A strategic planner is responsible for the planning of business strategies for an organization or a company. These individuals analyze markets, sales trends, and niches and offer recommendations to upper management regarding marketing approaches. A strategic planner's goal is to maintain existing markets, as well as to research future opportunities for a business to improve profit share and revenue. These individuals work in a variety of industries, from entertainment, communications, or manufacturing.
Most strategic planners have an advanced degree in business, finance, marketing, or a related field. However, a degree is not necessarily a requirement provided the applicant has required training and skills. A position as a strategic planner requires the ability to do research, analyze data and generate reports, as well as to work effectively with team members. These individuals should also possess strong communication, analytical, and organization skills.
According to the National Bureau of Labor Statistics, strategic planners can make an average of $81,000 a year, and the career field is expected to grow 12% by 2028.
There is more than meets the eye when it comes to being a Strategic Planner. For example, did you know that they make an average of $39.11 an hour? That's $81,350 a year!
Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.
There are certain skills that many Strategic Planners have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed Creativity, Organizational skills and Analytical skills.
If you're interested in becoming a Strategic Planner, one of the first things to consider is how much education you need. We've determined that 68.7% of Strategic Planners have a bachelor's degree. In terms of higher education levels, we found that 23.7% of Strategic Planners have master's degrees. Even though most Strategic Planners have a college degree, it's impossible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a Strategic Planner. When we researched the most common majors for a Strategic Planner, we found that they most commonly earn Bachelor's Degree degrees or Master's Degree degrees. Other degrees that we often see on Strategic Planner resumes include Associate Degree degrees or Doctoral Degree degrees.
You may find that experience in other jobs will help you become a Strategic Planner. In fact, many Strategic Planner jobs require experience in a role such as Operations Officer. Meanwhile, many Strategic Planners also have previous career experience in roles such as Program Manager or Project Manager.