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The differences between strategists and marketing leads can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a strategist and a marketing lead. Additionally, a strategist has an average salary of $104,881, which is higher than the $104,664 average annual salary of a marketing lead.
The top three skills for a strategist include project management, customer satisfaction and powerpoint. The most important skills for a marketing lead are digital marketing, marketing campaigns, and project management.
| Strategist | Marketing Lead | |
| Yearly salary | $104,881 | $104,664 |
| Hourly rate | $50.42 | $50.32 |
| Growth rate | 10% | 10% |
| Number of jobs | 44,596 | 92,987 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
The job of the strategist involves the development and implementation of a strategy. Generally, strategists set goals, identify actions to achieve the objectives, and mobilize resources for the actions. They make functional strategies for businesses and profit improvement. They are considered as the thinkers who develop the course of a project of the business program. The skills necessary for this job include critical thinking, management skills, attention to detail, and leadership skill. They should be equipped with knowledge about business and management.
A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
Strategists and marketing leads have different pay scales, as shown below.
| Strategist | Marketing Lead | |
| Average salary | $104,881 | $104,664 |
| Salary range | Between $62,000 And $176,000 | Between $74,000 And $146,000 |
| Highest paying City | Hartford, CT | San Francisco, CA |
| Highest paying state | Connecticut | California |
| Best paying company | The Citadel | Meta |
| Best paying industry | Technology | Technology |
There are a few differences between a strategist and a marketing lead in terms of educational background:
| Strategist | Marketing Lead | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between strategists' and marketing leads' demographics:
| Strategist | Marketing Lead | |
| Average age | 39 | 39 |
| Gender ratio | Male, 54.5% Female, 45.5% | Male, 50.8% Female, 49.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |