What does a strategic planning director do?

A business development manager's duties include identifying business opportunities, developing effective models and strategies to improve business performance, searching for potential clients to generate income and attract partnerships. A business development manager must have extensive knowledge of the market trends and adjust strategies as needed to meet the needs of the client. Excellent communication, decision-making, critical thinking, and leadership skills are just some of the key factors that business development managers should possess to communicate and negotiate with the clients.

These skill sets are where the common ground ends though. The responsibilities of a strategic planning director are more likely to require skills like "financial models," "financial analysis," "executive leadership," and "strategic priorities." On the other hand, a job as a business development manager requires skills like "customer service," "healthcare," "business relationships," and "customer relationships." As you can see, what employees do in each career varies considerably.

Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.

In addition to the difference in salary, there are some other key differences worth noting. For example, strategic planning director responsibilities are more likely to require skills like "financial models," "financial analysis," "executive leadership," and "strategic priorities." Meanwhile, a marketing manager has duties that require skills in areas such as "digital marketing," "marketing campaigns," "email marketing," and "customer service." These differences highlight just how different the day-to-day in each role looks.

A strategy manager is an individual who reviews a company's objectives for growth and works with executives to formulate actionable plans to achieve these objectives. To make comprehensive recommendations, strategy managers must conduct data analysis of the organization as well as the overall industry. They must provide assessments of market trends and identify business threats and opportunities. Strategy managers should also work with department heads to develop individual team goals and break them down into actionable steps for the employees to complete.

Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from strategic planning director resumes include skills like "strategic priorities," "human resources," "program management," and "strategic business plan," whereas a manager, strategy is more likely to list skills in "portfolio," "client facing," "digital marketing," and "business strategy. "

A director of the strategy works together with senior managers in a company to determine where the company is going and how it will get there. This role is frequently found in big companies. The director of the strategy directly reports to senior management and can also be a valuable member of the management lineup. The director often works with a small team consisting of analysts and support staff. The director of the strategy is also responsible for getting and assessing information about the industry and current market trends, competitors, and possible business opportunities.