A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.Education
A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.
Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.Work Experience in a Related Occupation
Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.Important Qualities
Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization.
Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.
Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.
Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.
Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.
Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.
|Job Title||Company||Location||Start Date||Salary|
|Strategic Planning Director||J. Walter Thompson U.S.A.||New York, NY||Dec 23, 2010||$300,000|
|Director, Strategic Planning||Barclays Services Corp.||New York, NY||Mar 15, 2010||$275,000|
|Strategic Planning Director||J. Walter Thompson U.S.A.||New York, NY||Dec 23, 2010||$235,000|
|Director, Strategic Planning||Consolidated Edison Company of New York, Inc.||New York, NY||Mar 14, 2016||$225,000|
|Strategic Planning Director||Droga5, LLC||New York, NY||Jun 13, 2011||$210,000|
|Strategic Planning Director||Vepica USA, Inc.||Houston, TX||Oct 01, 2010||$200,000|
|Corporate Strategic Planning Director||J.C. Penney Corporation, Inc.||Plano, TX||Feb 19, 2010||$180,000|
|Director, Strategic Talent Planning||Electronic Arts, Inc.||Redwood City, CA||Aug 06, 2012||$180,000|
|Director, Strategic Talent Planning||Electronic Arts, Inc.||Redwood City, CA||Aug 20, 2012||$180,000|
|Director, Strategic Planning||Sandoz, Inc.||Princeton, NJ||Sep 12, 2011||$175,000|
|Director, Strategic Planning||Whitewave Foods, Inc.||Broomfield, CO||Apr 02, 2010||$170,535|
|Strategic Planning Director||NIKE, Inc.||Beaverton, OR||Dec 19, 2016||$170,000|
|Director, Strategic Planning/Execution||Cardinal Health||Dublin, OH||Oct 14, 2015||$170,000|
|Director-Strategic Planning||Verizon Corporate Resources Group LLC||Ridgefield, NJ||Oct 10, 2016||$170,000|
|Strategic Planning Director||Saatchi & Saatchi North America, Inc.||New York, NY||Feb 22, 2013||$160,000|
|Director, Strategic Planning||American Express Travel Related Services Company, Inc.||New York, NY||Oct 01, 2015||$158,000|
|Director, Strategic Planning and Business Excellen||Abbott Laboratories||Parkersburg, IL||Oct 01, 2012||$157,736|
|Director of Strategic Planning||18 Advisors||Aventura, FL||Apr 20, 2012||$156,998|
|Director, Real Estate Strategic Planning||DHL Express (USA), Inc.||Plantation, FL||Apr 01, 2014||$155,100|
|Director, Real Estate Strategic Planning||DHL Express (USA)||Plantation, FL||Aug 12, 2015||$155,000|
|Director, Strategic Planning||Iron Mountain Information Management, Inc.||Boston, MA||Jul 17, 2012||$153,738|
|Director, Strategic Planning||Iron Mountain Information Management, Inc.||Boston, MA||May 21, 2010||$152,526|
|Director, Strategic Planning||Rapp Worldwide Texas Inc.||Irving, TX||Aug 08, 2013||$130,000|
|Director, Strategic Planning||Rapp Worldwide Texas Inc.||Irving, TX||Sep 02, 2013||$130,000|
|Strategic Planning Director||FCB Worldwide, Inc.||New York, NY||Sep 13, 2016||$125,000 -
|Director, Strategic Planning and Governance||Soprema USA Inc.||Wadsworth, OH||Aug 17, 2011||$125,000|
|Commercial and Strategic Planning Director||TNT USA Inc.||Melville, NY||Sep 29, 2015||$125,000 -
|Director-Strategic Analysis & Planning||American Traffic Solutions, Inc.||Scottsdale, AZ||Nov 02, 2009||$125,000|
|Director, Strategic Planning||Metlife Group, Inc.||New York, NY||Aug 19, 2016||$125,000|
|Director of Business and Strategic Planning & Impl||Trustees of Boston University||Boston, MA||Mar 01, 2014||$125,000|
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