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Become A Strategic Planning Director

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Working As A Strategic Planning Director

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $125,117

    Average Salary

What Does A Strategic Planning Director Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Strategic Planning Director

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Strategic Planning Director jobs

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Average Length of Employment
Planning Director 3.5 years
Business Director 3.3 years
Planning Manager 3.3 years
Marketing Director 3.1 years
Manager, Strategy 2.5 years
Top Employers Before
Director 7.3%
Manager 6.3%
Consultant 4.2%
Top Employers After
President 8.1%
Director 6.5%
Consultant 4.6%
Principal 3.5%
Partner 2.4%

Strategic Planning Director Demographics

Gender

Male

67.4%

Female

30.0%

Unknown

2.6%
Ethnicity

White

79.0%

Asian

10.3%

Hispanic or Latino

8.1%

Unknown

1.7%

Black or African American

0.8%
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Languages Spoken

Spanish

34.7%

French

14.3%

Chinese

12.2%

Portuguese

8.2%

Russian

6.1%

Japanese

4.1%

Mandarin

4.1%

Italian

4.1%

German

2.0%

Dutch

2.0%

Uzbek

2.0%

Hebrew

2.0%

Carrier

2.0%

Korean

2.0%
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Strategic Planning Director Education

Schools

New York University

10.8%

University of Chicago

10.1%

Northwestern University

8.2%

University of Pennsylvania

6.3%

University of Phoenix

6.3%

Duke University

5.7%

Columbia University

5.1%

George Washington University

5.1%

Cornell University

5.1%

Michigan State University

4.4%

Harvard University

3.8%

Fordham University

3.8%

University of West Florida

3.2%

Ohio State University

3.2%

Villanova University

3.2%

University of Southern California

3.2%

University of Miami

3.2%

University of Utah

3.2%

Northeastern University

3.2%

University of Washington

3.2%
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Majors

Business

30.5%

Finance

19.0%

Marketing

10.9%

Management

7.1%

Accounting

5.4%

Economics

3.3%

Communication

2.7%

Political Science

2.7%

English

2.5%

Project Management

2.1%

Computer Science

1.9%

Advertising

1.7%

Education

1.5%

Psychology

1.5%

Industrial Engineering

1.3%

Computer Information Systems

1.3%

Public Health

1.2%

Health Care Administration

1.2%

Engineering And Industrial Management

1.2%

Small Business Management

1.0%
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Degrees

Masters

54.1%

Bachelors

28.9%

Other

9.7%

Certificate

3.3%

Doctorate

2.6%

Associate

1.0%

Diploma

0.4%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Strategic Planning Director Salaries

Job Title Company Location Start Date Salary
Strategic Planning Director J. Walter Thompson U.S.A. New York, NY Dec 23, 2010 $300,000
Director, Strategic Planning Barclays Services Corp. New York, NY Mar 15, 2010 $275,000
Director of Strategic Planning 18 Advisors, LLC Aventura, FL Oct 01, 2010 $250,000
Strategic Planning Director J. Walter Thompson U.S.A. New York, NY Dec 23, 2010 $235,000
Director, Strategic Planning Consolidated Edison Company of New York, Inc. New York, NY Mar 14, 2016 $225,000
Director of Strategic Planning Zig USA LLC Chicago, IL Nov 04, 2009 $225,000
Strategic Planning Director Droga5, LLC New York, NY Jun 13, 2011 $210,000
Strategic Planning Director Vepica USA, Inc. Houston, TX Oct 01, 2010 $200,000
Stategic Planning Director Vepica USA, Inc. Houston, TX Oct 01, 2010 $200,000
Director, Strategic Talent Planning Electronic Arts, Inc. Redwood City, CA Aug 06, 2012 $180,000
Corporate Strategic Planning Director J.C. Penney Corporation, Inc. Plano, TX Feb 19, 2010 $180,000
Director, Strategic Talent Planning Electronic Arts, Inc. Redwood City, CA Aug 20, 2012 $180,000
Strategic Planning Director The Ogilvy Group Inc.-Ogilvyaction New York, NY Sep 14, 2009 $180,000
Strategic Planning Director Saatchi & Saatchi North America, Inc. New York, NY Feb 22, 2013 $160,000
Director, Strategic Planning American Express Travel Related Services Company, Inc. New York, NY Oct 01, 2015 $158,000
Director, Strategic Planning and Business Excellen Abbott Laboratories Parkersburg, IL Oct 01, 2012 $157,736
Director of Strategic Planning 18 Advisors Aventura, FL Apr 20, 2012 $156,998
Director, Real Estate Strategic Planning DHL Express (USA), Inc. Plantation, FL Apr 01, 2014 $155,100
Director, Real Estate Strategic Planning DHL Express (USA) Plantation, FL Aug 12, 2015 $155,000
Director, Strategic Planning Iron Mountain Information Management, Inc. Boston, MA Jul 17, 2012 $153,738
Director, Strategic Planning Iron Mountain Information Management, Inc. Boston, MA May 21, 2010 $152,526
Director, Strategic Planning and Analysis Praxair, Inc. Danbury, CT Sep 01, 2010 $133,260
Director, Strategic Planning Rapp Worldwide Texas Inc. Irving, TX Sep 02, 2013 $130,000
Director, Strategic Planning Rapp Worldwide Texas Inc. Irving, TX Aug 08, 2013 $130,000
Director of Strategic Planning Lighting Science Group Corporation Satellite Beach, FL Feb 03, 2010 $130,000
Director of Strategic Planning IW Group, Inc. West Hollywood, CA Jan 02, 2011 $125,050
Director of Business and Strategic Planning & Impl Trustees of Boston University Boston, MA Mar 01, 2014 $125,000
Director-Strategic Analysis & Planning American Traffic Solutions, Inc. Scottsdale, AZ Nov 02, 2009 $125,000
Commercial and Strategic Planning Director TNT USA Inc. Melville, NY Sep 29, 2015 $125,000 -
$135,000

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Top Skills for A Strategic Planning Director

FinancialAnalysisStrategicBusinessPlanNewProductDevelopmentBusinessDevelopmentBusinessUnitProjectManagementAnalyticsStrategicInitiativesOversightDueDiligenceProcessHumanResourcesPWebHealthSystemMarketResearchStrategicDirectionAnnualBudgetExecutiveManagementProcessImprovementCustomerService

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Top Strategic Planning Director Skills

  1. Financial Analysis
  2. Strategic Business Plan
  3. New Product Development
You can check out examples of real life uses of top skills on resumes here:
  • Created extensive financial analysis and cash flow projections that helped secure crucial investor funding for technology and business development plans.
  • Position entailed developing strategic business plans (and medical) and project management and communication plans for greater veterinary practice.
  • Headed up strategic planning along with new product development and rollout.
  • Established competitive intelligence, market planning and new business development function for a competitive cable television provider.
  • Created comprehensive commodity and sourcing strategies for Outboard business unit.

Top Strategic Planning Director Employers

Strategic Planning Director Videos

Apple CEO Tim Cook on Career Planning

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