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Become A Strategic Marketing Manager

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Working As A Strategic Marketing Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $105,253

    Average Salary

What Does A Strategic Marketing Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Strategic Marketing Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Strategic Marketing Manager Jobs

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Average Length of Employment
Marketing Manager 2.9 years
Marketing Lead 2.3 years
Top Employers Before
Manager 3.1%
Consultant 2.6%
Top Employers After
Consultant 3.6%
Principal 3.6%
Director 3.4%

Do you work as a Strategic Marketing Manager?

Strategic Marketing Manager Demographics

Gender

Male

54.2%

Female

42.8%

Unknown

3.0%
Ethnicity

White

57.1%

Hispanic or Latino

14.8%

Asian

13.6%

Black or African American

10.1%

Unknown

4.4%
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Languages Spoken

Spanish

37.7%

French

15.1%

Japanese

7.5%

German

5.7%

Cantonese

5.7%

Mandarin

5.7%

Italian

5.7%

Russian

1.9%

Portuguese

1.9%

Chinese

1.9%

Hungarian

1.9%

Romanian

1.9%

Macedonian

1.9%

Carrier

1.9%

Serbian

1.9%

Croatian

1.9%
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Strategic Marketing Manager Education

Schools

New York University

12.4%

Santa Clara University

7.4%

University of Phoenix

7.4%

University of Texas at Austin

6.6%

University of Southern California

5.8%

Arizona State University

5.0%

Virginia Commonwealth University

5.0%

Harvard University

5.0%

Michigan State University

5.0%

Northeastern University

5.0%

Ohio State University

4.1%

Cornell University

4.1%

Northern Illinois University

4.1%

University of California - Berkeley

3.3%

Boston University

3.3%

University of Central Florida

3.3%

University of California - Los Angeles

3.3%

Vanderbilt University

3.3%

Virginia Polytechnic Institute and State University

3.3%

University of Houston

3.3%
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Majors

Business

31.3%

Marketing

26.2%

Management

7.3%

Electrical Engineering

6.7%

Finance

6.2%

Communication

3.6%

English

2.1%

Journalism

1.9%

International Business

1.7%

Economics

1.7%

Public Relations

1.7%

Computer Science

1.3%

Project Management

1.3%

Computer Information Systems

1.3%

Chemistry

1.1%

Advertising

1.1%

Business/Commerce

0.9%

Psychology

0.9%

Writing

0.9%

Political Science

0.9%
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Degrees

Masters

52.2%

Bachelors

35.5%

Other

6.9%

Certificate

2.9%

Doctorate

1.4%

Associate

0.9%

Diploma

0.2%
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Part Time
Internship
Temporary

Real Strategic Marketing Manager Salaries

Job Title Company Location Start Date Salary
Strategic Marketing Manager Altera Corporation San Jose, CA Aug 23, 2015 $192,789 -
$205,065
Strategic Marketing Manager Cherish Drugs Inc. DBA Cross Roads Pharmacy Elizabeth, NJ Sep 03, 2016 $192,670
Strategic Marketing Manager Analog Devices, Inc. Wilmington, MA Oct 01, 2012 $185,933 -
$195,700
Strategic Marketing Manager Dialog Semiconductor Santa Clara, CA Nov 28, 2016 $165,000 -
$200,000
Strategic Marketing Manager Celanese Corporation Dallas, TX Oct 15, 2011 $150,000
Manager Strategic Marketing Lewis-Goetz and Company, Inc. Taylor, MI Sep 22, 2012 $150,000
Strategic Marketing Manager Celanese Corporation Irving, TX Aug 16, 2014 $150,000
Strategic Marketing Manager Crossbar, Inc. Santa Clara, CA Oct 26, 2016 $150,000
Manager, Strategic Marketing Lewis-Goetz and Company, Inc. Pittsburgh, PA Oct 01, 2012 $150,000
Manager II, Strategic Marketing Sandisk Corporation Milpitas, CA Mar 16, 2016 $148,000 -
$168,000
Strategic Marketing Manager Valent Biosciences Corporation Libertyville, IL Sep 10, 2015 $145,000 -
$155,000
Manager of Strategic Marketing Food Comm International Inc. Swedesboro, NJ Aug 15, 2016 $145,000 -
$175,000
Strategic Marketing Manager, Pharmaceutical Service & Products Best Aid Community Pharmacy LLC New York, NY Sep 06, 2016 $144,123
Strategic Marketing Manager-Information Manageme Schlumberger Technology Corporation Houston, TX Jul 01, 2010 $123,000
Global Strategic Marketing Manager The Dow Chemical Company Houston, TX Sep 05, 2015 $120,768 -
$181,164
Strategic Marketing Manager-Electronic Materials Rohm and Haas Electronic Materials LLC, A Subsidiary of The Dow Chemic Marlborough, MA Jan 05, 2014 $117,504 -
$176,256
Strategic Marketing Manager The Dow Chemical Company Philadelphia, PA Sep 20, 2015 $117,504 -
$176,256
Strategic Marketing Manager-Electronic Materials Rohm and Haas Electronic Materials LLC, A Subsidia Marlborough, MA May 01, 2014 $117,504 -
$176,256
Strategic Marketing Manager Dailymotion, Inc. New York, NY Sep 19, 2014 $104,291
Strategic Marketing Manager Waters Technologies Corporation D/B/A Waters Corporation Milford, MA Aug 09, 2016 $99,133 -
$128,794
Strategic Marketing Manager, Real Estate Business Coconut Grove Petro Inc. Dba Atlantic Property Serv Coral Springs, FL Jan 14, 2016 $98,384
Strategic Marketing Systems Manager Granite Solutions Groupe Inc. San Francisco, CA Jan 03, 2011 $97,032
Strategic Marketing Manager, ESG Federal Signal Corporation Elgin, IL Aug 16, 2010 $96,760
Strategic Marketing Manager Circle Ko Beverage Inc. New York, NY Nov 01, 2011 $96,169
Strategic Marketing Manager AVO Multi-Amp Corp. DBA Megger Dallas, TX Jun 21, 2016 $94,162
Strategic Segment Marketing Manager Schneider Electric It America Corp Lexington, KY Sep 04, 2015 $92,400 -
$138,600

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Top Skills for A Strategic Marketing Manager

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  1. Strategy Development
  2. Product Development
  3. Revenue Growth
You can check out examples of real life uses of top skills on resumes here:
  • Engaged in project valuation, technology assessment, and commercial negotiation; * Spearheaded China growth strategy development and implementation.
  • Define new product release requirements and manage product development schedule across multiple engineering groups (software/hardware/mechanical/manufacturing).
  • Developed strategic marketing campaigns to increase revenue growth with existing agents and drive new appointment/on-boarding activities.
  • Developed several executive reports, technical contents for web landing pages, training and product positioning collateral for vertical market segments.
  • Established and remotely managed global competitive intelligence team, leading complex market research/analysis studies to enhance marketing effectiveness.

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Top Strategic Marketing Manager Employers

Jobs From Top Strategic Marketing Manager Employers

Strategic Marketing Manager Videos

Career Advice on becoming a Marketing Manager by Charles E (Full Version)

A Day In The Life: Marketing Manager

Career Advice on becoming a Marketing Manager by Sarah S (Full Version)

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