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Strategic marketing consultant skills for your resume and career

Updated January 8, 2025

5 min read

Quoted experts

Matthew Hashim Ph.D.,

Abhijit Roy

Below we've compiled a list of the most critical strategic marketing consultant skills. We ranked the top skills for strategic marketing consultants based on the percentage of resumes they appeared on. For example, 10.0% of strategic marketing consultant resumes contained crm as a skill. Continue reading to find out what skills a strategic marketing consultant needs to be successful in the workplace.

15 strategic marketing consultant skills for your resume and career

1. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how strategic marketing consultants use crm:

Leveraged CRM contacts and industry association memberships to coordinate marketing/sales client development activities.
Re-engineered CRM tool by incorporating predicative analytics and market-driven key performance indicators to achieve targeted marketing efforts and measure success.

2. ROI

Here's how strategic marketing consultants use roi:

Developed and managed ROI tracking for established marketing campaigns.
Directed creative development and production of advertising campaigns designed to brand clients and increase ROI while meeting budget demands.

3. Digital Marketing

Here's how strategic marketing consultants use digital marketing:

Create digital marketing plan & Social Media ideation.
Facilitate digital marketing strategies aimed at STRATEGIST multicultural millennial engagement Utilize social media and online purchase analytics to

4. Competitive Landscape

Here's how strategic marketing consultants use competitive landscape:

Assessed competitive landscape to identify barriers-to-entry and uncover prospective partnerships.

5. Business Strategy

The decisions and plans formulated by businesses that help them in achieving their business objective and milestones are referred to as business strategy. It allows companies to secure a competitive status in the market against other contenders. Companies form business strategies for longer terms such as 5 - 10 years, that helps staff in working towards a unified objective.

Here's how strategic marketing consultants use business strategy:

Consult on startup issues and new product/service marketing and business strategy with family businesses, small businesses, and individual clients.
Assisted in development of budgets and business strategy in poor economic environment by keeping costs down and improving production efficiency.

6. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how strategic marketing consultants use market research:

Performed ongoing consumer and market research and demographic profiling to identify and capitalize on unmet market needs.
Conducted primary market research with physicians to identify customer needs for a novel diagnostic product offering.

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7. Marketing Campaigns

Here's how strategic marketing consultants use marketing campaigns:

Created and managed initiative to increase communication among Internal Sales Desk and Marketing regarding national marketing campaigns and sales competitions.
Create and execute marketing campaigns, including new product introduction and existing product development.

8. Account Management

The process of strengthening the relationship between a company and client is called account management. Effective account management has two key objectives, one is to retain loyal customers and the second one is to help the company grow by creating connections with new customers.

Here's how strategic marketing consultants use account management:

Served as primary point of contact for business clients in account management role.
Expense account management and reduction.

9. Search Engine Optimization

Here's how strategic marketing consultants use search engine optimization:

Assist small business and start-up companies with marketing by utilizing search engine optimization, creating strategic marketing plans and designing website content
Communicate with customers to offer marketing solutions through such company services as search engine optimization and website development.

10. Sales Revenue

Here's how strategic marketing consultants use sales revenue:

Managed team of professional sales people with accountability for over $90 Million in sales revenue.
Prepared reports and presentations that provided sales figures and forecasts of expected future sales revenue to corporate leaders.

11. KPI

Here's how strategic marketing consultants use kpi:

Acted as agent of change for organization through introduction of metrics, KPI's and demographics analysis.
Identified KPI s at the program level and tied KPI to Stakeholder Strategy.

12. Email Campaigns

Email campaigns fall under the marketing efforts that involve contacting multiple recipients at a time. Email campaigns are the best way to reach subscribers and potential clients and give them relevant offers along with valuable content. It is also an effective way to strengthen the relationship with customers.

Here's how strategic marketing consultants use email campaigns:

Manage and implement all online digital strategies including email campaigns & landing page development.
Developed audience segmentation strategies and performed content/offer testing to optimize email campaigns to drive relevancy to the consumers.

13. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how strategic marketing consultants use business development:

Participated in business development presentations and meetings and actively present ideas to expand service offering and enhance positioning of the firm.
Provided ongoing consultation focused on member acquisition, special projects and business development.

14. Business Plan

Here's how strategic marketing consultants use business plan:

Designed surveys and led focus groups; analyzed results to develop customer segmentation and integrated findings into business plan.
Prepare comprehensive strategic and financial plans based upon research findings while providing confidential business planning support and guidance.

15. Online Sales

Here's how strategic marketing consultants use online sales:

Designed digital strategy for luxury consumer retail launch to drive brand recognition, and both retail and online sales.

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What skills help Strategic Marketing Consultants find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on strategic marketing consultant resumes?

Matthew Hashim Ph.D.

Associate Professor, University of Arizona

There are three types of skills that currently seem to stand out and are sought after by graduates and employers. First, quantitative skills such as working with data and/or programming have grown in need significantly. Data analytics, data scientists, statisticians, machine learning, are all in incredible demand. Accordingly, advanced skills in Tableau, Power BI, R, database, and other related or specialized software are important. Even advanced analysis with Excel can allow job seekers to impress decision-makers by asking and answering incredible questions of data. In other words, don't discount Excel skills as it gives everyone a starting point for attacking their data. Besides working with data, programming and logic have grown in importance for MIS job-seekers. Not only do those skills translate to software development needs, but they also translate to data analysis and dovetail with advanced analytics work. Second, interest and knowledge of cybersecurity-related skills is also in high demand, especially by governmental agencies and specialized industry firms. Skills in cybersecurity could be managerial in nature (e.g., risk assessment and planning, cyber threat intelligence), or technical (e.g., cyber threat mitigation, incidence response). Third, the ability to communicate effectively as a group on IS-related technology topics, especially in a remote-working world, is critical. Evidence of these types of business communications abilities would certainly differentiate the job-seeker from the crowd, and would also translate to a successful interview.

What soft skills should all strategic marketing consultants possess?

Abhijit Roy

Professor of Marketing, University of Scranton

These are very important, yet harder to quantify skills, not only for marketing professionals but for business graduates in general. They include the ability to make sound decisions under pressure, having a high emotional intelligence quotient (EQ) as embodied by having empathy towards coworkers and subordinates, delegating appropriately, mentoring, communicating, time management, maintaining positivity despite setbacks and adapting to unforeseen challenges, being flexible, being persuasive and assertive at appropriate moments, yet being collaborative, seeking feedback, and the ability to negotiate and resolve conflicts when needed, amongst others.

Soft skills are typically more instrumental in enabling candidates to fit into an organization's culture and be strong candidates for promotion. Most marketing jobs involve candidates representing their brand initiatives and building strong client relationships, so interpersonal, and other soft skills are often valued more than hard skills. The strongest case for having excellent soft skills is that they are more easily transferable across various jobs and industries.

What hard/technical skills are most important for strategic marketing consultants?

Abhijit Roy

Professor of Marketing, University of Scranton

The Marketing field has undergone a major paradigmatic shift with the growth of digitization. Hence, hard/technical skills in performing data-driven marketing, social media and data analytics, data visualization, Search Engine Optimization (SEO)/Search Engine Marketing (SEM), content creation and storytelling, and omnichannel communication are critical hard skills that are in great demand today.

What strategic marketing consultant skills would you recommend for someone trying to advance their career?

Thomas Campbell Ph.D.

Vice Chair, Associate Professor (Playwriting/Dramaturgy), University of Wisconsin - Green Bay

If a graduate needs to take a gap year, what skills would you recommend to enhance, and how should they go about doing it? - Again, I think this depends on your area of expertise; the industry is always evolving and growing, and you need to be evolving and growing with it. So if you're taking a gap year, try to stay involved or engaged in some way. Ideally, you'd be involved in the production and exercising your skills. Still, if that can't happen, you can stay engaged in other ways - help do props for your local community theatre or even volunteer as an usher. If nothing else, you should always be reading about what's happening in the field. Not just Broadway either - what plays and what work is being done in regional cities. Get your hands on and read the new plays coming out, watch the videos released (full productions, interviews, promotional and dramaturgical videos, too), and read the available reviews. Keep your head in the game, even if you're unable to work the way you want to be doing.

What type of skills will young strategic marketing consultants need?

Dr. Donald Siegel

Foundation Professor of Public Policy and Management and Director, Arizona State University

In our field, computer skills and proficiency with technology and data are in great demand (e.g., data analytics and engineering applications)

What technical skills for a strategic marketing consultant stand out to employers?

Ira Harris Ph.D.

Professor, General Faculty, Director, M.S. in Commerce Program, University of Virginia

Graduates must not be complacent and assume their skill base will endure over a long period; they must continue to engage and learn in order to understand changes in the landscape and add value. Beyond listing specific computer software or hardware skills, we know from working so closely with employers to place our students that they are looking for students who possess excellent communication skills - including technical communication. Along the lines of communicating, employers seek graduates with the ability to analyze and succinctly synthesize sometimes ambiguous information. Finally, showcasing flexibility and an interest in learning will be important to employers.

Do you want to know more?

List of strategic marketing consultant skills to add to your resume

The most important skills for a strategic marketing consultant resume and required skills for a strategic marketing consultant to have include:

CRM
ROI
Digital Marketing
Competitive Landscape
Business Strategy
Market Research
Marketing Campaigns
Account Management
Search Engine Optimization
Sales Revenue
KPI
Email Campaigns
Business Development
Business Plan
Online Sales
Product Development

Develop Marketing Strategies
Strategic Plan
Strategic Analysis
Implementation Plan
Graphic Design
Target Market
Market Trends
Go-To-Market
Facebook
Competitive Analysis
Strategic Partnerships
Press Releases
Channel Marketing
CPG
Non-Profit Organization
Twitter

Market Analysis
SEM
Customer Acquisition
PPC
B2C
Content Marketing
Product Launch
Real Estate
Content Development
Event Planning
Google Adwords
Consumer Insights
Target Audience
Brand Positioning
Copywriting

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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