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What is a strategic marketing manager and how to become one
A strategic marketing manager is responsible for planning a company's marketing campaigns. Rather than throw ads at the public willy-nilly, strategic marketing managers use research and lessons learned from previous campaigns to develop marketing strategies that pinpoint specific target audiences and get results. Strategic marketing managers start off every campaign by researching the market and sales targets. They use that research to craft creative campaigns and monitor the success of established campaigns using KPIs (Key Performance Indicators). Strategic marketing managers need to be familiar with computer programs such as CRM and Intel that help them manage their campaigns. They also need excellent creative and communication skills.
Most strategic marketing managers have a master's degree in marketing or a related field. Some get by with only a bachelor's and plenty of practical experience. Before they can develop strategy for marketing campaigns, strategic marketing managers need to have several years experience working in marketing.
It takes a few years to work up to the position of a strategic marketing manager, but it is worth it. They earn an average salary of $116,408 a year.
What general advice would you give to a strategic marketing manager?
Tobias Sellier
Senior Director, American Public Power Association
Avg. Salary $93,899
Avg. Salary $59,228
Growth rate 10%
Growth rate 0.3%
American Indian and Alaska Native 0.23%
Asian 8.15%
Black or African American 3.04%
Hispanic or Latino 8.67%
Unknown 5.32%
White 74.58%
Genderfemale 44.82%
male 55.18%
Age - 38American Indian and Alaska Native 3.00%
Asian 7.00%
Black or African American 14.00%
Hispanic or Latino 19.00%
White 57.00%
Genderfemale 47.00%
male 53.00%
Age - 38Stress level is high
7.1 - high
Complexity level is advanced
7 - challenging
Work life balance is poor
6.4 - fair
Strategic marketing manager career paths
Key steps to become a strategic marketing manager
Explore strategic marketing manager education requirements
Start to develop specific strategic marketing manager skills
Skills Percentages Integrated Marketing 13.09% Digital Marketing 11.25% Healthcare 6.18% Business Development 4.23% Market Research 3.79% Complete relevant strategic marketing manager training and internships
Accountants spend an average of 1-3 months on post-employment, on-the-job training. New strategic marketing managers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a strategic marketing manager based on U.S. Bureau of Labor Statistics data and data from real strategic marketing manager resumes.Research strategic marketing manager duties and responsibilities
- Manage cross-functional teams in RFP responses.
- Manage on-highway market segment by bringing new products to market through leading cross-functional teams and partnering with OEM's.
- Manage general office operations including marketing distributions, the company website and CRM operations.
- Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
Prepare your strategic marketing manager resume
When your background is strong enough, you can start writing your strategic marketing manager resume.
You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a strategic marketing manager resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.
Choose from 10+ customizable strategic marketing manager resume templates
Build a professional strategic marketing manager resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your strategic marketing manager resume.
Apply for strategic marketing manager jobs
Now it's time to start searching for a strategic marketing manager job. Consider the tips below for a successful job search:
- Browse job boards for relevant postings
- Consult your professional network
- Reach out to companies you're interested in working for directly
- Watch out for job scams
How did you land your first strategic marketing manager job
Are you a strategic marketing manager?
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Average strategic marketing manager salary
The average strategic marketing manager salary in the United States is $93,899 per year or $45 per hour. Strategic marketing manager salaries range between $69,000 and $126,000 per year.
What am I worth?
How do strategic marketing managers rate their job?
Strategic marketing manager reviews
Solve tough problems, work on agile teams, outlet for creativity,
high expectations, constantly evolving technology, broad range of topics to learn (product management specifics, industry, technology, software development methods
keeping the company vibrant in the marketplace and returning maximum shareholder value
have to change my mindset
B2B Communication and Building Relationships, Product\Strategy Development and Implementation, Solving Problems
Updated January 8, 2025
