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Become A Strategic Marketing Manager

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Working As A Strategic Marketing Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $123,000

    Average Salary

What Does A Strategic Marketing Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Strategic Marketing Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Strategic Marketing Manager Career Paths

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Help others decide if this is a good career for them

Average Length of Employment
Marketing Lead 2.4 years
Top Careers Before Strategic Marketing Manager
Manager 3.1%
Consultant 2.8%
Top Careers After Strategic Marketing Manager
Consultant 4.0%
Director 4.0%
Principal 3.2%

Do you work as a Strategic Marketing Manager?

Average Yearly Salary
$123,000
View Detailed Salary Report
$74,000
Min 10%
$123,000
Median 50%
$123,000
Median 50%
$123,000
Median 50%
$123,000
Median 50%
$123,000
Median 50%
$123,000
Median 50%
$123,000
Median 50%
$205,000
Max 90%
Highest Paying City
Carson City, NV
Highest Paying State
Oregon
Avg Experience Level
2.9 years
How much does a Strategic Marketing Manager make at top companies?
The national average salary for a Strategic Marketing Manager in the United States is $123,973 per year or $60 per hour. Those in the bottom 10 percent make under $74,000 a year, and the top 10 percent make over $205,000.

Real Strategic Marketing Manager Salaries

Job Title Company Location Start Date Salary
Strategic Marketing Manager Altera Corporation San Jose, CA Aug 23, 2015 $192,789 -
$205,065
Strategic Marketing Manager Cherish Drugs Inc. DBA Cross Roads Pharmacy Elizabeth, NJ Sep 03, 2016 $192,670
Strategic Marketing Manager Analog Devices, Inc. Wilmington, MA Oct 01, 2012 $185,933 -
$195,700
Strategic Marketing Manager Dialog Semiconductor Santa Clara, CA Nov 28, 2016 $165,000 -
$200,000
Manager, Strategic Marketing Lewis-Goetz and Company, Inc. Pittsburgh, PA Oct 01, 2012 $150,000
Strategic Marketing Manager Celanese Corporation Dallas, TX Oct 15, 2011 $150,000
Strategic Marketing Manager Celanese Corporation Irving, TX Aug 16, 2014 $150,000
Manager Strategic Marketing Lewis-Goetz and Company, Inc. Taylor, MI Sep 22, 2012 $150,000
Strategic Marketing Manager Crossbar, Inc. Santa Clara, CA Oct 26, 2016 $150,000
Manager II, Strategic Marketing Sandisk Corporation Milpitas, CA Mar 16, 2016 $148,000 -
$168,000
Manager of Strategic Marketing Food Comm International Inc. Swedesboro, NJ Aug 15, 2016 $145,000 -
$175,000
Strategic Marketing Manager Valent Biosciences Corporation Libertyville, IL Sep 10, 2015 $145,000 -
$155,000
Strategic Marketing Manager, Pharmaceutical Products & Services Almeera Pharmacy Inc. NY Feb 11, 2016 $144,123
Strategic Marketing Manager-Information Manageme Schlumberger Technology Corporation Houston, TX Jul 01, 2010 $123,000
Global Strategic Marketing Manager The Dow Chemical Company Houston, TX Sep 05, 2015 $120,768 -
$181,164
Strategic Marketing Manager The Dow Chemical Company Philadelphia, PA Sep 20, 2015 $117,504 -
$176,256
Strategic Marketing Manager-Electronic Materials Rohm and Haas Electronic Materials LLC, A Subsidia Marlborough, MA May 01, 2014 $117,504 -
$176,256
Strategic Marketing Manager-Electronic Materials Rohm and Haas Electronic Materials LLC, A Subsidiary of The Dow Chemic Marlborough, MA Jan 05, 2014 $117,504 -
$176,256
Strategic Marketing Manager Dailymotion, Inc. New York, NY Sep 19, 2014 $104,291
Strategic Marketing Manager Waters Technologies Corporation D/B/A Waters Corporation Milford, MA Aug 09, 2016 $99,133 -
$128,794
Strategic Marketing Manager, Real Estate Business Coconut Grove Petro Inc. Dba Atlantic Property Serv Coral Springs, FL Jan 14, 2016 $98,384
Strategic Marketing Systems Manager Granite Solutions Groupe Inc. San Francisco, CA Jan 03, 2011 $97,032
Strategic Marketing Manager, ESG Federal Signal Corporation Elgin, IL Aug 16, 2010 $96,760
Strategic Marketing Manager Circle Ko Beverage Inc. New York, NY Nov 01, 2011 $96,169
Strategic Marketing Manager AVO Multi-Amp Corp. DBA Megger Dallas, TX Jun 21, 2016 $94,162
Strategic Segment Marketing Manager Schneider Electric It America Corp Lexington, KY Sep 04, 2015 $92,400 -
$138,600

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Top Skills for A Strategic Marketing Manager

  1. Business Development
  2. New Product Development
  3. Revenue Growth
You can check out examples of real life uses of top skills on resumes here:
  • Partner with country business leaders to shape China and European market strategies and maximize globalized business development opportunities.
  • Partnered with local academia and hospitals for clinical education and new product development opportunities.
  • Developed strategic marketing campaigns to increase revenue growth with existing agents and drive new appointment/on-boarding activities.
  • Established and remotely managed global competitive intelligence team, leading complex market research/analysis studies to enhance marketing effectiveness.
  • Assigned to increase market visibility and reduce market share erosion in automation components division.

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Top 10 Best States for Strategic Marketing Managers

  1. New York
  2. California
  3. Colorado
  4. New Jersey
  5. Rhode Island
  6. Virginia
  7. Delaware
  8. Washington
  9. District of Columbia
  10. Arkansas
  • (2,886 jobs)
  • (7,831 jobs)
  • (901 jobs)
  • (1,206 jobs)
  • (166 jobs)
  • (1,064 jobs)
  • (111 jobs)
  • (1,238 jobs)
  • (302 jobs)
  • (144 jobs)

Strategic Marketing Manager Demographics

Gender

Male

49.7%

Female

41.9%

Unknown

8.4%
Ethnicity

White

58.1%

Hispanic or Latino

15.2%

Asian

12.4%

Black or African American

10.4%

Unknown

4.0%
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Foreign Languages Spoken

Spanish

36.8%

French

14.7%

Japanese

7.4%

Cantonese

5.9%

Mandarin

5.9%

Portuguese

4.4%

German

4.4%

Italian

4.4%

Russian

2.9%

Swedish

1.5%

Chinese

1.5%

Hungarian

1.5%

Romanian

1.5%

Macedonian

1.5%

Carrier

1.5%

Serbian

1.5%

Croatian

1.5%

Arabic

1.5%
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Strategic Marketing Manager Education

Schools

New York University

14.0%

University of Texas at Austin

7.6%

University of Phoenix

7.0%

University of Southern California

6.4%

Santa Clara University

6.4%

Northwestern University

5.3%

Cornell University

5.3%

Arizona State University

4.7%

Ohio State University

4.7%

Virginia Commonwealth University

4.1%

Harvard University

4.1%

University of Pennsylvania

4.1%

Northeastern University

4.1%

University of South Florida

3.5%

Boston University

3.5%

Michigan State University

3.5%

University of California - Berkeley

2.9%

University of Central Florida

2.9%

University of California - Los Angeles

2.9%

Georgetown University

2.9%
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Majors

Business

28.8%

Marketing

25.2%

Management

7.7%

Finance

7.4%

Electrical Engineering

6.5%

Communication

4.1%

Journalism

2.9%

English

2.3%

Economics

2.1%

Public Relations

2.1%

Computer Science

1.7%

International Business

1.5%

Project Management

1.2%

Advertising

1.2%

Psychology

1.1%

Business Communications

1.1%

Education

0.9%

Political Science

0.9%

Computer Information Systems

0.9%

Chemistry

0.8%
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Degrees

Masters

51.4%

Bachelors

35.4%

Other

7.0%

Certificate

3.1%

Doctorate

2.0%

Associate

1.1%

Diploma

0.1%
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Top Strategic Marketing Manager Employers

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Strategic Marketing Manager Videos

Career Advice on becoming a Marketing Manager by Charles E (Full Version)

A Day In The Life: Marketing Manager

Career Advice on becoming a Marketing Manager by Sarah S (Full Version)

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