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The differences between strategic marketing managers and marketing strategists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a strategic marketing manager and a marketing strategist. Additionally, a strategic marketing manager has an average salary of $93,899, which is higher than the $80,033 average annual salary of a marketing strategist.
The top three skills for a strategic marketing manager include integrated marketing, digital marketing and healthcare. The most important skills for a marketing strategist are digital marketing, email marketing, and channel marketing.
| Strategic Marketing Manager | Marketing Strategist | |
| Yearly salary | $93,899 | $80,033 |
| Hourly rate | $45.14 | $38.48 |
| Growth rate | 10% | 10% |
| Number of jobs | 144,253 | 89,543 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 79% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A strategic marketing manager is in charge of developing strategies to optimize a company's marketing procedures and outcomes. Their responsibilities revolve around performing research and market analysis to identify new marketing opportunities, producing sales forecasts and risk analysis, overseeing the budgets and schedules, determining customer needs, and setting goals in adherence to the company's vision and mission. Furthermore, as a strategic marketing manager, it is essential to lead and encourage the workforce in the joint effort to raise brand awareness and reach sales targets.
The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits. Their responsibilities include performing in-depth research to determine new market prospects and customers' preferences as well as forecasting market trends. Also, they set certain marketing goals that reflect the overall business goal together with developing and managing digital campaigns.
Strategic marketing managers and marketing strategists have different pay scales, as shown below.
| Strategic Marketing Manager | Marketing Strategist | |
| Average salary | $93,899 | $80,033 |
| Salary range | Between $69,000 And $126,000 | Between $53,000 And $119,000 |
| Highest paying City | San Francisco, CA | Harrisburg, PA |
| Highest paying state | California | Pennsylvania |
| Best paying company | Palo Alto Networks | McKinsey & Company Inc |
| Best paying industry | Health Care | Technology |
There are a few differences between a strategic marketing manager and a marketing strategist in terms of educational background:
| Strategic Marketing Manager | Marketing Strategist | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 79% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between strategic marketing managers' and marketing strategists' demographics:
| Strategic Marketing Manager | Marketing Strategist | |
| Average age | 39 | 39 |
| Gender ratio | Male, 55.2% Female, 44.8% | Male, 47.3% Female, 52.7% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |