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Become A Strategic Marketing Manager

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Working As A Strategic Marketing Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $104,821

    Average Salary

What Does A Strategic Marketing Manager Do At Cummins Inc.

* Condense multiple data points into insightful and clear presentations.
* Act as an internal consultant and present findings and recommendations clearly and concisely to senior management.
* Manage multi-cultural teams to successfully achieve and exceed business goals.
* Implement the global marketing strategy in identified product line or geography.
* Implement medium-term and annual marketing plans; identifies barriers to success and develops solutions for smooth execution of the plan.
* Manage ongoing market research to understand market trends and potential and product applications in identified markets; uses market research to inform business decisions and priorities.
* Lead marketing efforts for value package marketing activities to create a comparative advantage and meet profitability goals.
* Leverage the competencies in the global marketing team, and represents identified product line or geography in global marketing initiatives.
* Translate the global brand strategy for the identified product line or geography.
* Provide management, direction and development to a multi-cultural marketing team which may be based in several locations.
* Manage marketing and sales systems and processes including the customer satisfaction measurement process.
* Leverage relevant channel staff, knowledge, or processes; integrates Voice of the Customer into marketing plans.
* Coach and motivate marketing staff; provides guidance and direction on problems and issues; delegates works assignments considering employee skills and development needs.
* Qualifications
* Experience
* Minimum five to ten years of relevant experience a finance, marketing, or strategy role.
* Industrial manufacturing experience and solid understanding of the aftermarket business preferred.
* Experience in leading cross functional teams in a matrix customer focused.
* A proven track record in analysis and insight.
* Previous experience in a management role preferred

What Does A Strategic Marketing Manager Do At Intel

* Understanding and influencing strategic customer’s vision architecture to align and deliver the value of Intel FPGAs and Smart Factory solutions to their business need, TAM/SAM analysis, market segmentation, competitive analysis, establishing and nourishing key partners, influencing software and hardware roadmaps, setting direction for system solutions engineering teams, evangelizing solutions and products, collaborating across divisions to align on architecture and strategy, sales enablement and the development and execution of Go
* To
* Market (GTM) plans

What Does A Strategic Marketing Manager Do At Gallagher

* Provide strategic oversight to four direct reports including specialists in account management, graphic and web design.
* Within 90 days of hire, we expect the successful incumbent to lead the effort in hiring two additional account managers, and an additional marketing specialist.
* You will contribute to the management of over 250 client accounts.
* You will personally lead a limited number of key strategic accounts.
* Assist President and Vice President with the management of 30 product providers.
* In this role you will need to effectively communicate via phone and email with strategic client accounts and product providers on a consistent basis to execute marketing plans.
* You will oversee the development of creative across all marketing channels including both online and print media, as well as direct mail marketing.
* You will launch, implement, and maintain programs with new and existing clients.
* Monitor and maintain regular sales metrics for multiple client accounts and programs
* You are a master at cultivating strong relationships built on trust with all constituencies- from clients, partners, vendors to internal teams.
* Support sales and business development team members as needed
* Network to grow business relationships internally and externally

What Does A Strategic Marketing Manager Do At Kapstone Paper and Packaging

* This position will be responsible for developing a go to marketing strategy which promotes significant top-line growth.
* They will also continually develop KapStone and the Merchandising Solutions Group as a strong brand to internal, external stakeholders, and to support local, regional & national sales and marketing efforts.
* Key Responsibilities Conducting in-depth analysis to identify problems, find trends, make hypothesis, create compelling stories and make sound recommendations about our customer's brand(s), competitive, category, customer or consumer trends to enhance the brand's equity and market performance.
* Owning and managing projects aligned to the development of customer specific commercial programs that integrate the brand / shopper and customers' goals in support of the brand commercial plan.
* Work with customers around Branding: analysis & positioning.
* Development and implementation planning of distribution, packaging, shelving and merchandising strategies and plans.
* Develop marketing strategies to help drive and capitalize current and future market and economic conditions, customer needs, and competitive weaknesses.
* Conduct market & retail research and competitive analyses to support the Merchandising Solutions Group strategy and growth efforts.
* Develop effective national and regional marketing plans that continue to increase awareness of the Merchandising Solutions Group to internal and external stakeholders.
* Support prospecting activity with targeted campaigns that are designed to increase merchandising sales awareness and generate leads

What Does A Strategic Marketing Manager Do At Deloitte

* In conjunction with regional tax leadership, drive prioritization of tax and related marketing campaigns in support of the organization and tax goals and priorities
* Develop strategic marketing plans and manage/execute programs including events and sponsorships for the east region
* Collaborate across tax, other businesses, industries and colleagues to coordinate plans and ensure alignment with national strategies and programs
* Team with in-house agency to share strategies and leverage marketing and communication services needed to help successfully execute priority campaigns and programs.
* Bring innovative thinking and deliver best practices for reaching the marketDevelop metrics and KPIs to measure successThe team: Deloitte s Marketing & Communications team combines the power of Deloitte s brand with the most inspired marketing techniques to produce business results for our clients.
* From events to social media to digital strategy and execution, we elevate the Deloitte brand and strategic positioning, delivering a cohesive, consistent experience.
* The team brings together creative and technology skills, business insights, and industry best practices to develop innovative creative assets that engage our clients.
* It also executes with agility and measureable performance through best-of-breed solutions, centralization of key information and operations, and optimization of data, tools, people and process

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How To Become A Strategic Marketing Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.


A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Strategic Marketing Manager jobs

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Strategic Marketing Manager Demographics


  • Male

  • Female

  • Unknown



  • White

  • Asian

  • Hispanic or Latino

  • Unknown

  • Black or African American

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Languages Spoken

  • Spanish

  • French

  • Japanese

  • German

  • Italian

  • Cantonese

  • Mandarin

  • Russian

  • Portuguese

  • Chinese

  • Hungarian

  • Romanian

  • Macedonian

  • Carrier

  • Serbian

  • Croatian

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Strategic Marketing Manager

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Strategic Marketing Manager Education

Strategic Marketing Manager

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Real Strategic Marketing Manager Salaries

Job Title Company Location Start Date Salary
Strategic Marketing Manager Altera Corporation San Jose, CA Aug 23, 2015 $192,789 -
Strategic Marketing Manager Cherish Drugs Inc. DBA Cross Roads Pharmacy Elizabeth, NJ Sep 03, 2016 $192,670
Strategic Marketing Manager Analog Devices, Inc. Wilmington, MA Oct 01, 2012 $185,933 -
Strategic Marketing Manager Dialog Semiconductor Santa Clara, CA Nov 28, 2016 $165,000 -
Strategic Marketing Manager Celanese Corporation Dallas, TX Oct 15, 2011 $150,000
Manager, Strategic Marketing Lewis-Goetz and Company, Inc. Pittsburgh, PA Oct 01, 2012 $150,000
Strategic Marketing Manager Celanese Corporation Irving, TX Aug 16, 2014 $150,000
Strategic Marketing Manager Crossbar, Inc. Santa Clara, CA Oct 26, 2016 $150,000
Manager Strategic Marketing Lewis-Goetz and Company, Inc. Taylor, MI Sep 22, 2012 $150,000
Manager II, Strategic Marketing Sandisk Corporation Milpitas, CA Mar 16, 2016 $148,000 -
Strategic Marketing Manager Valent Biosciences Corporation Libertyville, IL Sep 10, 2015 $145,000 -
Manager of Strategic Marketing Food Comm International Inc. Swedesboro, NJ Aug 15, 2016 $145,000 -
Strategic Marketing Manager, Pharmaceutical Service & Products Best Aid Community Pharmacy LLC New York, NY Sep 06, 2016 $144,123
Strategic Marketing Manager-Information Manageme Schlumberger Technology Corporation Houston, TX Jul 01, 2010 $123,000
Global Strategic Marketing Manager The Dow Chemical Company Houston, TX Sep 05, 2015 $120,768 -
Strategic Marketing Manager-Electronic Materials Rohm and Haas Electronic Materials LLC, A Subsidiary of The Dow Chemic Marlborough, MA Jan 05, 2014 $117,504 -
Strategic Marketing Manager The Dow Chemical Company Philadelphia, PA Sep 20, 2015 $117,504 -
Strategic Marketing Manager-Electronic Materials Rohm and Haas Electronic Materials LLC, A Subsidia Marlborough, MA May 01, 2014 $117,504 -
Strategic Marketing Manager Dailymotion, Inc. New York, NY Sep 19, 2014 $104,291
Strategic Marketing Manager Waters Technologies Corporation D/B/A Waters Corporation Milford, MA Aug 09, 2016 $99,133 -
Strategic Marketing Manager, Real Estate Business Coconut Grove Petro Inc. Dba Atlantic Property Serv Coral Springs, FL Jan 14, 2016 $98,384
Strategic Marketing Systems Manager Granite Solutions Groupe Inc. San Francisco, CA Jan 03, 2011 $97,032
Strategic Marketing Manager, ESG Federal Signal Corporation Elgin, IL Aug 16, 2010 $96,760
Strategic Marketing Manager Circle Ko Beverage Inc. New York, NY Nov 01, 2011 $96,169
Strategic Marketing Manager AVO Multi-Amp Corp. DBA Megger Dallas, TX Jun 21, 2016 $94,162
Strategic Segment Marketing Manager Schneider Electric It America Corp Lexington, KY Sep 04, 2015 $92,400 -

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Top Skills for A Strategic Marketing Manager


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Top Strategic Marketing Manager Skills

  1. Strategy Development
  2. Product Development
  3. Revenue Growth
You can check out examples of real life uses of top skills on resumes here:
  • Participated in client product evaluations, gap analysis and win strategy development.
  • Define new product release requirements and manage product development schedule across multiple engineering groups (software/hardware/mechanical/manufacturing).
  • Developed strategic marketing campaigns to increase revenue growth with existing agents and drive new appointment/on-boarding activities.
  • Provided market research and competitor analysis of new projects/products.
  • Led development of 1st-ever high net worth financial planning web content for online banking niche private site.

Top Strategic Marketing Manager Employers

Strategic Marketing Manager Videos

Career Advice on becoming a Marketing Manager by Charles E (Full Version)

A Day In The Life: Marketing Manager

Career Advice on becoming a Marketing Manager by Sarah S (Full Version)