How to hire a strategic marketing consultant

How to hire a strategic marketing consultant, step by step

Here's a step-by-step strategic marketing consultant hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a strategic marketing consultant job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new strategic marketing consultant
• Step 8: Go through the hiring process checklist

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1. Identify your hiring needs

   Before you start hiring a strategic marketing consultant, identify what type of worker you actually need. Certain positions might call for a full-time employee, while others can be done by a part-time worker or contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A strategic marketing consultant's background is also an important factor in determining whether they'll be a good fit for the position. For example, strategic marketing consultants from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   Here's a comparison of strategic marketing consultant salaries for various roles:

   Type of Strategic Marketing Consultant	Description	Hourly rate
   Strategic Marketing Consultant	Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.	$26-82
   Marketing Administrator	A marketing administrator is responsible for assisting the marketing operations of an organization, promoting the company's goods and services to the public market, and increasing brand popularity on digital media platforms. Marketing administrators help the creative team in designing advertisement campaigns, digital content, and other marketing materials to improve customer awareness... Show more	$22-47
   Head Of Marketing	The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs... Show more	$44-97

   Show more

2. Create an ideal candidate profile

   Common skills:

   • CRM
   • ROI
   • Digital Marketing
   • Competitive Landscape
   • Business Strategy
   • Market Research
   • Marketing Campaigns
   • Account Management
   • Search Engine Optimization
   • Sales Revenue
   • KPI
   • Email Campaigns
   • Business Development
   • Business Plan

   Check all skills

   Responsibilities:

   • Develop and manage ROI tracking for establish marketing campaigns.
   • Manage food production, storage and delivery transportation logistics to satellite locations and hundreds of local catering customers.
   • Create and implement customized CRM software for the use of the sales department.
   • Leverage CRM contacts and industry association memberships to coordinate marketing/sales client development activities.
   • Brand equity and valuation recommendation result in proven marketing ROI quarterly reporting and process.
   • Design and update comprehensive database management system, advance PowerPoint presentations research future sales opportunities for $80MM printing company.

3. Make a budget

   Including a salary range in your strategic marketing consultant job description is one of the best ways to attract top talent. A strategic marketing consultant can vary based on:

   • Location. For example, strategic marketing consultants' average salary in nebraska is 49% less than in rhode island.
   • Seniority. Entry-level strategic marketing consultants 68% less than senior-level strategic marketing consultants.
   • Certifications. A strategic marketing consultant with certifications usually earns a higher salary.
   • Company. Working for an established firm or a new start-up company can make a big difference in a strategic marketing consultant's salary.

   Average strategic marketing consultant salary

   $97,347yearly

   $46.80 hourly rate

   ---

   Entry-level strategic marketing consultant salary

   $55,000 yearly salary

   Updated December 24, 2025

4. Writing a strategic marketing consultant job description

   A job description for a strategic marketing consultant role includes a summary of the job's main responsibilities, required skills, and preferred background experience. Including a salary range can also go a long way in attracting more candidates to apply, and showing the first name of the hiring manager can also make applicants more comfortable. As an example, here's a strategic marketing consultant job description:

   Strategic marketing consultant job description example

   BDO's Core Purpose is Helping People Thrive Every Day. Our Core Values reflect how we manage our work, our relationships and ourselves. As an employee of the firm, you will live true to our Core Values of people first, being exceptional every day in every way, embracing change, feeling empowered through knowledge and choosing accountability. Our Core Values are the standards by which we conduct ourselves day in and day out, both internally and externally.
   
   BDO Digital, LLC, a subsidiary of BDO USA, LLP, provides a holistic portfolio of technology, transformation services and solutions. We are an organization that values your time, talent, and contributions. Collaborate with BDO Digital's cross-disciplinary team who work together to solve digital needs and unearth new opportunities to drive competitive advantage. Our commitment to each other is why BDO Digital is a recognized leader for our culture, employee satisfaction and career growth. We're looking for people with the same drive; to combine teamwork with technology to produce amazing results.
   
   The Consultant is a crucial asset to our professional services team - you will work directly with a diverse group of clients with varying levels of marketing experience to understand their needs and goals and create strategies and roadmaps to successfully achieve those goals. You must be able to listen and absorb information quickly while simultaneously passing on your knowledge and prescribe strategy and initiatives to the client. The end result of each of your engagements is providing an ongoing plan of initiatives and approaches that takes strategic theory and successfully transforms it into tactical reality.
   Competitive Benefits Offered:
   
   Click here to find out more!
   
   Salary: $130K - $150K
   
   Qualifications
   
   Education:
   
   * Bachelor's degree, required
   
   Experience:
   
   * Five (5) or more years of hands-on demand generation, lead generation and/or marketing operations and/or management consulting experience, required. Roles that span both strategic and tactical elements of modern marketing, preferred.
   * Strong knowledge of demand generation strategies, campaign execution tactics and best practices, lead management, data hygiene and reporting and analysis, required
   * Cross-industry experience and various sales models (direct vs. channel, B2B and B2C) experience, preferred.
   * Demonstrated ability to lead interactive workshops and take high-level concepts and transform them into realistic examples that clients can understand and absorb, required
   * In-depth knowledge and experience with Eloqua, Marketo and/or SFDC Marketing Cloud is a plus or relevant marketing automation systems and CRM, required
   * Willingness to be onsite at client's locations 25-50% of the time.
   
   Other Knowledge, Skills & Abilities
   
   * Highly organized, detail-oriented skill set with ability to distill action items from multiple information sources quickly. Project management experience a plus
   * Superior interpersonal, listening and communication skills, both written and oral. High proficiency in Microsoft Office (Word, Excel, PowerPoint).
   * Confident and articulate in front of all levels of management including presentations, workshops and boardroom skills.
   * Proven ability to navigate and strengthen relationships within and between teams and groups.
   * Entrepreneurial attitude, motivated, resourceful and creative.

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5. Post your job

   There are various strategies that you can use to find the right strategic marketing consultant for your business:

   • Consider promoting from within or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to find candidates who meet your education requirements.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to reach potential job candidates.

   Post your job online:

   • Post your strategic marketing consultant job on Zippia to find and attract quality strategic marketing consultant candidates.
   • Use niche websites such as swipe files, exit five, marketinghire, american marketing association.
   • Post a job on free websites.

6. Interview candidates

   Recruiting strategic marketing consultants requires you to bring your A-game to the interview process. The first interview should introduce the company and the role to the candidate as much as they present their background experience and reasons for applying for the job. During later interviews, you can go into more detail about the technical details of the job and ask behavioral questions to gauge how they'd fit into your current company culture.

   It's also good to ask about candidates' unique skills and talents to see if they match your ideal candidate profile. If you think a candidate is good enough for the next step, you can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new strategic marketing consultant

   Once you've selected the best strategic marketing consultant candidate for the job, it's time to write an offer letter. In addition to salary, this letter should include details about the benefits and perks you offer the candidate. Ensuring that your offer is competitive is essential, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and you should be open to discussion. After you reach an agreement, the final step is formalizing the agreement with a contract.

   It's also important to follow up with applicants who do not get the job with an email letting them know that the position is filled.

   To prepare for the new employee's start date, you can create an onboarding schedule and complete any necessary paperwork, such as employee action forms and onboarding documents like I-9 forms, benefits enrollment, and federal and state tax forms. Human Resources should also ensure that a new employee file is created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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