What is a Strategic Planner

A strategic planner is responsible for the planning of business strategies for an organization or a company. These individuals analyze markets, sales trends, and niches and offer recommendations to upper management regarding marketing approaches. A strategic planner's goal is to maintain existing markets, as well as to research future opportunities for a business to improve profit share and revenue. These individuals work in a variety of industries, from entertainment, communications, or manufacturing.

Most strategic planners have an advanced degree in business, finance, marketing, or a related field. However, a degree is not necessarily a requirement provided the applicant has required training and skills. A position as a strategic planner requires the ability to do research, analyze data and generate reports, as well as to work effectively with team members. These individuals should also possess strong communication, analytical, and organization skills.

According to the National Bureau of Labor Statistics, strategic planners can make an average of $81,000 a year, and the career field is expected to grow 12% by 2028.

There is more than meets the eye when it comes to being a Strategic Planner. For example, did you know that they make an average of $39.11 an hour? That's $81,350 a year!

Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.

What Does a Strategic Planner Do

There are certain skills that many Strategic Planners have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed Creativity, Organizational skills and Analytical skills.

Learn more about what a Strategic Planner does

How To Become a Strategic Planner

If you're interested in becoming a Strategic Planner, one of the first things to consider is how much education you need. We've determined that 68.7% of Strategic Planners have a bachelor's degree. In terms of higher education levels, we found that 23.7% of Strategic Planners have master's degrees. Even though most Strategic Planners have a college degree, it's impossible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a Strategic Planner. When we researched the most common majors for a Strategic Planner, we found that they most commonly earn Bachelor's Degree degrees or Master's Degree degrees. Other degrees that we often see on Strategic Planner resumes include Associate Degree degrees or Doctoral Degree degrees.

You may find that experience in other jobs will help you become a Strategic Planner. In fact, many Strategic Planner jobs require experience in a role such as Operations Officer. Meanwhile, many Strategic Planners also have previous career experience in roles such as Program Manager or Project Manager.

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Average Salary
$81,350
Average Salary
Job Growth Rate
8%
Job Growth Rate
Job Openings
24,955
Job Openings
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Strategic Planner Career Paths

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Average Salary for a Strategic Planner

Strategic Planners in America make an average salary of $81,350 per year or $39 per hour. The top 10 percent makes over $136,000 per year, while the bottom 10 percent under $48,000 per year.
Average Salary
$81,350
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Strategic Planner Demographics

Strategic Planner Gender Statistics

male

58.4 %

female

36.4 %

unknown

5.1 %

Strategic Planner Ethnicity Statistics

White

71.2 %

Hispanic or Latino

11.9 %

Asian

9.7 %

Strategic Planner Foreign Languages Spoken Statistics

Spanish

34.2 %

French

17.1 %

Chinese

7.2 %
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Strategic Planner Education

Strategic Planner Majors

23.1 %

Strategic Planner Degrees

Bachelors

68.7 %

Masters

23.7 %

Associate

3.9 %

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High School / GED
Associate
Bachelor's
Master's
Doctorate

Top Colleges for Strategic Planners

1. University of Georgia

Athens, GA • Private

In-State Tuition
$11,830
Enrollment
29,474

2. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition
$10,555
Enrollment
30,360

3. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition
$14,760
Enrollment
31,451

4. Purdue University

West Lafayette, IN • Private

In-State Tuition
$9,992
Enrollment
33,495

5. Howard University

Washington, DC • Private

In-State Tuition
$26,756
Enrollment
6,166

6. Ohio State University

Columbus, OH • Private

In-State Tuition
$10,726
Enrollment
45,769

7. University of Texas at Austin

Austin, TX • Private

In-State Tuition
$10,610
Enrollment
40,329

8. University of Southern California

Los Angeles, CA • Private

In-State Tuition
$56,225
Enrollment
19,548

9. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

10. SUNY at Binghamton

Vestal, NY • Private

In-State Tuition
$9,808
Enrollment
13,990
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Online Courses For Strategic Planner That You May Like

Strategic Planning Basics for Human Resources
udemy
4.5
(839)

Learn to collaborate with your organizational leaders on the development and implementation of a strategic plan...

Strategic Management: From Insight to Decision
edX (Global)

Learn how to (re)position your organization, orchestrate strategic alliances and assess strategic options from an ethical perspective. This advanced strategic management course helps you translate strategic insights into smart strategic decisions on positioning, partnering and being socially responsible: Positioning the Firm How can strategy portfolios guide corporate strategy and help decision-makers scope the activities of their organization? How can general strategies help organizations...

How to Write the Ultimate 1 Page Strategic Business Plan
udemy
4.3
(2,575)

Learn to Write a 1 Page Strategic Plan That Will Easily Bring You a 6 - 7 Figure Income & Guaranteed Business Success...

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Top Skills For a Strategic Planner

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 10.4% of Strategic Planners listed Project Management on their resume, but soft skills such as Creativity and Organizational skills are important as well.

12 Strategic Planner RESUME EXAMPLES

Best States For a Strategic Planner

Some places are better than others when it comes to starting a career as a Strategic Planner. The best states for people in this position are New York, New Jersey, Rhode Island, and Virginia. Strategic Planners make the most in New York with an average salary of $104,443. Whereas in New Jersey and Rhode Island, they would average $103,590 and $96,262, respectively. While Strategic Planners would only make an average of $95,473 in Virginia, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. New York

Total Strategic Planner Jobs:
849
Highest 10% Earn:
$178,000
Location Quotient:
1.8
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. Rhode Island

Total Strategic Planner Jobs:
49
Highest 10% Earn:
$163,000
Location Quotient:
1.1
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. Virginia

Total Strategic Planner Jobs:
438
Highest 10% Earn:
$162,000
Location Quotient:
1.26
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
Full List Of Best States For Strategic Planners

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