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A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.Education
A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.
Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.Work Experience in a Related Occupation
Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.Important Qualities
Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization.
Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.
Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.
Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.
Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.
Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.
|Job Title||Company||Location||Start Date||Salary|
|Strategist||Citigroup Global Markets Inc.||New York, NY||Jun 15, 2015||$400,000|
|Quantitative Strategist||Ergoteles, LLC||New York, NY||Feb 19, 2016||$250,000|
|Quantitative Strategist||Ergoteles, LLC||New York, NY||Sep 24, 2015||$250,000|
|Derivatives Strategist||Arrowgrass Capital Partners (Us) LP||New York, NY||Jan 04, 2016||$250,000|
|Strategist, Agency MBS||Citigroup Global Markets Inc.||New York, NY||Jun 12, 2015||$250,000|
|Chief Quantitative Strategist||Volant Holding, LLC||New York, NY||Mar 29, 2016||$227,178|
|Strategist, Statistical Arbitrage||Pine River Capital Management L.P.||New York, NY||Jun 17, 2016||$225,000|
|Equity Strategist||CICC Us Securities, Inc.||New York, NY||Aug 17, 2016||$208,000|
|Portfolio Strategist||Bridgewater Associates, LP||Westport, CT||Jun 23, 2015||$204,485 -
|Portfolio Strategist-Global||Capital Research and Management Company||Los Angeles, CA||Nov 01, 2016||$204,000|
|Capital Markets Strategist||Precocity Capital||Stamford, CT||Jan 20, 2016||$200,000|
|Application Security Strategist||Lendingclub Corporation||San Francisco, CA||Aug 03, 2015||$200,000|
|Application Security Strategist||Lendingclub Corporation||San Francisco, CA||Sep 08, 2016||$200,000|
|Quantitative Strategist||Tower Research Capital LLC||New York, NY||Oct 13, 2016||$145,000|
|Market Strategist||Facebook, Inc.||Menlo Park, CA||Jun 06, 2016||$145,000|
|Trading Strategist||Ninealpha Capital LP||New York, NY||Oct 01, 2015||$144,000|
|Trading Strategist||Ninealpha Capital LP||New York, NY||Sep 30, 2015||$144,000|
|Portfolio Strategist||Bridgewater Associates, LP||Westport, CT||Jul 30, 2016||$140,462 -
|Portfolio Strategist||Bridgewater Associates, LP||Westport, CT||Apr 02, 2016||$140,462 -
|Quantitative Strategist||KCG Americas LLC||Jersey City, NJ||Aug 23, 2016||$140,000|
|Financial Strategist||Hack Reactor, LLC||San Francisco, CA||Mar 09, 2016||$100,000|
|Strategist||Google Inc.||Mountain View, CA||Apr 11, 2015||$100,000|
|Lead Consumer Insights Strategist||ZIBA Design, Inc.||Portland, OR||Jul 09, 2016||$100,000|
|Strategist||Google Inc.||Mountain View, CA||Sep 21, 2015||$100,000|
|Quantitative Strategist||Two Rivers Trading LLC||New York, NY||May 09, 2016||$100,000|
|Quantitative Strategist||Allston Holdings LLC||Chicago, IL||Jan 16, 2015||$100,000 -
|Strategist||Mother Industries LLC||New York, NY||Dec 11, 2016||$100,000 -
|Mobile Strategist||Qbeats Inc. (FKA Ecquant Inc.)||New York, NY||Nov 12, 2015||$100,000|
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