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Marketing Manager
Resident360
Remote strategist job
We're Resident360-a multifamily marketing agency that handles everything from brand to lease-up and beyond. We partner with property management companies and developers to build brands, design conversion-ready websites, and run digital campaigns that turn interest into signed leases.
We're looking for a "Hands On" Marketing Manager who already knows how to take an agency brand from “known” to “in-demand.” Someone who's successfully marketed an agency before, understands the multifamily industry inside and out, and can walk in the door with a plan-not a learning curve. (This is a hands on role for a doer).
This role requires a sharp strategist who can also execute, a builder who loves data as much as storytelling, and someone who can elevate Resident360's presence, pipeline, and authority across the industry. If you've got the chops, the track record, and the ambition to push a leading multifamily marketing agency to its next level, we want to talk.
The Role (What You'll Lead)
Own the R360 marketing strategy: Set the plan, align to company goals, prioritize ruthlessly, and report what's working (and what's not).
Campaigns that convert: Plan and run integrated campaigns across content, paid, email, and social. You'll build the funnel end-to-end-from awareness to demo requests.
Market intelligence: Drive research on trends, competitor moves, target segments, and new opportunities; turn insights into action.
Performance management: Define KPIs, instrument tracking, and optimize constantly (creative, channels, budget mix).
Cross-functional glue: Partner with Sales, Product/Web, and Client Services to keep messaging tight and handoffs clean.
Budget & ROI: Allocate spend for maximum impact, forecast accurately, and reallocate fast. Lead generation is the north star.
Brand stewardship: Keep our story sharp and consistent across web, decks, case studies, and the podcast.
Digital excellence: Oversee SEO, content, paid search/social, email, and marketing ops/automation with the different internal teams.
Partnerships: Manage and grow relationships with external platforms and vendors (e.g., BLDUP, media outlets, RealPage integrations).
Thought leadership: Elevate R360's presence via webinars, events, tradeshows, and PR.
What You'll Own (Channels & Programs)
Website (resident360.com): Conversion rate, content, and continual improvement.
New Website Templates: Spearhead the design, creation, bells and whistles with internal teams.
Product Improvement: Enhance our current product offering and more importantly how it's presented to prospects and clients.
Content engine: Case studies, guides, blog, webinar series, The Multifamily Marketers Podcast, & newsletters.
Events & tradeshows: Selection, booth strategy, pre/post-show campaigns, and measurable pipeline impact.
Social & community: LinkedIn (primary), YouTube, and industry communities.
Lifecycle & email: Lead nurture, re-engagement, and customer marketing.
Tools & data: TeamworkPM, Hubspot, GA4, GSC, ad platforms, CRM/automation, and dashboards (e.g., our internal analytics stack).
Success Looks Like (Core KPIs)
Marketing-sourced pipeline & revenue
MQL → SQL conversion rate
Cost per qualified opportunity
Website conversion rate (demo/contact)
Organic traffic & rankings for priority terms
Campaign ROI by channel
Tradeshow ROI (pipeline, meetings, cost per opp)
What You Bring
4-5+ years in a multifamily marketing role.
A track record of building ROI-positive lead gen programs (paid + organic) and owning the number.
Strong command of SEO, content strategy, paid media, email nurture, and analytics.
Comfortable in the tools (GA4, ad platforms, Hubspot, dashboards) and fluent in experimentation.
Excellent writing and editorial judgment-clear, compelling, and on-brand.
Operator mindset: you can set strategy and roll up sleeves to execute.
How We Work (Our Core Values)
#1. Client 1st
Prioritize the client.
Understand their needs.
Deliver value.
#2. High Standards
Quality work.
Exude professionalism.
Results-oriented.
#3. Team Player, Always
Can-do attitude.
Support your team.
Be collaborative.
#4. Humbly Confident
Know your stuff.
Approach with humility.
Share knowledge.
#5. Clarity in Every Step
Communicate clearly.
Set expectations.
Be direct, open & to the point.
#6. Urgency Matters
Act quickly.
Respect timelines.
Momentum drives results.
Benefits & Perks
Remote-first, U.S. based team.
High standards, no drama-we do what we say, and we measure what matters.
We favor clarity over flair and outcomes over activity.
Competitive salary
Health, 401K, PTO and company holidays
Remote work setup
$64k-103k yearly est. 2d ago
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Contract Type: Permanent
Chiesi USA
Based in Parma, Italy, Chiesi is an international research-focused biopharmaceutical group with 90 years' experience, operating in 31 countries. More than 7,000 employees across the group are united by a singular purpose: promoting a healthier world for our people, patients, and the planet. This is what drives us as we research, develop, and market innovative drugs across our main therapeutic areas. Discover more here.
At Chiesi we are thinking generations ahead, driving sustainable innovation with purpose. This fosters a culture of reliability, transparency, and ethical behaviour at every level. As a Benefit Corporation and a certified B Corp, we have embedded sustainability in our bylaws and continuously measure our impact.
Diversity, inclusion, and equal opportunity are at the heart of who we are. We believe our differences make us stronger. We are a vibrant ecosystem of passionate, talented individuals united by strong values, each bringing unique perspectives that help us to continuously challenge the status quo for the better.
Purpose
The Brand Lead, US Marketing (HCP) will work with the Global Portfolio Strategy Head, to develop and implement Global and US prioritized tactics for both disease state and branded communications in support of Chiesi's HIDO franchise. This role is based in our office in Boston, MA.
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Develop and execute a comprehensive launch roadmap, including pre-launch planning, go-to-market strategy, and post-launch optimization
Drive launch excellence by embedding best practices, KPIs, and agile feedback loops across all launch phases
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5+ years sales, marketing or other relevant commercial or analytical experience
4+ years pharmaceutical brand marketing
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Solutions-oriented, strong analytical and presentation skills
Creative, innovative, problem-solving approach
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Education
Bachelor's degree in a life science; MBA, or advanced degree, preferred.
Compensation
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We provide top-class benefits, including comprehensive healthcare programs, work-life balance initiatives, and robust relocation support. Our salary package is competitive, comprising a basic salary, performance bonuses, and benefits benchmarked against the external market. Additionally, we offer flexible working arrangements, remote work options, and tax assistance services for foreign colleagues, all designed to help you thrive.
Chiesi USA is an equal opportunity employer committed to hiring a diverse work force at all levels of our business. All qualified applicants receive consideration for employment without regard to race, national origin, age, sex, religion, disability, marital status, veteran status, or any other basis protected by local, state or federal law. This policy applies with regard to all aspects of one's employment, including hiring, transfer, promotion, compensation, eligibility for benefits and termination.
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We've signed up to an ambitious journey. Join us!
As Arrive, we guide customers and communities towards brighter futures and more livable cities, it isn't a challenge just anyone could take on. Luckily, we have something to help us make it happen. Our people and our values. We Arrive Curious, Focused and Together. Just as our entire brand is inspired by the North Star, the shining light leading travelers to their destinations since time began, our values guide us. They help us be at our best. For our customers. For the cities and communities we serve. For ourselves. As a global team, we are transforming urban mobility. Let's grow better, together.
The Role
As the Head of Market Transformation - North America within the ParkMobile business unit, you will be at the forefront of driving our Open Market initiatives. Reporting to the VP of B2G Sales, you will lead high-impact projects that influence parking policies and promote innovation across the continent. This is a leadership position requiring close collaboration with key stakeholders in Sales, Marketing, Legal, and Government Affairs. You will serve as a subject matter expert, navigating complex legal frameworks and public affairs strategies to ensure sustainable business growth and more livable cities.
How to make an impact
Lead the implementation of newly created legal frameworks and models for Market Transformation across North America.
Partner with B2G Sales, Account Management, and PR agencies to develop activities aligned with global strategy.
Collaborate with the Group Government Relations Manager and Public Affairs agencies on strategies regarding Open Market and free-to-paid parking movements.
Educate and guide internal teams and industry organizations on key market initiatives.
Advise senior leadership on emerging industry trends, potential risks, and changing policies.
Support the Distribution team at conferences and public events to advocate for ParkMobile's interests.
Assist Group PR Managers in reputation management and crisis communications as needed.
Areas of responsibility
Strategic alignment of North American market transformation with global group goals.
Implementation and management of legal and policy frameworks.
Internal and external stakeholder education and advocacy.
Monitoring and reporting on the progress of regional market transformation initiatives.
About you
You are a strategic thinker and a natural leader who thrives in a matrix organization. You are at your best when navigating complex regulatory environments and translating them into actionable business strategies. You take pride in your ability to coach others, simplify complex messaging, and build strong networks with municipal associations and industry stakeholders. You are proactive, independent, and possess the analytical rigor to anticipate risks before they arise.
Your background
7+ years' experience in government relations, consulting, sales, or municipal leadership.
Proven track record of leading successful projects and delivering North American strategies.
Exceptional communication skills with experience presenting to city councils and trade organizations.
Strong network of contacts within municipal associations and relevant industry stakeholders.
Accomplished at upskilling teams on handling objections and localized key messaging.
Strong project and budget management skills, ideally with an MBA conduz or Law degree.
This role is based in Remote (U.S.) or Atlanta, GA
About us
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