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Working As A Strategist

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $104,000

    Average Salary

What Does A Strategist Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Strategist

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Average Length of Employment
Senior Strategist 2.7 years
Manager, Strategy 2.6 years
Marketing Lead 2.4 years
Strategist 2.0 years
Brand Strategist 1.8 years
Account Strategist 1.6 years
Digital Strategist 1.6 years
Top Careers Before Strategist
Internship 12.5%
Consultant 7.0%
Director 5.3%
Manager 5.0%
Associate 4.5%
Teacher 3.8%
Analyst 3.3%
Top Careers After Strategist
Consultant 12.3%
Director 6.6%
Manager 5.7%
Internship 4.6%
President 3.8%
Principal 3.7%
Founder 3.5%
Analyst 3.4%

Do you work as a Strategist?

Average Yearly Salary
$104,000
Show Salaries
$66,000
Min 10%
$104,000
Median 50%
$104,000
Median 50%
$104,000
Median 50%
$104,000
Median 50%
$104,000
Median 50%
$104,000
Median 50%
$104,000
Median 50%
$163,000
Max 90%
Best Paying Company
Boston Consulting Group
Highest Paying City
New York, NY
Highest Paying State
New York
Avg Experience Level
2.2 years
How much does a Strategist make at top companies?
The national average salary for a Strategist in the United States is $104,342 per year or $50 per hour. Those in the bottom 10 percent make under $66,000 a year, and the top 10 percent make over $163,000.

The largest raises come from changing jobs.

See what's out there.

Real Strategist Salaries

Job Title Company Location Start Date Salary
Strategist Citigroup Global Markets Inc. Jun 15, 2015 $400,000
Global Fixed Income Strategist Wellington Management Company LLP Jan 01, 2015 $300,000
Global Fixed Income Strategist Wellington Management Company LLP Apr 01, 2015 $300,000
Strategist, Agency MBS Citigroup Global Markets Inc. Jun 12, 2015 $250,000
Global Fixed Income Strategist Wellington Management Company LLP Oct 22, 2015 $250,000 -
$300,000
Derivatives Strategist Arrowgrass Capital Partners (Us) LP Jan 04, 2016 $250,000
Quantitative Strategist Ergoteles, LLC Feb 19, 2016 $250,000
Quantitative Strategist Ergoteles, LLC Sep 24, 2015 $250,000
Chief Quantitative Strategist Volant Holding, LLC Mar 29, 2016 $227,178
Strategist, Statistical Arbitrage Pine River Capital Management L.P. Jun 17, 2016 $225,000
Equity Strategist CICC Us Securities, Inc. Aug 17, 2016 $208,000
Portfolio Strategist Bridgewater Associates, LP Jun 23, 2015 $204,485 -
$325,000
Portfolio Strategist-Global Capital Research and Management Company Nov 01, 2016 $204,000
Global Market Research Strategist Devries Public Relations Ltd. Sep 10, 2015 $142,792
Commercials Industry Labor Strategist Screen Actors Guild-Am. Federation of Television & Radio Artists Sep 15, 2015 $141,341
Strategist-Product Management/Development Cellco Partnership Jan 02, 2015 $141,045 -
$162,000
Portfolio Strategist Bridgewater Associates, LP Jul 30, 2016 $140,462 -
$300,000
Portfolio Strategist Bridgewater Associates, LP Apr 02, 2016 $140,462 -
$476,000
Product Strategist Google Inc. Sep 11, 2015 $140,000
Quantitative Strategist KCG Americas LLC Aug 23, 2016 $140,000
Regulatory Strategist, Emerging Markets Biosimilars Pfizer Inc. Jul 21, 2015 $103,700 -
$155,700
Deployment Strategist Palantir Technologies Dec 08, 2016 $100,755 -
$129,206
Deployment Strategist Palantir Technologies Mar 11, 2016 $100,755 -
$129,206
Quantitative Strategist Allston Holdings LLC Jan 16, 2015 $100,000 -
$150,000
Quantitative Strategist Allston Holdings LLC Mar 25, 2016 $100,000 -
$150,000
Financial Strategist Hack Reactor, LLC Mar 09, 2016 $100,000
Quantitative Derivatives Trading Strategist Universa Investments LP Nov 20, 2015 $100,000
Strategist Google Inc. Aug 18, 2015 $100,000

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Top Skills for A Strategist

  1. Business Development
  2. Web Content
  3. Google Analytics
You can check out examples of real life uses of top skills on resumes here:
  • Led strategy consulting and business development for Fortune 100 & internal operational units to improve workforce performance and learning solutions.
  • Manage social media sites, brainstorming ideas, event photography, and web content writing.
  • Utilize metrics tracking tools such as Google Analytics to generate monthly performance results.
  • Analyzed and conducted market research and industry analysis.
  • Aided institutional clients and hedge funds on asset allocation and equity portfolio strategy investment decisions.

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Average Salary:

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Top 10 Best States for Strategists

  1. New York
  2. New Jersey
  3. Rhode Island
  4. Idaho
  5. Virginia
  6. Connecticut
  7. Colorado
  8. Washington
  9. Massachusetts
  10. California
  • (443 jobs)
  • (128 jobs)
  • (19 jobs)
  • (16 jobs)
  • (156 jobs)
  • (44 jobs)
  • (84 jobs)
  • (90 jobs)
  • (179 jobs)
  • (663 jobs)

Strategist Resume Examples And Tips

The average resume reviewer spends between 5 to 7 seconds looking at a single resume, which leaves the average job applier with roughly six seconds to make a killer first impression. Thanks to this, a single typo or error on your resume can disqualify you right out of the gate. At Zippia, we went through over 4,998 Strategist resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

Learn How To Create A Top Notch Strategist Resume

View Resume Examples

Strategist Demographics

Gender

Male

51.9%

Female

42.4%

Unknown

5.7%
Ethnicity

White

59.4%

Hispanic or Latino

14.0%

Black or African American

11.4%

Asian

11.2%

Unknown

4.1%
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Foreign Languages Spoken

Spanish

38.8%

French

16.0%

German

7.4%

Chinese

5.8%

Portuguese

4.9%

Mandarin

4.3%

Italian

3.7%

Hindi

2.5%

Hebrew

2.5%

Japanese

2.5%

Korean

1.8%

Cantonese

1.5%

Arabic

1.5%

Vietnamese

1.2%

Swedish

0.9%

Turkish

0.9%

Gujarati

0.9%

Marathi

0.9%

Russian

0.9%

Carrier

0.9%
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Strategist Education

Schools

New York University

11.1%

Columbia University

9.0%

University of Texas at Austin

7.5%

George Washington University

7.2%

Cornell University

5.9%

University of Missouri - Columbia

4.6%

Syracuse University

4.4%

Arizona State University

4.4%

University of Michigan - Ann Arbor

4.4%

University of Southern California

4.1%

DePaul University

4.1%

University of Oregon

4.1%

Michigan State University

3.9%

Temple University

3.9%

University of California - Berkeley

3.6%

University of Pennsylvania

3.6%

Virginia Commonwealth University

3.6%

Pennsylvania State University

3.6%

American University

3.6%

Stanford University

3.4%
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Majors

Business

18.6%

Communication

10.9%

Marketing

10.3%

Finance

10.0%

Management

5.8%

Political Science

4.9%

Public Relations

4.0%

English

3.9%

Economics

3.8%

Advertising

3.7%

Psychology

3.5%

Graphic Design

3.4%

Journalism

3.1%

Computer Science

2.9%

Accounting

2.2%

Education

2.0%

Fine Arts

1.9%

History

1.7%

Law

1.7%

Writing

1.5%
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Degrees

Bachelors

52.9%

Masters

34.6%

Certificate

4.3%

Doctorate

3.8%

Associate

2.7%

High School Diploma

1.2%

Diploma

0.5%

License

0.1%
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Updated May 18, 2020