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Best states for a strategic marketing manager
Quoted expert
Gerard Tellis
- Rank 1 - 10
- 11 - 20
- 21 - 30
- 31 - 40
- 41 - 51
It seems like strategic marketing managers are becoming more and more common across America. But working conditions and demand for strategic marketing managers aren't the same everywhere in the U.S. Pay, benefits, and opportunities vary greatly by state, and it's no different for strategic marketing managers. We found that Rhode Island is the best state in the nation for strategic marketing managers, and people in Windsor earn the most in the field.
To do that, we looked at the most recent data we have available for the following criteria -- average annual wages, and availability of jobs for strategic marketing managers.We found that Rhode Island is the best state for strategic marketing manager jobs, whereas Alabama is the worst.
10 best states for strategic marketing managers in 2026
1. Rhode Island
Total strategic marketing manager jobs: 319 Average annual salary: $106,012 Lowest 10 percent earn: $76,000 Highest 10 percent earn: $146,000 Location Quotient: 1.62
2. California
Total strategic marketing manager jobs: 6,773 Average annual salary: $113,601 Lowest 10 percent earn: $80,000 Highest 10 percent earn: $160,000 Location Quotient: 1.43
3. Washington
Total strategic marketing manager jobs: 1,770 Average annual salary: $103,790 Lowest 10 percent earn: $75,000 Highest 10 percent earn: $143,000 Location Quotient: 1.5
4. Texas
Total strategic marketing manager jobs: 3,247 Average annual salary: $96,070 Lowest 10 percent earn: $69,000 Highest 10 percent earn: $133,000 Location Quotient: 0.99
5. Utah
Total strategic marketing manager jobs: 878 Average annual salary: $91,260 Lowest 10 percent earn: $64,000 Highest 10 percent earn: $128,000 Location Quotient: 1.7
6. New Jersey
Total strategic marketing manager jobs: 1,650 Average annual salary: $96,869 Lowest 10 percent earn: $70,000 Highest 10 percent earn: $133,000 Location Quotient: 1.28
7. Nevada
Total strategic marketing manager jobs: 289 Average annual salary: $96,002 Lowest 10 percent earn: $67,000 Highest 10 percent earn: $135,000 Location Quotient: 0.85
8. Pennsylvania
Total strategic marketing manager jobs: 1,815 Average annual salary: $91,168 Lowest 10 percent earn: $66,000 Highest 10 percent earn: $125,000 Location Quotient: 0.96
9. Oregon
Total strategic marketing manager jobs: 876 Average annual salary: $91,739 Lowest 10 percent earn: $66,000 Highest 10 percent earn: $126,000 Location Quotient: 1.31
10. Wisconsin
Total strategic marketing manager jobs: 800 Average annual salary: $91,294 Lowest 10 percent earn: $67,000 Highest 10 percent earn: $124,000 Location Quotient: 0.89
Strategic marketing manager jobsNear Columbus, OH
How Zippia determines the best states to be a strategic marketing manager
You can read about how the best state rankings are calculated here.
Detailed list of the best states for a strategic marketing manager
| Rank | State | Average salary | Lowest 10% earn | Population | Job count |
|---|---|---|---|---|---|
| 1 | Rhode Island | $106,012 | $76,000 | 1,059,639 | 319 |
| 2 | California | $113,601 | $80,000 | 39,536,653 | 6,773 |
| 3 | Washington | $103,790 | $75,000 | 7,405,743 | 1,770 |
| 4 | Texas | $96,070 | $69,000 | 28,304,596 | 3,247 |
| 5 | Utah | $91,260 | $64,000 | 3,101,833 | 878 |
| 6 | New Jersey | $96,869 | $70,000 | 9,005,644 | 1,650 |
| 7 | Nevada | $96,002 | $67,000 | 2,998,039 | 289 |
| 8 | Pennsylvania | $91,168 | $66,000 | 12,805,537 | 1,815 |
| 9 | Oregon | $91,739 | $66,000 | 4,142,776 | 876 |
| 10 | Wisconsin | $91,294 | $67,000 | 5,795,483 | 800 |
| 11 | South Carolina | $93,449 | $68,000 | 5,024,369 | 439 |
| 12 | Idaho | $93,376 | $67,000 | 1,716,943 | 179 |
| 13 | Arizona | $89,112 | $64,000 | 7,016,270 | 893 |
| 14 | North Carolina | $87,479 | $64,000 | 10,273,419 | 1,490 |
| 15 | New York | $89,521 | $65,000 | 19,849,399 | 2,619 |
| 16 | Massachusetts | $87,334 | $63,000 | 6,859,819 | 1,555 |
| 17 | Montana | $84,891 | $61,000 | 1,050,493 | 229 |
| 18 | Illinois | $86,995 | $63,000 | 12,802,023 | 1,872 |
| 19 | North Dakota | $84,382 | $63,000 | 755,393 | 128 |
| 20 | West Virginia | $86,433 | $63,000 | 1,815,857 | 138 |
| 21 | Delaware | $89,297 | $65,000 | 961,939 | 147 |
| 22 | Connecticut | $83,701 | $60,000 | 3,588,184 | 696 |
| 23 | Virginia | $84,464 | $61,000 | 8,470,020 | 1,594 |
| 24 | District of Columbia | $84,172 | $61,000 | 693,972 | 434 |
| 25 | Maryland | $86,925 | $63,000 | 6,052,177 | 919 |
| 26 | New Mexico | $84,021 | $60,000 | 2,088,070 | 224 |
| 27 | Ohio | $80,844 | $58,000 | 11,658,609 | 1,270 |
| 28 | Arkansas | $79,929 | $58,000 | 3,004,279 | 375 |
| 29 | Minnesota | $79,863 | $59,000 | 5,576,606 | 1,098 |
| 30 | Wyoming | $78,077 | $56,000 | 579,315 | 100 |
| 31 | Alaska | $83,322 | $66,000 | 739,795 | 102 |
| 32 | Iowa | $81,926 | $60,000 | 3,145,711 | 348 |
| 33 | Colorado | $79,975 | $58,000 | 5,607,154 | 1,025 |
| 34 | New Hampshire | $76,928 | $55,000 | 1,342,795 | 299 |
| 35 | Indiana | $80,518 | $59,000 | 6,666,818 | 640 |
| 36 | Tennessee | $77,493 | $57,000 | 6,715,984 | 716 |
| 37 | Vermont | $74,535 | $54,000 | 623,657 | 228 |
| 38 | South Dakota | $75,504 | $55,000 | 869,666 | 146 |
| 39 | Mississippi | $79,036 | $57,000 | 2,984,100 | 189 |
| 40 | Michigan | $76,017 | $55,000 | 9,962,311 | 879 |
| 41 | Maine | $74,085 | $54,000 | 1,335,907 | 211 |
| 42 | Hawaii | $74,813 | $59,000 | 1,427,538 | 138 |
| 43 | Florida | $74,488 | $52,000 | 20,984,400 | 2,343 |
| 44 | Kentucky | $74,110 | $54,000 | 4,454,189 | 420 |
| 45 | Missouri | $75,786 | $55,000 | 6,113,532 | 651 |
| 46 | Georgia | $72,891 | $53,000 | 10,429,379 | 1,604 |
| 47 | Kansas | $70,443 | $52,000 | 2,913,123 | 372 |
| 48 | Louisiana | $73,210 | $52,000 | 4,684,333 | 268 |
| 49 | Nebraska | $70,031 | $51,000 | 1,920,076 | 291 |
| 50 | Oklahoma | $72,061 | $52,000 | 3,930,864 | 236 |
| 51 | Alabama | $70,683 | $51,000 | 4,874,747 | 360 |
Highest paying states for strategic marketing managers
| Rank | State | Avg. Strategic Marketing Manager Salary |
|---|---|---|
| 1 | Rhode Island | $106,012 |
| 2 | California | $113,601 |
| 3 | Washington | $103,790 |
| 4 | Texas | $96,070 |
| 5 | Utah | $91,260 |
| 6 | New Jersey | $96,869 |
| 7 | Nevada | $96,002 |
| 8 | Pennsylvania | $91,168 |
| 9 | Oregon | $91,739 |
| 10 | Wisconsin | $91,294 |
| 11 | South Carolina | $93,449 |
| 12 | Idaho | $93,376 |
| 13 | Arizona | $89,112 |
| 14 | North Carolina | $87,479 |
| 15 | New York | $89,521 |
| 16 | Massachusetts | $87,334 |
| 17 | Montana | $84,891 |
| 18 | Illinois | $86,995 |
| 19 | North Dakota | $84,382 |
| 20 | West Virginia | $86,433 |
| 21 | Delaware | $89,297 |
| 22 | Connecticut | $83,701 |
| 23 | Virginia | $84,464 |
| 24 | District of Columbia | $84,172 |
| 25 | Maryland | $86,925 |
| 26 | New Mexico | $84,021 |
| 27 | Ohio | $80,844 |
| 28 | Arkansas | $79,929 |
| 29 | Minnesota | $79,863 |
| 30 | Wyoming | $78,077 |
| 31 | Alaska | $83,322 |
| 32 | Iowa | $81,926 |
| 33 | Colorado | $79,975 |
| 34 | New Hampshire | $76,928 |
| 35 | Indiana | $80,518 |
| 36 | Tennessee | $77,493 |
| 37 | Vermont | $74,535 |
| 38 | South Dakota | $75,504 |
| 39 | Mississippi | $79,036 |
| 40 | Michigan | $76,017 |
| 41 | Maine | $74,085 |
| 42 | Hawaii | $74,813 |
| 43 | Florida | $74,488 |
| 44 | Kentucky | $74,110 |
| 45 | Missouri | $75,786 |
| 46 | Georgia | $72,891 |
| 47 | Kansas | $70,443 |
| 48 | Louisiana | $73,210 |
| 49 | Nebraska | $70,031 |
| 50 | Oklahoma | $72,061 |
| 51 | Alabama | $70,683 |
Expert opinions on the best states for strategic marketing managers
Are there any particularly good places in the United States for strategic marketing managers to find work opportunities?
Gerard Tellis
Director of the Institute for Outlier Research in Business & Professor of Marketing, University of Southern California
In addition, because most high-tech, new industry jobs have remained steady or increased and because these have abundant data, skills in big data collection and analysis will be important.
Strategic marketing manager best states FAQs
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Updated January 8, 2025