Strategic marketing manager demographics and statistics in the US
Strategic marketing manager demographics research summary. Zippia estimates strategic marketing manager demographics and statistics in the United States by using a database of 30 million profiles. Our strategic marketing manager estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about strategic marketing managers after extensive research and analysis:
- There are over 57,354 strategic marketing managers currently employed in the United States.
- 44.8% of all strategic marketing managers are women, while 55.2% are men.
- The average strategic marketing manager age is 39 years old.
- The most common ethnicity of strategic marketing managers is White (74.6%), followed by Hispanic or Latino (8.7%), Asian (8.2%) and Unknown (5.3%).
- Strategic marketing managers are most in-demand in Tallahassee, FL.
- The health care industry is the highest-paying for strategic marketing managers.
- 10% of all strategic marketing managers are LGBT.
On this page
Strategic marketing manager demographics by:
Strategic marketing manager gender statistics
44.8% of strategic marketing managers are women and 55.2% of strategic marketing managers are men.
- Male, 55.2%
- Female, 44.8%
Strategic marketing manager gender ratio
| Gender | Percentages |
|---|---|
| Male | 55.2% |
| Female | 44.8% |
Strategic marketing manager gender pay gap
Women earn 96¢ for every $1 earned by men
Male income
$94,584
Female income
$90,388
Strategic marketing manager gender ratio over time
This data breaks down the percentage of men and women in strategic marketing manager positions over time. Currently, 44.8% of strategic marketing managers are female.
Strategic marketing manager gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 73.77% | 26.23% |
| 2011 | 73.48% | 26.52% |
| 2012 | 74.02% | 25.98% |
| 2013 | 73.96% | 26.04% |
| 2014 | 72.37% | 27.63% |
| 2015 | 71.96% | 28.04% |
| 2016 | 71.85% | 28.15% |
| 2017 | 70.94% | 29.06% |
| 2018 | 57.46% | 42.54% |
| 2019 | 56.39% | 43.61% |
| 2020 | 54.80% | 45.20% |
| 2021 | 55.18% | 44.82% |
Strategic marketing manager related jobs gender ratio
We compared strategic marketing managers with similar job titles to see how gender ratios vary. As you can see, sales superintendent and route sales manager have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Catering Sales Manager | 19% | 81% |
| Director Of Admissions And Marketing | 20% | 80% |
| Media Traffic Manager | 20% | 80% |
| Strategic Marketing Manager | 55% | 45% |
| Director Of Sales Engineering | 93% | 7% |
| Route Sales Manager | 94% | 6% |
| Sales Superintendent | 95% | 5% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Strategic marketing manager demographics by race
The most common ethnicity among strategic marketing managers is White, which makes up 74.6% of all strategic marketing managers. Comparatively, 8.7% of strategic marketing managers are Hispanic or Latino and 8.2% of strategic marketing managers are Asian.
- White, 74.6%
- Hispanic or Latino, 8.7%
- Asian, 8.2%
- Unknown, 5.3%
- Black or African American, 3.0%
- American Indian and Alaska Native, 0.2%
Strategic marketing manager race
| Strategic marketing manager race | Percentages |
|---|---|
| White | 74.6% |
| Hispanic or Latino | 8.7% |
| Asian | 8.2% |
| Unknown | 5.3% |
| Black or African American | 3.0% |
| American Indian and Alaska Native | 0.2% |
Strategic marketing manager race and ethnicity over time
See how strategic marketing manager racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Strategic marketing manager race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 83.20% | 3.77% | 4.83% | 6.40% |
| 2011 | 82.97% | 3.67% | 5.02% | 6.54% |
| 2012 | 81.98% | 4.30% | 4.92% | 6.96% |
| 2013 | 82.82% | 3.53% | 5.17% | 6.71% |
| 2014 | 81.64% | 4.15% | 5.07% | 7.25% |
| 2015 | 81.26% | 3.56% | 5.82% | 7.41% |
| 2016 | 80.88% | 3.69% | 5.85% | 7.32% |
| 2017 | 80.80% | 3.66% | 6.04% | 7.44% |
| 2018 | 79.66% | 3.34% | 7.30% | 7.37% |
| 2019 | 77.79% | 3.14% | 8.02% | 8.43% |
| 2020 | 75.01% | 3.41% | 8.18% | 8.85% |
| 2021 | 74.58% | 3.04% | 8.15% | 8.67% |
Strategic marketing manager wage gap by race
According to our data, asian strategic marketing managers have the highest average salary compared to other ethnicities. Black or african american strategic marketing managers have the lowest average salary at $90,389.
| Ethnicity | Salary |
|---|---|
| Unknown | $94,202 |
| White | $93,864 |
| Black or African American | $90,389 |
| Asian | $101,185 |
| Hispanic or Latino | $93,606 |
Average strategic marketing manager age
See how the average age of strategic marketing managers varies based on ethnicity and gender.
Male
Female
Strategic marketing manager age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 37.5 | 36 |
| White | 40 | 37 |
| Black or African American | 45 | 37 |
| Asian | 39 | 36 |
| Hispanic or Latino | 39 | 34 |
Strategic marketing manager age breakdown
The average age of strategic marketing managers is 40+ years years old, representing 44% of the strategic marketing manager population.
Strategic marketing manager age breakdown
| Strategic Marketing Manager Years | Percentages |
|---|---|
| 40+ years | 44% |
| 30-40 years | 39% |
| 20-30 years | 17% |
Strategic marketing manager educational attainment
The most common degree for strategic marketing managers is bachelor's degree, with 72% of strategic marketing managers earning that degree. The second and third most common degree levels are master's degree degree at 22% and master's degree degree at 3%.
- Bachelor's, 72%
- Master's, 22%
- Associate, 3%
- Doctorate, 1%
- Other Degrees, 2%
Strategic marketing managers by degree level
| Strategic marketing manager degree | Percentages |
|---|---|
| Bachelor's | 72% |
| Master's | 22% |
| Associate | 3% |
| Doctorate | 1% |
| Other Degrees | 2% |
Strategic marketing manager jobs you might like
Strategic marketing manager wage gap by degree level
According to the data, strategic marketing managers with a Doctorate degree earn more than those without, at $110,312 annually. With a Master's degree, strategic marketing managers earn a median annual income of $106,566 compared to $96,632 for strategic marketing managers with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $106,566 |
| Bachelor's Degree | $96,632 |
| Doctorate Degree | $110,312 |
Strategic marketing manager employment statistics
Most strategic marketing managers work for a public in the technology industry.
Company size where strategic marketing managers work
Below, you can see the size of companies where strategic marketing managers work.
Strategic marketing manager jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 4% |
| 50 - 100 employees | 8% |
| 100 - 500 employees | 12% |
| 500 - 1,000 employees | 6% |
| 1,000 - 10,000 employees | 28% |
| > 10,000 employees | 41% |
Strategic marketing manager jobs by company type
Employees with the strategic marketing manager job title have their preferences when it comes to working for a company. For instance, most strategic marketing managers prefer to work at public companies over private companies.
Strategic marketing manager jobs by sector
| Company type | Percentages |
|---|---|
| Education | 1% |
| Public | 50% |
| Private | 48% |
| Government | 1% |
Strategic marketing manager jobs by industry
The most common industries for strategic marketing managers are technology, manufacturing and finance.
Strategic marketing manager industry statistics
| Industry | Percentages |
|---|---|
| Fortune 500 | 19% |
| Technology | 16% |
| Manufacturing | 13% |
| Finance | 7% |
| Health Care | 7% |
| Media | 6% |
| Retail | 5% |
| Professional | 4% |
| Hospitality | 3% |
| Construction | 3% |
| Telecommunication | 3% |
| Insurance | 3% |
| Internet | 2% |
| Automotive | 2% |
| Non Profits | 2% |
| Pharmaceutical | 1% |
| Transportation | 1% |
| Government | 1% |
| Start-up | 1% |
| Education | 1% |
| Energy | 1% |
Strategic marketing manager turnover and employment statistics
Strategic marketing manager unemployment rate over time
The unemployment rate for strategic marketing managers between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Strategic marketing manager unemployment rate by year
| Year | Strategic marketing manager unemployment rate |
|---|---|
| 2010 | 7.47% |
| 2011 | 6.19% |
| 2012 | 5.30% |
| 2013 | 4.87% |
| 2014 | 3.70% |
| 2015 | 3.36% |
| 2016 | 3.08% |
| 2017 | 2.97% |
| 2018 | 3.34% |
| 2019 | 3.54% |
| 2020 | 4.71% |
| 2021 | 4.59% |
Average strategic marketing manager tenure
The average strategic marketing manager stays at their job for 1-2 years, based on the 881 strategic marketing managers resumes in Zippia's database.
Strategic marketing manager tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 8% |
| 1-2 years | 45% |
| 3-4 years | 19% |
| 5-7 years | 14% |
| 8-10 years | 7% |
| 11+ years | 7% |
Strategic marketing manager LGBT ratio compared to similar jobs
Review the percent of strategic marketing managers that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Senior Account Director | 7.25% | 122,593 |
| Environmental Marketing Representative | 9.54% | 85,189 |
| Strategic Marketing Manager | 9.86% | - |
| Campaign Manager | 16.11% | 12,293 |
Similar strategic marketing manager jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Senior Account Director | 7.25% | 122,593 |
| Environmental Marketing Representative | 9.54% | 85,189 |
| Campaign Manager | 16.11% | 12,293 |
Foreign languages spoken by strategic marketing managers
The most common foreign language among strategic marketing managers is Spanish at 36.8%. The second-most popular foreign language spoken is French at 14.7% and Japanese is the third-most popular at 7.4%.
- Spanish, 36.8%
- French, 14.7%
- Japanese, 7.4%
- Mandarin, 5.9%
- Cantonese, 5.9%
- Other, 29.3%
Strategic marketing manager languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 36.8% |
| French | 14.7% |
| Japanese | 7.4% |
| Mandarin | 5.9% |
| Cantonese | 5.9% |
| Other | 29.3% |
