How to hire a strategic marketing manager

How to hire a strategic marketing manager, step by step

Here's a step-by-step strategic marketing manager hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a strategic marketing manager job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new strategic marketing manager
• Step 8: Go through the hiring process checklist

What does a strategic marketing manager do?

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1. Identify your hiring needs

   Before you post your strategic marketing manager job, you should take the time to determine what type of worker your business needs. While certain jobs definitely require a full-time employee, it's sometimes better to find a strategic marketing manager for hire on a part-time basis or as a contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

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   Hiring the perfect strategic marketing manager also involves considering the ideal background you'd like them to have. Depending on what industry or field they have experience in, they'll bring different skills to the job. It's also important to consider what levels of seniority and education the job requires and what kind of salary such a candidate would likely demand.

   Here's a comparison of strategic marketing manager salaries for various roles:

   Type of Strategic Marketing Manager	Description	Hourly rate
   Strategic Marketing Manager	Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.	$33-60
   Manager, Field Marketing	A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently... Show more	$32-61
   Marketing Strategist	The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits... Show more	$25-57

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Integrated Marketing
   • Digital Marketing
   • Healthcare
   • Business Development
   • Market Research
   • B2B Marketing
   • Strategy Development
   • Marketing Campaigns
   • Product Portfolio
   • Product Development
   • Competitive Analysis
   • Market Trends
   • Project Management
   • Product Management

   Check all skills

   Responsibilities:

   • Manage cross-functional teams in RFP responses.
   • Manage on-highway market segment by bringing new products to market through leading cross-functional teams and partnering with OEM's.
   • Manage general office operations including marketing distributions, the company website and CRM operations.
   • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
   • Identify and develop business relationships with certain major CRM and ERP vendors to provide end-to-end enterprise solutions.
   • Work with in-region cross functional teams to provide a global strategy base on ROI, and obtaining organic growth.

   More strategic marketing manager duties

3. Make a budget

   Including a salary range in your strategic marketing manager job description helps attract top candidates to the position. A strategic marketing manager salary can be affected by several factors, such as geography, experience, seniority, certifications, and the prestige of the hiring company.

   For example, the average salary for a strategic marketing manager in Louisiana may be lower than in California, and an entry-level strategic marketing manager usually earns less than a senior-level strategic marketing manager. Additionally, a strategic marketing manager with certifications may command a higher salary, and working for a well-known company or start-up may also impact an employee's pay.

   Average strategic marketing manager salary

   $93,899yearly

   $45.14 hourly rate

   ---

   Entry-level strategic marketing manager salary

   $69,000 yearly salary

   Updated January 10, 2026

   Average strategic marketing manager salary by state

   Rank	State	Avg. salary	Hourly rate
   1	California	$125,858	$61
   2	Washington	$104,298	$50
   3	New Jersey	$96,980	$47
   4	Texas	$96,773	$47
   5	Nevada	$95,057	$46
   6	South Carolina	$93,715	$45
   7	Pennsylvania	$91,667	$44
   8	New York	$89,760	$43
   9	Arizona	$89,463	$43
   10	Delaware	$89,457	$43
   11	North Carolina	$88,306	$42
   12	Massachusetts	$87,310	$42
   13	Illinois	$87,185	$42
   14	Maryland	$87,102	$42
   15	Virginia	$84,966	$41
   16	North Dakota	$84,702	$41
   17	District of Columbia	$84,138	$40
   18	Connecticut	$83,752	$40
   19	Colorado	$79,700	$38
   20	Tennessee	$77,979	$37

   Average strategic marketing manager salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Palo Alto Networks	$135,436	$65.11	95
   2	VMware	$124,452	$59.83	1
   3	BD	$121,093	$58.22	12
   4	The Walt Disney Company	$120,805	$58.08	54
   5	Applied Materials	$119,332	$57.37	31
   6	Waters	$118,501	$56.97	25
   7	Crown Castle International	$112,202	$53.94
   8	AbbVie	$112,034	$53.86	109
   9	Huntsman	$111,982	$53.84	6
   10	Allegro MicroSystems	$111,475	$53.59	2
   11	Bosch USA	$107,404	$51.64	13
   12	Corning Incorporated	$107,315	$51.59	16
   13	Merchants Fleet	$107,115	$51.50
   14	Acronis	$105,667	$50.80
   15	Food Services	$105,571	$50.76
   16	Celanese	$105,415	$50.68	8
   17	CVS Health	$103,805	$49.91	364
   18	The Dow Chemical Company	$103,703	$49.86
   19	Vesuvius USA Corporation	$102,750	$49.40	4
   20	Lenovo	$101,607	$48.85	17

4. Writing a strategic marketing manager job description

   A strategic marketing manager job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. To help get you started, here's an example of a strategic marketing manager job description:

   Strategic marketing manager job description example

   At Allegro we flex. Flex@Allegro is our approach to hybrid working that empowers managers and their team members to decide where and when work will be done. Ask what Flex@Allegro can mean for you.
   Strategic Marketing Manager
   
   PIC IIC Strategic Marketing Manager
   
   Allegro's PIC Group is looking for a High Energy Strategic Marketing Manager to join our fast growing, dynamic Industrial, Infrastructure, Computer Business Line. The group develops highly integrated power management and motor driver solutions for datacenter, and a broad array of Industrial and consumer applications.
   
   The successful candidate should have significant customer facing experience. The candidate will lead the product strategy to accelerate growth. The person will work with customers to understand market trend and requirements and collaborate with system engineering team to specify new and differentiated products with strong value propositions. In addition, the person will create collateral to convey product value proposition to internal stakeholders and external customers and partners.
   
   Responsibility:
   Responsible for the IIC Power Management product strategy and roadmap Perform TAM, SAM, SOM analysis with goal to increase SAM and market share.Understand Power regulators market trend and requirements Development and execute business case to achieve growth, ROI and margin goals.Collaborate with System, Design to ensure products are defined properly and executed to address market requirements Drive Product developments from initial proposal all the way to RTM.Communicate product strategies to cross functional teams.Join force with marketing for product promotions and sales enablement Collaborate with sales team and system engineering team to drive opportunity pipeline to DWINS.Be the focal point for the sales team to support day to day commercial issues.
   
   Qualification:
   Prerequisites: BSEE (MSEE preferred) and a minimum of 10-year experience in similar role in Power Management particularly in Industrial DC/DC, AC/DC or power modules. Customer facing experience is required. Core electronics fundamentals and knowledge of Buck, Boost, Buck-Boost, LDO architecture is mandatory.Excellent communication ability with cross functional teams: system, design, test, quality, sales, and marketing Willingness to travel both domestically and internationally as needed.Requires strong verbal and presentation skills.
   
   The successful candidate will possess a good balance of technical and business acumen, be comfortable multitasking in a dynamic environment, and have strong interpersonal and communication skills. This is a high-visibility position within the business unit and has the potential to grow further. Candidates must have the ability to make clear presentations that address product value add to colleagues and Allegro customers.
   
   #LI-PW1
   
   At Allegro, we are committed to providing a harassment-free environment of mutual respect to fuel innovation through inclusive thought collaboration. Allegro is an Equal Opportunity Employer and does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, physical or mental disability, national origin, veteran status, parental status, or any other basis covered by appropriate law. Allegro makes hiring decisions based solely on qualifications, merit, and business needs at the time.

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5. Post your job

   To find the right strategic marketing manager for your business, consider trying out a few different recruiting strategies:

   • Consider internal talent. One of the most important sources of talent for any company is its existing workforce.
   • Ask for referrals. Reach out to friends, family members, and current employees and ask if they know or have worked with strategic marketing managers they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit strategic marketing managers who meet your education requirements.
   • Social media platforms. LinkedIn, Facebook and Twitter now have more than 3.5 billion users, and you can use social media to reach potential job candidates.

   Post your job online:

   • Post your strategic marketing manager job on Zippia to find and recruit strategic marketing manager candidates who meet your exact specifications.
   • Use field-specific websites such as swipe files, exit five, marketinghire, american marketing association.
   • Post a job on free websites.

6. Interview candidates

   During your first interview to recruit strategic marketing managers, engage with candidates to learn about their interest in the role and experience in the field. During the following interview, you'll be able to go into more detail about the company, the position, and the responsibilities.

   It's also good to ask about candidates' unique skills and talents to see if they match your ideal candidate profile. If you think a candidate is good enough for the next step, you can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new strategic marketing manager

   Once you've decided on a perfect strategic marketing manager candidate, it's time to write an offer letter. In addition to salary, it should include benefits and perks available to the employee. Qualified candidates may be considered for other positions, so make sure your offer is competitive. Candidates may wish to negotiate. Once you've settled on the details, formalize your agreement with a contract.

   You should also follow up with applicants who don't get the job with an email letting them know that you've filled the position.

   To prepare for the new strategic marketing manager first day, you should share an onboarding schedule with them that covers their first period on the job. You should also quickly complete any necessary paperwork, such as employee action forms and onboarding documents like I-9, benefits enrollment, and federal and state tax forms. Finally, Human Resources must ensure a new employee file is created for internal record keeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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