$6,410

Cost of attendance

20,456

7. California State University - Dominguez Hills

Carson, CA • Private

In-state tuition

$6,942

Cost of attendance

14,469

8. Purdue University

West Lafayette, IN • Private

In-state tuition

$9,992

Cost of attendance

22,430

9. California State University - Fresno

Fresno, CA • Private

In-state tuition

$6,587

Cost of attendance

16,915

10. Brigham Young University

Provo, UT • Private

In-state tuition

$5,620

Cost of attendance

18,136

Top 10 hardest universities to get into for strategic marketing consultants

The hardest universities for strategic marketing consultants to get into are Northwestern University, University of Southern California, and University of Pennsylvania.

Some great schools for strategic marketing consultants are hard to get into, but they also set your career up for greater success. The list below shows the most challenging universities to get into for strategic marketing consultants based on an institution's admissions rates, average SAT scores accepted, median ACT scores accepted, and mean earnings of students six years after admission.

1. Northwestern University

Evanston, IL • Private

Admissions rate

8%

SAT average

1,508

2. University of Southern California

Los Angeles, CA • Private

Admissions rate

13%

SAT average

1,445

3. University of Pennsylvania

Philadelphia, PA • Private

Admissions rate

8%

SAT average

1,492

4. Northeastern University

Boston, MA • Private

Admissions rate

19%

SAT average

1,466

5. Boston University

Boston, MA • Private

Admissions rate

22%

SAT average

1,420

6. University of Texas at Austin

Austin, TX • Private

Admissions rate

39%

SAT average

1,367

7. Stanford University

Stanford, CA • Private

Admissions rate

4%

SAT average

1,497

8. SUNY at Binghamton

Vestal, NY • Private

Admissions rate

40%

SAT average

1,376

9. Villanova University

Villanova, PA • Private

Admissions rate

29%

SAT average

1,407

10. University of Maryland - College Park

College Park, MD • Private

Admissions rate

47%

SAT average

1,390

Top 10 easy-to-apply-to universities for strategic marketing consultants

The easiest schools for strategic marketing consultants to get into are Oklahoma Wesleyan University, university of the incarnate word, and d'youville college.

Some schools are much easier to get into. If you want to start your career as a strategic marketing consultant without much hassle, check out the list of schools where you will be accepted in no time. We compiled admissions rates, average SAT scores, average ACT scores, and average salary of students six years after graduation to uncover which were the easiest schools to get into for strategic marketing consultants.

1. Oklahoma Wesleyan University

Bartlesville, OK • Private

Admissions rate

68%

SAT average

964

2. University of the Incarnate Word

San Antonio, TX • Private

Admissions rate

88%

SAT average

1,044

3. D'Youville College

Buffalo, NY • Private

Admissions rate

100%

SAT average

1,072

4. LIM College

New York, NY • Private

Admissions rate

83%

SAT average

1,061

5. Holy Names University

Oakland, CA • Private

Admissions rate

70%

SAT average

849

6. Notre Dame College

Cleveland, OH • Private

Admissions rate

90%

SAT average

994

7. Gwynedd Mercy University

Gwynedd Valley, PA • Private

Admissions rate

92%

SAT average

1,031

8. Mount Saint Mary's University

Los Angeles, CA • Private

Admissions rate

84%

SAT average

1,031

9. Barry University

Miami, FL • Private

Admissions rate

91%

SAT average

1,006

10. Felician University

Lodi, NJ • Private

Admissions rate

81%

SAT average

999

Average strategic marketing consultant salary by education level

According to our data, strategic marketing consultants with a Doctorate degree earn the highest average salary, at $132,071 annually. Strategic marketing consultants with a Master's degree earn an average annual salary of $123,706.
Strategic marketing consultant education levelStrategic marketing consultant salary
Master's Degree$123,706
Bachelor's Degree$102,782
Doctorate Degree$132,071

Strategic marketing consultant education FAQs

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Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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