What does a strategist do?
The job of the strategist involves the development and implementation of a strategy. Generally, strategists set goals, identify actions to achieve the objectives, and mobilize resources for the actions. They make functional strategies for businesses and profit improvement. They are considered as the thinkers who develop the course of a project of the business program. The skills necessary for this job include critical thinking, management skills, attention to detail, and leadership skill. They should be equipped with knowledge about business and management.
Strategist responsibilities
Here are examples of responsibilities from real strategist resumes:
- Manage change requests using CMS for corporate website.
- Experience in managing online affiliate programs for e-commerce sites.
- Plan Instagram launch, manage posts, and tracking success on the account.
- Manage HubSpot activities, including blogs, email marketing, landing pages and CRM maintenance.
- Lead the team to develop the company's only OEM product for the security/surveillance market.
- Manage all top line donation form fundraising strategy including design, copy, naming conventions, redirects and A/B testing.
- Prepare online ads for LinkedIn, Facebook and other social media channels.
- Develop a web-base curriculum using HTML, PHP, and graphic design knowledge.
- Code are historically back test in python and then it are implemented in Java.
- Develop SQL queries to transform information from disparate data files into usable data sets.
- Create a social-media campaign aim at mothers on Facebook for a partner agency to execute.
- Redesign website using SEO, lifting it to the top of search results and driving revenue.
- Develop and present executive level PowerPoint s to discuss performance of the program and opportunities for growth.
- Produce PowerPoint presentations for use by the business unit or project team or for communicating to others.
- Assist publishers troubleshooting technical issues to have their contents go live using Google software tools and HTML.
Strategist skills and personality traits
We calculated that 12% of Strategists are proficient in Project Management, Customer Satisfaction, and PowerPoint. They’re also known for soft skills such as Creativity, Organizational skills, and Analytical skills.
We break down the percentage of Strategists that have these skills listed on their resume here:
- Project Management, 12%
Functioned as technical and project management liaison with both external vendors and internal development groups on design and technical implementation challenges.
- Customer Satisfaction, 9%
Developed excellent client relations to ensure total customer satisfaction with renewals and referrals.
- PowerPoint, 8%
Created PowerPoint presentations for PEMCO Sales Manager, utilized at National Distribution and EDS meetings with suppliers and colleagues.
- Portfolio, 6%
Created a diversified money management methodology that combined Modern Portfolio Theory for allocation, Liquidity Theory, and Momentum for timing.
- Digital Marketing, 5%
Develop metrics and define key performance indicators for experiential and digital marketing campaigns.
- Client Facing, 4%
Created customized RFP proposals within tight turnarounds, inclusive of all client facing follow-ups, and post-campaign wrap-up reports and insights.
Common skills that a strategist uses to do their job include "project management," "customer satisfaction," and "powerpoint." You can find details on the most important strategist responsibilities below.
Creativity. One of the key soft skills for a strategist to have is creativity. You can see how this relates to what strategists do because "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." Additionally, a strategist resume shows how strategists use creativity: "lead internal intellectual property creation seminars to motivate creative thinking within engineering, product development and sales teams. "
Organizational skills. Another soft skill that's essential for fulfilling strategist duties is organizational skills. The role rewards competence in this skill because "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." According to a strategist resume, here's how strategists can utilize organizational skills in their job responsibilities: "consulted and coached hr managers and senior managers on problem solving strategies and best-practice solutions appropriate to organizational culture and climate. "
Analytical skills. This is an important skill for strategists to perform their duties. For an example of how strategist responsibilities depend on this skill, consider that "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." This excerpt from a resume also shows how vital it is to everyday roles and responsibilities of a strategist: "analyze and assess hr processes and practices, make recommendations that best service the organization and its family therapist population. ".
Communication skills. For certain strategist responsibilities to be completed, the job requires competence in "communication skills." The day-to-day duties of a strategist rely on this skill, as "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." For example, this snippet was taken directly from a resume about how this skill applies to what strategists do: "worked with sr. managers from different organizations throughout the company to devise communications to engage their teams in hr initiatives. "
The three companies that hire the most strategists are:
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Compare different strategists
Strategist vs. Head of business development
A head of business development is responsible for monitoring the company's overall business operations and client transactions. Heads of business development coordinate with clients for their requirements and specifications and develop the team to handle the project management operations. They also handle the budget and resource allocations and ensure that the team meets the deadline and high-quality deliverables on time. Ahead of business development must be regularly updated with the current market trends to identify opportunities that would generate more revenue resources for the business.
These skill sets are where the common ground ends though. The responsibilities of a strategist are more likely to require skills like "customer satisfaction," "powerpoint," "portfolio," and "digital marketing." On the other hand, a job as a head of business development requires skills like "cloud," "c #," "shared services," and "software development." As you can see, what employees do in each career varies considerably.
Heads of business development earn the highest salaries when working in the telecommunication industry, with an average yearly salary of $123,447. On the other hand, strategists are paid more in the technology industry with an average salary of $129,408.The education levels that heads of business development earn slightly differ from strategists. In particular, heads of business development are 5.4% more likely to graduate with a Master's Degree than a strategist. Additionally, they're 1.7% more likely to earn a Doctoral Degree.Strategist vs. Marketing account manager
A marketing account manager is the point of contact for both accounts and marketing companies. You are responsible for establishing contact with new accounts and maintaining strong relations with existing ones. This role typically requires you to perform a few tasks, including developing marketing plans and strategies to meet the account's needs, ensuring that the implementation of these strategies runs smoothly, and meeting with representatives to update them on the account's status. You may also be tasked to monitor budgets and revenue and explain to clients about cost factors.
Each career also uses different skills, according to real strategist resumes. While strategist responsibilities can utilize skills like "customer satisfaction," "portfolio," "pre sales," and "saas," marketing account managers use skills like "email marketing," "salesforce," "strong analytical," and "email campaigns."
Marketing account managers earn a lower average salary than strategists. But marketing account managers earn the highest pay in the energy industry, with an average salary of $72,442. Additionally, strategists earn the highest salaries in the technology with average pay of $129,408 annually.marketing account managers earn lower levels of education than strategists in general. They're 8.6% less likely to graduate with a Master's Degree and 1.7% less likely to earn a Doctoral Degree.Strategist vs. Marketing team leader
A marketing team leader is primarily in charge of supervising a marketing team, leading them to meet goals while enforcing the company's policies and regulations. As a marketing team leader, it is their duty to establish guidelines and objectives, manage budgets and schedules, assess the performance of staff, and lead the efforts in producing effective marketing materials. Moreover, they must prepare progress reports, liaise with internal and external parties, and address issues and concerns, resolving them promptly and efficiently.
The required skills of the two careers differ considerably. For example, strategists are more likely to have skills like "project management," "customer satisfaction," "portfolio," and "pre sales." But a marketing team leader is more likely to have skills like "work ethic," "strong analytical," "lead generation," and "photoshop."
Marketing team leaders earn the highest salary when working in the professional industry, where they receive an average salary of $72,516. Comparatively, strategists have the highest earning potential in the technology industry, with an average salary of $129,408.When it comes to education, marketing team leaders tend to earn lower degree levels compared to strategists. In fact, they're 10.2% less likely to earn a Master's Degree, and 1.8% less likely to graduate with a Doctoral Degree.Strategist vs. Marketing manager
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
Types of strategist
Updated January 8, 2025
