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The differences between strategic planners and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a strategic planner and a marketing manager. Additionally, a marketing manager has an average salary of $104,550, which is higher than the $88,718 average annual salary of a strategic planner.
The top three skills for a strategic planner include project management, DOD and logistics. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.
| Strategic Planner | Marketing Manager | |
| Yearly salary | $88,718 | $104,550 |
| Hourly rate | $42.65 | $50.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 24,228 | 89,627 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Strategic planners are professionals who participate in the planning of business strategy for medium or large corporations as well as assess their operational and strategic performance. These planners are required to analyze financial and budget reports so that they can make strategic recommendations based on the financial health of the company. Together with the market researchers, these planners must conduct market research so that they can identify threats and opportunities. Strategic planners must also educate their senior executives in making effective decisions by constructing forecasts and analytical models.
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
Strategic planners and marketing managers have different pay scales, as shown below.
| Strategic Planner | Marketing Manager | |
| Average salary | $88,718 | $104,550 |
| Salary range | Between $62,000 And $126,000 | Between $71,000 And $153,000 |
| Highest paying City | San Francisco, CA | Menlo Park, CA |
| Highest paying state | Rhode Island | California |
| Best paying company | Meta | |
| Best paying industry | Technology | Technology |
There are a few differences between a strategic planner and a marketing manager in terms of educational background:
| Strategic Planner | Marketing Manager | |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between strategic planners' and marketing managers' demographics:
| Strategic Planner | Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 62.9% Female, 37.1% | Male, 44.4% Female, 55.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |