Leader, Product Marketing Success, Public Sector
Strategist job in Hartford, CT
The application window is expected to close on 12/12/25 Job posting may be removed earlier if the position is filled or if a sufficient number of applications are received. Remote United States **Your Impact** We are seeking a dynamic and strategic Leader of Product Market Success in the Public Sector to drive the growth and success of Cisco's security product offerings for federal, state and local, higher education and K-12 segments. This key leadership role will be responsible for developing and executing product-focused growth motions to meet business objectives for security in the public sector. The ideal candidate will have a blend of product knowledge, strategic thinking, and strong leadership skills.
**Key Responsibilities:**
**Driving Product Growth and Sales Alignment:**
-Design and implement product growth strategies that support public sector goals to drive new pipeline and influence bookings for the security business.
-Create compelling program designs and related content journeys and program designs to engage target customers in public sector segments.
-Work closely with regional sales teams to ensure alignment on GTM strategies, sales targets, and execution.
-Monitor performance (e.g., pipeline, conversion rates, bookings) to ensure goals are met and exceeded.
-Provide ongoing support and direction to sales teams, ensuring effective execution of go-to-market (GTM) strategies for product adoption and growth.
**Team Leadership and Development:**
-Lead public sector product success team, providing strategic guidance and fostering a culture of collaboration, innovation, and accountability.
-Develop and execute region-specific plans to increase product adoption, market penetration, and revenue growth.
-Set clear goals, objectives, and KPIs for the regional leads to ensure consistent execution of plans.
-Mentor and coach the team to drive high performance, personal growth, and skill development.
-Ensure strong cross-functional collaboration with sales, product, partner, marketing execution, and customer success teams.
**Marketing Program Coordination and Customization:**
-Develop compelling content tailored to the unique needs of public sector customers to drive high engagement and consistent messaging to market.
-Partner with external agencies and internal stakeholders to design and execute regional marketing programs.
--Oversee the execution of localized marketing efforts to ensure timely delivery and consistent messaging across all channels.
Analyze the effectiveness of marketing programs and provide recommendations for continuous improvement.
**Cross-Functional Collaboration:**
-Build strong relationships with cross-functional teams, including product, sales, customer success, partner, and operations, to ensure seamless execution of regional initiatives.
-Serve as the voice of the segment to ensure alignment with broader company strategy and objectives.
-Provide regular reporting on performance, insights, and forecasts to leadership.
**Minimum Qualifications**
-Bachelor's degree in Business, Marketing, or related field. MBA preferred.
-4+ years of experience in product or solutions marketing in public sector or related fields, with at least 1-2 years in a public sector leadership role.
-Proven success in driving product growth, pipeline generation, and bookings in a regional or global market.
-Strong understanding of sales processes, product marketing strategies, and go-to-market frameworks.
-Exceptional leadership skills with experience managing and mentoring high-performing teams.
-Excellent communication, presentation, and interpersonal skills.
-Demonstrated ability to collaborate effectively with cross-functional teams (e.g., sales, product, marketing).
-Strong analytical and problem-solving skills, with the ability to interpret data to drive actionable insights.
-Ability to thrive in a fast-paced, dynamic environment and adapt to changing market conditions.
**Preferred Skills & Experience:**
-Experience in working with agencies and external vendors to execute regional marketing programs.
-Knowledge of digital marketing strategies and tools.
-Experience in cybersecurity sector and familiarity with regional market dynamics
**Why Cisco?**
At Cisco, we're revolutionizing how data and infrastructure connect and protect organizations in the AI era - and beyond. We've been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and digital worlds. These solutions provide customers with unparalleled security, visibility, and insights across the entire digital footprint.
Fueled by the depth and breadth of our technology, we experiment and create meaningful solutions. Add to that our worldwide network of doers and experts, and you'll see that the opportunities to grow and build are limitless. We work as a team, collaborating with empathy to make really big things happen on a global scale. Because our solutions are everywhere, our impact is everywhere.
We are Cisco, and our power starts with you.
**Message to applicants applying to work in the U.S. and/or Canada:**
The starting salary range posted for this position is $168,800.00 to $241,200.00 and reflects the projected salary range for new hires in this position in U.S. and/or Canada locations, not including incentive compensation*, equity, or benefits.
Individual pay is determined by the candidate's hiring location, market conditions, job-related skillset, experience, qualifications, education, certifications, and/or training. The full salary range for certain locations is listed below. For locations not listed below, the recruiter can share more details about compensation for the role in your location during the hiring process.
U.S. employees are offered benefits, subject to Cisco's plan eligibility rules, which include medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, paid parental leave, short and long-term disability coverage, and basic life insurance. Please see the Cisco careers site to discover more benefits and perks. Employees may be eligible to receive grants of Cisco restricted stock units, which vest following continued employment with Cisco for defined periods of time.
U.S. employees are eligible for paid time away as described below, subject to Cisco's policies:
+ 10 paid holidays per full calendar year, plus 1 floating holiday for non-exempt employees
+ 1 paid day off for employee's birthday, paid year-end holiday shutdown, and 4 paid days off for personal wellness determined by Cisco
+ Non-exempt employees** receive 16 days of paid vacation time per full calendar year, accrued at rate of 4.92 hours per pay period for full-time employees
+ Exempt employees participate in Cisco's flexible vacation time off program, which has no defined limit on how much vacation time eligible employees may use (subject to availability and some business limitations)
+ 80 hours of sick time off provided on hire date and each January 1st thereafter, and up to 80 hours of unused sick time carried forward from one calendar year to the next
+ Additional paid time away may be requested to deal with critical or emergency issues for family members
+ Optional 10 paid days per full calendar year to volunteer
For non-sales roles, employees are also eligible to earn annual bonuses subject to Cisco's policies.
Employees on sales plans earn performance-based incentive pay on top of their base salary, which is split between quota and non-quota components, subject to the applicable Cisco plan. For quota-based incentive pay, Cisco typically pays as follows:
+ .75% of incentive target for each 1% of revenue attainment up to 50% of quota;
+ 1.5% of incentive target for each 1% of attainment between 50% and 75%;
+ 1% of incentive target for each 1% of attainment between 75% and 100%; and
+ Once performance exceeds 100% attainment, incentive rates are at or above 1% for each 1% of attainment with no cap on incentive compensation.
For non-quota-based sales performance elements such as strategic sales objectives, Cisco may pay 0% up to 125% of target. Cisco sales plans do not have a minimum threshold of performance for sales incentive compensation to be paid.
The applicable full salary ranges for this position, by specific state, are listed below:
New York City Metro Area:
$168,800.00 - $277,400.00
Non-Metro New York state & Washington state:
$148,800.00 - $248,200.00
* For quota-based sales roles on Cisco's sales plan, the ranges provided in this posting include base pay and sales target incentive compensation combined.
** Employees in Illinois, whether exempt or non-exempt, will participate in a unique time off program to meet local requirements.
Cisco is an Affirmative Action and Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis.
Cisco will consider for employment, on a case by case basis, qualified applicants with arrest and conviction records.
Career Integration & Experiential Learning Strategist, CAS
Strategist job in Hamden, CT
Quinnipiac University invites applications for a Career Integration and Experiential Learning Strategist advances a bold vision for career readiness for students and alumni in both the College of Arts & Sciences (CAS) and the School of Health Sciences (SHS) at Quinnipiac University, while also serving students across the institution.
There are two openings for this position-one serving the College of Arts & Sciences and one serving the School of Health Sciences. Each Strategist reports jointly to the Assistant Vice President for Career Development and Experiential Learning and the Dean of their respective school.
Drawing on the strengths of a comprehensive arts, sciences, and health sciences education, the Strategist connects academic study with professional pathways to ensure students are prepared to thrive in rapidly evolving careers.
In CAS, the Strategist engages students across four key domains-health, medicine, and human services; politics, criminal justice, and law; applied cultural and creative humanities; and science, technology, and digital innovation-to help them translate their education into meaningful professional trajectories.
In SHS, the Strategist focuses on pathways within health care, rehabilitation, wellness, and human services, supporting students in developing the skills and experiences necessary to excel in these high-demand fields.
The Strategist brings a sophisticated understanding of durable and transferable skills-such as critical analysis, ethical reasoning, creativity, collaboration, and digital adaptability-that cut across disciplines and remain in demand in every industry. These skills empower students to translate their education into impact, leadership, and lifelong success.
This position supports the integration of career and leadership development into the curriculum and collaborates closely with the iQ Career Development central team to build relationships with employers, industry partners, research institutions, and tech-driven companies.
About Quinnipiac:
Quinnipiac University is a private, coeducational institution located 90 minutes north of New York City and two hours from Boston. The university currently has an enrollment of 9,000 students in more than 130 degree programs through its Schools of Business, Communications, Education, Computing, and Engineering, Health Sciences, Law, Medicine, Nursing, and the College of Arts & Sciences. Our 21 Division I teams have achieved remarkable success, boasting multiple conference titles. This includes a 2023 NCAA National Championship win in ice hockey, a three-time defending national champion women's rugby team, and a trip to the Sweet 16 for our women's basketball team. The Quinnipiac University Poll is nationally recognized as a leader in public opinion research, and the university is consistently recognized by U.S. News & World Report and Princeton Review's "The Best 388 Colleges." The university is in the midst of program expansion and renewal for both traditional and adult learners, attraction of diverse communities, development of innovative corporate partnerships, and construction of an ambitious set of capital projects. For more information, please visit qu.edu. Connect with Quinnipiac on Facebook, Instagram, YouTube, TikTok and X.
Responsibilities:
• Career Development Strategy & Coordination
Support the implementation of career innovation models that incorporate digital tools, AI, career coaching, and personalized learning pathways
Use labor market data and analytics to help guide student career planning
Collaborate with faculty and staff to integrate career development and experiential learning into student advising and academic programs
Contribute to efforts that enhance the school's visibility in career development
Assist with resource planning to support sustainable career initiatives
Engage with the CAS Advisory Council to encourage alumni and industry support of our career development ecosystem
Engage with the SHS Executive Leadership Council to ensure career services remain responsive to workforce needs and emerging health sector trends
• Student Advising & Career Programming
Provide career advising to CAS/SHS students, including those exploring majors and career options
Help students build durable and life skills by harnessing human, data, and technological literacies
Coordinate career mapping implementation, mentorship, and immersive learning experiences
Facilitate experiential learning opportunities including internships, co-ops, clinicals, service-learning, and industry aligned projects
Support initiatives that prepare students for careers in arts, health, medicine, and human services; politics, criminal justice, and law; applied cultural and creative humanities; science, technology, and digital innovation and interdisciplinary fields
Develop leadership and professional development programming aligned with NACE competencies
Develop workshops and resources for faculty to stay informed about industry trends
Employer Engagement & Partnerships
Cultivate partnerships with industries in the arts, health, medicine, and human services; politics, criminal justice, and law; applied cultural and creative humanities; science, technology, and digital innovation
Support employer engagement strategies including job-matching, micro-credentials, and labor market insights
Work with CAS /SHS deans and faculty to ensure career services align with workforce needs
• Equity, Access & Alumni Engagement
Expand access to career development programs to support students from all backgrounds
Support alumni career development through networking, coaching, and digital resources
Develop mentorship programs that connect students with supportive alumni
Maintain communication with alumni and help support alumni networking events, as well as sources alumni for student recruitment events.
Track and report student employment outcomes using First Destination Survey (FDS) and other data sources to inform planning.
• University-Wide Collaboration
Participate in university-wide initiatives related to career development and experiential learning, including career fairs and alumni career connection day
Advise students from other schools interested in exploring careers related to academic programs currently available in CAS and SHS
Assist in implementing strategic development initiatives and recommendations in collaboration with the iQ central career team
Engage in cross-unit efforts to advance university career development goals
Work with the Director of Employer Relations to expand employer partnerships
Strengthen alumni and faculty involvement in career education and experiential learning
Education Requirements:
Master's degree in higher education, career development, liberal arts discipline, public health, health sciences, or a related field required
Qualifications:
A minimum of 3 years of progressive leadership experience in career development, workforce innovation, or employer engagement
Experience supporting contemporary initiatives that connect education with workforce needs
Familiarity with labor market trends and emerging career pathways in health, medicine, and human services; politics, criminal justice, and law; applied cultural and creative humanities; and science, technology, and digital innovation
Knowledge of digital career platforms, AI tools, and career analytics
Ability to build and maintain employer relationships
A sophisticated understanding of how the skills gleaned from liberal arts and humanities programs are in need in a wide variety of industries and careers
Commitment to equity and inclusion in career services
Strong collaboration and communication skills across diverse groups
Proven ability to collaborate effectively with individuals from varied backgrounds
Special Instructions to Applicants:
TO APPLY:
Applications must be submitted electronically and include a resume, a cover letter detailing how your experience aligns with the position requirements, demonstrated commitment to intentional leadership that values individuals of all backgrounds and experiences, and contact information for three references.
We offer a comprehensive benefits package for full-time faculty and staff which includes tuition remission and a culture that is inclusive and driven by excellence.
Quinnipiac University is an equal opportunity employer and encourages applications from individuals of all backgrounds and experiences. We are committed to fostering an inclusive and respectful community.
Director, HCP Marketing Lead
Strategist job in Hartford, CT
The Director, HCP Marketing Lead guides the healthcare provider (HCP) engagement strategy for Centanafadine, a novel launch product for ADHD. This role ensures effective brand positioning, promotional execution, and omnichannel engagement to drive awareness, adoption, and utilization among HCPs.
The Director will work cross-functionally with sales, market access, medical affairs, and commercial operations to align on strategic priorities and ensure that HCP marketing initiatives support both short-term brand objectives and long-term market success. This individual will be responsible for developing and implementing innovative programs that generate awareness for a new product in a mature category and must balance both setting the vision and driving to successful execution, along with leading and mentoring commercial team members responsible for HCP personal promotions and PME marketing.
**Key Responsibilities**
+ **HCP Marketing Strategy & Execution:** Develop and execute a comprehensive HCP engagement strategy, ensuring alignment with brandobjectivesand competitive positioning.
+ **Omnichannel & Non-Personal Promotion (NPP):** Lead the HCP omnichannel strategy, integrating digital, non-personal promotion (NPP), and personal engagement to maximize reach and impact.
+ **HCP Engagement & Field Enablement:** Develop promotional tools, messaging, and training resources to empower the field sales team andoptimize HCP engagement.
+ **KOL Engagement & Speaker Programs:** Partner with medical and sales teams toidentifyand engage key opinion leaders (KOLs), oversee speaker programs, and manage congress presence. Develop and execute a comprehensive commercial KOL engagement plan
+ **Market Insights & Competitive Intelligence:** Utilizemarket research, HCP insights, and competitive analysis to refine strategies and ensure agility in response to market dynamics.
+ **Brand Positioning & Messaging:** Ensure brand messaging is differentiated, evidence-based, and compelling for target HCP audiences.
+ **Market Access Pull Through:** Create market access pull through strategies, including but not limited to reimbursement support, patient access programs, and/or formulary positioning, into brand promotional efforts
+ **Cross-Functional Leadership:** Collaborate closely with medical, regulatory, and commercial operations teams to ensure compliance and seamless execution of promotional initiatives.
+ **Performance Measurement & Optimization:** Establishand track key performance indicators (KPIs) to assess HCP marketing effectiveness andoptimizepromotional investments.
+ **Budget & Resource Management:** Oversee marketing budgets, ensuring efficient allocation of resources and maximizing return on investment.
**Qualifications & Key Competencies**
+ Bachelor's degree in Business, Marketing, or a related field; MBA preferred
+ 10+ years of pharmaceutical marketing experience, with a focus on HCP engagement, omnichannel marketing, or field sales enablement
+ Experience in CNS, psychiatry, neurology, or related therapeutic areas preferred
+ Launch experience preferred
+ Proven ability to develop and execute HCP engagement strategies, including non-personal promotion (NPP), field support, and speaker programs
+ Omnichannel marketingexpertise, including digital and traditional HCP engagement tactics
+ Strong analytical skills, with the ability toleveragedata and insights to refine marketing execution
+ Demonstrated ability to plan and manage large investments and marketing budgets tooptimizeoverall ROI
+ Excellent collaboration and communication skills, with experience working in cross-functional teams
+ Experience managing vendors and agency partners, ensuring effective execution of marketing initiatives
+ Ability to work in a matrixed environment, balancing multiple priorities and aligning stakeholders
**Competencies**
**Accountability for Results -** Stay focused on key strategic objectives, be accountable for high standards of performance, and take an active role in leading change.
**Strategic Thinking & Problem Solving -** Make decisions considering the long-term impact to customers, patients, employees, and the business.
**Patient & Customer Centricity -** Maintain an ongoing focus on the needs of our customers and/or key stakeholders.
**Impactful Communication -** Communicate with logic, clarity, and respect. Influence at all levels to achieve the best results for Otsuka.
**Respectful Collaboration -** Seek and value others' perspectives and strive for diverse partnerships to enhance work toward common goals.
**Empowered Development -** Play an active role in professional development as a business imperative.
Minimum $183,335.00 - Maximum $274,160.00, plus incentive opportunity: The range shown represents a typical pay range or starting pay for individuals who are hired in the role to perform in the United States. Other elements may be used to determine actual pay such as the candidate's job experience, specific skills, and comparison to internal incumbents currently in role. Typically, actual pay will be positioned within the established range, rather than at its minimum or maximum. This information is provided to applicants in accordance with states and local laws.
**Application Deadline** : This will be posted for a minimum of 5 business days.
**Company benefits:** Comprehensive medical, dental, vision, prescription drug coverage, company provided basic life, accidental death & dismemberment, short-term and long-term disability insurance, tuition reimbursement, student loan assistance, a generous 401(k) match, flexible time off, paid holidays, and paid leave programs as well as other company provided benefits.
Come discover more about Otsuka and our benefit offerings; ********************************************* .
**Disclaimer:**
This job description is intended to describe the general nature and level of the work being performed by the people assigned to this position. It is not intended to include every job duty and responsibility specific to the position. Otsuka reserves the right to amend and change responsibilities to meet business and organizational needs as necessary.
Otsuka is an equal opportunity employer. All qualified applicants are encouraged to apply and will be given consideration for employment without regard to race, color, sex, gender identity or gender expression, sexual orientation, age, disability, religion, national origin, veteran status, marital status, or any other legally protected characteristic.
If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation, if you are unable or limited in your ability to apply to this job opening as a result of your disability. You can request reasonable accommodations by contacting Accommodation Request (EEAccommodations@otsuka-us.com) .
**Statement Regarding Job Recruiting Fraud Scams**
At Otsuka we take security and protection of your personal information very seriously. Please be aware individuals may approach you and falsely present themselves as our employees or representatives. They may use this false pretense to try to gain access to your personal information or acquire money from you by offering fictitious employment opportunities purportedly on our behalf.
Please understand, Otsuka will **never** ask for financial information of any kind or for payment of money during the job application process. We do not require any financial, credit card or bank account information and/or any payment of any kind to be considered for employment. We will also not offer you money to buy equipment, software, or for any other purpose during the job application process. If you are being asked to pay or offered money for equipment fees or some other application processing fee, even if claimed you will be reimbursed, this is not Otsuka. These claims are fraudulent and you are strongly advised to exercise caution when you receive such an offer of employment.
Otsuka will also never ask you to download a third-party application in order to communicate about a legitimate job opportunity. Scammers may also send offers or claims from a fake email address or from Yahoo, Gmail, Hotmail, etc, and not from an official Otsuka email address. Please take extra caution while examining such an email address, as the scammers may misspell an official Otsuka email address and use a slightly modified version duplicating letters.
To ensure that you are communicating about a legitimate job opportunity at Otsuka, please only deal directly with Otsuka through its official Otsuka Career website ******************************************************* .
Otsuka will not be held liable or responsible for any claims, losses, damages or expenses resulting from job recruiting scams. If you suspect a position is fraudulent, please contact Otsuka's call center at: ************. If you believe you are the victim of fraud resulting from a job recruiting scam, please contact the FBI through the Internet Crime Complaint Center at: ******************* , or your local authorities.
Otsuka America Pharmaceutical Inc., Otsuka Pharmaceutical Development & Commercialization, Inc., and Otsuka Precision Health, Inc. ("Otsuka") does not accept unsolicited assistance from search firms for employment opportunities. All CVs/resumes submitted by search firms to any Otsuka employee directly or through Otsuka's application portal without a valid written search agreement in place for the position will be considered Otsuka's sole property. No fee will be paid if a candidate is hired by Otsuka as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.
Video Strategist
Strategist job in New Haven, CT
WHO ARE WE?
Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState.
As The Discovery and Conversion Company, our mission is to connect consumers with the world's leading brands through data-driven content and technology.
Headquartered in South Florida with a remote-first team spanning over 15 countries, we've built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success.
WHY JOIN US?
At Launch Potato, you'll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers.
Note: This is a contract-to-hire position
COMPENSATION: $65,000 - $80,000 per year
MUST HAVE:
Demonstrated experience driving video performance, engagement, and watch time, ideally in a revenue-focused environment
Strong understanding of video syndication platforms (MSN preferred) and how they reward engagement
Hands-on experience with scriptwriting, editing feedback, and video optimization
Comfort managing freelancers, assigning work, and overseeing quality and deadlines
Ability to analyze performance metrics and translate insights into actionable improvements
Strong organizational skills and comfort juggling multiple projects at once
Excellent written and verbal communication skills in a remote environment
Willingness to experiment, test, and iterate quickly
Openness to incorporating AI tools into scripting, ideation, and workflow optimization
EXPERIENCE: 3+ years in video strategy, video production, or performance-driven video roles within digital media, performance marketing, or content monetization. Personal finance experience or familiarity strongly preferred.
YOUR ROLE
You'll own the strategy, planning, and performance of FinanceBuzz's video content, with a primary focus on syndication platforms (especially MSN) where revenue is driven by consumed seconds of video. Secondarily, you'll support video publishing and optimization for YouTube and social platforms.
This is a highly hands-on role. You'll be directly involved in topic selection, scripting, editing feedback, thumbnail and on-screen graphic optimization, and performance analysis. Your goal is simple but ambitious: scale video revenue significantly over time while maintaining high-quality, trustworthy personal finance content.
To succeed in this role, you'll need strong instincts for what keeps viewers watching, comfort working with performance data, and the ability to manage multiple contributors and workflows at once. You should be equally comfortable zooming out to plan a content roadmap and zooming in to rewrite a script or leave frame-by-frame feedback.
This role is contract-to-hire and will play a key role in growing video from its current state (~$15K/month) into a $500K+ annual revenue stream.
SUCCESS LOOKS LIKE
Selecting video topics that consistently maximize viewer engagement, watch time, and revenue
Optimizing scripts to increase retention, clarity, and completion rates
Improving thumbnail and on-screen graphic performance through testing and iteration
Building and maintaining an efficient, scalable video workflow
Managing freelancers effectively: assigning work, giving clear feedback, and coordinating payments and budgets
Maintaining high quality and brand consistency across all video content
Monitoring video performance metrics and proactively identifying opportunities for improvement
Growing video revenue from its current level toward a $500K+ annual run rate
Establishing FinanceBuzz as a trusted and engaging personal finance video brand
CORE RESPONSIBILITIES
Own the video content strategy for syndication platforms, with a primary focus on MSN
Plan and maintain the video content calendar
Write, edit, and optimize video scripts
Provide detailed feedback to video editors and designers
Optimize thumbnails, titles, and on-screen graphics for engagement
Oversee video production workflows for speed, quality, and consistency
Manage freelance contributors and coordinate with internal stakeholders on budgets and payments
Conduct quality control on all video outputs
Track and report on video performance metrics and revenue
COMPETENCIES
Performance-Driven: Obsessed with engagement, watch time, and revenue outcomes
Detail-Oriented: Catches issues before they go live and pushes for constant improvement
Strategic & Tactical: Thinks big-picture while staying deeply involved in execution
Ownership Mentality: Treats the video business as their own and takes responsibility for results
Adaptable: Thrives in a fast-changing environment and adjusts strategy based on performance data
Collaborative: Works closely with editorial, design, and operations partners
Coachability: Welcomes feedback and actively seeks ways to improve systems and output
TOTAL COMPENSATION
Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato's Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost of living adjustments.
Want to accelerate your career? Apply now!
Since day one, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion.
We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Auto-ApplyStrategist, Audience Campaign Activation
Strategist job in Hartford, CT
**Remote: This role is based remotely but if you live within a 50-mile radius of [Austin, Detroit, Milford or Mountain View], you are expected to report to that location three times a week, at minimum.** **The Role** As an Audience Campaign Activation Strategist, you will sit at the heart of GM's modern marketing engine-turning data into real-world impact by ensuring the right audiences reach the right channels at the right time. You'll be the hands-on expert, orchestrating how GM's audience intelligence flows through our ecosystem, powering campaigns that shape brand perception, drive customer engagement, and fuel business growth.
You'll partner closely with audience strategists, marketers, agencies, and operations teams to bring audience plans to life across platforms. Your work ensures every campaign has the fuel it needs: compliant, validated, high-quality audiences delivered flawlessly across media, CRM, website, and emerging channels.
If you thrive in fast-paced environments, love solving problems at the intersection of data and marketing and get energy from making complex systems run smoothly, this is your role. You're not just activating audiences; you're enabling smarter, more personalized experiences for millions of customers.
**What You'll Do**
+ Manage end-to-end audience activation workflows across LiveRamp, CDP, and other audience delivery tools
+ Maintain rigorous tracking of audience delivery status, milestones, refresh cycles, and activationreadiness
+ Validate audience delivery performance, match rates, and data integrity across all endpoints
+ Monitor data and platform usage and enforce governance requirements across teams and platforms
+ Collaborate with strategists, planning teams, and agency partners to understand campaign audience needs
+ Maintain detailed documentation of activation workflows, governance processes, and delivery standards
+ Proactively identify opportunities to streamline activation processes, improve accuracy, and reduce manual effort
+ Contribute to broader audience operations initiatives that enhance GM's audience
**Your Skills & Abilities (Required Qualifications)**
+ Bachelor's degree in business administration, marketing, communications, information systems or related field
+ 3+ years of experience in marketing operations, ad operations, CRM operations, or audience activation-preferably within enterprise-scale environments
+ Hands-on experience with audience activation platforms such as **LiveRamp** **,** **Databricks,** **Adobe** or other marketing activation platforms
+ Ability to develop & maintain relationships with business stakeholders, partially through accountability, following up on requests and delivering on commitments
+ Ability to collaborate cross-functionally to ensure project success
+ Ability to quickly ramp up on new domains and understand business needs
+ Innate curiosity to understand the 'why' behind the 'what'
+ Strong project management, documentation, and process management skills
+ Comfortable working with large datasets, taxonomy and audience structures; able to query and pull data using SQL and/or Python
+ Detail-oriented with a strong sense of ownership, follow-through, and accountability to deadlines
This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.
**Compensation:**
+ The expected base compensation for this role is: $81,000 - $131,600. Actual base compensation within the identified range will vary based on factors relevant to the position.
+ Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
+ Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE. THIS INCLUDES DIRECT COMPANY SPONSORSHIP, ENTRY OF GM AS THE IMMIGRATION EMPLOYER OF RECORD ON A GOVERNMENT FORM, AND ANY WORK AUTHORIZATION REQUIRING A WRITTEN SUBMISSION OR OTHER IMMIGRATION SUPPORT FROM THE COMPANY (e.g., H-1B, OPT, STEM OPT, CPT, TN, J-1, etc.)
\#LI-CC1
**About GM**
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
**Why Join Us**
We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
**Benefits Overview**
From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources (************************************************************* .
**Non-Discrimination and Equal Employment Opportunities (U.S.)**
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire (********************************************* .
**Accommodations**
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We are leading the change to make our world better, safer and more equitable for all through our actions and how we behave. Learn more about:
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**Our Culture**
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Our diverse team of employees bring their collective passion for engineering, technology and design to deliver on our vision of a world with Zero Crashes, Zero Emissions and Zero Congestion. We are looking for adventure-seekers and imaginative thought leaders to help us transform mobility.
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Agency Marketing Manager
Strategist job in Farmington, CT
The Agency Marketing Manager role will spearhead various marketing efforts to help grow the Primacy brand, business, and products, and support new business / pre-sales in securing new opportunities. Partnering closely with Primacy stakeholders, you will be responsible for the creation and maintenance of online and offline marketing materials that support the growth of, and are in line with the future vision of the Primacy brand. Additionally, this role will act in a business development function for Primacy, partnering with practice area leads, agency team leads and senior leadership in the creation of proposals, RFP responses, pitches, and manage day to day activity and documentation in the sales pipeline.
Partners with New Business Lead to ensure marketing and sales alignment, with marketing supporting new business initiatives on an ongoing basis.
Supports RFP process assisting with responses to RFP's, crafting pitch decks and relevant content etc., and participating in pitches when necessary.
Attends conferences as a representative of Primacy.
Supports New Business team in prospecting South Florida geo, focusing on key verticals and / or services determined in collaboration with New Business & Senior Leadership team/s.
Helps to build and execute a content strategy that spans multiple channels - email, blog, social, video content, press releases, whitepapers, and industry research in addition to other channels relevant to specific services and verticals of focus.
Direct email marketing efforts including content creation, design oversight, list management, tracking and reporting for agency newsletter, webinars, roundtables and other events.
Partner with SME's and cross-department creative and technology partners in the creation of various content pieces that showcase Primacy's expertise via case studies, white papers, blog posts, and social media content.
Proactively identify ways Primacy can position or better position themselves as expert service providers in key areas of focus and create assets as needed to generate awareness and promote lead gen.
Direct and manage ongoing content creation and maintenance for all Primacy website properties.
Growth & Lifecycle Marketing Manager
Strategist job in Hartford, CT
Datavant is a data platform company and the world's leader in health data exchange. Our vision is that every healthcare decision is powered by the right data, at the right time, in the right format. Our platform is powered by the largest, most diverse health data network in the U.S., enabling data to be secure, accessible and usable to inform better health decisions. Datavant is trusted by the world's leading life sciences companies, government agencies, and those who deliver and pay for care.
By joining Datavant today, you're stepping onto a high-performing, values-driven team. Together, we're rising to the challenge of tackling some of healthcare's most complex problems with technology-forward solutions. Datavanters bring a diversity of professional, educational and life experiences to realize our bold vision for healthcare.
**About the Role**
We're looking for a full-funnel marketing generalist who can drive growth across the entire customer journey, from first touch through long-term retention and expansion. This role combines lifecycle marketing, growth experimentation, and content development to help more users discover value in Datavant and continue deepening their engagement over time.
You will partner closely with Demand Gen, Product Marketing, Customer Experience, and Product to create cohesive, insight-driven programs that move prospects and customers through the lifecycle. While this role does not own demand gen channels, you will support the growth engine through messaging, content, experimentation, and conversion-focused initiatives that amplify acquisition efforts and accelerate activation.
This is a hands-on, cross-functional role for a marketer who loves understanding customer behavior, crafting compelling content, and running experiments that drive measurable results.
**Key Responsibilities**
**Lifecycle & Customer Marketing**
+ Build and manage lifecycle programs across email and in-app channels, including onboarding, activation campaigns, education series, newsletters, product updates, and advocacy outreach.
+ Develop expansion and upsell nurture flows aligned with customer goals, usage data, and product adoption patterns.
+ Partner with Customer Experience and Sales to create customer communications that improve engagement, retention, and expansion.
+ Support strategic customer programs like the Customer Advisory Board and event follow-up sequences.
**Growth Support & Cross-Funnel Optimization**
+ Collaborate with Demand Gen on funnel initiatives by contributing messaging, content, and experiment design.
+ Develop conversion-oriented landing page content, nurture emails, and campaign assets to improve acquisition → activation performance.
+ Test lifecycle and early-journey experiments that drive activation and product adoption.
+ Provide customer insights and performance data to inform targeting, segmentation, and campaign strategy.
**Content Development**
+ Write and repurpose content that drives both growth and customer engagement: landing pages, nurture emails, newsletters, product updates, blog posts, case studies, and customer spotlights.
+ Ensure consistent messaging and storytelling across acquisition and lifecycle touchpoints, partnering with Product Marketing when appropriate.
+ Help scale repeatable content frameworks that support both awareness and retention efforts.
**Analytics & Optimization**
+ Measure the performance of lifecycle programs and growth experiments; use insights to refine campaigns and identify new opportunities.
+ Analyze user behavior, activation patterns, and engagement metrics to guide lifecycle strategy.
+ Report out on results, learnings, and recommendations for cross-functional stakeholders.
**What You Bring**
+ 4-6 years of experience in growth, lifecycle, or full-funnel B2B marketing roles.
+ Proven ability to design, write, and execute lifecycle and growth programs that improve activation, retention, and expansion.
+ Experience partnering with Demand Gen on acquisition-focused initiatives without directly owning channels.
+ Strong copywriting and storytelling skills with the ability to translate complex ideas into simple, compelling messages.
+ Hands-on experience with marketing automation platforms (HubSpot, Salesforce, etc.)
+ Analytical, curious, and experimentation-minded, comfortable using data to guide decisions and improve outcomes.
+ Excitement about working cross-functionally in a fast-moving environment.
We are committed to building a diverse team of Datavanters who are all responsible for stewarding a high-performance culture in which all Datavanters belong and thrive. We are proud to be an Equal Employment Opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status.
At Datavant our total rewards strategy powers a high-growth, high-performance, health technology company that rewards our employees for transforming health care through creating industry-defining data logistics products and services.
The range posted is for a given job title, which can include multiple levels. Individual rates for the same job title may differ based on their level, responsibilities, skills, and experience for a specific job.
The estimated total cash compensation range for this role is:
$96,000-$120,000 USD
To ensure the safety of patients and staff, many of our clients require post-offer health screenings and proof and/or completion of various vaccinations such as the flu shot, Tdap, COVID-19, etc. Any requests to be exempted from these requirements will be reviewed by Datavant Human Resources and determined on a case-by-case basis. Depending on the state in which you will be working, exemptions may be available on the basis of disability, medical contraindications to the vaccine or any of its components, pregnancy or pregnancy-related medical conditions, and/or religion.
This job is not eligible for employment sponsorship.
Datavant is committed to a work environment free from job discrimination. We are proud to be an Equal Employment Opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status. To learn more about our commitment, please review our EEO Commitment Statement here (************************************************** . Know Your Rights (*********************************************************************** , explore the resources available through the EEOC for more information regarding your legal rights and protections. In addition, Datavant does not and will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay.
At the end of this application, you will find a set of voluntary demographic questions. If you choose to respond, your answers will be anonymous and will help us identify areas for improvement in our recruitment process. (We can only see aggregate responses, not individual ones. In fact, we aren't even able to see whether you've responded.) Responding is entirely optional and will not affect your application or hiring process in any way.
Datavant is committed to working with and providing reasonable accommodations to individuals with physical and mental disabilities. If you need an accommodation while seeking employment, please request it here, (************************************************************** Id=**********48790029&layout Id=**********48795462) by selecting the 'Interview Accommodation Request' category. You will need your requisition ID when submitting your request, you can find instructions for locating it here (******************************************************************************************************* . Requests for reasonable accommodations will be reviewed on a case-by-case basis.
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Marketing Manager
Strategist job in Guilford, CT
Job Description
At the heart of our company is our people. People from many different backgrounds with different vantage points, opinions, and experiences. We strive to continually lead with our
IMPACT
values and empower our employees to develop their full potential on a team that is
passionate about acceptance, inclusivity, and achievement. Our employees are the driving force for the innovation, collaboration and creativity that enables our organization to deliver strategic success.
We are seeking a Product Marketing Manager (Marketing Manager) to join our BLR team. BLR is a trusted provider of compliance, training, and workforce solutions that help businesses stay current, mitigate risk, and drive operational excellence.
Job Summary:
This role serves as a critical link between product, sales, and marketing, ensuring our offerings are effectively launched, clearly communicated, and aligned with customer needs. As a Product Marketer, you are responsible for translating product capabilities into compelling narratives that drive engagement, adoption, and retention. This role is responsible for ensuring product marketing readiness for launches, delivering effective sales enablement assets, and contributing to measurable improvements in product adoption, customer retention, and upsell pipeline in collaboration with Product Management and Sales Enablement. This role requires both strategic thinking and hands-on execution, and will work cross-functionally with Product, Demand Generation, Sales, and Brand teams to drive measurable impact across the buyer journey.
Primary Duties & Responsibilities:
Develop and tailor compelling product messaging, positioning, and value propositions aligned to EHS personas, buyer journeys, and brand standards
Ensure alignment with regulatory guidelines and test effectiveness through campaigns and sales feedback
Lead GTM efforts for new products, features, and bundles in collaboration with Product, Demand Gen, and Brand teams
Deliver launch playbooks, support campaign planning, and define success metrics for adoption, usage, and pipeline impact
Create and maintain sales tools, audit regularly for relevance, and support sales teams with updated, high-impact content
Partner on the creation of customer-facing EHS product materials
Conduct competitive analysis, win/loss reviews, and customer research to maintain up-to-date persona profile, segmentation, and buyer journey insights
Manage surveys and reviews, build case studies, and develop award submissions to enhance product credibility
Feed customer insights into demand generation planning and content strategy
Additional Responsibilities
Additional duties as assigned.
Critical Competencies:
Ownership & Execution - Demonstrates a sense of ownership to drive issues to closure, maximizes the use of existing processes while continuously pursuing ways to improve efficiencies, sets aggressive goals, monitors progress, and delivers results, and seizes more opportunities than others
Influencing Others - Persuasive and engaging, gains support of others for ideas, proposals, and solutions to take action and achieve the desired business outcomes
Customer Centric - Establishes and maintains effective relationships with customers, effectively aligns strategy with customers' business, anticipates customer needs, and sets high standards for customer service
The Individual:
Proven success in building messaging frameworks, content creation, and campaign execution
Excellent writing and communication skills with a strong eye for visual and verbal storytelling
Experience working cross-functionally with product, sales, and customer success teams
Strong organizational skills with the ability to manage multiple launches and timelines
Experience driving measurable adoption, usage, and retention of SaaS product
Qualifications:
3-5 years in product marketing or full-stack management - preferably in B2B Saas or compliance-driven industries
Bachelor's Degree
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
All external applicants must be legally eligible to immediately work in the country of hire without current or future sponsorship.
If you require an accommodation under the Americans with Disabilities Act, Section 503 of the Rehabilitation Act or similar law in order to apply for employment at Simplify Compliance, please contact our Talent Acquisition Team **************, ext. 8101.
Job applicants may request to review the company's Affirmative Action plans by contacting the talent acquisition team/recruiter, Human Resources department or Chief People Officer.
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Business Development Manager
Strategist job in Hartford, CT
Job DescriptionDescription:
Under the direction of the Chief Strategy Officer, the Business Development Manager (BDM) is responsible for developing, maintaining, and expanding physician and non-physician referral relationships to drive growth for Radiology Associates of Hartford (RAH). This position plays a key role in executing marketing strategies, identifying new business opportunities, and increasing referral volume across RAH's service areas.
The BDM collaborates with executive leadership to align growth initiatives with organizational objectives, expand market presence, and enhance revenue through referral generation, self-pay growth, and professional service agreements.
ESSENTIAL RESPONSIBILITIES
Business Development & Relationship Management
· Serve as an ambassador of RAH and actively promote targeted services and products.
· Build and maintain relationships with physicians, office staff, healthcare organizations, and community partners to increase referrals and brand awareness.
· Conduct regular visits to referral offices within assigned territory and maintain an updated CRM database of all contacts, activities, and outcomes.
· Develop and execute quarterly and annual business plans focused on growth and market expansion goals.
· Coordinate and facilitate educational and promotional events such as office lunches, community presentations, and medical group meetings.
· Collaborate with RAH physicians and leadership on joint marketing initiatives and outreach activities.
Strategic Marketing & Territory Management
· Participate in the development and implementation of marketing and sales strategies, including:
o Service area and market analysis
o Referral pattern and volume analysis
o Competitive intelligence gathering
o Identification of niche and growth opportunities
· Utilize marketing tools, promotional materials, and digital assets effectively to support sales efforts.
· Request and share educational materials and diagnostic imaging examples with referring physicians to promote RAH services.
· Ensure effective execution of all marketing plans and monitor performance metrics against objectives.
Operational Excellence & Compliance
· Maintain accurate and timely records of all contacts and activities in the CRM system.
· Ensure compliance with all HIPAA regulations and confidentiality policies.
· Maintain a professional presence in assigned territory and uphold RAH's standards of conduct and service excellence.
· Report unsafe conditions, defective equipment, or other hazards promptly.
· Support a clean, organized, and safe work environment in compliance with company standards.
Collaboration & Communication
· Meet regularly with the CSO and Executive Director to review referral trends, marketing effectiveness, and territory performance.
· Communicate effectively with referring providers and internal teams to ensure seamless service and customer satisfaction.
· Contribute to a positive and cooperative work culture with physicians, staff, and leadership.
Professional Development
· Participate in ongoing training, staff meetings, and professional development opportunities.
· Stay current on trends in diagnostic imaging, healthcare marketing, and business development practices.
Other Duties
· Perform other duties and special projects as assigned by the CSO or Executive Director based on business needs.
Requirements:
EDUCATION & EXPERIENCE
Education: Required: High School Diploma or GED - Preferred: Bachelor's degree in Marketing, Business, Healthcare Administration, or related field
Experience: Required: Minimum of three (3) years of marketing or sales experience, preferably in healthcare or diagnostic imaging. - Preferred: Experience in medical marketing, referral development, or managed care contracting.
WORK ENVIRONMENT
This position is primarily field based, requiring extensive local travel (approximately 95%) throughout the greater Hartford region. The role involves frequent visits to physician offices, hospitals, and community organizations. The employee may also work from an office or remote environment for administrative and reporting responsibilities.
* Remote- Hartford, CT*
SEO/AEO Strategist
Strategist job in Cheshire, CT
As a SEO/AEO Strategist at Pepperland Marketing, you'll serve as the primary client‑facing advisor for education‑sector clients-higher education and K-12 schools-on all things organic search. You will meet with clients weekly to translate enrollment and brand‑awareness objectives into data‑driven search strategies that grow qualified traffic and conversions. You'll be expected to stay ahead of industry trends and help clients position themselves for what's next-especially as traditional search gives way to AI-generated, conversational experiences like Google's AI Mode and ChatGPT browsing responses.
Blending a developer's toolbox with a content marketer's storytelling instincts, you'll dig into fresh performance and crawl data each day to surface content opportunity gaps, indexation challenges, performance bottlenecks, and accessibility issues-then roll up your sleeves to implement both content-level and code‑level fixes in HubSpot CMS, WordPress, or other popular website platforms. You will lead large‑scale technical audits, orchestrate site migrations, rewrite and optimize content, and steer analyses that pinpoint decay and uncover new growth opportunities.
With traditional SEO skills as your foundation, you'll go beyond search to identify ways clients can improve their visibility in AI-powered conversations-designing Answer-Engine Optimization (AEO) experiments, strategies and plans that actually boost citations and visibility.
Beyond technical solutions, you'll collaborate closely with Content Marketing Strategists to pitch content ideas, shape topic clusters, internal‑linking architectures, and entity‑based optimizations that cement topical authority.
You'll package your findings into repeatable playbooks, mentor specialists, and position yourself-and Pepperland-as a thought leader in search, sharing insights through blogs, webinars, podcasts, and conference talks.
The right candidate is an energetic, enthusiastic, driven senior-level professional who is excited to learn new skills every day, experiment, and share their findings with our staff, partners, and prospects. You're someone who wants to become a leader in the industry and make a big impact.
Key Responsibilities
Technical SEO audits & implementation - Run deep crawl analyses (Screaming Frog, Sitebulb, etc.), surface indexation, performance, and accessibility issues, and implement or coordinate code-level fixes (HTML, CSS, JavaScript, schema, robots, XML sitemaps) with the assistance of our on-staff developers.
Answer-Engine/AI search optimization - Track and test emerging AI‑first search experiences (Google AI Mode, Bing Copilot, ChatGPT answers, Perplexity, etc.), optimize content for generative answer engines, and develop playbooks that secure brand visibility in conversational search results.
Continuous performance analysis - Monitor GA4, Google Search Console, and rank-tracking platforms to spot decay, cannibalization, and emerging opportunities; convert insights into ranked action plans.
Content collaboration & advisory - Partner with Content Marketing Strategists to shape topic clusters, on-page optimization, internal linking, and entity-based enhancements that strengthen topical authority and UX.
Large-scale site audits & migrations - Lead due diligence and redirect mapping for site launches, CMS migrations, and consolidation projects, ensuring minimal traffic loss and improved technical foundations.
Web coding & CMS integration - Modify templates, components, and structured-data snippets in HubSpot CMS, WordPress, or static frameworks to deploy SEO and AEO improvements directly.
AI & automation innovation - Leverage and develop AI-powered solutions that enhance or tasks such as query clustering, log-file analysis, and internal-linking recommendations. Document wins and roll into repeatable playbooks.
Client advisory & communication - Run weekly/bi-weekly performance calls, present findings, gather feedback, and align next steps; create training collateral that evangelizes SEO best practices across enrollment, advancement, and marketing teams.
Process & standards leadership - Document SOPs, QA checklists, and technical standards to ensure consistent, high-quality delivery; progressively delegate execution work to specialists while focusing on strategy and client growth.
Sales enablement & new business - Join sales calls with prospects, contribute to proposal development, and help close deals by showcasing Pepperland's SEO expertise.
Thought leadership & content - Contribute to Pepperland's blog, webinars, and podcasts; speak at industry conferences and virtual events to share best practices and generate interest in our work.
Cross-functional collaboration - Partner closely with Enrollment Marketing, Content Marketing, Digital Advertising, and CRM & Integration Strategists-as well as designers and developers-to tightly integrate SEO/AEO with all campaigns and initiatives.
Qualifications
4+ years of hands-on technical and content SEO execution with verifiable results in competitive verticals; education experience preferred.
Proficiency in front-end web technologies (HTML, CSS, native JavaScript). Experience with IDEs, CLI, Github, etc. a major plus but not required.
Deep experience with common SEO and analytics stacks (GA4, GSC, Ahrefs, Semrush, Screaming Frog, Looker Studio, BigQuery).
Demonstrated success developing repeatable frameworks, playbooks, or productized services.
Proven ability to own client relationships and advise senior stakeholders.
Stellar project-management and communication skills.
Familiarity with HubSpot CMS, Content Hub, and Marketing Hub strongly preferred.
Location Considerations
This is a part in-office/part remote, hybrid position. You will be expected to work within our Cheshire, CT office at least 3 days a week, and be open to work-related travel 2-3 times annually. To be considered, you must live within a reasonable commuting distance of our Cheshire, CT office and be able to work on-site at least 3 days per week.
Why Pepperland Marketing?
Join a collaborative, creative team dedicated to transforming higher education marketing.
Hybrid work environment, flexibility, autonomy, and opportunities for growth.
Contribute to meaningful projects with renowned schools, colleges and universities.
Competitive salary, comprehensive benefits, and professional development opportunities.
Pepperland Marketing is an equal-opportunity employer committed to fostering a diverse and inclusive workplace.
Marketing Analytics Manager
Strategist job in Hartford, CT
Job Title: Marketing Analytics Manager Job Level: Mid - Senior Level Job Description: This is what you will do.. You will be using quantitative methods to assess the impact of offline and digital marketing. You will be interacting with the client. You will be providing analyses, recommendations, presentations and advice to clients.
You will be doing project-based analytics which includes Marketing Mix Modeling, Multi-Channel Attribution, Digital Analytics, Pricing and Promotion and Demand Forecasting.
You will be leading a team and you will be responsible for team's growth.
We are looking for someone...
Who has nearly 5+ years of experience in the
analysis of Marketing data using SAS
and other statistical modeling tools.
Who is good in management or leadership role.
Who is good in providing external consulting.
Who is proficient in
SAS
or other
statistical modeling
tools.
Who enjoys traveling, because this role involves traveling (80% to 100%).
Who is proficient in
Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations etc.
Who is proficient in
Customer-level data analysis.
Qualifications
Who has nearly 5+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools.
Who is good in management or leadership role.
Who is good in providing external consulting.
Who is proficient in SAS or other statistical modeling tools.
Who enjoys traveling, because this role involves traveling (80% to 100%).
Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations etc.
Who is proficient in Customer-level data analysis.
Additional Information
All your information will be kept confidential according to EEO guidelines.
Manager, Presource National Brand Sourcing
Strategist job in Hartford, CT
Global Procurement is responsible for creating and managing diverse strategic supplier partnerships that drive enterprise value with innovation, best cost and competitive advantages that benefit customers, suppliers, and patients. The Manager, Presource National Brand Sourcing develops and executes strategic plans by clearly understanding the spend and stakeholder landscape, leveraging market intelligence, industry knowledge, and cross-functional collaboration. Competitive advantage is created through end-to-end category management, bringing the best available value through assurance of supply, quality, service levels, innovation, and cost, achieved through supplier selection and management, contract negotiation, supply chain optimization, and risk mitigation. The core competences for this impactful role are:
+ Develops deep industry insights leveraging outside-in supply market intelligence and industry insights.
+ Strategic thinking to develop longer-range supply strategies and plans that drive significant value while meeting the business requirements.
+ Deep stakeholder engagement to influence business decisions relevant to the category strategy.
+ Strong cross-functional leadership skills to drive continuous progress against the strategic category plans.
+ Sets aggressive continuous improvement goals for assigned categories and explores a broad set of value levers to deliver on targets.
+ Functions as Subject Matter Expert for assigned categories.
**_Responsibilities_**
+ Manage portfolio of Top 25 strategic National Brand suppliers for Cardinal's Presource Kitting Business. Accountable for ~$200M+ of global expenditure.
+ Develops 5% YOY Cost-Out Pipeline via Optimization/Integration with Broader Commercial Partners (Marketing, NB Distribution, Lab, etc.). Drive annual cost savings/supplier funding through effective strategies and negotiations. Cost savings should meet each year's business financial needs.
+ Leverages Strong Financial Aptitude to Identify Profitability Improvement Opportunities, Drafts & Aligns Reco with Broader Team (Cost Savings, Cashflow, Inbound Freight Optimization, Resiliency)
+ Partners with Regulatory Team to Implement Proactive, Repeatable Process for Gathering Supplier Data to Mitigate Operations & Customer Impacts. Leverages automation as needed to work with speed & ensure compliance.
+ Develop strategy to manage National Brand Presource Tail Spend
+ Partners with NB Distribution/Lab Team to Develop Broader Commercial Strategies to Maximize Value through united messaging, goal alignment & Supplier KPI's/Penalties
+ Development and execution of global medical supply strategies to achieve best total value, sustainable productivity and high levels of quality and service aligned with business objectives.
+ Proactive leadership and management with cross-functional partners to effectively select suppliers, negotiate favorable contracts and manage supplier performance and relationships.
+ Understand supplier portfolio risk profile and develop supply resiliency & risk mitigation actions and plans.
+ Develop effective short and long-term category strategies to include supply chain continuity, risk management, optimizing supplier network and attaining best cost.
+ Collaborate with and influence business partners in a highly matrixed environment to optimize key supplier performance and innovation. Influence business decisions to enter/exit product lines, drive/buy decisions and implement supply in optimizations.
+ Facilitates Supplier Relationship Management through development and tracking of Key Performance Indicators for the category; establishes collaborative environment with key suppliers and business partners to optimize supplier performance and innovation.
+ Perform data analysis and utilize financial acumen to identify opportunities to leverage scale and drive cost savings.
**Qualifications**
+ Bachelor's degree or equivalent experience in related field, preferred
+ 7-10 years relevant procurement, manufacturing, and/or engineering experience, preferred
+ Experience in medical product sourcing preferred.
+ Strong project and process management to execute category supply strategy with cross functional teams, preferred
+ Expertise contract requirements to negotiate critical terms and conditions in line with category strategy, preferred
+ Familiarity with manufacturing, quality, and supply chain processes to support supplier selection and performance management, preferred
+ Strong interpersonal, verbal, and written communication skills; able to communicate effectively and interact with personnel at various levels of expertise in a global landscape.
+ Results-oriented, strategic thinker, able to work in team environments.
+ Comfortable executing business analysis. Independently develop, socialize, and execute complex projects. Projects are to be executed with sound reasoning and accuracy.
+ Lean Six Sigma (LSS) or related experience preferred.
**What is expected of you and others at this level?**
+ Applies advanced knowledge and an understanding of concepts, principles, and technical capabilities to manage a wide variety of projects.
+ Participates in the development of policies and procedures to achieve specific goals.
+ Recommendation to new practices, processes, metrics, or model
+ Works on or may lead complex projects of large scope.
+ Projects may have significant and long-term impact.
+ Provides solutions that may set precedent.
+ Independently determines method for completion of new projects.
+ Received guidance on overall project objectives.
+ Acts as a mentor to less experienced colleagues.
**Anticipated salary range** : $105,100 - $130,100
**Bonus eligible** : yes
**Benefits** : Cardinal Health offers a wide variety of benefits and programs to support health and well-being.
+ Medical, dental and vision coverage
+ Paid time off plan
+ Health savings account (HSA)
+ 401k savings plan
+ Access to wages before pay day with my FlexPay
+ Flexible spending accounts (FSAs)
+ Short- and long-term disability coverage
+ Work-Life resources
+ Paid parental leave
+ Healthy lifestyle programs
Application window anticipated to close: 1/2/2026 *if interested in opportunity, please submit application as soon as possible.
The salary range listed is an estimate. Pay at Cardinal Health is determined by multiple factors including, but not limited to, a candidate's geographical location, relevant education, experience and skills and an evaluation of internal pay equity.
\#LI-MP1
\#LI-remote
_Candidates who are back-to-work, people with disabilities, without a college degree, and Veterans are encouraged to apply._
_Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day. Cardinal Health is an Equal_ _Opportunity/Affirmative_ _Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law._
_To read and review this privacy notice click_ here (***************************************************************************************************************************
Junior Website Strategist and Trainer
Strategist job in Cheshire, CT
About Us:
IMPACT provides digital marketing services to help small to mid-sized businesses implement Endless Customers (formerly They Ask, You Answer), inspired by the popular book by Marcus Sheridan. We empower clients to build in-house marketing operations that drive growth-eliminating reliance on outside agencies and positioning their companies as the most trusted brands in their markets.
A core part of this is training and empowering businesses to take full ownership of their websites-teaching them not just how to manage their site, but also how to implement the right strategies to attract and convert customers. By helping clients develop in-house expertise in website strategy, optimization, and management, we ensure their digital presence fuels long-term success.
Job Description:
As a Junior Website Strategist and Trainer at IMPACT, you'll collaborate with a team to help businesses successfully implement the Endless Customers system. You'll work closely with lead website strategists as they interact with business owners, marketing teams, and content creators to develop and implement high-performing website strategies. Your primary focus will be supporting IMPACT's lead website strategists to assist with clients and in-house teams on conversion optimization, UX best practices, and SEO, ensuring their websites are designed to attract and convert customers.
Key Responsibilities:
Support our lead strategists working with up to 20 clients on average across a variety of industries, leading coaching sessions to set sales and marketing priorities that align with their goals.
Assist in training clients on how to manage their own websites, ensuring they can confidently make updates and improvements without relying on outside agencies.
Support lead website strategists as they coach teams on website optimization skills, including SEO best practices, A/B testing, and analytics-driven decision-making.
Assist with strategic website audits to assess UX, navigation, site performance, and content effectiveness.
Support clients in website platform management, focusing on HubSpot and WordPress (other CMS experience is a plus).
Implement AI-driven website tools to improve personalization, automation, and customer experience.
Work in tandem with IMPACT's internal web design and development team to create cohesive, results-driven website strategies for clients.
Requirements
1-2 years of experience in digital marketing, website strategy, content strategy, UX, or related fields
Basic understanding of how websites work (navigation, page structure, user flow, CTAs)
Familiarity with website analytics tools (e.g., Google Analytics, GA4, Search Console)
Experience working with a CMS (WordPress, Webflow, HubSpot, etc.)
Ability to analyze basic website performance metrics and identify trends
Ability to collaborate with designers, developers, and content teams
Strong written and verbal communication skills
Strong Time and Project Management: Highly organized, able to work independently, meet deadlines, and manage multiple projects. Experience with project management systems, with Scrum experience as a plus.
Strong attention to detail and comfort managing multiple tasks
Process-Oriented Mindset: Willingness to follow established processes and playbooks with precision, while contributing to the development and refinement of processes.
Some experience with AI-powered website tools for personalization, automation, or optimization.
Curiosity and willingness to learn new tools and methods
Preferred but Not Required:
Experience creating user journeys, wireframes, page outlines, or content briefs
Understanding of SEO best practices (on-page optimization, keyword research)
Familiarity with UX/UI principles
Comfortable running usability reviews or reviewing heatmaps (Hotjar, FullStory)
Basic HTML/CSS knowledge a plus but not required
Experience with A/B testing tools also a plus
Benefits
This position offers a competitive salary range of $75,000 to $85,000, based on experience, with additional incentives on top of the base salary.
IMPACT provides a comprehensive benefits package, including:
Health, vision, and dental coverage.
401(k) with company match.
Paid time off and a flexible work schedule.
Paid parental leave to support your growing family.
We are committed to supporting our team members with a combination of financial rewards, work-life balance, and the flexibility to thrive in a dynamic, collaborative environment.
Work Environment
At IMPACT, our culture is built on our core values of being proactive, accountable, caring, and team-oriented. We are a group of driven professionals who are passionate about growing in our careers, delivering exceptional results for our clients, and supporting one another every step of the way. Mediocrity isn't an option-we show up every day committed to being our best and getting better. Collaboration is at the heart of everything we do, and we foster an environment free of egos, drama, or excuses. We're a supportive, no-nonsense team united by a shared mission: to create heroes, grow businesses, and change lives.
This is a primarily remote position, with most of your work being conducted from your home office. We expect a professional, distraction-free workspace equipped with strong internet, good lighting, and an environment conducive to client-facing work. While the role is remote, candidates must reside in Connecticut and be within driving distance of our Cheshire, CT office for periodic in-office collaboration and content creation.
Working hours are typically between 9:00 AM and 5:00 PM Eastern Time to align with client schedules, as this is a coaching-focused role. However, we offer flexibility for independent work outside of client meetings, allowing you to manage your schedule when tackling project-based tasks.
Travel is minimal but may include occasional trips to visit clients, typically no more than a few times per quarter. Additionally, travel will be required to attend IMPACT's conferences, held twice a year. These events are a great opportunity to connect with clients, colleagues, and the broader community we serve. Travel requirements will be discussed in advance, and accommodations will be provided as needed.
IMPACT is an equal opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
IMPACT provides reasonable accommodations to individuals with disabilities in the hiring process and throughout employment, as required by law.
Auto-ApplyAerospace, Defense & Government Business Development Manager
Strategist job in Oxford, CT
Primary responsibility is the development of business opportunities within the aerospace, defense and government sectors for RBC products by cultivating, establishing and maintaining relationships within these sectors. Must identify new business prospects and coordinate with internal teams to meet the unique needs and requirements of all clients. Will have a high degree of technical knowledge of all aerospace, defense and government products including knowledge of design features, product performance parameters and product applications. Maintains a thorough understanding of the markets served by each product line. Must have detailed knowledge of the various organizations. Utilize company data, customer supplied information, and external sources intelligence to create appropriate files on major customers. Have familiarity of our direct and indirect competitors to each product line. This information is vital in producing business development strategies relative to marketing, pricing, sales growth, product development, and other key areas. This effort ties in directly with the gathering of market specific data. Develop product line forecasts as required.
Principal Responsibilities
Market Analysis:
Conduct research of Aerospace and Defense procurement trends
Identify and analyze opportunities for expanding the company's presence in these sectors.
Establishes and attains sales goals.
Business Development:
Develop and implement strategic plans to target clients and secure contracts.
Establish relationships with key decision makers with all clients.
Coordinate the approval process of new opportunities.
Proposal Development:
Collaborate with the technical and proposal teams to create compelling and compliant proposals for government solicitations.
Ensure proposals align with government regulations, requirements and specifications.
Contract Negotiation:
Negotiate terms, conditions, and pricing with clients, ensuring compliance with company policies and client regulations.
Work closely with legal and finance teams to finalize contracts.
Customer Relationship Management:
Build and maintain strong relationships with clients through regular communication and responsiveness to their needs.
Provide exceptional customer service and address any concerns or issues promptly.
Collaboration with Internal Teams:
Liaise with Engineering, Production and Quality teams to ensure the successful execution of government contracts.
Communicate client requirements and specification to internal teams, facilitating seamless project delivery.
Compliance and Regulations:
Stay informed of defense regulations, policies, and compliance standards relevant to aerospace manufacturing.
Ensure that all sales activities and contracts adhere to applicable regulations.
Qualifications
Bachelor's degree in business, engineering or marketing plus 10 years of experience in an engineering, sales or marketing environment preferably with experience with aerospace, defense and government business or any combination of experience, education and training which would provide the level of knowledge, skill and ability required to the satisfaction of the manager.
Knowledge, Skills and Abilities
Marketing communication and promotion
Product technical competence.
Manufacturing capabilities and capacities
Market and Customer intelligence
Strong Excel and Access skills
Good interpersonal and communication skills.
Self-confidence and ability to work in a fast-paced environment
Demonstrated ability to coordinate a high level of activity under a variety of conditions and constraints.
Excellent communication and interpersonal skills
Sr. Marketing Manager
Strategist job in Essex, CT
Sr. Marketing ManagerJob Description
Senior Marketing and Publicity Manager
We're looking for an experienced, creative and digitally savvy Senior Marketing & Publicity Manager to join our high-performing marketing team. Focused primarily on non-fiction, this is an opportunity for a marketer and publicist with a strong track record across genres-particularly in areas of science, cooking, regional, and homesteading-to help shape and deliver high-impact, audience-driven marketing and publicity campaigns for a diverse list of top-selling and emerging authors. You'll work closely with your colleagues across Editorial and Sales to position titles, create standout campaigns that grow author profiles, amplify reach and generate national, niche and regional attention to drive book sales for maximum impact in an evolving media landscape.
Key Responsibilities
Develop bold, creative, and strategic marketing and publicity campaigns that drive engagement and sales for your list of titles across both traditional and new media channels
Develop and deliver targeted campaign execution across all channels, including writing press releases, content creation, pitching media, advertising, partnerships, digital and social media, trade and consumer shows, marketing materials, website development, consumer marketing, advertising and author events
Collaborate closely with authors, agents, editors, and sales reps to communicate and align marketing and publicity plans with creative vision, with a focus on sales targets
Ensure campaigns are delivered on time, within budget, and with measurable success
Analyze performance and ROI of marketing and publicity efforts and apply insights to optimize future campaigns.
Present campaign strategy and ideas internally and externally, including at acquisition meetings, sales conferences, trade shows, and trade pitches
Partner with international teams to maximize global promotional opportunities and asset sharing
Use data, consumer insight, author knowledge and market research to shape audience targeting, media pitches and campaign strategy
Build and maintain relationships with key journalists, producers, new media contacts, influencers, digital platforms, booksellers and brand partners
Other projects related to focused categories and general department responsibilities
Skills and Experience
5+ years delivering successful, strategic marketing and publicity campaigns
Excellent author-centric skills, with experience in and an extensive network of media and booksellers
Strong writing, copyediting and communication skills, with the ability to build effective working relationships across teams and with authors.
A collaborative, team-focused attitude with a willingness to share knowledge and grow with the business, with excellent communication and organizational skills, and the ability to build strong working relationships with multiple stakeholders
Experience with the nonfiction audience landscape, particularly in science, outdoor recreation, nature and nautical
Stellar time-management skills, organized and detail-oriented, and capable of multitasking with the ability to prioritize, meet deadlines and work collaboratively and independently, while demonstrating good follow-up and follow-through
Proficiency in Microsoft Office Suite and Adobe Pro
The Globe Pequot Publishing Group, Inc. began as a publisher for New England history. For nearly 80 years and with the acquisition of many enthusiast imprints along the way, Globe Pequot has become one of America's leading independent publishers. With deep roots in many nonfiction categories, including crafts, climbing, angling, nature, hiking, cooking, travel, history, science and pop culture, book buyers rely on Globe Pequot to equip and inspire them with the best in specialty, outdoor and regional publishing. Globe Pequot publishes approximately 350 new books annually, along with electronic editions. *******************
Globe Pequot Publishing Group is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.
Monday - Friday
40 hours per week
Sr. Marketing Manager
Strategist job in Essex, CT
Sr. Marketing ManagerJob Description
Senior Marketing and Publicity Manager
We're looking for an experienced, creative and digitally savvy Senior Marketing & Publicity Manager to join our high-performing marketing team. Focused primarily on non-fiction, this is an opportunity for a marketer and publicist with a strong track record across genres-particularly in areas of science, cooking, regional, and homesteading-to help shape and deliver high-impact, audience-driven marketing and publicity campaigns for a diverse list of top-selling and emerging authors. You'll work closely with your colleagues across Editorial and Sales to position titles, create standout campaigns that grow author profiles, amplify reach and generate national, niche and regional attention to drive book sales for maximum impact in an evolving media landscape.
Key Responsibilities
Develop bold, creative, and strategic marketing and publicity campaigns that drive engagement and sales for your list of titles across both traditional and new media channels
Develop and deliver targeted campaign execution across all channels, including writing press releases, content creation, pitching media, advertising, partnerships, digital and social media, trade and consumer shows, marketing materials, website development, consumer marketing, advertising and author events
Collaborate closely with authors, agents, editors, and sales reps to communicate and align marketing and publicity plans with creative vision, with a focus on sales targets
Ensure campaigns are delivered on time, within budget, and with measurable success
Analyze performance and ROI of marketing and publicity efforts and apply insights to optimize future campaigns.
Present campaign strategy and ideas internally and externally, including at acquisition meetings, sales conferences, trade shows, and trade pitches
Partner with international teams to maximize global promotional opportunities and asset sharing
Use data, consumer insight, author knowledge and market research to shape audience targeting, media pitches and campaign strategy
Build and maintain relationships with key journalists, producers, new media contacts, influencers, digital platforms, booksellers and brand partners
Other projects related to focused categories and general department responsibilities
Skills and Experience
5+ years delivering successful, strategic marketing and publicity campaigns
Excellent author-centric skills, with experience in and an extensive network of media and booksellers
Strong writing, copyediting and communication skills, with the ability to build effective working relationships across teams and with authors.
A collaborative, team-focused attitude with a willingness to share knowledge and grow with the business, with excellent communication and organizational skills, and the ability to build strong working relationships with multiple stakeholders
Experience with the nonfiction audience landscape, particularly in science, outdoor recreation, nature and nautical
Stellar time-management skills, organized and detail-oriented, and capable of multitasking with the ability to prioritize, meet deadlines and work collaboratively and independently, while demonstrating good follow-up and follow-through
Proficiency in Microsoft Office Suite and Adobe Pro
The Globe Pequot Publishing Group, Inc. began as a publisher for New England history. For nearly 80 years and with the acquisition of many enthusiast imprints along the way, Globe Pequot has become one of America's leading independent publishers. With deep roots in many nonfiction categories, including crafts, climbing, angling, nature, hiking, cooking, travel, history, science and pop culture, book buyers rely on Globe Pequot to equip and inspire them with the best in specialty, outdoor and regional publishing. Globe Pequot publishes approximately 350 new books annually, along with electronic editions. *******************
Globe Pequot Publishing Group is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.
Auto-ApplyAccounting and Finance Agency Business Development Manager
Strategist job in Shelton, CT
Welcome to Vaco - an uncommon company with an empowered culture. At Vaco, we welcome talented innovators seeking a collaborative environment where creative freedom rings. Since 2002, we have expanded to more than 40 locations, and we have no plans of slowing down anytime soon. We are seeking big thinkers to lead us into the future and explore the career of a lifetime.
+ Ranked the #1 Best Staffing Firm to Work for in North America by Staffing Industry Analysts (Category: 500+ Employees)
+ An Inc. 5000 fastest growing private company in America every year since 2007!
**Description** :
This role is responsible for generating sales, increasing revenue and profitability. This position establishes and develops client relationships as well as works with one or more recruiters to fulfill open job orders. The position will collaborate with business stakeholders, business leaders and subject matter experts to plan and deliver projects effectively and timely.
**Essential** **Job Functions:**
To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed below are representative of the knowledge, skills, and abilities required.
**Duties and** **Responsibilities** :
+ Establish and maintain target list developing client relationships.
+ Conduct prospecting activities including phone calls, "ad calls," skills marketing, email, social media, in-person meetings, and other methods.
+ Generate new job orders weekly in line with performance objectives.
+ Manage new and open job orders from intake to fulfillment.
+ Utilize Bullhorn to log all activity, notes, and information vital to managing and growing a book of business as well as planning daily activities.
+ Collaborate with teammates to cross-sell and/or fulfill open positions across other lines of business and/or national practices as appropriate.
_The above statements describe the general nature and level of work only. They are not an exhaustive list of all required responsibilities, duties, and skills. Other duties may be added, or this description amended at any time._ _Reasonable_ _accommodations_ _may be made to enable qualified individuals with disabilities to perform the essential functions_ _._
**Desired Competencie** **s** **:**
+ **Customer/Candidate Focus** **-** ** ** Builds strong customer relationships and delivers customer-centric solutions.
+ **Results Oriented** **-** ** ** Consistently achieves results, even under tough circumstances.
+ **Communicates Effectively** **-** ** ** Develops and delivers written and verbal communication that conveys clear understanding of different audiences and their levels of comprehension. Active listener to ensure clear understanding.
+ **Planning Forethought and Alignment** **-** ** ** Plans and prioritizes work to meet commitments aligned with organizational goals.
+ **Interpersonal Intelligence** **-** ** ** Understands self and others' emotions and is able to manage self and others' emotions to create a comfortable environment removing internal and external barriers to build rapport with others, including those with diverse opinions and beliefs, by acting with respect, dignity, and integrity.
+ **Decision Quality** **-** ** ** Makes good and timely decisions that keep the organization moving forward.
+ **Collaborative** **-** ** ** Partners and connects with others to achieve shared goals or objectives, seeking input and inspiring others to value the same, building trust with each collaborative interaction.
**Education** **and Experience** **:**
+ Bachelor's Degree required.
+ 0-18 months selling accounting/financial project solutions or comparable client relations experience in audit, tax, and/or public accounting.
+ CPA, CFA, MBA or other professional designation a plus.
Determining compensation for this role (and others) at Vaco/Highspring depends upon a wide array of factors including but not limited to the individual's skill sets, experience and training, licensure and certifications, office location and other geographic considerations, as well as other business and organizational needs. With that said, as required by local law in geographies that require salary range disclosure, Vaco/Highspring notes the salary range for the role is noted in this job posting. An applicant may also be eligible to participate in certain incentive compensation programs based on achieving certain performance targets set forth each year and subject to the incentive compensation plan's terms and conditions. The individual may also be eligible for discretionary bonuses, and can participate in medical, dental, and vision benefits as well as the company's 401(k) retirement plan.
Salary Range for this role:
$65,000-$80,000 USD
Vaco, LLC ("we," "our," or "Vaco") respects your privacy and is committed to providing a transparent notice of our Notice at Collection and Privacy Policy for California Residents. This Notice and Privacy Policy for California Residents applies solely to those who reside in the State of California ("consumers" or "you"). For additional details, click here (************************************ .
California residents may also access Vaco's HR Notice at Collection for California Applicants and Employees (***************************************************************************************************************** .
Vaco is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race (including but not limited to traits historically associated with race such as hair texture and hair style), color, sex (includes pregnancy or related conditions), religion or creed, national origin, citizenship, age, disability, status as a veteran, union membership, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, political affiliation, or any other protected characteristics as required by federal, state or local law.
Career Integration & Experiential Learning Strategist, School of Health Sciences
Strategist job in North Haven, CT
Quinnipiac University invites applications for the role of Career Integration and Experiential Learning Strategist in Health Sciences and Human Services. This position advances a bold and forward-thinking vision for career readiness, providing comprehensive support to students and alumni within the School of Health Sciences (SHS) and across the broader university community, while also contributing meaningfully to institution-wide career development initiatives.
The Strategist reports jointly to the Assistant Vice President for Career Development and Experiential Learning and the Dean of the School of Health Sciences (SHS).
By capitalizing on the robust foundation of a comprehensive health sciences education, the Strategist serves as a vital conduit between academic inquiry and professional advancement, ensuring that students are thoroughly equipped to excel in rapidly transforming career landscapes.
The Strategist specializes in guiding students through career pathways in health care, rehabilitation, wellness, and human services, fostering the development of essential competencies and experiential learning required to excel in these high-demand sectors.
With a nuanced understanding of enduring and transferable competencies-such as critical thinking, ethical judgment, innovation, collaborative engagement, empathy, care, and digital fluency-the Strategist empowers students to transform their academic experience into meaningful contributions, effective leadership, and sustained professional success across diverse industries.
This position supports the integration of career and leadership development into the curriculum and collaborates closely with the iQ Career Development central team to build relationships with employers, industry partners, research institutions, and tech-driven companies.
About Quinnipiac:
Quinnipiac University is a private, coeducational institution located 90 minutes north of New York City and two hours from Boston. The university currently has an enrollment of 9,000 students in more than 130 degree programs through its Schools of Business, Communications, Education, Computing, and Engineering, Health Sciences, Law, Medicine, Nursing, and the College of Arts & Sciences. Our 21 Division I teams have achieved remarkable success, boasting multiple conference titles. This includes a 2023 NCAA National Championship win in ice hockey, a three-time defending national champion women's rugby team, and a trip to the Sweet 16 for our women's basketball team. The Quinnipiac University Poll is nationally recognized as a leader in public opinion research, and the university is consistently recognized by U.S. News & World Report and Princeton Review. The Wall Street Journal ranked Quinnipiac #51 among the best colleges in the nation, and second in Connecticut, for our exceptional graduation rate, salary impact, learning facilities, career preparation and learning opportunities. The university is in the midst of program expansion and renewal for both traditional and adult learners, the development of innovative strategic partnerships, and just opened a South Quad with three new buildings. For more information, please visit qu.edu. Connect with Quinnipiac on Facebook, Instagram, YouTube, TikTok and X.
Responsibilities:
• Career Development Strategy & Coordination
Support the implementation of career innovation models that incorporate digital tools, AI, career coaching, and personalized learning pathways
Use labor market data and analytics to help guide student career planning
Collaborate with faculty and staff to integrate career development and experiential learning into student advising and academic programs
Contribute to efforts that enhance the school's visibility in career development
Assist with budget and resource planning to support sustainable career initiatives
Engage with the CAS Advisory Council to encourage alumni and industry support of our career development ecosystem
• Student Advising & Career Programming
Provide career advising to CAS/SHS students, including those exploring majors and career options
Help students build durable and life skills by harnessing human, data, and technological literacies
Coordinate career mapping implementation, mentorship, and immersive learning experiences
Facilitate experiential learning opportunities including internships, co-ops, clinicals, service-learning, and industry aligned projects
Support initiatives that prepare students for careers in arts, health, medicine, and human services; politics, criminal justice, and law; applied cultural and creative humanities; science, technology, and digital innovation and interdisciplinary fields
Develop leadership and professional development programming aligned with NACE competencies
Develop workshops and resources for faculty to stay informed about industry trends
Employer Engagement & Partnerships
Cultivate partnerships with industries in the arts, health, medicine, and human services; politics, criminal justice, and law; applied cultural and creative humanities; science, technology, and digital innovation
Support employer engagement strategies including job-matching, micro-credentials, and labor market insights
Work with CAS /SHS Dean and Faculty to ensure career services align with workforce needs
• Equity, Access & Alumni Engagement
Expand access to career development programs to support students from all backgrounds
Support alumni career development through networking, coaching, and digital resources
Develop mentorship programs that connect students with supportive alumni; and, if that happens, there should be communication to the development office as well.
Maintain communication with alumni and helps support alumni networking events, as well as sources alumni for student recruitment events.
Track and report student employment outcomes using First Destination Survey (FDS) and other data sources to inform planning.
• University-Wide Collaboration
Participate in university-wide initiatives related to career development and experiential learning, including career fair and alumni career connection day
Advise students from other schools interested in exploring careers related to academic programs currently available in CAS
Help implement development strategic recommendations in collaboration with the iQ central career team
Engage in cross-unit efforts to advance university career development goals
Work with the Director of Employer Relations to expand employer partnerships
Strengthen alumni and faculty involvement in career education and experiential learning
Education Requirements:
Master's degree in higher education, career development, public health, health sciences, or a related field required
Qualifications:
A minimum of 3 years of progressive leadership experience in career development, workforce innovation, or employer engagement
Experience supporting contemporary initiatives that connect education with workforce needs
Familiarity with labor market trends and emerging career pathways in health, medicine, and human services; politics, criminal justice, and law; applied cultural and creative humanities; and science, technology, and digital innovation
Knowledge of digital career platforms such as Handshake, AI tools, and career analytics
Ability to build and maintain employer relationships
A sophisticated understanding of how the skills gleaned from liberal arts and humanities programs are in need in a wide variety of industries and careers
Commitment to equity and inclusion in career services
Strong collaboration and communication skills across diverse groups
Proven ability to collaborate effectively with individuals from varied backgrounds
Special Instructions to Applicants:
TO APPLY:
Applications must be submitted electronically and include a resume, a cover letter detailing how your experience aligns with the position requirements, demonstrated commitment to intentional leadership that values individuals of all backgrounds and experiences, and contact information for three references.
We offer a comprehensive benefits package for full-time faculty and staff which includes tuition remission and a culture that is inclusive and driven by excellence.
Quinnipiac University is an equal opportunity employer and encourages applications from individuals of all backgrounds and experiences. We are committed to fostering an inclusive and respectful community.
Junior Website Strategist and Trainer
Strategist job in Cheshire, CT
About Us:
IMPACT provides digital marketing services to help small to mid-sized businesses implement Endless Customers (formerly They Ask, You Answer), inspired by the popular book by Marcus Sheridan. We empower clients to build in-house marketing operations that drive growth-eliminating reliance on outside agencies and positioning their companies as the most trusted brands in their markets.
A core part of this is training and empowering businesses to take full ownership of their websites-teaching them not just how to manage their site, but also how to implement the right strategies to attract and convert customers. By helping clients develop in-house expertise in website strategy, optimization, and management, we ensure their digital presence fuels long-term success.
Job Description:
As a Junior Website Strategist and Trainer at IMPACT, you'll collaborate with a team to help businesses successfully implement the Endless Customers system. You'll work closely with lead website strategists as they interact with business owners, marketing teams, and content creators to develop and implement high-performing website strategies. Your primary focus will be supporting IMPACT's lead website strategists to assist with clients and in-house teams on conversion optimization, UX best practices, and SEO, ensuring their websites are designed to attract and convert customers.
Key Responsibilities:
Support our lead strategists working with up to 20 clients on average across a variety of industries, leading coaching sessions to set sales and marketing priorities that align with their goals.
Assist in training clients on how to manage their own websites, ensuring they can confidently make updates and improvements without relying on outside agencies.
Support lead website strategists as they coach teams on website optimization skills, including SEO best practices, A/B testing, and analytics-driven decision-making.
Assist with strategic website audits to assess UX, navigation, site performance, and content effectiveness.
Support clients in website platform management, focusing on HubSpot and WordPress (other CMS experience is a plus).
Implement AI-driven website tools to improve personalization, automation, and customer experience.
Work in tandem with IMPACT's internal web design and development team to create cohesive, results-driven website strategies for clients.
Requirements
1-2 years of experience in digital marketing, website strategy, content strategy, UX, or related fields
Basic understanding of how websites work (navigation, page structure, user flow, CTAs)
Familiarity with website analytics tools (e.g., Google Analytics, GA4, Search Console)
Experience working with a CMS (WordPress, Webflow, HubSpot, etc.)
Ability to analyze basic website performance metrics and identify trends
Ability to collaborate with designers, developers, and content teams
Strong written and verbal communication skills
Strong Time and Project Management: Highly organized, able to work independently, meet deadlines, and manage multiple projects. Experience with project management systems, with Scrum experience as a plus.
Strong attention to detail and comfort managing multiple tasks
Process-Oriented Mindset: Willingness to follow established processes and playbooks with precision, while contributing to the development and refinement of processes.
Some experience with AI-powered website tools for personalization, automation, or optimization.
Curiosity and willingness to learn new tools and methods
Preferred but Not Required:
Experience creating user journeys, wireframes, page outlines, or content briefs
Understanding of SEO best practices (on-page optimization, keyword research)
Familiarity with UX/UI principles
Comfortable running usability reviews or reviewing heatmaps (Hotjar, FullStory)
Basic HTML/CSS knowledge a plus but not required
Experience with A/B testing tools also a plus
Benefits
This position offers a competitive salary range of $75,000 to $85,000, based on experience, with additional incentives on top of the base salary.
IMPACT provides a comprehensive benefits package, including:
Health, vision, and dental coverage.
401(k) with company match.
Paid time off and a flexible work schedule.
Paid parental leave to support your growing family.
We are committed to supporting our team members with a combination of financial rewards, work-life balance, and the flexibility to thrive in a dynamic, collaborative environment.
Work Environment
At IMPACT, our culture is built on our core values of being proactive, accountable, caring, and team-oriented. We are a group of driven professionals who are passionate about growing in our careers, delivering exceptional results for our clients, and supporting one another every step of the way. Mediocrity isn't an option-we show up every day committed to being our best and getting better. Collaboration is at the heart of everything we do, and we foster an environment free of egos, drama, or excuses. We're a supportive, no-nonsense team united by a shared mission: to create heroes, grow businesses, and change lives.
This is a primarily remote position, with most of your work being conducted from your home office. We expect a professional, distraction-free workspace equipped with strong internet, good lighting, and an environment conducive to client-facing work. While the role is remote, candidates must reside in Connecticut and be within driving distance of our Cheshire, CT office for periodic in-office collaboration and content creation.
Working hours are typically between 9:00 AM and 5:00 PM Eastern Time to align with client schedules, as this is a coaching-focused role. However, we offer flexibility for independent work outside of client meetings, allowing you to manage your schedule when tackling project-based tasks.
Travel is minimal but may include occasional trips to visit clients, typically no more than a few times per quarter. Additionally, travel will be required to attend IMPACT's conferences, held twice a year. These events are a great opportunity to connect with clients, colleagues, and the broader community we serve. Travel requirements will be discussed in advance, and accommodations will be provided as needed.
IMPACT is an equal opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
IMPACT provides reasonable accommodations to individuals with disabilities in the hiring process and throughout employment, as required by law.
Sr. Manager, Medical Distribution Account Marketing
Strategist job in Hartford, CT
**What Channel Marketing contributes to Cardinal Health** Marketing is responsible for assessing customer needs, market conditions and competition to inform business strategy. Marketing implements the strategy through developing, commercializing and monitoring the appropriate products and services.
Channel Marketing is responsible for anchoring into the customer and defining our integrated value proposition that connects distribution, products, and services. Channel Marketing ensures that our go-to-market strategy is grounded in customer needs while optimizing how our offerings are positioned and delivered through each channel. It defines the customer roadmap and guides cross-functional teams to ensure alignment between customer insights, market opportunities, and commercial execution.
**_Job Summary_**
The Sr. Manager, Medical Distribution Account Marketing leads development and implementation of commercial marketing plans for the U.S. Distribution business as a whole and for a specific account portfolio. The primary responsibility will be understanding the industry landscape and customer needs, developing sales enablement programs and tools, and commercializing the U.S. Medical Distribution value proposition to drive revenue and accelerate growth and profitability.
**_Responsibilities_**
Manages the development and execution of account-specific marketing plans for Cardinal Health's U.S. Medical Distribution Acute Care channel. Leveraging industry knowledge and channel segmentation to develop strategies that resonate with the customers. This role will be responsible for the following:
Financials and Performance Metrics:
+ Leverage data to understand channel performance and program effectiveness and support decision-making.
+ Monitor product performance metrics and customer satisfaction.
+ Prepare reports and presentations on product performance and market insights for stakeholders.
Marketing tools and GTM Strategies:
+ Develop and execute commercial marketing strategies - Create value propositions that resonate with target customer segments
+ Sales enablement support to accelerate industry growth
+ Develops and conducts product and solution presentations, using a variety of mediums, to position the sales force for success.
+ Develop and drive promotional activity to sales and channels to meet objectives-Create marketing materials and tools tailored to specific customer needs. This includes co-branded materials, sales presentations, and product information that aligns with the overall brand messaging.
+ Partner with content team and customer solutions teams to develop customer case studies and white papers
Collaborate with sales and cross-functional counterparts:
+ Serve as marketing lead for Account Operating Units (AOUs), providing direct support for product conversion activities and customer distribution strategy
+ Develop partnerships with broader Cardinal Health marketing and functional teams to support cross-functional marketing strategy
+ Ensure that marketing strategies are effectively executed at the channel level
+ Communicate cross-functionally for strategy refinement
+ Advance, maintain, and implement training, support programs, and sales tools for the selling organization and channel.
Market Intelligence and Insights, including competitive analysis:
+ Gather insights on market conditions and customer needs. Communicate cross-functionally for strategy refinement
+ Sharing customer feedback and insights with channel partners enables improvement of customer experience across USMPD
**Qualifications**
+ 8-12 years of experience, preferred
+ Bachelor's degree in related field, or equivalent work experience, preferred
+ Self-motivated, entrepreneurial, independent, driven individual to meet objectives
+ Proficient in Excel with the ability to pivot tables, lookups, and analyzing multiple data sets to create actionable insights (including, but not limited to)
+ Strong analytical skills allowing for quick assessment of situations, trade-offs, and ability to recommend appropriate course of action
+ Ability to influence cross-functional teams without formal authority
+ Ability to multitask and prioritize while managing multiple projects and day-to-day responsibilities.
+ Excellent written and verbal communication skills and comfort presenting to internal and external audiences
+ Must be able to travel up to 25% of the time, including some nights and weekends.
**What is expected of you and others at this level**
+ Manages department operations and supervises professional employees, front line supervisors and/or business support staff
+ Participates in the development of policies and procedures to achieve specific goals
+ Ensures employees operate within guidelines
+ Decisions have a short term impact on work processes, outcomes and customers
+ Interacts with subordinates, peers, customers and suppliers at various management levels; may interact with senior management
+ Interactions normally involve resolution of issues related to operations and/or projects
+ Gains consensus from various parties involved
**Anticipated salary range:** $105,100 - $150,100
**Bonus eligible:** Yes
**Benefits:** Cardinal Health offers a wide variety of benefits and programs to support health and well-being.
+ Medical, dental and vision coverage
+ Paid time off plan
+ Health savings account (HSA)
+ 401k savings plan
+ Access to wages before pay day with my FlexPay
+ Flexible spending accounts (FSAs)
+ Short- and long-term disability coverage
+ Work-Life resources
+ Paid parental leave
+ Healthy lifestyle programs
**Application window anticipated to close: 12/19/2025** *if interested in opportunity, please submit application as soon as possible.
The salary range listed is an estimate. Pay at Cardinal Health is determined by multiple factors including, but not limited to, a candidate's geographical location, relevant education, experience and skills and an evaluation of internal pay equity.
_Candidates who are back-to-work, people with disabilities, without a college degree, and Veterans are encouraged to apply._
_Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day. Cardinal Health is an Equal_ _Opportunity/Affirmative_ _Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law._
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