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Become A Strategist

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Working As A Strategist

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $114,862

    Average Salary

What Does A Strategist Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Strategist

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Strategist Jobs

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Average Length of Employment
Program Strategist 4.0 years
Manager, Strategy 2.6 years
Senior Strategist 2.6 years
Strategist 2.0 years
Content Strategist 1.8 years
Brand Strategist 1.8 years
Account Strategist 1.7 years
Digital Strategist 1.5 years
Search Strategist 1.5 years
Top Employers Before
Internship 11.4%
Consultant 7.6%
Manager 5.2%
Director 4.9%
Associate 4.2%
Teacher 4.0%
Analyst 3.6%
Top Employers After
Consultant 12.9%
Director 6.0%
Manager 4.8%
Internship 4.1%
President 4.0%
Principal 3.5%
Co-Founder 3.3%
Analyst 3.2%

Do you work as a Strategist?

Strategist Demographics

Gender

Male

52.0%

Female

44.9%

Unknown

3.1%
Ethnicity

White

59.1%

Hispanic or Latino

13.6%

Asian

12.0%

Black or African American

11.2%

Unknown

4.0%
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Foreign Languages Spoken

Spanish

36.5%

French

16.5%

German

8.0%

Chinese

6.8%

Portuguese

5.2%

Mandarin

4.4%

Italian

3.6%

Hindi

2.8%

Korean

2.4%

Hebrew

2.0%

Arabic

1.6%

Turkish

1.2%

Marathi

1.2%

Gujarati

1.2%

Vietnamese

1.2%

Russian

1.2%

Carrier

1.2%

Cantonese

1.2%

Swedish

0.8%

Japanese

0.8%
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Strategist Education

Schools

New York University

9.2%

University of Oregon

7.7%

University of Phoenix

6.7%

Columbia University

6.2%

Cornell University

5.9%

University of Texas at Austin

5.1%

George Washington University

4.9%

University of Pennsylvania

4.6%

DePaul University

4.6%

Syracuse University

4.4%

University of California - Berkeley

4.4%

Carnegie Mellon University

4.4%

Harvard University

4.4%

Boston University

4.4%

Indiana University Bloomington

4.1%

Wake Forest University

3.8%

University of Missouri - Columbia

3.8%

Georgetown University

3.8%

Pennsylvania State University

3.8%

University of Southern California

3.8%
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Majors

Business

21.7%

Marketing

10.1%

Communication

9.8%

Finance

8.4%

Management

5.6%

Political Science

5.6%

English

3.8%

Journalism

3.6%

Public Relations

3.6%

Economics

3.4%

Advertising

3.4%

Psychology

3.0%

Computer Science

2.9%

Graphic Design

2.8%

Education

2.6%

History

2.4%

Law

2.2%

Accounting

1.9%

Human Resources Management

1.7%

Photography

1.6%
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Degrees

Bachelors

44.4%

Masters

34.3%

Other

11.3%

Doctorate

4.7%

Certificate

3.0%

Associate

1.8%

Diploma

0.4%

License

0.2%
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Real Strategist Salaries

Job Title Company Location Start Date Salary
Strategist Citigroup Global Markets Inc. New York, NY Jun 15, 2015 $400,000
Global Fixed Income Strategist Wellington Management Company LLP Boston, MA Apr 01, 2015 $300,000
Global Fixed Income Strategist Wellington Management Company LLP Boston, MA Jan 01, 2015 $300,000
Quantitative Strategist Ergoteles, LLC New York, NY Feb 19, 2016 $250,000
Global Fixed Income Strategist Wellington Management Company LLP Boston, MA Oct 22, 2015 $250,000 -
$300,000
Derivatives Strategist Arrowgrass Capital Partners (Us) LP New York, NY Jan 04, 2016 $250,000
Strategist, Agency MBS Citigroup Global Markets Inc. New York, NY Jun 12, 2015 $250,000
Quantitative Strategist Ergoteles, LLC New York, NY Sep 24, 2015 $250,000
Chief Quantitative Strategist Volant Holding, LLC New York, NY Mar 29, 2016 $227,178
Strategist, Statistical Arbitrage Pine River Capital Management L.P. New York, NY Jun 17, 2016 $225,000
Equity Strategist CICC Us Securities, Inc. New York, NY Aug 17, 2016 $208,000
Portfolio Strategist Bridgewater Associates, LP Westport, CT Jun 23, 2015 $204,485 -
$325,000
Portfolio Strategist-Global Capital Research and Management Company Los Angeles, CA Nov 01, 2016 $204,000
Global Market Research Strategist Devries Public Relations Ltd. New York, NY Sep 10, 2015 $142,792
Commercials Industry Labor Strategist Screen Actors Guild-Am. Federation of Television & Radio Artists New York, NY Sep 15, 2015 $141,341
Strategist-Product Management/Development Cellco Partnership Ridgefield, NJ Jan 02, 2015 $141,045 -
$162,000
Portfolio Strategist Bridgewater Associates, LP Westport, CT Jul 30, 2016 $140,462 -
$300,000
Portfolio Strategist Bridgewater Associates, LP Westport, CT Apr 02, 2016 $140,462 -
$476,000
Quantitative Strategist KCG Americas LLC Jersey City, NJ Aug 23, 2016 $140,000
Product Strategist Google Inc. Mountain View, CA Sep 11, 2015 $140,000
Regulatory Strategist, Emerging Markets Biosimilars Pfizer Inc. New York, NY Jul 21, 2015 $103,700 -
$155,700
Deployment Strategist Palantir Technologies New York, NY Dec 08, 2016 $100,755 -
$129,206
Deployment Strategist Palantir Technologies New York, NY Mar 11, 2016 $100,755 -
$129,206
Financial Strategist Hack Reactor, LLC San Francisco, CA Mar 09, 2016 $100,000
Strategist Google Inc. Mountain View, CA Sep 21, 2015 $100,000
Product Quality Operations Strategist Google, Inc. Mountain View, CA Sep 04, 2015 $100,000
Mobile Strategist Qbeats Inc. (FKA Ecquant Inc.) New York, NY Nov 12, 2015 $100,000
Strategist Google Inc. Mountain View, CA Apr 11, 2015 $100,000

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Top Skills for A Strategist

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  1. Strategy Development
  2. Product Development
  3. Portfolio
You can check out examples of real life uses of top skills on resumes here:
  • Managed supplier relationships, business terms drafting and negotiations and strategy development for training and human relations/employment issues.
  • Lead internal intellectual property creation seminars to motivate creative thinking within engineering, product development and sales teams.
  • Created a diversified money management methodology that combined Modern Portfolio Theory for allocation, Liquidity Theory, and Momentum for timing.
  • Established quarterly town hall meetings, amnesty program and interactive web portal to use for communicating organizational transformation initiatives.
  • Prepared business development presentations and proposals for new clients.

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Top 10 Best States for Strategists

  1. New Jersey
  2. New York
  3. Massachusetts
  4. Connecticut
  5. Virginia
  6. Rhode Island
  7. Washington
  8. Colorado
  9. California
  10. District of Columbia
  • (128 jobs)
  • (443 jobs)
  • (179 jobs)
  • (44 jobs)
  • (156 jobs)
  • (19 jobs)
  • (90 jobs)
  • (84 jobs)
  • (663 jobs)
  • (75 jobs)

Top Strategist Employers

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Jobs From Top Strategist Employers

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