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Become A Strategist

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Working As A Strategist

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $87,000

    Average Salary

What Does A Strategist Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Strategist

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Average Length of Employment
Marketing Manager 2.9 years
Senior Strategist 2.7 years
Manager, Strategy 2.6 years
Marketing Lead 2.4 years
Head Of Marketing 2.3 years
Strategist 2.0 years
Brand Strategist 1.8 years
Digital Strategist 1.6 years
Top Careers Before Strategist
Internship 12.5%
Consultant 7.0%
Director 5.3%
Manager 5.0%
Associate 4.5%
Teacher 3.8%
Analyst 3.3%
Top Careers After Strategist
Consultant 12.3%
Director 6.6%
Manager 5.7%
Internship 4.6%
President 3.8%
Principal 3.7%
Founder 3.5%
Analyst 3.4%

Do you work as a Strategist?

Strategist Demographics

Gender

Male

47.6%

Female

40.4%

Unknown

12.0%
Ethnicity

White

59.4%

Hispanic or Latino

14.0%

Black or African American

11.4%

Asian

11.2%

Unknown

4.1%
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Foreign Languages Spoken

Spanish

38.8%

French

16.0%

German

7.4%

Chinese

5.8%

Portuguese

4.9%

Mandarin

4.3%

Italian

3.7%

Hindi

2.5%

Hebrew

2.5%

Japanese

2.5%

Korean

1.8%

Cantonese

1.5%

Arabic

1.5%

Vietnamese

1.2%

Swedish

0.9%

Turkish

0.9%

Gujarati

0.9%

Marathi

0.9%

Russian

0.9%

Carrier

0.9%
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Strategist Education

Schools

New York University

10.5%

Columbia University

8.7%

University of Texas at Austin

7.8%

University of Phoenix

6.6%

George Washington University

5.9%

University of Oregon

5.2%

Cornell University

4.9%

Pennsylvania State University

4.7%

University of California - Berkeley

4.3%

University of Missouri - Columbia

4.3%

Syracuse University

4.1%

University of Southern California

4.1%

DePaul University

4.1%

Northwestern University

3.7%

University of Pennsylvania

3.5%

Temple University

3.5%

Carnegie Mellon University

3.5%

University of Michigan - Ann Arbor

3.5%

Michigan State University

3.4%

Fordham University

3.4%
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Majors

Business

21.7%

Marketing

10.1%

Communication

10.0%

Finance

8.7%

Political Science

5.2%

Management

5.2%

Journalism

4.0%

Economics

3.9%

English

3.7%

Public Relations

3.7%

Advertising

3.6%

Psychology

3.4%

Computer Science

2.9%

Graphic Design

2.8%

Education

2.2%

Law

2.0%

Accounting

1.9%

History

1.8%

Fine Arts

1.6%

Human Resources Management

1.6%
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Degrees

Bachelors

47.0%

Masters

34.0%

Other

10.0%

Doctorate

4.2%

Certificate

2.3%

Associate

2.0%

Diploma

0.4%

License

0.1%
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Job type you want
Full Time
Part Time
Internship
Temporary
Average Yearly Salary
$87,000
View Detailed Salary Report
$49,000
Min 10%
$87,000
Median 50%
$87,000
Median 50%
$87,000
Median 50%
$87,000
Median 50%
$87,000
Median 50%
$87,000
Median 50%
$87,000
Median 50%
$156,000
Max 90%
Best Paying Company
Entercom Communications
Highest Paying City
Kirkland, WA
Highest Paying State
Washington
Avg Experience Level
2.2 years
How much does a Strategist make at top companies?
The national average salary for a Strategist in the United States is $88,013 per year or $42 per hour. Those in the bottom 10 percent make under $49,000 a year, and the top 10 percent make over $156,000.

Real Strategist Salaries

Job Title Company Location Start Date Salary
Strategist Citigroup Global Markets Inc. New York, NY Jun 15, 2015 $400,000
Global Fixed Income Strategist Wellington Management Company LLP Boston, MA Apr 01, 2015 $300,000
Global Fixed Income Strategist Wellington Management Company LLP Boston, MA Jan 01, 2015 $300,000
Strategist, Agency MBS Citigroup Global Markets Inc. New York, NY Jun 12, 2015 $250,000
Global Fixed Income Strategist Wellington Management Company LLP Boston, MA Oct 22, 2015 $250,000 -
$300,000
Derivatives Strategist Arrowgrass Capital Partners (Us) LP New York, NY Jan 04, 2016 $250,000
Quantitative Strategist Ergoteles, LLC New York, NY Sep 24, 2015 $250,000
Quantitative Strategist Ergoteles, LLC New York, NY Feb 19, 2016 $250,000
Chief Quantitative Strategist Volant Holding, LLC New York, NY Mar 29, 2016 $227,178
Strategist, Statistical Arbitrage Pine River Capital Management L.P. New York, NY Jun 17, 2016 $225,000
Equity Strategist CICC Us Securities, Inc. New York, NY Aug 17, 2016 $208,000
Portfolio Strategist Bridgewater Associates, LP Westport, CT Jun 23, 2015 $204,485 -
$325,000
Portfolio Strategist-Global Capital Research and Management Company Los Angeles, CA Nov 01, 2016 $204,000
Global Market Research Strategist Devries Public Relations Ltd. New York, NY Sep 10, 2015 $142,792
Commercials Industry Labor Strategist Screen Actors Guild-Am. Federation of Television & Radio Artists New York, NY Sep 15, 2015 $141,341
Strategist-Product Management/Development Cellco Partnership Ridgefield, NJ Jan 02, 2015 $141,045 -
$162,000
Portfolio Strategist Bridgewater Associates, LP Westport, CT Jul 30, 2016 $140,462 -
$300,000
Portfolio Strategist Bridgewater Associates, LP Westport, CT Apr 02, 2016 $140,462 -
$476,000
Product Strategist Google Inc. Mountain View, CA Sep 11, 2015 $140,000
Quantitative Strategist KCG Americas LLC Jersey City, NJ Aug 23, 2016 $140,000
Regulatory Strategist, Emerging Markets Biosimilars Pfizer Inc. New York, NY Jul 21, 2015 $103,700 -
$155,700
Deployment Strategist Palantir Technologies New York, NY Dec 08, 2016 $100,755 -
$129,206
Deployment Strategist Palantir Technologies New York, NY Mar 11, 2016 $100,755 -
$129,206
Quantitative Strategist Two Rivers Trading LLC New York, NY May 09, 2016 $100,000
Strategist Mother Industries LLC New York, NY Dec 11, 2016 $100,000 -
$130,000
Quantitative Strategist Allston Holdings LLC Chicago, IL Mar 25, 2016 $100,000 -
$150,000
Quantitative Derivatives Trading Strategist Universa Investments LP Miami, FL Nov 20, 2015 $100,000
Strategist Google Inc. Mountain View, CA Aug 18, 2015 $100,000

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Top Skills for A Strategist

  1. Business Development
  2. Portfolio
  3. Web Application
You can check out examples of real life uses of top skills on resumes here:
  • Supported firm's business development initiatives through company intelligence gathering and presentation development using electronic and/or paper media.
  • Ensured IT alignment to corporate strategy by organizing and facilitating the portfolio selection and annual budget.
  • Take big-picture ideas and translate into practical mobile and web applications and systems.
  • Provided management with analytics from employee survey and developed goals to increase employee retention and productivity.
  • Developed innovative programs to drive market share growth among corporate and travel management company clients.

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Top 10 Best States for Strategists

  1. New Jersey
  2. New York
  3. Massachusetts
  4. Connecticut
  5. Virginia
  6. Rhode Island
  7. Washington
  8. Colorado
  9. California
  10. District of Columbia
  • (128 jobs)
  • (443 jobs)
  • (179 jobs)
  • (44 jobs)
  • (156 jobs)
  • (19 jobs)
  • (90 jobs)
  • (84 jobs)
  • (663 jobs)
  • (75 jobs)

Top Strategist Employers

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Jobs From Top Strategist Employers

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