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  • Marketing Manager

    CC's Coffee House 3.7company rating

    Strategist job in Baton Rouge, LA

    Job Description Join CC's Coffee House in the vibrant city of Baton Rouge, where creativity meets caffeine! As our Full-Time Marketing Manager, you'll have the exhilarating opportunity to shape our brand narrative and connect with coffee lovers across the region. Dive into the dynamic world of marketing strategy with a team that thrives on passion and excellence. Every day brings fresh challenges and the chance to innovate, all while working onsite in an environment buzzing with energy and professionalism. You'll be at the heart of a customer-centric culture, crafting campaigns that captivate and inspire our community. If you're ready to take your marketing skills to the next level, this could be your dream role! You will have benefits such as Medical, Dental, Vision, 401(k), Life Insurance, Health Savings Account, Competitive Salary, Paid Time Off, Snack/Drink Room, Employee Discounts, and Great Culture. Embrace the excitement of building relationships and elevating the CC's brand to new heights! Hello, we're CC's Coffee House Since our inception in 1995, CC's Coffee House has remained one of the greatest places to work in every neighborhood we serve. Our mission to serve everyone better than anyone else is a guiding principle that applies to our guests as well as one another. What's your day like? As the Full-Time Marketing Manager at CC's Coffee House in Baton Rouge, you will lead the charge in crafting and executing innovative Limited-Time Offer (LTO) marketing campaigns that resonate with our customers. You'll be responsible for planning, managing, and optimizing campaigns across both digital and physical channels, ensuring they align with our brand standards and business goals. Your role involves guiding a high-performance marketing team, where you'll coach and collaborate to enhance productivity and creativity. You will also oversee paid media strategies and email marketing while developing engaging social media content that captures our brand's voice. With a strong focus on analytics, you'll track campaign performance and translate insights into actionable recommendations. Additionally, you'll play a key role in employer branding initiatives, showcasing CC's Coffee House as the employer of choice. This position invites you to be the heart of our marketing efforts, driving engagement and enhancing our brand's presence in the community. What matters most To thrive as the Full-Time Marketing Manager at CC's Coffee House, you'll need a unique blend of skills and experience. Strong communication skills, both written and verbal, are crucial for conveying your innovative ideas and collaborating effectively with your team and external partners. Proven project management abilities will ensure that you can juggle multiple campaigns while staying organized and on track. A background in managing agencies or external marketing partners will give you an edge, and proficiency in Adobe Creative Suite or comparable design tools will help you create captivating content. A data-driven mindset is essential, as you'll need to interpret performance metrics and reports to refine strategies. Finally, your ability to follow detailed instructions and a proactive approach to leadership will help you guide and motivate your marketing team toward success. If you have a Bachelor's degree in a related field and experience in consumer-facing brands, you may be the perfect fit for this role! Knowledge and skills required for the position are: Strong communication skills both written and verbal. Proven project management organizational and time-management abilities. Experience managing agencies or external marketing partners. Proficiency with Adobe Creative Suite or comparable design tools. Data-driven mindset with ability to interpret performance metrics and reports. Ability to follow detailed written and verbal instructions. Bachelor's degree in marketing Communications Business or a related field Prior experience in multi-unit retail hospitality or consumer-facing brands strongly preferred. Demonstrated experience leading or managing marketing team members. Must possess and maintain a valid driver's license. Must maintain appropriate personal automobile insurance when driving for company related business. Ability to lift and carry items up to 40 pounds for short distances (approximately 10 feet). Ability to attend in-store or off-site marketing activities as needed. Join us! We believe in taking care of our team, both on and off the job. That's why we offer a mobile-friendly application process - because we know your time is valuable. If you're ready to take your management skills to the next level and join a team that values hard work and good times, complete our application today! All applicants will be required to submit to a drug/alcohol screening test prior to being hired. Refusal to submit to such a test will be interpreted as a voluntary withdrawal of application for employment.
    $61k-96k yearly est. 18d ago
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  • Marketing Manager, Education

    Logitech 4.0company rating

    Strategist job in Baton Rouge, LA

    Logitech is the Sweet Spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way. **Travel Requirements:** + This role requires travel for internal meetings, industry conferences/trade shows (as required/needed). **The Team and Role:** The **Marketing Manager, Education** is responsible for developing, activating, reporting on, and continually improving the performance of integrated marketing initiatives that increase Logitech revenue in the Education segment, while helping to mature our marketing processes and operations. As a key member of the North America Logitech for Business (L4B) Marketing Team, the Marketing Manager, Education will be responsible for building and executing a marketing strategy for both direct and indirect (i.e. through channel). The direct marketing strategy will be built upon the focus areas defined by leadership, leverage the content, messaging and programs received from central functions or self-generated, and address the unique needs and objectives for the Direct Engagement Public Sector sales team. The channel strategy will serve the capabilities, constraints, and business objectives of the priority Education channel partners. Programs could include to-channel tactics such as enablement, training, and incentives, as well as through-channel tactics such as advertising, email, and events. The Marketing Manager, Education will present and garner buy-in for a proposed plan of activities, and will continually measure and evaluate return on investment, other key performance indicators, and pursue innovation and continual improvement. This role requires a collaborative, team player who enjoys working in an entrepreneurial environment. A successful Marketing Manager, Education will seize the opportunity to influence content, programs, and platforms while being equally willing to roll up their sleeves and contribute where necessary. The Marketing Manager must be able to manage multiple projects and move with a sense of urgency while navigating the nuances of a matrixed organization. **Your Contribution:** **Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and just Do. Share our passion for Equality and the Environment. These are the behaviors you'll need for success at Logitech.** In this role you will: + Act as the primary marketing point of contact for the direct engagement and channel sales and engineering teams selling into the education segment. + Proactively design a quarterly and annual marketing plan and key performance indicators, inclusive of direct and channel programs that are aligned with business priorities and sales' objectives. + Work with our channel partners to design to and through marketing programs that increase our mindshare for Logitech within the partner, and ultimately drive Education revenue through the channel partner with end customers. + Submit quarterly and ad hoc proposals for budget and manage the logistics of vendor payments and internal finance processes. + Understand how campaigns and messaging from central marketing functions need to be customized and localized for the education market, and then quickly execute those customizations. + Regularly engage and support the priority channel partners - as defined by available revenue data and the Public Sector Sales Leaders - and the Logitech channel account managers assigned to those partners. + Deliver a regular cadence of communications to channel partners about Logitech's solutions for education, including (but not limited to) customer newsletter content, channel newsletter content, a Public Sector Channel Summit, etc. + Serve as the primary marketing liaison with the Public Sector sales team for K12 and higher education marketing activities. + Collaborate with cross-functional teams to create and implement marketing programs, campaigns, and promotions that align with business objectives, including set-up, pre and post-analysis (lift & return on investment), and reporting results both internally and externally. + Analyze market trends, competitive landscape, and partner performance to identify opportunities for growth and optimize channel marketing initiatives. + Develop metrics and measures to track Logitech's share of the relevant channel partner education revenue, progress towards capturing additional share, and program results by channel partner. Provide these metrics and results to channel account managers and leadership on a regular cadence (quarterly, at a minimum). + Bring your relationships with education-specific vendors and marketing agencies to Logitech to scale, create efficiencies, and innovate in your marketing programs and tactics. + Act as a subject matter expert within the broader organization regarding the needs, requirements of the Public Sector market, and how they provide benefit to Logitech. **In addition, this role will have regional responsibility for the following programs.** + Utilize market data, customer feedback, and channel inputs to articulate to the Education Business Accelerator Group the marketing content, campaign, and product requirements and the potential revenue impact of meeting those needs. **Key Qualifications:** For consideration, you must bring the following minimum skills and behaviors to our team: + Demonstrated success in education marketing. Experience targeting IT decision-makers with technology and/or enterprise services is a plus. + Strong track record of designing, executing, and tracking performance of digital marketing programs and events is required. + Vision to proactively anticipate and understand problems and opportunities and present comprehensive and timely solutions. + Dexterity to manage multiple projects and prioritize the work with the biggest impact on the business. + Confidence to communicate in a clear and concise manner using the mode (verbal, writing, or video) that is appropriate for the topic and audience. Strong presentation skills, including the ability to create professional, compelling presentations, is required. + Unrelenting curiosity to learn, grow, and adapt. + Ability to champion ideas and projects across the organization, building influence to drive team members towards the common objective of growing sales revenue in their channel and region. In addition, **preferable** skills and behaviors include: + Functional fluency in Customer Relationship Management tools (e.g. Salesforce), Partner Relationship Management tools (e.g. Impartner), and related marketing tools (such as, but not limited to Adobe Creative Suite, Google Workspace) is preferred. + Understanding of education technology landscape: A strong grasp of industry trends, technology solutions, and buyer personas in the public sector, facilitating the development of targeted and impactful marketing strategies. + Strong copywriting and design skills will improve agility and speed of execution in this role. **Education:** + BA/BS or equivalent work experience. **\#LI-CT1** **\#LI-Remote** **This position offers an annual salary of typically between $ 83K and $ 185K dependent on location and experience.** **In certain circumstances, higher compensation will be considered based on the business need, candidate experience, and skills.** Across Logitech we empower collaboration and foster play. We help teams collaborate/learn from anywhere, without compromising on productivity or continuity so it should be no surprise that most of our jobs are open to work from home from most locations. Our hybrid work model allows some employees to work remotely while others work on-premises. Within this structure, you may have teams or departments split between working remotely and working in-house. Logitech is an amazing place to work because it is full of authentic people who are inclusive by nature as well as by design. Being a global company, we value our diversity and celebrate all our differences. Don't meet every single requirement? Not a problem. If you feel you are the right candidate for the opportunity, we strongly recommend that you apply. We want to meet you! We offer comprehensive and competitive benefits packages and working environments that are designed to be flexible and help you to care for yourself and your loved ones, now and in the future. We believe that good health means more than getting medical care when you need it. Logitech supports a culture that encourages individuals to achieve good physical, financial, emotional, intellectual and social wellbeing so we all can create, achieve and enjoy more and support our families. We can't wait to tell you more about them being that there are too many to list here and they vary based on location. All qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability. If you require an accommodation to complete any part of the application process, are limited in the ability, are unable to access or use this online application process and need an alternative method for applying, you may contact us toll free at *************** for assistance and we will get back to you as soon as possible.
    $83k-185k yearly 17d ago
  • Leader, Product Marketing Success, Public Sector

    Cisco 4.8company rating

    Strategist job in Baton Rouge, LA

    The application window is expected to close on 12/12/25 Job posting may be removed earlier if the position is filled or if a sufficient number of applications are received. Remote United States **Your Impact** We are seeking a dynamic and strategic Leader of Product Market Success in the Public Sector to drive the growth and success of Cisco's security product offerings for federal, state and local, higher education and K-12 segments. This key leadership role will be responsible for developing and executing product-focused growth motions to meet business objectives for security in the public sector. The ideal candidate will have a blend of product knowledge, strategic thinking, and strong leadership skills. **Key Responsibilities:** **Driving Product Growth and Sales Alignment:** -Design and implement product growth strategies that support public sector goals to drive new pipeline and influence bookings for the security business. -Create compelling program designs and related content journeys and program designs to engage target customers in public sector segments. -Work closely with regional sales teams to ensure alignment on GTM strategies, sales targets, and execution. -Monitor performance (e.g., pipeline, conversion rates, bookings) to ensure goals are met and exceeded. -Provide ongoing support and direction to sales teams, ensuring effective execution of go-to-market (GTM) strategies for product adoption and growth. **Team Leadership and Development:** -Lead public sector product success team, providing strategic guidance and fostering a culture of collaboration, innovation, and accountability. -Develop and execute region-specific plans to increase product adoption, market penetration, and revenue growth. -Set clear goals, objectives, and KPIs for the regional leads to ensure consistent execution of plans. -Mentor and coach the team to drive high performance, personal growth, and skill development. -Ensure strong cross-functional collaboration with sales, product, partner, marketing execution, and customer success teams. **Marketing Program Coordination and Customization:** -Develop compelling content tailored to the unique needs of public sector customers to drive high engagement and consistent messaging to market. -Partner with external agencies and internal stakeholders to design and execute regional marketing programs. --Oversee the execution of localized marketing efforts to ensure timely delivery and consistent messaging across all channels. Analyze the effectiveness of marketing programs and provide recommendations for continuous improvement. **Cross-Functional Collaboration:** -Build strong relationships with cross-functional teams, including product, sales, customer success, partner, and operations, to ensure seamless execution of regional initiatives. -Serve as the voice of the segment to ensure alignment with broader company strategy and objectives. -Provide regular reporting on performance, insights, and forecasts to leadership. **Minimum Qualifications** -Bachelor's degree in Business, Marketing, or related field. MBA preferred. -4+ years of experience in product or solutions marketing in public sector or related fields, with at least 1-2 years in a public sector leadership role. -Proven success in driving product growth, pipeline generation, and bookings in a regional or global market. -Strong understanding of sales processes, product marketing strategies, and go-to-market frameworks. -Exceptional leadership skills with experience managing and mentoring high-performing teams. -Excellent communication, presentation, and interpersonal skills. -Demonstrated ability to collaborate effectively with cross-functional teams (e.g., sales, product, marketing). -Strong analytical and problem-solving skills, with the ability to interpret data to drive actionable insights. -Ability to thrive in a fast-paced, dynamic environment and adapt to changing market conditions. **Preferred Skills & Experience:** -Experience in working with agencies and external vendors to execute regional marketing programs. -Knowledge of digital marketing strategies and tools. -Experience in cybersecurity sector and familiarity with regional market dynamics **Why Cisco?** At Cisco, we're revolutionizing how data and infrastructure connect and protect organizations in the AI era - and beyond. We've been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and digital worlds. These solutions provide customers with unparalleled security, visibility, and insights across the entire digital footprint. Fueled by the depth and breadth of our technology, we experiment and create meaningful solutions. Add to that our worldwide network of doers and experts, and you'll see that the opportunities to grow and build are limitless. We work as a team, collaborating with empathy to make really big things happen on a global scale. Because our solutions are everywhere, our impact is everywhere. We are Cisco, and our power starts with you. **Message to applicants applying to work in the U.S. and/or Canada:** The starting salary range posted for this position is $168,800.00 to $241,200.00 and reflects the projected salary range for new hires in this position in U.S. and/or Canada locations, not including incentive compensation*, equity, or benefits. Individual pay is determined by the candidate's hiring location, market conditions, job-related skillset, experience, qualifications, education, certifications, and/or training. The full salary range for certain locations is listed below. For locations not listed below, the recruiter can share more details about compensation for the role in your location during the hiring process. U.S. employees are offered benefits, subject to Cisco's plan eligibility rules, which include medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, paid parental leave, short and long-term disability coverage, and basic life insurance. Please see the Cisco careers site to discover more benefits and perks. Employees may be eligible to receive grants of Cisco restricted stock units, which vest following continued employment with Cisco for defined periods of time. U.S. employees are eligible for paid time away as described below, subject to Cisco's policies: + 10 paid holidays per full calendar year, plus 1 floating holiday for non-exempt employees + 1 paid day off for employee's birthday, paid year-end holiday shutdown, and 4 paid days off for personal wellness determined by Cisco + Non-exempt employees** receive 16 days of paid vacation time per full calendar year, accrued at rate of 4.92 hours per pay period for full-time employees + Exempt employees participate in Cisco's flexible vacation time off program, which has no defined limit on how much vacation time eligible employees may use (subject to availability and some business limitations) + 80 hours of sick time off provided on hire date and each January 1st thereafter, and up to 80 hours of unused sick time carried forward from one calendar year to the next + Additional paid time away may be requested to deal with critical or emergency issues for family members + Optional 10 paid days per full calendar year to volunteer For non-sales roles, employees are also eligible to earn annual bonuses subject to Cisco's policies. Employees on sales plans earn performance-based incentive pay on top of their base salary, which is split between quota and non-quota components, subject to the applicable Cisco plan. For quota-based incentive pay, Cisco typically pays as follows: + .75% of incentive target for each 1% of revenue attainment up to 50% of quota; + 1.5% of incentive target for each 1% of attainment between 50% and 75%; + 1% of incentive target for each 1% of attainment between 75% and 100%; and + Once performance exceeds 100% attainment, incentive rates are at or above 1% for each 1% of attainment with no cap on incentive compensation. For non-quota-based sales performance elements such as strategic sales objectives, Cisco may pay 0% up to 125% of target. Cisco sales plans do not have a minimum threshold of performance for sales incentive compensation to be paid. The applicable full salary ranges for this position, by specific state, are listed below: New York City Metro Area: $168,800.00 - $277,400.00 Non-Metro New York state & Washington state: $148,800.00 - $248,200.00 * For quota-based sales roles on Cisco's sales plan, the ranges provided in this posting include base pay and sales target incentive compensation combined. ** Employees in Illinois, whether exempt or non-exempt, will participate in a unique time off program to meet local requirements. Cisco is an Affirmative Action and Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis. Cisco will consider for employment, on a case by case basis, qualified applicants with arrest and conviction records.
    $95k-117k yearly est. 60d+ ago
  • Public Relations Strategist - FMOL Health

    FMOL Health System 3.6company rating

    Strategist job in Baton Rouge, LA

    * Assist in developing and executing comprehensive public relations strategies for earned and owned media. * Draft and distribute press releases, media advisories, statements, talking points, and backgrounders. * Organize and coordinate press conferences, media briefings, and interviews with subject matter experts. * Support cross-functional campaigns, collaborating with content, marketing, and operational teams. * Track, monitor, and analyze media coverage; prepare regular reports on PR performance and media sentiment. * Review and edit PR materials for clarity, accuracy, and alignment with strategic goals. * Assist in crisis communications and rapid response to media inquiries. * Ensure all public relations work meets legal, ethical, and organizational standards. * Responsible for FMOL Health news content strategy and creation Main Responsibilities * In partnership with the Director of Public Relations, develop and implement an integrated public relations strategy that enhances the organization's reputation and advances strategic objectives across the health system. * Serve as an advisor on media relations, crisis communications, and issues management as needed. * Support planning, coordination, and execution of all press events, announcements, and media opportunities. * Mentor PR strategists, specialists, and freelance contributors; foster creativity and professional development. * Monitor, analyze, and report on media coverage, sentiment, and PR effectiveness; use insights to refine strategies and demonstrate value. * Establish and support protocols and oversee response efforts for crisis communications and reputation management. * Champion innovation in media engagement, storytelling, and use of emerging communication channels. * Ensure compliance with organizational, legal, and ethical standards in all public relations activities. Core Strengths * Media Relations Excellence: Ensures the highest standards in external communications and media engagement. * Data-Driven: Uses analytics to optimize PR effectiveness and demonstrate ROI. * Leadership: Inspires and mentors high-performing PR teams. * Collaboration: Works cross-functionally to maximize PR reach and impact. * Crisis Management: Leads responses to urgent media issues with calm and clarity. * Compliance: Upholds legal, ethical, and brand standards in all public relations work. * 3 years in a marketing or advertising agency setting * Bachelor's Degree
    $55k-100k yearly est. 13d ago
  • Public Relations Strategist - Experienced

    Fmolhs Career Portal

    Strategist job in Baton Rouge, LA

    The Public Relations Strategist is a key leader in the Marketing & Communications Department, responsible for developing and leading the public relations strategy for proactive and reactive media relations throughout the health system. This role ensures consistency of messaging, tone, and reputation management across all media channels, serving as primary vision setter for PR initiatives in partnership with the Director of Public Relations. The Public Relations Strategist supports planning, execution, and evaluation of press events, media engagement, and crisis communications, aligning public relations efforts with brand values, organizational priorities, and strategic objectives. This position maintains high standards of media interaction, acts as a spokesperson when needed, and leverages analytics to demonstrate the impact of PR activities. The ideal candidate brings expertise in strategic communications, media relations, and issues management. At least 5 years' experience in Marketing Bachelors in Journalism, Advertising, or Marketing Main Responsibilities In partnership with the Director of Public Relations, develop and implement an integrated public relations strategy that enhances the organization's reputation and advances strategic objectives across the health system. Serve as an advisor on media relations, crisis communications, and issues management as needed. Support planning, coordination, and execution of all press events, announcements, and media opportunities. Mentor PR strategists, specialists, and freelance contributors; foster creativity and professional development. Monitor, analyze, and report on media coverage, sentiment, and PR effectiveness; use insights to refine strategies and demonstrate value. Establish and support protocols and oversee response efforts for crisis communications and reputation management. Champion innovation in media engagement, storytelling, and use of emerging communication channels. Ensure compliance with organizational, legal, and ethical standards in all public relations activities. Experience with running a successful executive though leadership program preferred Experience with influencer marketing and events preferred Core Strengths Media Relations Excellence: Ensures the highest standards in external communications and media engagement. Data-Driven: Uses analytics to optimize PR effectiveness and demonstrate ROI. Collaboration: Works cross-functionally to maximize PR reach and impact. Crisis Management: Supports responses to urgent media issues with calm and clarity. Compliance: Upholds legal, ethical, and brand standards in all public relations work.
    $54k-101k yearly est. Auto-Apply 13d ago
  • Public Relations Strategist - FMOL Health

    Fmolhs

    Strategist job in Baton Rouge, LA

    Assist in developing and executing comprehensive public relations strategies for earned and owned media. Draft and distribute press releases, media advisories, statements, talking points, and backgrounders. Organize and coordinate press conferences, media briefings, and interviews with subject matter experts. Support cross-functional campaigns, collaborating with content, marketing, and operational teams. Track, monitor, and analyze media coverage; prepare regular reports on PR performance and media sentiment. Review and edit PR materials for clarity, accuracy, and alignment with strategic goals. Assist in crisis communications and rapid response to media inquiries. Ensure all public relations work meets legal, ethical, and organizational standards. Responsible for FMOL Health news content strategy and creation 3 years in a marketing or advertising agency setting Bachelor's Degree Main Responsibilities In partnership with the Director of Public Relations, develop and implement an integrated public relations strategy that enhances the organization's reputation and advances strategic objectives across the health system. Serve as an advisor on media relations, crisis communications, and issues management as needed. Support planning, coordination, and execution of all press events, announcements, and media opportunities. Mentor PR strategists, specialists, and freelance contributors; foster creativity and professional development. Monitor, analyze, and report on media coverage, sentiment, and PR effectiveness; use insights to refine strategies and demonstrate value. Establish and support protocols and oversee response efforts for crisis communications and reputation management. Champion innovation in media engagement, storytelling, and use of emerging communication channels. Ensure compliance with organizational, legal, and ethical standards in all public relations activities. Core Strengths Media Relations Excellence: Ensures the highest standards in external communications and media engagement. Data-Driven: Uses analytics to optimize PR effectiveness and demonstrate ROI. Leadership: Inspires and mentors high-performing PR teams. Collaboration: Works cross-functionally to maximize PR reach and impact. Crisis Management: Leads responses to urgent media issues with calm and clarity. Compliance: Upholds legal, ethical, and brand standards in all public relations work.
    $54k-101k yearly est. Auto-Apply 13d ago
  • Strategist, Audience Segmentation & Insights

    General Motors 4.6company rating

    Strategist job in Baton Rouge, LA

    **This role is based remotely but if you live within a 50-mile radius of [Austin, Detroit, Milford or Mountain View], you are expected to report to that location three times a week, at minimum.** **The Role** General Motors is seeking a highly analytical and technically skilled Audience Segmentation & Insights Strategist to join our Marketing Applied Sciences Activation team. This role will be responsible for transforming data into actionable insights and audience strategies that drive personalized marketing experiences across channels. You will leverage tools such as Databricks, SQL, PySpark and various marketing platforms to design and execute queries, build and activate audience segments, and enable seamless data workflows that power campaign execution. This is a unique opportunity for someone who enjoys hands-on data analysis, coding, and operational enablement, while directly influencing marketing outcomes and customer experiences. **What You'll Do** **Audience Segmentation & Insights** + Write and optimize SQL/PySpark queries in Databricks and leverage marketing customer data platforms (CDP) and onboarding platforms to identify, size, and analyze customer audiences. + Perform detailed audience personas analysis by combining behavioral, transactional, and demographic data. + Help develop actionable recommendations based on segmentation and insights to improve targeting, personalization, and campaign performance. **Operational Workflows & Data Enablement** + Design and manage workflows that move audiences through data pipelines from source systems to activation platforms (e.g., ESPs, onboarders, personalization tools, media destinations). + Partner with marketing operations and engineering teams to ensure audiences are integrated accurately and efficiently across platforms. + Monitor, troubleshoot, and continuously optimize data processes for scalability and performance. **Insights and Analysis** + Conduct deep-dive analysis to uncover insights, engagement trends, and opportunities for optimization across GM's marketing audiences. + Help translate analytical findings into compelling stories and recommendations for marketing, product, and executive stakeholders. + Establish repeatable processes, dashboards, and documentation for tracking segment performance and impact. **Cross-Functional Collaboration** + Partner closely with data engineers, data scientists, and audience strategists to align on segmentation and activation needs. + Act as a subject matter expert on segmentation logic, audience insights, and operational data flows. + Champion a data-driven culture by sharing insights and enabling teams to make informed marketing decisions. **Your Skills & Abilities (Required Qualifications)** + Bachelor's degree in Data Science, Computer Science, Marketing Analytics, or related field + 3-5 years of experience in data analytics, marketing technology, or audience segmentation. + Proficiency in SQL, Python, or PySpark and experience working in Databricks or similar cloud-based platforms. + Basic familiarity with activation across marketing channels (CRM, Media, website, mobile app, etc) + Ability to track, document and govern audience segmentation logic and processes in sharepoint, confluence and other workflow management tools + Strong analytical, problem-solving, and storytelling skills with the ability to translate data into actionable business insights. + Experience working across large, complex datasets and global/matrixed organizations a plus. + Excellent communication skills, with the ability to collaborate effectively across technical and non-technical stakeholders. This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate. **Compensation:** + The expected base compensation for this role is: $83,800 - $136,200. Actual base compensation within the identified range will vary based on factors relevant to the position. + Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance. + Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more. GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE. THIS INCLUDES DIRECT COMPANY SPONSORSHIP, ENTRY OF GM AS THE IMMIGRATION EMPLOYER OF RECORD ON A GOVERNMENT FORM, AND ANY WORK AUTHORIZATION REQUIRING A WRITTEN SUBMISSION OR OTHER IMMIGRATION SUPPORT FROM THE COMPANY (e.g., H-1B, OPT, STEM OPT, CPT, TN, J-1, etc.) \#LI-CC1 **About GM** Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all. **Why Join Us** We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team. **Benefits Overview** From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources (************************************************************* . **Non-Discrimination and Equal Employment Opportunities (U.S.)** General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers. All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire (********************************************* . **Accommodations** General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email (Careers.Accommodations@GM.com) us or call us at ************. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying. We are leading the change to make our world better, safer and more equitable for all through our actions and how we behave. Learn more about: **Our Company (************************************************** **Our Culture** **How we hire (************************************************ Our diverse team of employees bring their collective passion for engineering, technology and design to deliver on our vision of a world with Zero Crashes, Zero Emissions and Zero Congestion. We are looking for adventure-seekers and imaginative thought leaders to help us transform mobility. Explore our global locations (******************************************** We are determined to lead change for the world through technology, ingenuity and harnessing the creativity of our diverse team. Join us to help lead the change that will make our world better, safer and more equitable for all by becoming a member of GM's Talent Community (beamery.com) (*********************************************** . As a part of our Talent Community, you will receive updates about GM, open roles, career insights and more. Please note that filling out the form below will not add you to our Talent Community automatically; you will need to use the link above. If you are seeking to apply to a specific role, we encourage you to click "Apply Now" on the job posting of interest. The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at Careers.Accommodations@GM.com .In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
    $83.8k-136.2k yearly 3d ago
  • Public Relations Strategist - Experienced

    Franciscan Missionaries of Our Lady University 4.0company rating

    Strategist job in Baton Rouge, LA

    The Public Relations Strategist is a key leader in the Marketing & Communications Department, responsible for developing and leading the public relations strategy for proactive and reactive media relations throughout the health system. This role ensures consistency of messaging, tone, and reputation management across all media channels, serving as primary vision setter for PR initiatives in partnership with the Director of Public Relations. The Public Relations Strategist supports planning, execution, and evaluation of press events, media engagement, and crisis communications, aligning public relations efforts with brand values, organizational priorities, and strategic objectives. This position maintains high standards of media interaction, acts as a spokesperson when needed, and leverages analytics to demonstrate the impact of PR activities. The ideal candidate brings expertise in strategic communications, media relations, and issues management. Responsibilities Main Responsibilities * In partnership with the Director of Public Relations, develop and implement an integrated public relations strategy that enhances the organization's reputation and advances strategic objectives across the health system. * Serve as an advisor on media relations, crisis communications, and issues management as needed. * Support planning, coordination, and execution of all press events, announcements, and media opportunities. * Mentor PR strategists, specialists, and freelance contributors; foster creativity and professional development. * Monitor, analyze, and report on media coverage, sentiment, and PR effectiveness; use insights to refine strategies and demonstrate value. * Establish and support protocols and oversee response efforts for crisis communications and reputation management. * Champion innovation in media engagement, storytelling, and use of emerging communication channels. * Ensure compliance with organizational, legal, and ethical standards in all public relations activities. * Experience with running a successful executive though leadership program preferred * Experience with influencer marketing and events preferred Core Strengths * Media Relations Excellence: Ensures the highest standards in external communications and media engagement. * Data-Driven: Uses analytics to optimize PR effectiveness and demonstrate ROI. * Collaboration: Works cross-functionally to maximize PR reach and impact. * Crisis Management: Supports responses to urgent media issues with calm and clarity. * Compliance: Upholds legal, ethical, and brand standards in all public relations work. Qualifications * At least 5 years' experience in Marketing * Bachelors in Journalism, Advertising, or Marketing
    $41k-64k yearly est. 13d ago
  • Marketing Manager

    Sasso

    Strategist job in Baton Rouge, LA

    SASSO is partnering with one of our clients to identify a Marketing Manager to support the planning, coordination, and execution of marketing initiatives for a portfolio of sports equipment and lifestyle brands poised for rapid growth and expansion. This role will serve as a key connector between internal stakeholders, agency partners, and vendors to ensure campaigns are delivered on time, on brand, and on budget. The ideal candidate has a strong background in sports marketing, thrives in fast-paced environments, and brings the confidence, adaptability and organizational skills to coordinate multiple projects while building trusted relationships with diverse stakeholders. ESSENTIAL DUTIES AND RESPONSIBILITIES Serve as the central point of coordination for brand marketing initiatives, aligning strategies across creative, digital, and retail channels. Collaborate with cross-functional teams to ensure marketing campaigns support direct-to-consumer, retail sales and direct-to-organization goals. Partner with creative teams to brief projects, review deliverables, and provide actionable feedback to maintain brand consistency. Manage campaign timelines, budgets, and deliverables across multiple stakeholders including agencies, vendors, and internal teams. Support execution of integrated marketing campaigns across paid, owned, and earned channels, ensuring alignment with brand positioning and product launches. Assist in managing influencer partnerships, affiliate programs, and social content initiatives to amplify reach and engagement. Coordinate email and SMS marketing efforts in collaboration with creative and e-commerce teams to drive customer engagement and retention. Track project progress, flag potential risks, and proactively address challenges to maintain schedules. Monitor market trends, competitor activity, and audience insights to inform campaign planning. Contribute to campaign reporting, helping analyze key performance metrics and providing recommendations for optimization. QUALIFICATIONS Education and Experience: Bachelor's degree in Marketing, Communications, Business, or related field. 3-5 years of marketing experience, ideally with a focus on sports marketing, agency collaboration, or e-commerce brands. Familiarity with e-commerce environments, conversion optimization concepts, and performance marketing metrics such as CAC and ROAS. Proven ability to manage multiple projects in a fast-paced, deadline-driven environment. Strong organizational and communication skills with the ability to coordinate cross-functional teams. Experience working with external agencies and vendors to deliver integrated campaigns. Knowledge of digital marketing channels, including social media, paid media, influencer marketing, and affiliate programs, is preferred. Behavioral Competencies: Project and campaign management Stakeholder communication and relationship building Time management and prioritization Adaptability in fast-paced environments Attention to detail and brand alignment Collaborative problem solving Initiative and resourcefulness WORK ENVIRONMENT AND PHYSICAL DEMANDS This is an in-office role based in Baton Rouge, LA. Candidates in New Orleans, Lafayette and surrounding areas are encouraged to apply, with the expectation of frequent in-person collaboration to support team integration and strategic alignment. Frequent travel may be required for internal or client meetings, engagement events, or project related initiatives. Requires extended periods of computer use and virtual meeting participation.
    $58k-95k yearly est. 60d+ ago
  • Marketing Manager

    Bath Planet

    Strategist job in Baton Rouge, LA

    Job DescriptionMarketing Manager EZ Baths is one of the fastest growing brands in the acrylic bath remodeling industry and we are looking for quality people to join our winning team. Our goal is simple, to beautify bathrooms across the southeast by manufacturing and installing attractive, durable and low maintenance bath remodeling fixtures. Thereby enriching the lives of those we touch. EZ Baths is seeking to hire an experienced Marketing Manager to join our team. The Marketing Manager will effectively plan, develop and implement the marketing, advertising, canvassing, lead generation, and promotional activities of the organization and its brand. Essential Duties and Responsibilities This list of duties and responsibilities is not all inclusive and may be expanded to include other duties and responsibilities as management may deem necessary from time to time. • Establish a system of reports and communications for all information from the marketing team to the call center and sales team for solid communication and feedback. • Develop and implement B2C lead generation programs with targets, measures, and objectives. • Plan and oversee the organization's advertising and promotional activities including print, internet, shows/events, direct mail, TV and other sources. • Coordinate the production of a wide range of marketing communications. • Manage Canvassing and Lead Generation teams (Recruit, Hire, Train, Assign, Oversee). • Guide the day-to-day activities of marketing department employees and identify and manage outsourced vendors. • Oversee copywriting, design, layout, production and the implementation of all marketing materials. • Provide the planning and leadership to the Marketing Department by ensuring that the appropriate structures, systems, competencies and values are developed in order to meet and exceed the goals of the marketing plan. • Actively participate in a weekly Staff Meeting in Baton Rouge. • Oversee the implementation of the marketing strategy - including campaigns, events, digital marketing, and PR. Specific Responsibilities of the Job • Develop and maintain sales collateral, newsletters, brochures, and many other materials related to marketing. • Communicate with outside advertising agencies on ongoing campaigns. • Track campaigns, prepare performance analysis reports of post campaign and make recommendations to concurrent programs for corrective modifications. • Maintain open communication lines with all organizations and provide prompt answers to requests and convey concise, clear, and timely information. • Conduct market research to determine market requirements for existing and future products. • Analyze results of advertisement and marketing campaigns. • Execute a wide variety of details that are involved with direct mail, email broadcast campaigns, outbound calls, marketing trade shows and events, public relations, customer communications, media advertisements, promotions, search engine directories and other marketing plans. • Prepare new product marketing plans for product introductions. • Manage social media presence and direct programs to improve social media reputation and recognition. • Undertake continuous analysis of competitive environment and consumer trends. • Research and manage vendor relationships. Education and/or Experience • College degree or equivalent experience. • 1 - 3 years Customer Care experience: preferably in a manufacturing environment. • Strong internet and PC skills, including Microsoft Office. • Experience with MAS 100 (Sage) or comparable operating accounting software. • Enjoy working with people. • Friendly, energetic and positive attitude • Excellent written and oral communication skills. • Good time management skills. • Must be detail oriented, highly organized and able to perform under pressure. • Ability to work well with all levels of internal management and staff, as well as outside clients and vendors. • Have a team player attitude and willingness to always go that extra mile for the customer and team. • Have good problem-solving skills. Powered by JazzHR 8koZuMUQUw
    $58k-95k yearly est. 8d ago
  • Entry Level Brand Manager

    Walker Retail Solutions

    Strategist job in Baton Rouge, LA

    At Walker Retail Solutions we let our results speak for themselves. We are committed to delivering unmatched results for every client we do business with. Our team of experts plan and execute marketing strategies for our clients that consistently produce results that far exceed the goals we set. We know our dedication to the education and development of our team will keep you and your business ahead of the curve. Our mission is to build connections between our clients and their potential customers by creating a standard of excellence and providing top notch service while fostering our teams growth through a rewarding and progressive environment. Walker Retail Solutions we let our results speak for themselves. We are committed to delivering unmatched results for every client we do business with. Our team of experts plan and execute marketing strategies for our clients that consistently produce results that far exceed the goals we set. We know our dedication to the education and development of our team will keep you and your business ahead of the curve. Our mission is to build connections between our clients and their potential customers by creating a standard of excellence and providing top notch service while fostering our teams growth through a rewarding and progressive environment. Job Description Do you consider yourself a "people's person?" Are you looking for a career? Walker Retail Solutions is looking for entry-level candidates who are ready to jump-start their sales, marketing, and management careers. We are currently looking to train individuals who are sports minded, goal oriented, and have a strong student mentality. Our in-house management training will teach you leadership techniques, sales and marketing strategy, communications, and business development. Walker is one of the leading Marketing Firms in the Greater Baton Rouge Area. We work with Fortune 500 clients to meet and exceed all of their marketing goals. Qualifications Since we only promote from within, we have recently promoted several entry-level reps and have a few openings that need to be filled. As an entry-level marketing rep, you will engage in: • Brand Management • Customer Acquisition • Manage Store Relations • Customer Service • Manage and Develop Marketing Promotions and Materials Growth opportunity is readily available into management positions through hard work and the dedication to succeed from within the organization. As a company, we are looking to expand rapidly in 2015 and are in need of sharp candidates to manage our new offices. All promotions are from within and are performance based. Apply today and start your new career! Additional Information All your information will be kept confidential according to EEO guidelines.
    $67k-94k yearly est. 60d+ ago
  • Marketing Strategist

    Crisp Recruit

    Strategist job in Baton Rouge, LA

    Are you the type who geeks out over analytics and finds patterns in messy marketing data? Do you love turning insights into clean campaigns that actually move cost per signed case in the right direction? Can you switch from writing a blog draft to checking GA4, then hop into Ads Manager without breaking a sweat? Final question: When faced with a challenge, do you get excited or run away? ** IMPORTANT: TO APPLY ** If you have any questions, please email **************** only. Please do not reach out through our website's contact information (telephone, email, or web chat) or via direct messaging on any social media platform. To Apply: Submit your application by clicking the "Apply" button and applying on the Crisp Recruit page that opens. **RECRUITERS DO NOT CONTACT** Mansfield Melancon Car Accident and Personal Injury Lawyers serves clients across Louisiana with offices in Baton Rouge, New Orleans, Lafayette, and Metairie. The team focuses on injury matters and is known for hands-on service and accessibility. Clients receive direct contact details for their legal team and regular case updates. The firm emphasizes client-first communication and offers free consultations, 24/7 availability, and contingency fee representation. Locations include Baton Rouge on Europe Street and a Canal Street office in New Orleans, with additional locations in Lafayette and Metairie. Since its founding, the firm reports tens of millions recovered for injured clients and decades of combined experience, handling complex and catastrophic cases statewide. Mansfield Melancon is hiring a Marketing Strategist to centralize and elevate a seven-figure annual marketing program. You'll implement the strategy with the partners, bring content production in-house where practical, manage paid media, and give clean, actionable reporting. This is an in-person role based in either Metairie or Baton Rouge, with routine travel between offices. Mileage is reimbursed. What you'll do: Own weekly marketing execution across channels, aligning to firm goals and budget Manage paid media: plan, launch, and optimize Google and Meta campaigns, coordinate with any vendors, and guard ROAS and CPL Content engine: draft brief blog posts, light copy for pages and ads, publish in WordPress, and coordinate internal approvals SEO support: basic on-page optimization, keyword tracking in Ahrefs, internal linking, and content briefs for target clusters Social presence: light creative in Canva, short-form video clips, and consistent posting calendar around case results, FAQs, and community efforts Lead management partnership: monitor UTM hygiene, form health, call tracking, and ensure leads route correctly Quarterly planning: channel mix, experiments, and budget reallocation based on performance Vendor management: hold external partners to clear KPIs, audit spend, and reduce reliance where in-house is more efficient Event and brand tasks as needed, without losing focus on performance metrics What we're looking for: 2 to 5 years in performance or digital marketing, agency or in-house Working knowledge of Google Ads, Meta Ads, and GA4 with hands-on optimization experience Comfortable writing and editing short-form content, posting on WordPress, and using basic on-page SEO practices Can create simple graphics in Canva and perform basic video editing for social clips Data fluent with Excel or Google Sheets, able to turn numbers into decisions Nice to have: marketing degree or digital marketing certificate Legal industry background is a plus, not required In-person only. Valid driver's license and ability to travel between Metairie and Baton Rouge Why you should work here: Direct access to decision makers and fast feedback loops Real ownership of a meaningful budget and a clear mandate to improve ROI Enrollment in Crisp Experience for training and workshops, including travel to Atlanta as scheduled Room to build a small bench of trusted vendors once the core system is humming Benefits Health stipend: firm contributes about $350 per month toward the employee's health premium Retirement: 401(k) with employer match PTO: 5 days in the first 2 years, then 10 days from years 2 to 5, plus 12 paid office holidays Flexible, family-friendly culture with half-day Fridays and mileage reimbursement for inter-office travel If you want to own performance marketing inside a mission-driven injury firm, this is your seat. Bring curiosity, crisp execution, and a bias for measurable results. We'll bring a supportive culture, real responsibility, and the chance to see your work translate into lives changed.
    $53k-88k yearly est. Auto-Apply 60d+ ago
  • Marketing Manager, Specialty Physician Practices

    Cardinal Health 4.4company rating

    Strategist job in Baton Rouge, LA

    **What Product or Services Marketing contributes to Cardinal Health** Marketing is responsible for assessing customer needs, market conditions and competition to inform business strategy. Marketing implements the strategy through developing, commercializing and monitoring the appropriate products and services. Product or Services Marketing is responsible for defining the product/service and market strategy and life cycle management including customer need identification, market research, product or service offering, pricing, positioning, promotion, branding and distribution to drive customer loyalty, sales growth and improved profitability. **Job summary** Cardinal Health provides innovative technology and practice management solutions, specialty expertise, and scale to enable specialty physician practices and clinics to deliver high-quality and efficient patient care. We listen to specialty providers' needs to ensure we provide the right clinical, financial and operational solutions - so our customers can run their practices smoothly, profitably and independently. The Marketing Manager is responsible for executing the marketing strategy and promotional plans targeting community-based Rheumatology and Gastroenterology practices, including Multi-specialty Infusion Centers. This position reports to the Sr. Marketing Manager, Specialty Physician Practices. **Responsibilities** + With leadership and strategic oversight from the Sr. Marketing Manager, executes the marketing strategy, messaging, and promotional plans to reach target audiences, while raising awareness of our solutions and GPO offering to grow market share + Supports the development of our holistic value proposition and messaging that combines the value of Cardinal Health and recently acquired businesses; May work in various brands/visual identities to support integration efforts + Works closely with Creative Services, Brand Strategy and external agency partners to produce effective and on-brand customer-facing assets and marketing campaigns + Executes multi-channel promotional plans, which include a mix of owned and paid marketing strategies focused on increasing brand awareness and quality lead generation; Monitors performance metrics, gathers customer insights and adjusts as necessary to optimize ROI + Supports the tradeshow strategy for Rheumatology, Gastroenterology and Multi-specialty Infusion Centers and works with Event Marketing Operations and other internal and external teams to ensure a coordinated presence at external events + Executes the promotional plan and onsite branding for hosted member events + Manages customer-facing e-newsletters across Rheumatology and Gastroenterology + Partners with cross-functional business partners with an emphasis on Rheumatology and Gastroenterology customer-facing teams on outreach and lead qualification + Supports the development of sales enablement resources and promotional content aligned to the customer buying journey + Partners with Communications Business Partner to implement external marketing communications and thought leadership efforts + Collaborates effectively with others and builds strategic alliances within the Pharmaceutical and Specialty Solutions Segment and across Cardinal Health **Qualifications** + Bachelor's degree in Marketing, Communications or related field, preferred + 4-8 years' experience in related field, experience in B2B healthcare is strongly preferred + Prior experience with downstream marketing and lead generation activities + Exceptional Microsoft Office abilities with an emphasis on PowerPoint and Excel + Excellent communication, presentation and writing skills; Is highly detail oriented + Demonstrated time management, project management and marketing experience + Ability to work in a highly matrixed organization and effectively collaborate with others + Ability to work in a fast-paced, deadline-driven environment + Ability to prioritize and balance multiple initiatives at once + Demonstrates logical decision making and executive presence in a business environment + Ability to understand market trends and competitive positioning + Ability/willingness to travel up to 20% (domestic) **What is expected of you and others at this level** + Exhibits an ability to translate market and customer needs into clearly defined goals, objectives, strategies, and tactics to drive sales and profitability for the business. + Demonstrates knowledge of marketing disciplines and concepts necessary for building and executing business and marketing plans. This includes an understanding of traditional and emerging marketing channels. + Applies comprehensive knowledge and a thorough understanding of concepts, principles, and technical capabilities to perform a variety of tasks and projects. + Maintains an understanding of Cardinal Health beyond their own team and function; Shows an ability to connect the dots. + Comfortable trying new things and uses past experiences and feedback to continuously improve future performance. + Develops technical solutions to a wide range of difficult problems. Solutions are innovative and consistent with organization objectives. + Works independently on complex projects of large scope and may receive general guidance/oversight on new projects. **Anticipated salary range:** $80,900 - $103,950 **Bonus eligible:** No **Benefits:** Cardinal Health offers a wide variety of benefits and programs to support health and well-being. + Medical, dental and vision coverage + Paid time off plan + Health savings account (HSA) + 401k savings plan + Access to wages before pay day with my FlexPay + Flexible spending accounts (FSAs) + Short- and long-term disability coverage + Work-Life resources + Paid parental leave + Healthy lifestyle programs **Application window anticipated to close:** 02/08/2026 *if interested in opportunity, please submit application as soon as possible. The salary range listed is an estimate. Pay at Cardinal Health is determined by multiple factors including, but not limited to, a candidate's geographical location, relevant education, experience and skills and an evaluation of internal pay equity. _Candidates who are back-to-work, people with disabilities, without a college degree, and Veterans are encouraged to apply._ _Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day. Cardinal Health is an Equal_ _Opportunity/Affirmative_ _Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law._ _To read and review this privacy notice click_ here (***************************************************************************************************************************
    $80.9k-104k yearly 18d ago
  • Senior Manager, Marketing

    Studyville

    Strategist job in Baton Rouge, LA

    Who We Are Studyville is a premier academic enrichment hub, where students of all ages gain the confidence, skills, and support to thrive. With a reputation for excellence, we provide high-quality tutoring and a vibrant, welcoming environment that inspires learning and growth. Position Overview The Senior Marketing Manager is both strategist and executor. You'll design and implement campaigns that drive measurable enrollment, franchise growth, and district partnerships while using Studyville's remarkable student outcomes data as a storytelling engine. This role requires a marketer who can translate raw numbers into compelling narratives that showcase our impact, differentiate us from competitors, and build trust with parents, districts, and franchise partners. It's ideal for someone who can have an "owner's mindset" and enjoys rolling up their sleeves to run ads, create content, and deliver tangible results. Work Environment This is a full-time M-F position; evening and weekend availability required as needed by the business Ability to travel up to 15% of the time Overnight travel required for conferences and events On-site: Primary work location, 8318 Jefferson Hwy, Baton Rouge LA 70809 What We Offer Competitive salary rate: $75,000 to $85,000 - DOE Health Insurance: Dental, Medical, & Vision Flexible PTO policy All business-related travel expenses covered (meals, lodging, and transportation) Professional Development Responsibilities Key ResponsibilitiesConsumer Product Marketing (Primary Focus) Social Commerce & E-Commerce Build and manage Instagram Shop and e-commerce presence for consumer product sales. Develop and execute social media content strategy across Instagram, Facebook, LinkedIn, Pinterest, and TikTok. Create and manage pre-order hubs with conversion optimization (abandoned cart recovery, retargeting, SMS marketing, referral programs). Build email drip campaigns for pre-launch nurture, launch announcements, and customer retention. Strategic Partnerships & Institutional Distribution Pitch and secure collaborations with national organizations and institutional partners. Develop retail and museum store distribution partnerships with limited-edition product strategies. Support retailer outreach to specialty stores, independent bookstores, and local boutiques. Media Relations & Influencer Marketing Pitch national parenting/education outlets and trade publications. Manage advance review copy distribution, press releases, and regional media outreach. Book media appearances on local news and morning shows; pitch video segments. Identify, recruit, and manage influencer partnerships across parenting, education, and homeschool communities. Launch Events & Activations Plan and execute pop-up activations, livestream events, and community partnerships. Coordinate library events, school visits, and festival booth presence. Creative Asset Production Oversee production of packaged video ad units (15s, 30s, 60s; 9:16 Reels/TikToks), product demos, and static imagery. Develop retail POS assets: dielines, mockups, shelf-ready images, and display fixture designs. Strategic Marketing Operations (Studyville Core) Develop and execute integrated marketing strategy tied to student enrollment, franchise sales, and ESA/district funding opportunities (ESA, TISA, Title programs). Build and manage marketing calendar aligned with enrollment cycles, franchise launches, testing seasons, and policy-driven opportunities. Create campaigns for different customer segments (parents, districts, franchise candidates). Oversee agencies and vendors, ensuring strategic alignment, AI-augmented workflows, and brand consistency. Competitive Analysis & Market Intelligence Conduct ongoing market intelligence across tutoring, franchising, education, and consumer product sectors. Benchmark Studyville's offerings, pricing, and campaigns against competitors. Deliver quarterly competitive analysis with positioning, differentiation, and opportunity capture recommendations. Use AI tools (Perplexity, ChatGPT, Claude) to synthesize policy changes, competitor content, and market signals into concise briefs for leadership. Digital Marketing & Demand Generation Own Facebook/Instagram, LinkedIn, and Google Ads with rigorous ROAS and CPA targets; implement dynamic spend optimization and creative iteration. Deploy AI-driven campaign orchestration: multivariate copy testing, headline/creative generation, predictive engagement scoring, and automated insights summaries. Manage SEO and local presence (Google Business Profile); drive consistent 5-star reviews through automated, ethical review-generation flows. Launch and optimize email/SMS nurture aligned with enrollment cycles and seasonal needs; leverage AI for segmentation, copy, and subject-line testing. Stand up conversion rate optimization (CRO) on landing pages with AI-assisted UX copy and rapid A/B test generation. Brand & Content Leadership Serve as Brand Architect-shape and protect Studyville's identity (and sub-brands) while adapting for diverse audiences. Oversee production of proposals, presentations, blogs, white papers, case studies, thought leadership, and short-form video. Use AI tools (ChatGPT, Claude, Copilot, NotebookLM) to create brand-trained prompt packs, generate first drafts, turn outcomes data into narratives, and summarize long-form content. Analytics & Reporting Be a data-fluent storyteller: translate analytics into clear narratives and decisions. Build outcome-focused dashboards (GA4, HubSpot/Salesforce, Looker/Data Studio) tying marketing spend to enrollment, district contracts, franchise growth, and product sales. Apply predictive insights to anticipate seasonal demand and competitor moves; use AI to detect anomalies and surface weekly highlights. AI Enablement & Resource Hub Create a shared library of prompts, templates, style guides, and reusable assets for teams to produce on-brand emails, one-pagers, ads, and proposals in minutes. Host short trainings and office hours to uplevel non-marketers as "citizen creators." Maintain a lightweight knowledge base with AI-ready FAQs, approved messaging, and compliance guardrails. Ensure ethical, secure AI usage: protect PII, adhere to FERPA/COPPA where applicable, and document prompts/data policies. Marketing Operations & Automation Own CRM/marketing automation (HubSpot/Salesforce): lifecycle journeys, lead scoring, enrichment, pipeline hygiene, and sales handoff SLAs. Automate routine processes with Zapier/Make and AI: content briefs, competitive roundups, weekly KPI digests, and review/reputation workflows. 90-Day PrioritiesConsumer Product Launch (Primary Focus) Launch social media accounts and Instagram Shopping; build pre-order hub and e-commerce infrastructure. Develop content calendar and begin social media campaign execution. Create partnership pitch decks and initiate outreach to institutional and retail partners. Build media list and distribute advance review copies; book broadcast media appearances. Recruit and activate influencer partnerships (minimum 15 by launch). Oversee production of video ad units and creative assets. Plan and execute launch events and activations. Studyville Core Marketing Audit all channels, ad performance, assets, and competitor activity; deliver comprehensive competitive analysis with positioning recommendations. Optimize Meta/Google accounts for lower CPA and higher conversion rates; implement AI-powered creative testing. Launch automated email/SMS sequences aligned to enrollment cycles and franchise nurture. Implement unified ROI dashboard linking spend to enrollments, district deals, and franchise pipeline; add weekly AI-generated KPI summaries. Establish brand-trained prompt library, usage guidelines, and self-serve asset hub; train core teams on AI tools. Key Performance IndicatorsConsumer Products Pre-launch follower growth, email subscriber acquisition, and pre-order targets Launch month order volume and media placement targets Social engagement rate, e-commerce conversion rate, and ROAS Partnership pipeline development and institutional account acquisition Studyville Core Enrollment growth tied to marketing campaigns CPA/CPL and conversion rate improvements; ROAS across all paid channels Franchise lead velocity and pipeline conversion District/ESA contract pipeline influenced by marketing Review velocity and rating (Google Business Profile) Content throughput and time-to-asset; landing page CVR uplift Adoption of AI playbooks across teams; measured productivity lift Qualifications QualificationsRequired Bachelors degree in Marketing or related field Must reside in Louisiana or willing to relocate by start date 5+ years of marketing experience with proven track record of tying marketing to growth metrics (ROI, ROAS, enrollment, pipeline, sales). Hands-on expertise with Facebook/Instagram Ads, Google Ads, and Google Analytics 4. Experience managing Instagram Shopping, Facebook Commerce, or e-commerce platforms. Proven success managing social media presence across Instagram, Facebook, LinkedIn, TikTok, and Pinterest. Experience building and optimizing email drip campaigns and marketing automation (HubSpot, Klaviyo, Mailchimp, or similar). Demonstrated ability to establish and track ROI on marketing spend; report on ROAS, CPA, and pipeline impact. SEO and AIO experience: on-page, off-page, and technical SEO and AIO strategies. Strong project management skills; ability to manage multiple projects simultaneously in a fast-paced environment. Strong CRM fluency (Salesforce and/or HubSpot). Strong content creation and brand management skills. Excellent written and verbal communication skills. Required AI Skills Advanced prompt design and workflow building with ChatGPT, Claude, Perplexity, Copilot, and/or NotebookLM to generate ads, emails, proposals, briefs, and insights. Ability to create brand-trained prompt libraries, writing guides, and reusable templates that enable non-marketers to produce on-brand assets quickly. Experience orchestrating AI-driven ad testing, dynamic creative, subject-line/copy variation, and automated insights summarization. Comfort stitching tools with Zapier/Make; strong data hygiene and governance mindset. Clear understanding of privacy and compliance in education contexts (FERPA/COPPA). Preferred Experience in education, children's products, publishing, or franchising sectors. Experience with product launches and go-to-market strategy. Existing relationships with parenting/education media outlets. Influencer marketing and partnership development experience. Adobe Creative Suite or Canva proficiency (InDesign preferred). PR or media relations experience. Event planning and execution experience. GA4/BigQuery basics, Looker/Data Studio, or light SQL/Sheets modeling for cohort/LTV analysis. Familiarity with generative design tools. Competencies Strategic thinker and hands-on operator; owner mentality and bias for action. Exceptional writing and storytelling; clear presenter to executives and partners. Vendor and stakeholder management. Organized, deadline-driven, and comfortable prioritizing amidst seasonality. Studyville LLC is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other legally protected characteristic." Pay Range USD $75,000.00 - USD $85,000.00 /Yr.
    $75k-85k yearly Auto-Apply 6d ago
  • Leader, Product Marketing Success, Public Sector

    Cisco Systems, Inc. 4.8company rating

    Strategist job in Baton Rouge, LA

    The application window is expected to close on 12/12/25 Job posting may be removed earlier if the position is filled or if a sufficient number of applications are received. Remote United States Your Impact We are seeking a dynamic and strategic Leader of Product Market Success in the Public Sector to drive the growth and success of Cisco's security product offerings for federal, state and local, higher education and K-12 segments. This key leadership role will be responsible for developing and executing product-focused growth motions to meet business objectives for security in the public sector. The ideal candidate will have a blend of product knowledge, strategic thinking, and strong leadership skills. Key Responsibilities: Driving Product Growth and Sales Alignment: * Design and implement product growth strategies that support public sector goals to drive new pipeline and influence bookings for the security business. * Create compelling program designs and related content journeys and program designs to engage target customers in public sector segments. * Work closely with regional sales teams to ensure alignment on GTM strategies, sales targets, and execution. * Monitor performance (e.g., pipeline, conversion rates, bookings) to ensure goals are met and exceeded. * Provide ongoing support and direction to sales teams, ensuring effective execution of go-to-market (GTM) strategies for product adoption and growth. Team Leadership and Development: * Lead public sector product success team, providing strategic guidance and fostering a culture of collaboration, innovation, and accountability. * Develop and execute region-specific plans to increase product adoption, market penetration, and revenue growth. * Set clear goals, objectives, and KPIs for the regional leads to ensure consistent execution of plans. * Mentor and coach the team to drive high performance, personal growth, and skill development. * Ensure strong cross-functional collaboration with sales, product, partner, marketing execution, and customer success teams. Marketing Program Coordination and Customization: * Develop compelling content tailored to the unique needs of public sector customers to drive high engagement and consistent messaging to market. * Partner with external agencies and internal stakeholders to design and execute regional marketing programs. * -Oversee the execution of localized marketing efforts to ensure timely delivery and consistent messaging across all channels. Analyze the effectiveness of marketing programs and provide recommendations for continuous improvement. Cross-Functional Collaboration: * Build strong relationships with cross-functional teams, including product, sales, customer success, partner, and operations, to ensure seamless execution of regional initiatives. * Serve as the voice of the segment to ensure alignment with broader company strategy and objectives. * Provide regular reporting on performance, insights, and forecasts to leadership. Minimum Qualifications * Bachelor's degree in Business, Marketing, or related field. MBA preferred. * 4+ years of experience in product or solutions marketing in public sector or related fields, with at least 1-2 years in a public sector leadership role. * Proven success in driving product growth, pipeline generation, and bookings in a regional or global market. * Strong understanding of sales processes, product marketing strategies, and go-to-market frameworks. * Exceptional leadership skills with experience managing and mentoring high-performing teams. * Excellent communication, presentation, and interpersonal skills. * Demonstrated ability to collaborate effectively with cross-functional teams (e.g., sales, product, marketing). * Strong analytical and problem-solving skills, with the ability to interpret data to drive actionable insights. * Ability to thrive in a fast-paced, dynamic environment and adapt to changing market conditions. Preferred Skills & Experience: * Experience in working with agencies and external vendors to execute regional marketing programs. * Knowledge of digital marketing strategies and tools. * Experience in cybersecurity sector and familiarity with regional market dynamics Why Cisco? At Cisco, we're revolutionizing how data and infrastructure connect and protect organizations in the AI era - and beyond. We've been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and digital worlds. These solutions provide customers with unparalleled security, visibility, and insights across the entire digital footprint. Fueled by the depth and breadth of our technology, we experiment and create meaningful solutions. Add to that our worldwide network of doers and experts, and you'll see that the opportunities to grow and build are limitless. We work as a team, collaborating with empathy to make really big things happen on a global scale. Because our solutions are everywhere, our impact is everywhere. We are Cisco, and our power starts with you. Message to applicants applying to work in the U.S. and/or Canada: The starting salary range posted for this position is $168,800.00 to $241,200.00 and reflects the projected salary range for new hires in this position in U.S. and/or Canada locations, not including incentive compensation*, equity, or benefits. Individual pay is determined by the candidate's hiring location, market conditions, job-related skillset, experience, qualifications, education, certifications, and/or training. The full salary range for certain locations is listed below. For locations not listed below, the recruiter can share more details about compensation for the role in your location during the hiring process. U.S. employees are offered benefits, subject to Cisco's plan eligibility rules, which include medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, paid parental leave, short and long-term disability coverage, and basic life insurance. Please see the Cisco careers site to discover more benefits and perks. Employees may be eligible to receive grants of Cisco restricted stock units, which vest following continued employment with Cisco for defined periods of time. U.S. employees are eligible for paid time away as described below, subject to Cisco's policies: * 10 paid holidays per full calendar year, plus 1 floating holiday for non-exempt employees * 1 paid day off for employee's birthday, paid year-end holiday shutdown, and 4 paid days off for personal wellness determined by Cisco * Non-exempt employees receive 16 days of paid vacation time per full calendar year, accrued at rate of 4.92 hours per pay period for full-time employees * Exempt employees participate in Cisco's flexible vacation time off program, which has no defined limit on how much vacation time eligible employees may use (subject to availability and some business limitations) * 80 hours of sick time off provided on hire date and each January 1st thereafter, and up to 80 hours of unused sick time carried forward from one calendar year to the next * Additional paid time away may be requested to deal with critical or emergency issues for family members * Optional 10 paid days per full calendar year to volunteer For non-sales roles, employees are also eligible to earn annual bonuses subject to Cisco's policies. Employees on sales plans earn performance-based incentive pay on top of their base salary, which is split between quota and non-quota components, subject to the applicable Cisco plan. For quota-based incentive pay, Cisco typically pays as follows: * .75% of incentive target for each 1% of revenue attainment up to 50% of quota; * 1.5% of incentive target for each 1% of attainment between 50% and 75%; * 1% of incentive target for each 1% of attainment between 75% and 100%; and * Once performance exceeds 100% attainment, incentive rates are at or above 1% for each 1% of attainment with no cap on incentive compensation. For non-quota-based sales performance elements such as strategic sales objectives, Cisco may pay 0% up to 125% of target. Cisco sales plans do not have a minimum threshold of performance for sales incentive compensation to be paid. The applicable full salary ranges for this position, by specific state, are listed below: New York City Metro Area: $168,800.00 - $277,400.00 Non-Metro New York state & Washington state: $148,800.00 - $248,200.00 * For quota-based sales roles on Cisco's sales plan, the ranges provided in this posting include base pay and sales target incentive compensation combined. Employees in Illinois, whether exempt or non-exempt, will participate in a unique time off program to meet local requirements.
    $95k-117k yearly est. 45d ago
  • Public Relations Strategist - Experienced

    FMOL Health System 3.6company rating

    Strategist job in Baton Rouge, LA

    The Public Relations Strategist is a key leader in the Marketing & Communications Department, responsible for developing and leading the public relations strategy for proactive and reactive media relations throughout the health system. This role ensures consistency of messaging, tone, and reputation management across all media channels, serving as primary vision setter for PR initiatives in partnership with the Director of Public Relations. The Public Relations Strategist supports planning, execution, and evaluation of press events, media engagement, and crisis communications, aligning public relations efforts with brand values, organizational priorities, and strategic objectives. This position maintains high standards of media interaction, acts as a spokesperson when needed, and leverages analytics to demonstrate the impact of PR activities. The ideal candidate brings expertise in strategic communications, media relations, and issues management. Main Responsibilities * In partnership with the Director of Public Relations, develop and implement an integrated public relations strategy that enhances the organization's reputation and advances strategic objectives across the health system. * Serve as an advisor on media relations, crisis communications, and issues management as needed. * Support planning, coordination, and execution of all press events, announcements, and media opportunities. * Mentor PR strategists, specialists, and freelance contributors; foster creativity and professional development. * Monitor, analyze, and report on media coverage, sentiment, and PR effectiveness; use insights to refine strategies and demonstrate value. * Establish and support protocols and oversee response efforts for crisis communications and reputation management. * Champion innovation in media engagement, storytelling, and use of emerging communication channels. * Ensure compliance with organizational, legal, and ethical standards in all public relations activities. * Experience with running a successful executive though leadership program preferred * Experience with influencer marketing and events preferred Core Strengths * Media Relations Excellence: Ensures the highest standards in external communications and media engagement. * Data-Driven: Uses analytics to optimize PR effectiveness and demonstrate ROI. * Collaboration: Works cross-functionally to maximize PR reach and impact. * Crisis Management: Supports responses to urgent media issues with calm and clarity. * Compliance: Upholds legal, ethical, and brand standards in all public relations work. * At least 5 years' experience in Marketing * Bachelors in Journalism, Advertising, or Marketing
    $55k-100k yearly est. 13d ago
  • Public Relations Strategist - Experienced

    Fmolhs

    Strategist job in Baton Rouge, LA

    The Public Relations Strategist is a key leader in the Marketing & Communications Department, responsible for developing and leading the public relations strategy for proactive and reactive media relations throughout the health system. This role ensures consistency of messaging, tone, and reputation management across all media channels, serving as primary vision setter for PR initiatives in partnership with the Director of Public Relations. The Public Relations Strategist supports planning, execution, and evaluation of press events, media engagement, and crisis communications, aligning public relations efforts with brand values, organizational priorities, and strategic objectives. This position maintains high standards of media interaction, acts as a spokesperson when needed, and leverages analytics to demonstrate the impact of PR activities. The ideal candidate brings expertise in strategic communications, media relations, and issues management. At least 5 years' experience in Marketing Bachelors in Journalism, Advertising, or Marketing Main Responsibilities In partnership with the Director of Public Relations, develop and implement an integrated public relations strategy that enhances the organization's reputation and advances strategic objectives across the health system. Serve as an advisor on media relations, crisis communications, and issues management as needed. Support planning, coordination, and execution of all press events, announcements, and media opportunities. Mentor PR strategists, specialists, and freelance contributors; foster creativity and professional development. Monitor, analyze, and report on media coverage, sentiment, and PR effectiveness; use insights to refine strategies and demonstrate value. Establish and support protocols and oversee response efforts for crisis communications and reputation management. Champion innovation in media engagement, storytelling, and use of emerging communication channels. Ensure compliance with organizational, legal, and ethical standards in all public relations activities. Experience with running a successful executive though leadership program preferred Experience with influencer marketing and events preferred Core Strengths Media Relations Excellence: Ensures the highest standards in external communications and media engagement. Data-Driven: Uses analytics to optimize PR effectiveness and demonstrate ROI. Collaboration: Works cross-functionally to maximize PR reach and impact. Crisis Management: Supports responses to urgent media issues with calm and clarity. Compliance: Upholds legal, ethical, and brand standards in all public relations work.
    $54k-101k yearly est. Auto-Apply 13d ago
  • Public Relations Strategist - FMOL Health

    Fmolhs Career Portal

    Strategist job in Baton Rouge, LA

    Assist in developing and executing comprehensive public relations strategies for earned and owned media. Draft and distribute press releases, media advisories, statements, talking points, and backgrounders. Organize and coordinate press conferences, media briefings, and interviews with subject matter experts. Support cross-functional campaigns, collaborating with content, marketing, and operational teams. Track, monitor, and analyze media coverage; prepare regular reports on PR performance and media sentiment. Review and edit PR materials for clarity, accuracy, and alignment with strategic goals. Assist in crisis communications and rapid response to media inquiries. Ensure all public relations work meets legal, ethical, and organizational standards. Responsible for FMOL Health news content strategy and creation 3 years in a marketing or advertising agency setting Bachelor's Degree Main Responsibilities In partnership with the Director of Public Relations, develop and implement an integrated public relations strategy that enhances the organization's reputation and advances strategic objectives across the health system. Serve as an advisor on media relations, crisis communications, and issues management as needed. Support planning, coordination, and execution of all press events, announcements, and media opportunities. Mentor PR strategists, specialists, and freelance contributors; foster creativity and professional development. Monitor, analyze, and report on media coverage, sentiment, and PR effectiveness; use insights to refine strategies and demonstrate value. Establish and support protocols and oversee response efforts for crisis communications and reputation management. Champion innovation in media engagement, storytelling, and use of emerging communication channels. Ensure compliance with organizational, legal, and ethical standards in all public relations activities. Core Strengths Media Relations Excellence: Ensures the highest standards in external communications and media engagement. Data-Driven: Uses analytics to optimize PR effectiveness and demonstrate ROI. Leadership: Inspires and mentors high-performing PR teams. Collaboration: Works cross-functionally to maximize PR reach and impact. Crisis Management: Leads responses to urgent media issues with calm and clarity. Compliance: Upholds legal, ethical, and brand standards in all public relations work.
    $54k-101k yearly est. Auto-Apply 13d ago
  • MarComm Strategist - Experienced

    Franciscan Missionaries of Our Lady University 4.0company rating

    Strategist job in Baton Rouge, LA

    The Internal Communications Strategist supports creating, implementing, and optimizing engaging editorial strategies across all internal channels. This role develops, curates, and executes communications plans that strengthen the organization's culture, elevate employee engagement, and foster meaningful connections. The ideal candidate is a creative and strategic thinker with experience in digital internal communications, communication technology and dedicated to collaborative innovation and ongoing improvement. Responsibilities * Assist in developing and executing comprehensive strategies for the intranet, internal social media, executive messaging, and employee campaigns. * Create and oversee production of communications-including articles, newsletters, HR updates, executive messages, campaigns, and multimedia assets-that align with organizational values and goals. * Support cross-functional campaigns, collaborating with HR, IT, leadership, and operations teams. * Manage internal communications calendars, projects/initiatives and ensure timely delivery of high-quality, relevant messaging across platforms and within the team member experience. * Manage and optimize internal communication platforms for the organization and develop and reinforce best practices for a team of content creators. * Review and edit content for clarity, tone, inclusivity, and consistency. * Monitor communications performance, provide analytics, and recommend data-driven adjustments to improve engagement. * Ensure all internal messaging meets legal, ethical, and organizational standards. Qualifications * 3 years in a marketing or advertising agency setting * Bachelor's Degree
    $41k-64k yearly est. 3d ago
  • Sr. Manager, US Medical Products and Distribution Marketing, Solutions & Services

    Cardinal Health 4.4company rating

    Strategist job in Baton Rouge, LA

    _This position is remote and can be based anywhere within the United States. Ideal candidates will be based near the Dublin, OH, office._ **_What Product or Services Marketing contributes to Cardinal Health_** Product Marketing assesses customer needs, market conditions, and competition to inform business strategy. It then implements the strategy by developing, commercializing, and monitoring the appropriate products and services. Product & Solutions Marketing is responsible for defining the product/service and market strategy and managing the life cycle, including customer need identification, market research, product or service offering, pricing, positioning, promotion, branding, and distribution, to drive customer loyalty, sales growth, and improved profitability. **_Job Summary_** The Sr. Manager, U.S. Medical Products & Distribution Marketing, Solutions & Services will lead the development and implementation of our distribution solutions and services for the U.S. Distribution business solutions portfolio. The primary responsibility will be understanding the industry landscape and customer needs, develop and commercializing those offerings to the market. Solution strategies should integrate with the U.S. Medical Products & Distribution value proposition to drive revenue and accelerate the growth and profitability of the U.S. Medical Products & Distribution business. **_Responsibilities_** Manages the full lifecycle of the distribution solutions and services, including the financial performance, roadmap, development, and commercialization in alignment with business goals. This role understands the distribution industry and develops strategies that resonate with the customers and support growth. This Senior manager will cultivate a high-performing team that is engaged, skilled, and aligned with the organization's goals. This role will be responsible for the following: Team management and development + Serve as a mentor to team members, providing guidance and support for professional growth and foster an open environment where team members feel comfortable seeking advice and sharing challenges. + Design and implement training programs to enhance team skills and competencies and conduct regular performance evaluations and provide constructive feedback. + Establish and track key performance indicators (KPIs) to measure team success and development. Financials and Performance Metrics + Tracking pipeline and the financial progress to measure their effectiveness and monitor performance metrics + Regular report-outs to management with insights and recommended actions to exceed financial commitments. + Prepare reports and presentations on product performance and market insights for stakeholders. Product Marketing and GTM Strategies + Develop compelling product positioning and messaging that differentiates the product in the market. + Create value propositions that resonate with target customer segments. + Plan and execute go-to-market strategies for new product launches, including timelines and messaging, + Coordinate with cross-functional teams (operations, enablement, sales, product teams, etc.) to ensure a successful launch + Provides product market insights through a strong working knowledge of the distribution solutions portfolio, market trends, competitive behavior, and customer segments. + Develop and execute marketing strategies. Create value propositions that resonate with target customer segments + Developing pricing, product, and solution positioning strategies to optimize revenue and profitability. + Drive promotional activity through Marketing Communications and Channel Marketing to sales to meet overall objectives. + Identify and access potential new opportunities to expand market reach through product roadmap + Create marketing materials and tools tailored to the specific customer needs. This includes co-branded materials, sales presentations, and product information that aligns with the overall brand messaging. + Developing training and content to support sales and selling distribution effectively - Continuous training in product updates and market trends to keep the business informed. + Partner with content team and customer solutions teams to develop customer case studies and white papers Collaborate with sales and cross-functional counterparts + Travels with field sales to provide support and help defend and grow business with key customers. + Develop partnerships with broader Cardinal Health marketing and functional teams to support the objectives the Cardinal Health USMPD business identified. + Ensures that marketing strategies are effectively executed at the channel level + Gather VOC on market conditions, competitive landscape, and customer needs. Communicate cross-functionally for strategy refinement + Advance, maintain, and implement training, support programs, and sales tools for the selling organization and channel. Market Intelligence and Insights, including competitive analysis + Providing channel insights into competitive products and market trends to better position distribution and address customer needs more effectively. + Sharing customer feedback and insights with channel partners enables them to tailor their approaches and improve customer experience across USMPD Sales Enablement + Partner with content marketing to develop sales training materials and tools that equip the sales team with the knowledge to sell the product effectively + Continued collaboration with the sales and solutions team to gather insights to refine messaging and product. **_Qualifications_** + Bachelor's degree from an accredited university preferred; an MBA is preferred + 8-10 years of experience in Distribution, Supply Chain, and/or Healthcare Marketing preferred + Previous people management experience preferred + Self-motivated, entrepreneurial, independent, driven individual to meet objectives + Strong analytical skills allowing for quick assessment of situations, trade-offs, and ability to recommend appropriate course of action + Ability to multitask and prioritize while managing multiple projects and day-to-day responsibilities. + Excellent written and verbal communication skills and comfort presenting to internal and external audiences + Ability to influence cross-functional teams without formal authority + Must be able to travel up to 25% of the time, including some nights and weekends. **Anticipated salary range:** $105,100 - $150,100 **Bonus eligible:** Yes **Benefits:** Cardinal Health offers a wide variety of benefits and programs to support health and well-being. + Medical, dental and vision coverage + Paid time off plan + Health savings account (HSA) + 401k savings plan + Access to wages before pay day with my FlexPay + Flexible spending accounts (FSAs) + Short- and long-term disability coverage + Work-Life resources + Paid parental leave + Healthy lifestyle programs **Application window anticipated to close:** **01/30/26** *if interested in opportunity, please submit application as soon as possible. _**The salary range listed is an estimate. Pay at Cardinal Health is determined by multiple factors including, but not limited to, a candidate's geographical location, relevant education, experience and skills and an evaluation of internal pay equity._ _Candidates who are back-to-work, people with disabilities, without a college degree, and Veterans are encouraged to apply._ _Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day. Cardinal Health is an Equal_ _Opportunity/Affirmative_ _Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law._ _To read and review this privacy notice click_ here (***************************************************************************************************************************
    $105.1k-150.1k yearly 13d ago

Learn more about strategist jobs

How much does a strategist earn in Baton Rouge, LA?

The average strategist in Baton Rouge, LA earns between $41,000 and $134,000 annually. This compares to the national average strategist range of $62,000 to $176,000.

Average strategist salary in Baton Rouge, LA

$74,000

What are the biggest employers of Strategists in Baton Rouge, LA?

The biggest employers of Strategists in Baton Rouge, LA are:
  1. Franciscan Missionaries of Our Lady University
  2. Franciscan Missionaries of Our Lady Health System
  3. Fmolhs
  4. Fmolhs Career Portal
  5. Acxiom
  6. General Motors
  7. Confluent
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