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The differences between strategic planners and brand managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a strategic planner and a brand manager. Additionally, a brand manager has an average salary of $97,789, which is higher than the $88,718 average annual salary of a strategic planner.
The top three skills for a strategic planner include project management, DOD and logistics. The most important skills for a brand manager are brand management, digital marketing, and customer service.
| Strategic Planner | Brand Manager | |
| Yearly salary | $88,718 | $97,789 |
| Hourly rate | $42.65 | $47.01 |
| Growth rate | 10% | 10% |
| Number of jobs | 24,228 | 127,429 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Strategic planners are professionals who participate in the planning of business strategy for medium or large corporations as well as assess their operational and strategic performance. These planners are required to analyze financial and budget reports so that they can make strategic recommendations based on the financial health of the company. Together with the market researchers, these planners must conduct market research so that they can identify threats and opportunities. Strategic planners must also educate their senior executives in making effective decisions by constructing forecasts and analytical models.
A brand manager is an individual responsible for adapting a brand strategy that targets the potential market for a company's product while maintaining its integrity. Brand managers assist in developing products while managing budgets for the advertising and promotion of their new products. They usually work under the supervision of marketing managers or chief marketing officers (CMOs) to implement and execute their marketing initiatives. Brand managers also provide an analysis of sales forecasts and create reports on product sales.
Strategic planners and brand managers have different pay scales, as shown below.
| Strategic Planner | Brand Manager | |
| Average salary | $88,718 | $97,789 |
| Salary range | Between $62,000 And $126,000 | Between $72,000 And $131,000 |
| Highest paying City | San Francisco, CA | Parsippany-Troy Hills, NJ |
| Highest paying state | Rhode Island | Rhode Island |
| Best paying company | Meta | |
| Best paying industry | Technology | Manufacturing |
There are a few differences between a strategic planner and a brand manager in terms of educational background:
| Strategic Planner | Brand Manager | |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between strategic planners' and brand managers' demographics:
| Strategic Planner | Brand Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 62.9% Female, 37.1% | Male, 51.5% Female, 48.5% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |