Strategic marketing manager job description

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Strategic Marketing Manager

PIC IIC Strategic Marketing Manager

Allegro's PIC Group is looking for a High Energy Strategic Marketing Manager to join our fast growing, dynamic Industrial, Infrastructure, Computer Business Line. The group develops highly integrated power management and motor driver solutions for datacenter, and a broad array of Industrial and consumer applications.

The successful candidate should have significant customer facing experience. The candidate will lead the product strategy to accelerate growth. The person will work with customers to understand market trend and requirements and collaborate with system engineering team to specify new and differentiated products with strong value propositions. In addition, the person will create collateral to convey product value proposition to internal stakeholders and external customers and partners.

Responsibility:
Responsible for the IIC Power Management product strategy and roadmap Perform TAM, SAM, SOM analysis with goal to increase SAM and market share.Understand Power regulators market trend and requirements Development and execute business case to achieve growth, ROI and margin goals.Collaborate with System, Design to ensure products are defined properly and executed to address market requirements Drive Product developments from initial proposal all the way to RTM.Communicate product strategies to cross functional teams.Join force with marketing for product promotions and sales enablement Collaborate with sales team and system engineering team to drive opportunity pipeline to DWINS.Be the focal point for the sales team to support day to day commercial issues.

Qualification:
Prerequisites: BSEE (MSEE preferred) and a minimum of 10-year experience in similar role in Power Management particularly in Industrial DC/DC, AC/DC or power modules. Customer facing experience is required. Core electronics fundamentals and knowledge of Buck, Boost, Buck-Boost, LDO architecture is mandatory.Excellent communication ability with cross functional teams: system, design, test, quality, sales, and marketing Willingness to travel both domestically and internationally as needed.Requires strong verbal and presentation skills.

The successful candidate will possess a good balance of technical and business acumen, be comfortable multitasking in a dynamic environment, and have strong interpersonal and communication skills. This is a high-visibility position within the business unit and has the potential to grow further. Candidates must have the ability to make clear presentations that address product value add to colleagues and Allegro customers.

#LI-PW1

At Allegro, we are committed to providing a harassment-free environment of mutual respect to fuel innovation through inclusive thought collaboration. Allegro is an Equal Opportunity Employer and does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, physical or mental disability, national origin, veteran status, parental status, or any other basis covered by appropriate law. Allegro makes hiring decisions based solely on qualifications, merit, and business needs at the time.

Analog Devices (NASDAQ: ADI) designs and manufactures semiconductor products and solutions. We enable our customers to interpret the world around us by intelligently bridging the physical and digital worlds with unmatched technologies that sense, measure and connect.

Analog Devices (NASDAQ: ADI) designs and manufactures semiconductor products and solutions. As a global leader in the design and manufacturing of analog, mixed signal, power management and DSP integrated circuits, ADI is known for helping to solve its customers' toughest engineering challenges. With a commitment to engineering for good, ADI strives to create a more sustainable future, while also focusing on its employees through mentoring programs, employee networks and continuous learning opportunities. At ADI, you will work with and learn from the brightest minds who are here to help you grow and succeed. You will make an impact through work on meaningful projects alongside a team of experts. ADI's culture values aligned goals, work-life balance, continuous and life-long learning opportunities, and shared rewards.

Analog Devices' Automotive Cabin Experience Business Unit is seeking for a highly motivated, customer-centric and experienced Strategic Marketing Manager to drive the business growth and go-to-market strategies in the Multi-Markets group; leveraging our technologies and automotive-grade Gigabit Multimedia Serial Link (GMSL), Digital Signal Processors, Audio transceivers (A2B), to broader applications in Industrial Automation, Digital Healthcare, Consumer, Instrumentations and Aerospace & Defense markets.
Responsilities:

Currently seeking for an experienced Strategic Marketing Manager who can excel in the following areas:

* Responsible for the market and revenue growth, derive strategy plans and lead growth activities.
* Engage with customers and ecosystem partners to identify the system requirements and challenges, and translate the problem statement into solutions comprising ACE technologies and ADI signal chains.
* Identify and investigate new or emerging markets and applications to extend SAM and drive future growth
* Derive product or solution proposals to drive the business and technology roadmaps.
* Drive go-to-market strategies and execute plans
* Collaborate with sales and cross organization business groups to drive pipeline growth and convert opportunities to design wins.
* Track market trends and dynamics, competitive analysis
* Support leadership team in forecast and business reporting

Requirements:

Strong candidates will need to have the following experiences and qualifications:

* Minimum Bachelor's Degree in Electrical Engineering or equivalent
* 5+ years in related product marketing, applications, strategic marketing, or business development role
* Eperience with articulating technical concepts and value propositions to customers and discussing system requirements
* Demonstrate leadership skills and self-starter mindset to drive new businesses
* Ability to work across a large organization and diverse teams
* Strong interpersonal and presentation skills
* Ability to travel for customer and partner meetings as required

Beneficial skills:

* Demonstrate strong business acumens with awareness of best marketing, research and business planning practices
* Technical experience in DSP, high speed, embedded software, mixed-signal design, sensors or RF
* Experience working in Semiconductor, Industrial automation or Automotive industry
* Experience with Go-to-Market strategies and brand building
* Track record of working cross functionally with business units, digital/ecommerce, ecosystem partners and sales

Locations:

Wilmington, MA

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For positions requiring access to technical data, Analog Devices, Inc. may have to obtain export licensing approval from the U.S. Department of Commerce - Bureau of Industry and Security and/or the U.S. Department of State - Directorate of Defense Trade Controls. As such, applicants for this position - except US Citizens, US Permanent Residents, and protected individuals as defined by 8 U.S.C. 1324b(a)(3) - may have to go through an export licensing review process.

Analog Devices is an equal opportunity employer. We foster a culture where everyone has an opportunity to succeed regardless of their race, color, religion, age, ancestry, national origin, social or ethnic origin, sex, sexual orientation, gender, gender identity, gender expression, marital status, pregnancy, parental status, disability, medical condition, genetic information, military or veteran status, union membership, and political affiliation, or any other legally protected group.

EEO is the Law: Notice of Applicant Rights Under the Law

Education Level: Bachelor's Degree

Travel Required: Yes, 25% of the Time

_This position is remote\. Ideal candidates will be based in the Eastern or Central time zones\._

**_What Product or Services Marketing contributes to Cardinal Health_**

Marketing is responsible for assessing customer needs, market conditions and competition to inform business strategy\. Marketing implements the strategy through developing, commercializing and monitoring the appropriate products and services\.

The **Strategic Marketing Manager** is responsible for the strategic planning and innovation for the Distribution Solutions portfolio with specific focus on Acute Care market\. Primary responsibilities include leading the development of new products and solutions designed to reposition the US distribution business in a post pandemic environment that will focus on a comprehensive long term innovation strategy that delivers sustainable growth\. This position reports directly to Director of Strategic Marketing and Product Management\.

**_Accountabilities_**

Manages the strategic planning and innovation activities of Cardinal Health's US Distribution Solutions Acute Care portfolio by performing the following duties:

+ Build a strategic business plan for the US Distribution Solutions portfolio
+ Partnering with commercial marketing leaders, corporate strategy, and BD&L to build our long\-term strategy
+ Analyze and be the subject matter expert in the Distribution and Supply Chain arenas with knowledge gained through market needs assessment, customer segmentation, competitive tracking, customer research and building relationships with key opinion leaders
+ Build positive relationships and work closely with other marketers and other cross\-functional departments in Cardinal Health's matrix organization
+ Conduct market research to uncover customer and business insights; translate those insights into products and solutions that deliver growth for the business; summarize feedback for future product development
+ Manage identification and follow through of intellectual property clearance and securement for new product/feature ideas
+ Identify and develop opportunity assessment documents, including revenue models, for new products and solutions to grow the business
+ Evaluate and recommend potential new technologies/opportunities \(both internal and external\) for the long\-term pipeline and road map
+ Manage market development efforts by assessing barriers for growth and making recommendations on how to grow in new markets
+ Manage the development and the execution of the upstream stages of insight and concept for new product development and creation of the business case tool kit to support sales and revenue objectives of the organization
+ Research, analyze, and monitor financial, technological, and demographic factors to capitalize on market opportunities and minimize effects of competitive activity

**_Qualifications_**

+ Bachelor's degree from an accredited university in business or life sciences, preferred
+ MBA preferred
+ 7\+ years of experience in healthcare industry supply chain focused on strategic planning, new product development and commercialization, preferred
+ Strong financial skills specific to P&L and proforma interpretation
+ Strong influence management skills and demonstrated ability to identify and overcome roadblocks to success
+ Experience planning, organizing, monitoring, and executing projects
+ Experience generating new ideas, recommendations, and strategies to support business growth and new product development
+ Medical device industry experience preferred
+ Ability to travel domestically up to 10%

**_What is expected of you and others at this level_**

+ Applies advanced knowledge and understanding of concepts, principles, and technical capabilities to manage a wide variety of projects
+ Participates in the development of policies and procedures to achieve specific goals
+ Recommends new practices, processes, metrics, or models
+ Works on or may lead complex projects of large scope
+ Projects may have significant and long\-term impact
+ Provides solutions which may set precedent
+ Independently determines method for completion of new projects
+ Receives guidance on overall project objectives
+ Acts as a mentor to less experienced colleagues

_Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background\. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day\. Cardinal Health is an Equal Opportunity/Affirmative Action employer\. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law\._

_To read and review this privacy notice click_ here \(https://www\.cardinalhealth\.com/content/dam/corp/email/documents/corp/cardinal\-health\-online\-application\-privacy\-policy\.pdf\)

Cardinal Health is an Equal Opportunity/Affirmative Action employer\. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status\.