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Become A Strategic Planning Analyst

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Working As A Strategic Planning Analyst

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $69,780

    Average Salary

What Does A Strategic Planning Analyst Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Strategic Planning Analyst

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Strategic Planning Analyst jobs

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Strategic Planning Analyst Demographics

Gender

Male

55.5%

Female

42.1%

Unknown

2.4%
Ethnicity

White

74.9%

Asian

13.7%

Hispanic or Latino

8.0%

Unknown

2.3%

Black or African American

1.1%
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Languages Spoken

Spanish

39.5%

French

11.6%

Chinese

9.3%

Mandarin

9.3%

German

7.0%

Hindi

4.7%

Italian

4.7%

Hungarian

2.3%

Marathi

2.3%

Carrier

2.3%

Hebrew

2.3%

Korean

2.3%

Cantonese

2.3%
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Strategic Planning Analyst Education

Schools

University of Pennsylvania

9.6%

University of Phoenix

8.2%

George Washington University

8.2%

Webster University

6.8%

Columbia University

6.8%

University of Houston

5.5%

University of California - Berkeley

4.1%

Temple University

4.1%

College of William and Mary

4.1%

Southern University and A & M College

4.1%

University of North Carolina at Greensboro

4.1%

University of Texas at Dallas

4.1%

University of North Carolina at Charlotte

4.1%

Michigan State University

4.1%

University of Cincinnati

4.1%

Bellevue University

4.1%

Florida State University

4.1%

Duke University

4.1%

University of Florida

2.7%

University of Maryland - University College

2.7%
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Majors

Business

35.6%

Finance

20.4%

Marketing

8.4%

Management

7.2%

Computer Science

3.6%

Accounting

3.6%

Economics

2.8%

Project Management

2.4%

Communication

2.4%

Health Care Administration

2.0%

Supply Chain Management

1.6%

Psychology

1.2%

Political Science

1.2%

English

1.2%

Information Systems

1.2%

Public Administration

1.2%

Industrial Engineering

1.2%

Computer Information Systems

1.2%

School Counseling

0.8%

Management Science

0.8%
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Degrees

Masters

56.8%

Bachelors

29.8%

Other

6.2%

Certificate

3.7%

Doctorate

1.9%

Associate

0.9%

License

0.3%

Diploma

0.3%
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Temporary

Real Strategic Planning Analyst Salaries

Job Title Company Location Start Date Salary
Senior Strategic Planning Analyst Dean & Company Strategy Consultants, Inc. Vienna, VA Dec 15, 2012 $175,000
Senior Strategic Planning Analyst Dean & Company Strategy Consultants, Inc. Vienna, VA Dec 01, 2011 $140,000
Strategic Planning Analyst Dean & Company Strategy Consultants, Inc. Vienna, VA Oct 18, 2012 $130,000
Senior Strategic Planning Analyst Dean & Company Strategy Consultants, Inc. Vienna, VA Dec 15, 2012 $130,000
Strategic Planning Senior Analyst Citibank, N.A. Miami, FL Mar 02, 2010 $125,000
Strategic Planning Analyst Hanwha International LLC Santa Clara, CA Jun 27, 2014 $125,000
Analyst, Strategic Planning EF Institute for Cultural Exchange, Inc. Cambridge, MA Sep 09, 2016 $120,000
Strategic Planning Analyst Dean & Company Strategy Consultants, Inc. Vienna, VA Dec 01, 2010 $120,000
Strategic Planning Analyst Dean & Company Strategy Consultants, Inc. Vienna, VA Dec 15, 2009 $120,000
Strategic Planning Analyst Corning Optical Communications LLC Hickory, NC Jun 06, 2016 $118,709
Senior Global Strategic Planning Analyst The Procter & Gamble Company Boston, MA Jul 23, 2011 $118,200
Senior Global Strategic Planning Analyst The Procter & Gamble Company Boston, MA Jul 23, 2010 $115,200
Strategic Planning Analyst Fisher-Rosemount Systems, Inc. Round Rock, TX May 13, 2015 $112,000
Senior Strategic Planning and Evaluation Analyst BANC of California Irvine, CA Nov 02, 2016 $110,000
Strategic Planning Analyst Sigma-Aldrich Corporation Saint Louis, MO Sep 05, 2012 $95,000
Strategic Planning Analyst Hanwha International LLC Irvine, CA Jun 27, 2011 $91,000
Strategic Planning Analyst Aviation Technical Services, Inc. Everett, WA Sep 14, 2016 $90,000
Analyst, Strategic Planning & Operations Zendesk, Inc. San Francisco, CA Aug 24, 2016 $90,000
Strategic Planning Analyst Pusan Pipe America, Inc. Santa Fe Springs, CA Sep 07, 2014 $85,259
Analyst, Strategic Planning & Performance Management TXU Energy Retail Company LLC Irving, TX Oct 03, 2016 $85,000 -
$125,000
Strategic Planning Analyst American International Group, Inc. New York, NY Aug 01, 2015 $85,000
Strategic Planning Analyst Ing North America Insurance Corporation New York, NY Feb 03, 2014 $85,000
Strategic Planning Analyst Jpmorgan Chase & Co. Tampa, FL Apr 22, 2013 $70,000
Strategic Planning Analyst The Walt Disney Company Burbank, CA Jun 24, 2012 $69,628
Strategic Planning Analyst Graybar Electric Company, Inc. Clayton, MO Aug 24, 2015 $69,000 -
$84,000
Strategic Planning Analyst Curzon Hospitality, Inc. Newport Beach, CA Sep 17, 2014 $68,494
Strategic Planning Analyst Niagara Bottling, LLC Ontario, CA Oct 22, 2014 $68,000
Strategic Planning Analyst Niagara Bottling, LLC Ontario, CA Jul 30, 2014 $67,600
Senior Strategic Planning Analyst AXA Equitable Life Insurance Company New York, NY Jul 16, 2012 $67,303
Strategic Strategic Planning Analyst Niagara Bottling, LLC Ontario, CA Jul 06, 2015 $66,950

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Top Skills for A Strategic Planning Analyst

FinancialAnalysisStrategicBusinessObjectivesStrategicPlanDataCollectionProductsMarketResearchComplianceBusinessDevelopmentBusinessUnitBusinessPlanCompetitiveIntelligenceResourceExecutiveManagementDataAnalysisStrategicInitiativesLogisticsProposalAnalyticalSupportCostSavingsDueDiligence

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Top Strategic Planning Analyst Skills

  1. Financial Analysis
  2. Strategic Business Objectives
  3. Strategic Plan
You can check out examples of real life uses of top skills on resumes here:
  • Performed feasibility studies and financial analysis for each new restaurant site.
  • Contributed to the design and establishment of Blue Cross's Strategic Planning discipline and processes.
  • Managed the data collection for the approved performance measures, ensuring the data is complete, accurate, and current.
  • Developed strategies for selecting optimal products based on customer needs, competitive analysis, technical, cost, and regulatory constraints.
  • Conducted market research on competitive, regulatory, or customer trends leveraging competitor's resources and affiliations.

Top Strategic Planning Analyst Employers