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As a strategic planner, your salary can significantly vary based on factors like experience, industry, and geographic location. Currently, the average salary for a strategic planner is $88,718 annually, translating to approximately $43 per hour. Entry-level positions may start lower, while seasoned professionals can earn significantly more, especially in sectors such as finance or technology.
Strategic planners in states like California and New York often see higher salaries due to the cost of living and demand for skilled professionals. For instance, the highest paying states often include:
Moreover, metropolitan areas tend to offer better compensation packages. This comprehensive overview provides a clear picture of what you can expect in terms of salary as a strategic planner, helping you make informed career decisions.
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| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level strategic planner | $65,900 | $31.66 |
| Mid-level strategic planner | $70,300 | $33.82 |
| Senior-level strategic planner | $160,000 | $76.93 |
The highest-paying states for strategic planners are Rhode Island, Massachusetts, and New York. The lowest average strategic planner salary states are Florida, Montana, and North Dakota.
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Massachusetts | $97,967 | $47.10 |
| 2 | Rhode Island | $98,308 | $47.26 |
| 3 | Pennsylvania | $96,542 | $46.41 |
| 4 | New York | $97,198 | $46.73 |
| 5 | Oregon | $92,343 | $44.40 |
| 6 | New Jersey | $96,701 | $46.49 |
| 7 | Arizona | $94,110 | $45.25 |
| 8 | California | $96,413 | $46.35 |
| 9 | Delaware | $91,432 | $43.96 |
| 10 | Connecticut | $90,206 | $43.37 |
| 11 | Georgia | $88,573 | $42.58 |
| 12 | North Carolina | $85,068 | $40.90 |
| 13 | Virginia | $87,657 | $42.14 |
| 14 | South Carolina | $84,820 | $40.78 |
| 15 | West Virginia | $90,405 | $43.46 |
| 16 | Washington | $89,195 | $42.88 |
| 17 | Maryland | $89,810 | $43.18 |
| 18 | New Hampshire | $83,739 | $40.26 |
| 19 | Kentucky | $84,196 | $40.48 |
| 20 | Minnesota | $84,999 | $40.86 |
| 21 | Michigan | $84,093 | $40.43 |
| 22 | Indiana | $83,835 | $40.31 |
| 23 | Wisconsin | $82,412 | $39.62 |
| 24 | Texas | $82,646 | $39.73 |
| 25 | District of Columbia | $84,246 | $40.50 |
| 26 | Illinois | $82,170 | $39.50 |
| 27 | Nevada | $79,682 | $38.31 |
| 28 | Ohio | $77,635 | $37.32 |
| 29 | Tennessee | $77,492 | $37.26 |
| 30 | Arkansas | $78,786 | $37.88 |
| 31 | New Mexico | $81,580 | $39.22 |
| 32 | Mississippi | $79,261 | $38.11 |
| 33 | Alabama | $77,489 | $37.25 |
| 34 | Iowa | $77,308 | $37.17 |
| 35 | Colorado | $73,547 | $35.36 |
| 36 | Vermont | $77,265 | $37.15 |
| 37 | Idaho | $76,896 | $36.97 |
| 38 | Utah | $72,159 | $34.69 |
| 39 | Maine | $77,424 | $37.22 |
| 40 | Missouri | $75,804 | $36.44 |
| 41 | Nebraska | $73,700 | $35.43 |
| 42 | Hawaii | $57,528 | $27.66 |
| 43 | Oklahoma | $75,438 | $36.27 |
| 44 | Florida | $71,671 | $34.46 |
| 45 | North Dakota | $63,289 | $30.43 |
| 46 | Kansas | $71,914 | $34.57 |
| 47 | Louisiana | $73,337 | $35.26 |
| 48 | South Dakota | $72,970 | $35.08 |
| 49 | Montana | $68,137 | $32.76 |
| 50 | Alaska | $53,717 | $25.83 |
| 51 | Wyoming | $62,957 | $30.27 |
The highest-paying cities for strategic planners are San Francisco, CA, New York, NY, and Boston, MA.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | San Francisco, CA | $103,035 | $49.54 |
| 2 | New York, NY | $97,719 | $46.98 |
| 3 | Boston, MA | $97,711 | $46.98 |
| 4 | Phoenix, AZ | $94,344 | $45.36 |
| 5 | Hillsboro, OR | $91,191 | $43.84 |
| 6 | Hartford, CT | $89,386 | $42.97 |
| 7 | Roswell, GA | $88,915 | $42.75 |
| 8 | Arlington, VA | $88,348 | $42.48 |
| 9 | Bloomington, MN | $85,281 | $41.00 |
| 10 | Washington, DC | $84,247 | $40.50 |
| 11 | Dallas, TX | $83,072 | $39.94 |
| 12 | Chicago, IL | $82,258 | $39.55 |
| 13 | Las Vegas, NV | $78,942 | $37.95 |
| 14 | Saint Louis, MO | $78,427 | $37.71 |
| 15 | Pueblo, CO | $76,502 | $36.78 |
| 16 | Oklahoma City, OK | $76,186 | $36.63 |
| 17 | Tampa, FL | $72,133 | $34.68 |
A strategic planner's salary ranges from $62,000 a year at the 10th percentile to $126,000 at the 90th percentile.

| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $126,000 | $10,500 | $61 |
| 75th Percentile | $106,000 | $8,833 | $51 |
| Average | $88,718 | $7,393 | $43 |
| 25th Percentile | $73,000 | $6,083 | $35 |
| 10th Percentile | $62,000 | $5,167 | $30 |
The highest paying types of strategic planners are marketing vice president, senior director, and senior product manager.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Business Development Director | $117,784 | $9,815 | $56.63 | 153,601 |
| Marketing Director | $114,906 | $9,575 | $55.24 | 93,503 |
| Business Development Manager | $100,769 | $8,397 | $48.45 | 215,309 |
| Partner | $76,119 | $6,343 | $36.60 | 45,758 |
| Development Manager | $110,678 | $9,223 | $53.21 | 111,137 |
| Marketing Vice President | $177,188 | $14,766 | $85.19 | 111,356 |
Top companies hiring strategic planners now:
Strategic planner salaries at Google and Genentech are the highest-paying according to our most recent salary estimates. In addition, the average strategic planner salary at companies like Applied Materials and Microsoft are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | $127,754 | $61.42 | |
| 2 | Genentech | $125,858 | $60.51 |
| 3 | Applied Materials | $125,603 | $60.39 |
| 4 | Microsoft | $118,321 | $56.89 |
| 5 | Nike | $115,574 | $55.56 |
| 6 | Intel | $112,347 | $54.01 |
| 7 | Amazon | $105,671 | $50.80 |
| 8 | Sandia National Labs | $105,619 | $50.78 |
| 9 | Booz Allen Hamilton | $104,268 | $50.13 |
| 10 | Philips | $103,490 | $49.75 |
| 11 | Northrop Grumman | $103,090 | $49.56 |
| 12 | Torch Technologies | $102,129 | $49.10 |
| 13 | DCG Systems | $101,732 | $48.91 |
| 14 | Lattice Semiconductor | $101,150 | $48.63 |
| 15 | Micron Technology | $99,803 | $47.98 |
| 16 | RPA | $98,213 | $47.22 |
| 17 | YASH Technologies | $95,183 | $45.76 |
| 18 | Daimler Trucks North America | $93,648 | $45.02 |
| 19 | mcgarrybowen | $92,752 | $44.59 |
| 20 | Saatchi & Saatchi Advertising Worldwide Inc | $91,857 | $44.16 |
The average strategic planner salary varies across industries:
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Technology | $92,745 | $44.59 |
| 2 | Professional | $89,465 | $43.01 |
| 3 | Manufacturing | $86,863 | $41.76 |
| 4 | Media | $83,892 | $40.33 |
| 5 | Government | $79,094 | $38.03 |
The average strategic planner salary has risen by $16,325 over the last ten years. In 2014, the average strategic planner earned $72,393 annually, but today, they earn $88,718 a year. That works out to a 8% change in pay for strategic planners over the last decade.
Compare strategic planner salaries for cities or states with the national average over time.
Compare strategic planner salaries for individual cities or states with the national average.
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $88,700 | $42.65 | +3.7% |
| 2024 | $85,400 | $41.06 | +1.9% |
| 2023 | $83,800 | $40.29 | +1.5% |
| 2022 | $82,500 | $39.67 | +0.8% |
| 2021 | $81,900 | $39.36 | +1.9% |
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Parkland Health and Hospital System | Senior Strategic Planner | Dallas, TX | 06/30/2025 | $90,000 |
| All | SHE Media: Strategic Planner | New York, NY | 06/29/2025 | $65,000 |
| ZP Group | Strategic Planner (Centcom) | Tampa, FL | 06/27/2025 | $100,000 |
| Nexxen | PMP Strategic Planner | New York, NY | 06/26/2025 | $65,000 |
| Huntington Ingalls Industries | Strategic Workforce Planner | Dayton, OH | 06/19/2025 | $91,291 |
| Servicenow | Strategic & Occupancy Planner (Corporate Real Estate) | Santa Clara, CA | 06/19/2025 | $124,700 |
| Tinuiti | Strategic Planner | Bono, AR | 06/16/2025 | $70,000 |
| Leidos | Strategic Planner | Tampa, FL | 06/13/2025 | $89,700 |
| Lockheed Martin | Strategic Planner Staff | Denver, CO | 06/04/2025 | $95,000 |
| ATI Inc. | IT Strategic Planner | Washington, DC | 05/23/2025 | $125,000 |
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