How to hire a strategist

How to hire a strategist, step by step

Here's a step-by-step strategist hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a strategist job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new strategist
• Step 8: Go through the hiring process checklist

What does a strategist do?

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1. Identify your hiring needs

   Before you post your strategist job, you should take the time to determine what type of worker your business needs. While certain jobs definitely require a full-time employee, it's sometimes better to find a strategist for hire on a part-time basis or as a contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A strategist's background is also an important factor in determining whether they'll be a good fit for the position. For example, strategists from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   This list presents strategist salaries for various positions.

   Type of Strategist	Description	Hourly rate
   Strategist	Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.	$29-84
   Head Of Business Development	A head of business development is responsible for monitoring the company's overall business operations and client transactions. Heads of business development coordinate with clients for their requirements and specifications and develop the team to handle the project management operations... Show more	$45-91
   Marketing Account Manager	A marketing account manager is the point of contact for both accounts and marketing companies. You are responsible for establishing contact with new accounts and maintaining strong relations with existing ones... Show more	$24-43

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Project Management
   • Customer Satisfaction
   • PowerPoint
   • Portfolio
   • Digital Marketing
   • Client Facing
   • Saas
   • Healthcare
   • Data Analysis
   • Python
   • HTML
   • Business Development
   • Strategy Development
   • Risk Management

   Check all skills

   Responsibilities:

   • Manage change requests using CMS for corporate website.
   • Experience in managing online affiliate programs for e-commerce sites.
   • Plan Instagram launch, manage posts, and tracking success on the account.
   • Manage HubSpot activities, including blogs, email marketing, landing pages and CRM maintenance.
   • Lead the team to develop the company's only OEM product for the security/surveillance market.
   • Manage all top line donation form fundraising strategy including design, copy, naming conventions, redirects and A/B testing.

   More strategist duties

3. Make a budget

   Including a salary range in your strategist job description helps attract top candidates to the position. A strategist salary can be affected by several factors, such as geography, experience, seniority, certifications, and the prestige of the hiring company.

   For example, the average salary for a strategist in Iowa may be lower than in Connecticut, and an entry-level strategist usually earns less than a senior-level strategist. Additionally, a strategist with certifications may command a higher salary, and working for a well-known company or start-up may also impact an employee's pay.

   Average strategist salary

   $104,881yearly

   $50.42 hourly rate

   ---

   Entry-level strategist salary

   $62,000 yearly salary

   Updated December 23, 2025

   Average strategist salary by state

   Rank	State	Avg. salary	Hourly rate
   1	Connecticut	$135,862	$65
   2	New Jersey	$127,250	$61
   3	New York	$124,872	$60
   4	Massachusetts	$115,588	$56
   5	California	$115,020	$55
   6	Washington	$112,361	$54
   7	District of Columbia	$100,998	$49
   8	Pennsylvania	$96,244	$46
   9	Maryland	$92,723	$45
   10	Texas	$92,656	$45
   11	Virginia	$90,525	$44
   12	Nevada	$87,828	$42
   13	Indiana	$85,730	$41
   14	Utah	$85,712	$41
   15	North Carolina	$80,643	$39
   16	Arizona	$79,436	$38
   17	Ohio	$79,224	$38
   18	Georgia	$78,948	$38
   19	Illinois	$77,600	$37
   20	Minnesota	$77,368	$37

   Average strategist salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	The Citadel	$187,216	$90.01
   2	Bridgewater Associates	$184,350	$88.63
   3	Pacific Investment Management Company LLC	$181,831	$87.42
   4	Neuberger Berman	$175,672	$84.46
   5	Goldman Sachs	$165,541	$79.59	12
   6	Lord Abbett	$165,183	$79.41	1
   7	GoldenTree Asset Management	$162,102	$77.93
   8	Deutsche Bank	$161,604	$77.69	3
   9	Credit Suisse	$159,802	$76.83
   10	Wellington Management	$159,385	$76.63	8
   11	J.P. Morgan	$156,940	$75.45
   12	Citi	$156,733	$75.35	3
   13	Meta	$156,456	$75.22	85
   14	Nomura Securities	$155,359	$74.69
   15	Barclays	$155,109	$74.57	2
   16	Pine River Capital Management	$153,029	$73.57
   17	State Street	$152,639	$73.38
   18	WorldQuant	$152,384	$73.26	2
   19	Jefferies	$150,622	$72.41
   20	Tudor Funds	$148,704	$71.49

4. Writing a strategist job description

   A strategist job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. To help get you started, here's an example of a strategist job description:

   Strategist job description example

   The Infatuation is hiring a Newsletter Strategist to conceptualize, write, and publish newsletters for a number of our full-time markets, including New York City. In this role, you'll work closely with local editorial teams as you lead the production of four or more newsletters per city per week, while making data-informed decisions to increase clicks, subscribers, and engagement. While the Newsletter Strategist's primary focus is on the weekly newsletter schedule, you may also contribute to new concepts and formats as we continue to grow our newsletter program. This role reports to the Director of Editorial Operations.
   Primary responsibilities:
   Work with our editorial teams to write, produce, and publish newsletters for three to five cities, including New York City Collaborate with our editorial teams on weekly publishing schedules, which can include a mix of newly published articles, evergreen content, and one-off pieces in a variety of formats Join weekly editorial meetings to stay informed on upcoming content for the newsletter calendar Collaborate with our Growth and Data teams to monitor newsletter performance and make recommendations to improve engagement A/B test newsletters and optimize audience segments for best send results Work with the Director of Editorial Operations, VP of Growth, and city editors on data-informed newsletter strategies, including contributing to brainstorms, making format suggestions, and optimizing send time
   Requirements
   2+ years of experience working in media, with at least 1 year working with newsletters Ability to work quickly, effectively manage multiple projects at once, and manage the full lifecycle of 10+ newsletters per week Experience working in a CMS and with email service providers (such as Braze), including A/B testing and audience segmentation Track record of improving metrics related to newsletters or digital media and making data-informed decisions to increase engagement Excellent communication and collaboration skills Ability to work with multiple teams on day-to-day production and larger strategic initiatives Passion for both newsletters and restaurants Must live in the NYC area and be comfortable working in a hybrid environment Bachelor's Degree is preferred
   
   Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
   
   We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as any mental health or physical disability needs.
   
   The health and safety of our colleagues, candidates, clients and communities has been a top priority in light of the COVID-19 pandemic. JPMorgan Chase was awarded the "WELL Health-Safety Rating" for all of our 6,200 locations globally based on our operational policies, maintenance protocols, stakeholder engagement and emergency plans to address a post-COVID-19 environment.
   
   As a part of our commitment to health and safety, we have implemented various COVID-related health and safety requirements for our workforce. Employees are expected to follow the Firm's current COVID-19 or other infectious disease health and safety requirements, including local requirements. Requirements include sharing information including your vaccine card in the firm's vaccine record tool, and may include mask wearing. Requirements may change in the future with the evolving public health landscape. JPMorgan Chase will consider accommodation requests as required by applicable law.
   
   Equal Opportunity Employer/Disability/Veterans

   Copy this example

   

5. Post your job

   There are a few common ways to find strategists for your business:

   • Promoting internally or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to meet candidates with the right educational background.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to recruit passive job-seekers.

   Post your job online:

   • Post your strategist job on Zippia to find and recruit strategist candidates who meet your exact specifications.
   • Use field-specific websites such as swipe files, exit five, marketinghire, american marketing association.
   • Post a job on free websites.

6. Interview candidates

   To successfully recruit strategists, your first interview needs to engage with candidates to learn about their interest in the role and experience in the field. You can go into more detail about the company, the role, and the responsibilities during follow-up interviews.

   You should also ask about candidates' unique skills and talents to see if they match the ideal candidate profile you developed earlier. Candidates good enough for the next step can complete the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new strategist

   Once you've selected the best strategist candidate for the job, it's time to write an offer letter. In addition to salary, this letter should include details about the benefits and perks you offer the candidate. Ensuring that your offer is competitive is essential, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and you should be open to discussion. After you reach an agreement, the final step is formalizing the agreement with a contract.

   It's also good etiquette to follow up with applicants who don't get the job by sending them an email letting them know that the position has been filled.

   To prepare for the new employee's start date, you can create an onboarding schedule and complete any necessary paperwork, such as employee action forms and onboarding documents like I-9 forms, benefits enrollment, and federal and state tax forms. Human Resources should also ensure that a new employee file is created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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How much does it cost to hire a strategist?