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Strategist vs marketing strategist

The differences between strategists and marketing strategists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a strategist and a marketing strategist. Additionally, a strategist has an average salary of $104,881, which is higher than the $80,033 average annual salary of a marketing strategist.

The top three skills for a strategist include project management, customer satisfaction and powerpoint. The most important skills for a marketing strategist are digital marketing, email marketing, and channel marketing.

Strategist vs marketing strategist overview

StrategistMarketing Strategist
Yearly salary$104,881$80,033
Hourly rate$50.42$38.48
Growth rate10%10%
Number of jobs44,59689,543
Job satisfaction--
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 79%
Average age3939
Years of experience1010

What does a strategist do?

The job of the strategist involves the development and implementation of a strategy. Generally, strategists set goals, identify actions to achieve the objectives, and mobilize resources for the actions. They make functional strategies for businesses and profit improvement. They are considered as the thinkers who develop the course of a project of the business program. The skills necessary for this job include critical thinking, management skills, attention to detail, and leadership skill. They should be equipped with knowledge about business and management.

What does a marketing strategist do?

The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits. Their responsibilities include performing in-depth research to determine new market prospects and customers' preferences as well as forecasting market trends. Also, they set certain marketing goals that reflect the overall business goal together with developing and managing digital campaigns.

Strategist vs marketing strategist salary

Strategists and marketing strategists have different pay scales, as shown below.

StrategistMarketing Strategist
Average salary$104,881$80,033
Salary rangeBetween $62,000 And $176,000Between $53,000 And $119,000
Highest paying CityHartford, CTHarrisburg, PA
Highest paying stateConnecticutPennsylvania
Best paying companyThe CitadelMcKinsey & Company Inc
Best paying industryTechnologyTechnology

Differences between strategist and marketing strategist education

There are a few differences between a strategist and a marketing strategist in terms of educational background:

StrategistMarketing Strategist
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 79%
Most common majorBusinessMarketing
Most common collegeUniversity of GeorgiaUniversity of Georgia

Strategist vs marketing strategist demographics

Here are the differences between strategists' and marketing strategists' demographics:

StrategistMarketing Strategist
Average age3939
Gender ratioMale, 54.5% Female, 45.5%Male, 47.3% Female, 52.7%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between strategist and marketing strategist duties and responsibilities

Strategist example responsibilities.

  • Manage change requests using CMS for corporate website.
  • Experience in managing online affiliate programs for e-commerce sites.
  • Plan Instagram launch, manage posts, and tracking success on the account.
  • Manage HubSpot activities, including blogs, email marketing, landing pages and CRM maintenance.
  • Lead the team to develop the company's only OEM product for the security/surveillance market.
  • Manage all top line donation form fundraising strategy including design, copy, naming conventions, redirects and A/B testing.
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Marketing strategist example responsibilities.

  • Sole authority for evaluating, choosing, configuring, implementing, managing, and customizing CRM and training of all staff.
  • Lead CRM implementation from strategic definition and proposal through scoping, requirements and implementation.
  • Develop and manage strategic B2C and B2B integrate marketing plans leveraging digital and traditional marketing efforts.
  • Introduce test/control analysis methodology to measure lift and ROI for online lead generation campaigns.
  • Maintain accurate records and client account information through SalesForce.
  • Create strategic PowerPoint presentations about new product launches and customize it for every client meeting.
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Strategist vs marketing strategist skills

Common strategist skills
  • Project Management, 12%
  • Customer Satisfaction, 9%
  • PowerPoint, 8%
  • Portfolio, 6%
  • Digital Marketing, 5%
  • Client Facing, 4%
Common marketing strategist skills
  • Digital Marketing, 11%
  • Email Marketing, 8%
  • Channel Marketing, 6%
  • Marketing Campaigns, 5%
  • Integrated Marketing, 5%
  • Project Management, 4%

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