Who we are
Clayton & Crume started with a simple idea: we believe all leather goods should last a lifetime. We're built on the values of hard work, quality products, and honest service to our customers and clients. As part of our team, you'll have the chance to put your fingerprint on the brand by creating impactful work while tackling challenges head-on. You'll help us to carve out our place in the market by building relationships with customers and clients, all while offering better, longer-lasting, more durable leather goods.
We're looking for a Marketing Manager that will assist in driving our creative and marketing efforts. This is an ideal role for someone early in their marketing career who's eager to learn, contribute to a dynamic team, and play a key role in bringing our brand vision to life. From assisting with campaigns to overseeing day-to-day marketing operations, you'll be hands-on in creating impactful work that drives online sales and customer engagement.
What you'll be responsible for
Assist the Marketing Director in planning and executing creative marketing campaigns that reflect our brand identity.
Coordinate email campaigns, including copywriting, send strategy and email reporting.
Ideate and execute organic social media strategies for platforms like Instagram, Facebook, TikTok, YouTube, and Pinterest.
Work with in-house video team on content development across channels, including concept ideation, assisting with shot list, scheduling and other shoot needs.
Help develop strategies to drive customer acquisition, retention, and long-term loyalty.
Support the creation and distribution of content across channels, including email, social media, and website.
Collaborate with the product development team on launching new products and initiatives.
Assist in refining and maintaining our brand voice through consistent copywriting across all touchpoints.
Assist in coordinating photoshoots, video production, and influencer collaborations.
Work with the performance marketing team to optimize ecommerce strategies, including email campaigns and website user experience.
Monitor marketing performance metrics and help identify areas for improvement.
Stay on top of industry trends and suggest innovative marketing ideas to help the brand grow.
What We'll Love About You:
A creative thinker who's eager to learn and take on new challenges.
Passion for storytelling and a strong understanding of branding and visual aesthetics.
A confident copywriter, with experience writing for many channels especially email and social.
Organized and detail-oriented, with the ability to manage multiple projects and deadlines.
Strong written and verbal communication skills.
A collaborative mindset and the ability to work well with others across departments.
An interest in data-driven marketing strategies and the ability to turn insights into actionable plans.
What You'll Bring to the Table:
1-3 years of marketing experience, ideally in ecommerce, retail, or consumer goods.
Proficiency in social media platforms and an understanding of what resonates with different audiences.
Experience with tools like Shopify, Klaviyo, or other email marketing platforms is a plus.
A keen eye for detail and a passion for delivering high-quality work.
A strong sense of curiosity and a desire to grow professionally.
What you'll love about us
We're an ambitious, driven, fun-loving team that is dedicated to growing a brand we proudly stand behind.
We offer the opportunity for you to contribute your talents as a key member of our Marketing team.
PTO with additional weeks earned based on service.Health, dental, and vision insurance, along with a fully vested 401(k) match.
We love sharing our products, so we encourage our team to put our handcrafted leather goods to use. We also offer exclusive friends and family pricing.
We are a group that prioritizes philanthropy through our involvement in local partnerships and charitable causes.
We love to celebrate our Kentucky heritage and regularly host events with our partners in the bourbon, tourism, and horse racing industries.
AAP/EEO Statement
Clayton & Crume does not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.
$67k-101k yearly est. 5d ago
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Marketing Manager, Education
Logitech 4.0
Strategist job in Frankfort, KY
Logitech is the Sweet Spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way. **Travel Requirements:** + This role requires travel for internal meetings, industry conferences/trade shows (as required/needed).
**The Team and Role:**
The **Marketing Manager, Education** is responsible for developing, activating, reporting on, and continually improving the performance of integrated marketing initiatives that increase Logitech revenue in the Education segment, while helping to mature our marketing processes and operations.
As a key member of the North America Logitech for Business (L4B) Marketing Team, the Marketing Manager, Education will be responsible for building and executing a marketing strategy for both direct and indirect (i.e. through channel). The direct marketing strategy will be built upon the focus areas defined by leadership, leverage the content, messaging and programs received from central functions or self-generated, and address the unique needs and objectives for the Direct Engagement Public Sector sales team.
The channel strategy will serve the capabilities, constraints, and business objectives of the priority Education channel partners. Programs could include to-channel tactics such as enablement, training, and incentives, as well as through-channel tactics such as advertising, email, and events.
The Marketing Manager, Education will present and garner buy-in for a proposed plan of activities, and will continually measure and evaluate return on investment, other key performance indicators, and pursue innovation and continual improvement.
This role requires a collaborative, team player who enjoys working in an entrepreneurial environment. A successful Marketing Manager, Education will seize the opportunity to influence content, programs, and platforms while being equally willing to roll up their sleeves and contribute where necessary. The Marketing Manager must be able to manage multiple projects and move with a sense of urgency while navigating the nuances of a matrixed organization.
**Your Contribution:**
**Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and just Do. Share our passion for Equality and the Environment. These are the behaviors you'll need for success at Logitech.** In this role you will:
+ Act as the primary marketing point of contact for the direct engagement and channel sales and engineering teams selling into the education segment.
+ Proactively design a quarterly and annual marketing plan and key performance indicators, inclusive of direct and channel programs that are aligned with business priorities and sales' objectives.
+ Work with our channel partners to design to and through marketing programs that increase our mindshare for Logitech within the partner, and ultimately drive Education revenue through the channel partner with end customers.
+ Submit quarterly and ad hoc proposals for budget and manage the logistics of vendor payments and internal finance processes.
+ Understand how campaigns and messaging from central marketing functions need to be customized and localized for the education market, and then quickly execute those customizations.
+ Regularly engage and support the priority channel partners - as defined by available revenue data and the Public Sector Sales Leaders - and the Logitech channel account managers assigned to those partners.
+ Deliver a regular cadence of communications to channel partners about Logitech's solutions for education, including (but not limited to) customer newsletter content, channel newsletter content, a Public Sector Channel Summit, etc.
+ Serve as the primary marketing liaison with the Public Sector sales team for K12 and higher education marketing activities.
+ Collaborate with cross-functional teams to create and implement marketing programs, campaigns, and promotions that align with business objectives, including set-up, pre and post-analysis (lift & return on investment), and reporting results both internally and externally.
+ Analyze market trends, competitive landscape, and partner performance to identify opportunities for growth and optimize channel marketing initiatives.
+ Develop metrics and measures to track Logitech's share of the relevant channel partner education revenue, progress towards capturing additional share, and program results by channel partner. Provide these metrics and results to channel account managers and leadership on a regular cadence (quarterly, at a minimum).
+ Bring your relationships with education-specific vendors and marketing agencies to Logitech to scale, create efficiencies, and innovate in your marketing programs and tactics.
+ Act as a subject matter expert within the broader organization regarding the needs, requirements of the Public Sector market, and how they provide benefit to Logitech.
**In addition, this role will have regional responsibility for the following programs.**
+ Utilize market data, customer feedback, and channel inputs to articulate to the Education Business Accelerator Group the marketing content, campaign, and product requirements and the potential revenue impact of meeting those needs.
**Key Qualifications:**
For consideration, you must bring the following minimum skills and behaviors to our team:
+ Demonstrated success in education marketing. Experience targeting IT decision-makers with technology and/or enterprise services is a plus.
+ Strong track record of designing, executing, and tracking performance of digital marketing programs and events is required.
+ Vision to proactively anticipate and understand problems and opportunities and present comprehensive and timely solutions.
+ Dexterity to manage multiple projects and prioritize the work with the biggest impact on the business.
+ Confidence to communicate in a clear and concise manner using the mode (verbal, writing, or video) that is appropriate for the topic and audience. Strong presentation skills, including the ability to create professional, compelling presentations, is required.
+ Unrelenting curiosity to learn, grow, and adapt.
+ Ability to champion ideas and projects across the organization, building influence to drive team members towards the common objective of growing sales revenue in their channel and region.
In addition, **preferable** skills and behaviors include:
+ Functional fluency in Customer Relationship Management tools (e.g. Salesforce), Partner Relationship Management tools (e.g. Impartner), and related marketing tools (such as, but not limited to Adobe Creative Suite, Google Workspace) is preferred.
+ Understanding of education technology landscape: A strong grasp of industry trends, technology solutions, and buyer personas in the public sector, facilitating the development of targeted and impactful marketing strategies.
+ Strong copywriting and design skills will improve agility and speed of execution in this role.
**Education:**
+ BA/BS or equivalent work experience.
**\#LI-CT1**
**\#LI-Remote**
**This position offers an annual salary of typically between $ 83K and $ 185K dependent on location and experience.** **In certain circumstances, higher compensation will be considered based on the business need, candidate experience, and skills.**
Across Logitech we empower collaboration and foster play. We help teams collaborate/learn from anywhere, without compromising on productivity or continuity so it should be no surprise that most of our jobs are open to work from home from most locations. Our hybrid work model allows some employees to work remotely while others work on-premises. Within this structure, you may have teams or departments split between working remotely and working in-house.
Logitech is an amazing place to work because it is full of authentic people who are inclusive by nature as well as by design. Being a global company, we value our diversity and celebrate all our differences. Don't meet every single requirement? Not a problem. If you feel you are the right candidate for the opportunity, we strongly recommend that you apply. We want to meet you!
We offer comprehensive and competitive benefits packages and working environments that are designed to be flexible and help you to care for yourself and your loved ones, now and in the future. We believe that good health means more than getting medical care when you need it. Logitech supports a culture that encourages individuals to achieve good physical, financial, emotional, intellectual and social wellbeing so we all can create, achieve and enjoy more and support our families. We can't wait to tell you more about them being that there are too many to list here and they vary based on location.
All qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.
If you require an accommodation to complete any part of the application process, are limited in the ability, are unable to access or use this online application process and need an alternative method for applying, you may contact us toll free at *************** for assistance and we will get back to you as soon as possible.
$83k-185k yearly 16d ago
Sr Category Strategist - (Displays and Projectors)
Resideo
Strategist job in Louisville, KY
ADI Global, a division of Resideo Security Group, is seeking a Senior Product Category Manager - (Displays and Projectors) to drive the strategy, roadmap, strategic supplier relationships, growth, and profitability for a fast growing category of products. The Senior Product Category Manager will develop and execute product mix and pricing models, while identifying, initiating, cultivating, and managing supplier relationships
We look for people driven by a desire to contribute, be challenged, and grow. Our people make Resideo a special company and are a key competitive advantage. This is an excellent opportunity for a candidate, who understands the Professional AV Market, to build the product category with new assortments, grow customers and turn a business strategy into sales growth.
**JOB DUTIES:**
+ Creating strategic plans for the product category, including growth and promotional programs to achieve Annual Operating Plan objectives.
+ Developing and executing on product mix, inventory, and pricing strategies based not only on historical data but also on industry trends and customer buying patterns.
+ Managing end-to-end vendor relationships, including identification, contract negotiation, product assortment, marketing programs, and communications.
+ Growing the product category profitably in line with gross margin targets, while adhering to working capital and IOS (Inactive, Obsolete, Surplus) requirements for the category of products.
+ Support field sales staff by clearly communicating enticing promotional programs, new products or suppliers as well as resolution of transactional issues as needed.
**YOU MUST HAVE:**
+ 5 years of experience in the commercial and/or residential display category
**WE VALUE:**
+ Experience as a professional product/category manager OR buyer/merchant in retail, e-tail/catalog, distribution or similar environment.
+ Product marketing/category management experience.
+ Ability to provide strategic leadership, direction, and development.
+ Ability to support field sales with special pricing, inventory positions, vendor relations, and product issues.
+ Experience generating tactical and strategic category roadmaps and detailed plans including annual and 5-year plans.
+ Ability to drive improvements in inventory management processes, including SIOP (Sales, Inventory, Operations, Planning), forecasting, and IOS (Inactive, Obsolete, Surplus).
+ Experience developing and driving integrated growth programs across all sub-categories, using data mining and other tools to target appropriate customer segments.
**WHATS IN IT FOR YOU:**
+ **Benefits:** Resideo provides comprehensive benefits, including life and health insurance, life assistance program, accidental death and dismemberment insurance, disability insurance, 401k Plan, vacation & holidays.
\#LI-FH1 #LI-HYBRID
Resideo Technologies has announced its intention to spin off ADI Global Distribution and establish it as a separate, publicly traded company. Under this plan, ADI will continue its role as a leading global wholesale distributor serving commercial and residential markets, while Resideo will retain its manufacturing and product-solutions business. Upon separation, both companies will operate independently to better serve their respective markets and customers. The spin-off is currently targeted for completion in the second half of 2026, subject to customary conditions.
Resideo is a $6.76 billion global manufacturer, developer, and distributor of technology-driven sensing and control solutions that help homeowners and businesses stay connected and in control of their comfort, security, energy use, and smart living. We focus on the professional channel, serving over 100,000 contractors, installers, dealers, and integrators across the HVAC, security, fire, electrical, and home comfort markets. Our products are found in more than 150 million residential and commercial spaces worldwide, with tens of millions of new devices sold annually. Trusted brands like Honeywell Home, First Alert, and Resideo power connected living for over 12.8 million customers through our Products & Solutions segment. Our ADI | Snap One segment spans 200+ stocking locations in 17 countries, offering a catalog of over 500,000 products from more than 1,000 manufacturers. With a global team of more than 14,000 employees, we offer the opportunity to make a real impact in a fast-growing, purpose-driven industry. Learn more at ************************
At Resideo, we bring together diverse individuals to build the future of homes. Resideo is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, religion, or veteran status. For more information on applicable U.S. equal employment regulations, refer to the ****************************************************************************************************************************************************** If you require a reasonable accommodation to apply for a job, please use Contact Us form for assistance.
$66k-108k yearly est. 53d ago
Sr Category Strategist - (Displays and Projectors)
Resideo Technologies, Inc.
Strategist job in Louisville, KY
ADI Global, a division of Resideo Security Group, is seeking a Senior Product Category Manager - (Displays and Projectors) to drive the strategy, roadmap, strategic supplier relationships, growth, and profitability for a fast growing category of products. The Senior Product Category Manager will develop and execute product mix and pricing models, while identifying, initiating, cultivating, and managing supplier relationships
We look for people driven by a desire to contribute, be challenged, and grow. Our people make Resideo a special company and are a key competitive advantage. This is an excellent opportunity for a candidate, who understands the Professional AV Market, to build the product category with new assortments, grow customers and turn a business strategy into sales growth.
JOB DUTIES:
* Creating strategic plans for the product category, including growth and promotional programs to achieve Annual Operating Plan objectives.
* Developing and executing on product mix, inventory, and pricing strategies based not only on historical data but also on industry trends and customer buying patterns.
* Managing end-to-end vendor relationships, including identification, contract negotiation, product assortment, marketing programs, and communications.
* Growing the product category profitably in line with gross margin targets, while adhering to working capital and IOS (Inactive, Obsolete, Surplus) requirements for the category of products.
* Support field sales staff by clearly communicating enticing promotional programs, new products or suppliers as well as resolution of transactional issues as needed.
YOU MUST HAVE:
* 5 years of experience in the commercial and/or residential display category
WE VALUE:
* Experience as a professional product/category manager OR buyer/merchant in retail, e-tail/catalog, distribution or similar environment.
* Product marketing/category management experience.
* Ability to provide strategic leadership, direction, and development.
* Ability to support field sales with special pricing, inventory positions, vendor relations, and product issues.
* Experience generating tactical and strategic category roadmaps and detailed plans including annual and 5-year plans.
* Ability to drive improvements in inventory management processes, including SIOP (Sales, Inventory, Operations, Planning), forecasting, and IOS (Inactive, Obsolete, Surplus).
* Experience developing and driving integrated growth programs across all sub-categories, using data mining and other tools to target appropriate customer segments.
WHATS IN IT FOR YOU:
* Benefits: Resideo provides comprehensive benefits, including life and health insurance, life assistance program, accidental death and dismemberment insurance, disability insurance, 401k Plan, vacation & holidays.
#LI-FH1 #LI-HYBRID
$66k-108k yearly est. Auto-Apply 54d ago
Leader, Product Marketing Success, Public Sector
Cisco 4.8
Strategist job in Frankfort, KY
The application window is expected to close on 12/12/25 Job posting may be removed earlier if the position is filled or if a sufficient number of applications are received. Remote United States **Your Impact** We are seeking a dynamic and strategic Leader of Product Market Success in the Public Sector to drive the growth and success of Cisco's security product offerings for federal, state and local, higher education and K-12 segments. This key leadership role will be responsible for developing and executing product-focused growth motions to meet business objectives for security in the public sector. The ideal candidate will have a blend of product knowledge, strategic thinking, and strong leadership skills.
**Key Responsibilities:**
**Driving Product Growth and Sales Alignment:**
-Design and implement product growth strategies that support public sector goals to drive new pipeline and influence bookings for the security business.
-Create compelling program designs and related content journeys and program designs to engage target customers in public sector segments.
-Work closely with regional sales teams to ensure alignment on GTM strategies, sales targets, and execution.
-Monitor performance (e.g., pipeline, conversion rates, bookings) to ensure goals are met and exceeded.
-Provide ongoing support and direction to sales teams, ensuring effective execution of go-to-market (GTM) strategies for product adoption and growth.
**Team Leadership and Development:**
-Lead public sector product success team, providing strategic guidance and fostering a culture of collaboration, innovation, and accountability.
-Develop and execute region-specific plans to increase product adoption, market penetration, and revenue growth.
-Set clear goals, objectives, and KPIs for the regional leads to ensure consistent execution of plans.
-Mentor and coach the team to drive high performance, personal growth, and skill development.
-Ensure strong cross-functional collaboration with sales, product, partner, marketing execution, and customer success teams.
**Marketing Program Coordination and Customization:**
-Develop compelling content tailored to the unique needs of public sector customers to drive high engagement and consistent messaging to market.
-Partner with external agencies and internal stakeholders to design and execute regional marketing programs.
--Oversee the execution of localized marketing efforts to ensure timely delivery and consistent messaging across all channels.
Analyze the effectiveness of marketing programs and provide recommendations for continuous improvement.
**Cross-Functional Collaboration:**
-Build strong relationships with cross-functional teams, including product, sales, customer success, partner, and operations, to ensure seamless execution of regional initiatives.
-Serve as the voice of the segment to ensure alignment with broader company strategy and objectives.
-Provide regular reporting on performance, insights, and forecasts to leadership.
**Minimum Qualifications**
-Bachelor's degree in Business, Marketing, or related field. MBA preferred.
-4+ years of experience in product or solutions marketing in public sector or related fields, with at least 1-2 years in a public sector leadership role.
-Proven success in driving product growth, pipeline generation, and bookings in a regional or global market.
-Strong understanding of sales processes, product marketing strategies, and go-to-market frameworks.
-Exceptional leadership skills with experience managing and mentoring high-performing teams.
-Excellent communication, presentation, and interpersonal skills.
-Demonstrated ability to collaborate effectively with cross-functional teams (e.g., sales, product, marketing).
-Strong analytical and problem-solving skills, with the ability to interpret data to drive actionable insights.
-Ability to thrive in a fast-paced, dynamic environment and adapt to changing market conditions.
**Preferred Skills & Experience:**
-Experience in working with agencies and external vendors to execute regional marketing programs.
-Knowledge of digital marketing strategies and tools.
-Experience in cybersecurity sector and familiarity with regional market dynamics
**Why Cisco?**
At Cisco, we're revolutionizing how data and infrastructure connect and protect organizations in the AI era - and beyond. We've been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and digital worlds. These solutions provide customers with unparalleled security, visibility, and insights across the entire digital footprint.
Fueled by the depth and breadth of our technology, we experiment and create meaningful solutions. Add to that our worldwide network of doers and experts, and you'll see that the opportunities to grow and build are limitless. We work as a team, collaborating with empathy to make really big things happen on a global scale. Because our solutions are everywhere, our impact is everywhere.
We are Cisco, and our power starts with you.
**Message to applicants applying to work in the U.S. and/or Canada:**
The starting salary range posted for this position is $168,800.00 to $241,200.00 and reflects the projected salary range for new hires in this position in U.S. and/or Canada locations, not including incentive compensation*, equity, or benefits.
Individual pay is determined by the candidate's hiring location, market conditions, job-related skillset, experience, qualifications, education, certifications, and/or training. The full salary range for certain locations is listed below. For locations not listed below, the recruiter can share more details about compensation for the role in your location during the hiring process.
U.S. employees are offered benefits, subject to Cisco's plan eligibility rules, which include medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, paid parental leave, short and long-term disability coverage, and basic life insurance. Please see the Cisco careers site to discover more benefits and perks. Employees may be eligible to receive grants of Cisco restricted stock units, which vest following continued employment with Cisco for defined periods of time.
U.S. employees are eligible for paid time away as described below, subject to Cisco's policies:
+ 10 paid holidays per full calendar year, plus 1 floating holiday for non-exempt employees
+ 1 paid day off for employee's birthday, paid year-end holiday shutdown, and 4 paid days off for personal wellness determined by Cisco
+ Non-exempt employees** receive 16 days of paid vacation time per full calendar year, accrued at rate of 4.92 hours per pay period for full-time employees
+ Exempt employees participate in Cisco's flexible vacation time off program, which has no defined limit on how much vacation time eligible employees may use (subject to availability and some business limitations)
+ 80 hours of sick time off provided on hire date and each January 1st thereafter, and up to 80 hours of unused sick time carried forward from one calendar year to the next
+ Additional paid time away may be requested to deal with critical or emergency issues for family members
+ Optional 10 paid days per full calendar year to volunteer
For non-sales roles, employees are also eligible to earn annual bonuses subject to Cisco's policies.
Employees on sales plans earn performance-based incentive pay on top of their base salary, which is split between quota and non-quota components, subject to the applicable Cisco plan. For quota-based incentive pay, Cisco typically pays as follows:
+ .75% of incentive target for each 1% of revenue attainment up to 50% of quota;
+ 1.5% of incentive target for each 1% of attainment between 50% and 75%;
+ 1% of incentive target for each 1% of attainment between 75% and 100%; and
+ Once performance exceeds 100% attainment, incentive rates are at or above 1% for each 1% of attainment with no cap on incentive compensation.
For non-quota-based sales performance elements such as strategic sales objectives, Cisco may pay 0% up to 125% of target. Cisco sales plans do not have a minimum threshold of performance for sales incentive compensation to be paid.
The applicable full salary ranges for this position, by specific state, are listed below:
New York City Metro Area:
$168,800.00 - $277,400.00
Non-Metro New York state & Washington state:
$148,800.00 - $248,200.00
* For quota-based sales roles on Cisco's sales plan, the ranges provided in this posting include base pay and sales target incentive compensation combined.
** Employees in Illinois, whether exempt or non-exempt, will participate in a unique time off program to meet local requirements.
Cisco is an Affirmative Action and Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis.
Cisco will consider for employment, on a case by case basis, qualified applicants with arrest and conviction records.
$92k-115k yearly est. 60d+ ago
Strategist, Audience Segmentation & Insights
General Motors 4.6
Strategist job in Frankfort, KY
**This role is based remotely but if you live within a 50-mile radius of [Austin, Detroit, Milford or Mountain View], you are expected to report to that location three times a week, at minimum.** **The Role** General Motors is seeking a highly analytical and technically skilled Audience Segmentation & Insights Strategist to join our Marketing Applied Sciences Activation team. This role will be responsible for transforming data into actionable insights and audience strategies that drive personalized marketing experiences across channels. You will leverage tools such as Databricks, SQL, PySpark and various marketing platforms to design and execute queries, build and activate audience segments, and enable seamless data workflows that power campaign execution.
This is a unique opportunity for someone who enjoys hands-on data analysis, coding, and operational enablement, while directly influencing marketing outcomes and customer experiences.
**What You'll Do**
**Audience Segmentation & Insights**
+ Write and optimize SQL/PySpark queries in Databricks and leverage marketing customer data platforms (CDP) and onboarding platforms to identify, size, and analyze customer audiences.
+ Perform detailed audience personas analysis by combining behavioral, transactional, and demographic data.
+ Help develop actionable recommendations based on segmentation and insights to improve targeting, personalization, and campaign performance.
**Operational Workflows & Data Enablement**
+ Design and manage workflows that move audiences through data pipelines from source systems to activation platforms (e.g., ESPs, onboarders, personalization tools, media destinations).
+ Partner with marketing operations and engineering teams to ensure audiences are integrated accurately and efficiently across platforms.
+ Monitor, troubleshoot, and continuously optimize data processes for scalability and performance.
**Insights and Analysis**
+ Conduct deep-dive analysis to uncover insights, engagement trends, and opportunities for optimization across GM's marketing audiences.
+ Help translate analytical findings into compelling stories and recommendations for marketing, product, and executive stakeholders.
+ Establish repeatable processes, dashboards, and documentation for tracking segment performance and impact.
**Cross-Functional Collaboration**
+ Partner closely with data engineers, data scientists, and audience strategists to align on segmentation and activation needs.
+ Act as a subject matter expert on segmentation logic, audience insights, and operational data flows.
+ Champion a data-driven culture by sharing insights and enabling teams to make informed marketing decisions.
**Your Skills & Abilities (Required Qualifications)**
+ Bachelor's degree in Data Science, Computer Science, Marketing Analytics, or related field
+ 3-5 years of experience in data analytics, marketing technology, or audience segmentation.
+ Proficiency in SQL, Python, or PySpark and experience working in Databricks or similar cloud-based platforms.
+ Basic familiarity with activation across marketing channels (CRM, Media, website, mobile app, etc)
+ Ability to track, document and govern audience segmentation logic and processes in sharepoint, confluence and other workflow management tools
+ Strong analytical, problem-solving, and storytelling skills with the ability to translate data into actionable business insights.
+ Experience working across large, complex datasets and global/matrixed organizations a plus.
+ Excellent communication skills, with the ability to collaborate effectively across technical and non-technical stakeholders.
This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.
**Compensation:**
+ The expected base compensation for this role is: $83,800 - $136,200. Actual base compensation within the identified range will vary based on factors relevant to the position.
+ Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
+ Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE. THIS INCLUDES DIRECT COMPANY SPONSORSHIP, ENTRY OF GM AS THE IMMIGRATION EMPLOYER OF RECORD ON A GOVERNMENT FORM, AND ANY WORK AUTHORIZATION REQUIRING A WRITTEN SUBMISSION OR OTHER IMMIGRATION SUPPORT FROM THE COMPANY (e.g., H-1B, OPT, STEM OPT, CPT, TN, J-1, etc.)
\#LI-CC1
**About GM**
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
**Why Join Us**
We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
**Benefits Overview**
From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources (************************************************************* .
**Non-Discrimination and Equal Employment Opportunities (U.S.)**
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire (********************************************* .
**Accommodations**
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email (Careers.Accommodations@GM.com) us or call us at ************. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
We are leading the change to make our world better, safer and more equitable for all through our actions and how we behave. Learn more about:
**Our Company (**************************************************
**Our Culture**
**How we hire (************************************************
Our diverse team of employees bring their collective passion for engineering, technology and design to deliver on our vision of a world with Zero Crashes, Zero Emissions and Zero Congestion. We are looking for adventure-seekers and imaginative thought leaders to help us transform mobility.
Explore our global locations (********************************************
We are determined to lead change for the world through technology, ingenuity and harnessing the creativity of our diverse team. Join us to help lead the change that will make our world better, safer and more equitable for all by becoming a member of GM's Talent Community (beamery.com) (*********************************************** . As a part of our Talent Community, you will receive updates about GM, open roles, career insights and more.
Please note that filling out the form below will not add you to our Talent Community automatically; you will need to use the link above. If you are seeking to apply to a specific role, we encourage you to click "Apply Now" on the job posting of interest.
The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at Careers.Accommodations@GM.com .In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
$83.8k-136.2k yearly 2d ago
Brand Manager - Elijah Craig
Heaven Hill Brands 4.6
Strategist job in Louisville, KY
Job Description: with a base location in Louisville, KY. What the Role Is The Brand Manager is responsible for strategy development, brand planning and marketing program development, including advertising, point of sale, public relations, new product development and packaging, for Elijah Craig.
This position includes significant analysis of sales and industry data and is directly responsible for the brand marketing budget and tracking.
How You Will Spend Your Time?Lead and manage strategy development and brand positioning for assigned brands, including assessment of target audience opportunities, pricing and new product development Lead annual planning for each of the assigned brands, including analysis of past year performance and developing volume and profit forecasts and marketing plans for year ahead Manage volume, profit and budget performance throughout the year, making plan adjustments as necessary Work with outside agencies and internal creative services team to develop the tools necessary for executing the brand plans.
This includes advertising and public relations strategies and plans, development of advertising campaigns, media schedules, sponsorships, sweepstakes, web design, digital activation and point of sale.
Work cross functionally with sales organization to develop pricing strategies, volume forecasts, trade spending budgets and to ensure successful implementation of programs Work cross functionally with production organization to coordinate forecasting trends, new product development, and special packaging and package changes.
Initiate market research studies and analyze their findings Coordinate and/or participate in major promotional activities, sponsorships and trade shows Who You Are… Required Skills and Experience:Bachelor's Degree in Business Marketing and/or a minimum of 4 years in a spirits marketing role Minimum 7 years of brand marketing experience, preferably in CPG industry Minimum 2 years of P&L ownership experience Strong leadership and organizational skills Strong oral presentation and written communication skills High level of comfort speaking with/in front of executive leadership Excellent critical thinking and analytical skills, with an ability to synthesize data from multiple sources, using logic and creative reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems Distilled spirits industry knowledge, including knowledge of the three-tier system, industry trends and growth factors High proficiency using Excel as well as expertise in other Microsoft Suite programs Ability to develop and maintain effective work relationships with internal and external contacts Valued but not Required Skills and Experience:3+ years marketing experience in the spirits industry Masters Degree in Business/Marketing Physical Requirements While performing duties of job, employee is occasionally required to:Stand; walk; use hands and fingers to handle, or feel objects, and use of computer; reach with hands and arms.
Lift and/or move up to 10 pounds.
BenefitsPaid Vacation11 Paid HolidaysHealth, Dental & Vision eligibility from day one FSA/HSA401K match EAPMaternity/Paternity Leave Heaven Hill and its affiliates are committed to fostering a diverse workforce as an Equal Employment Opportunity company.
We invite applications from candidates of all backgrounds, without regard to race, religion, color, sex, sexual orientation, natural origin, gender identity or expression, age, disability, veteran status, or any other legally protected characteristic.
$68k-90k yearly est. 24d ago
Brand Manager - Media & Local Store Marketing
Long John Silver's 3.8
Strategist job in Louisville, KY
Full-time Description
Job Title: Brand Manager - Media & Local Store Marketing
Department: Marketing
FLSA Status: Exempt
Reports To: CMO
About Us: Since 1969, Long John Silver's has been dedicated to a single mission: to create treasured moments through high-quality food and bell-ringing service. Guided by our vision to be the world's favorite seafood restaurant, we empower our people to bring this to life every day through our shared PIRATE values: People First, Integrity, Recognition, Accountability, Teamwork, and Excellence.
POSITION SUMMARY
The Brand Manager, Media & Local Store Marketing is responsible for leading the planning, execution, and optimization of Long John Silver's national and local media investments. This role serves as the primary liaison between the brand, media agency, and franchise partners to ensure media dollars are deployed effectively, efficiently, and in alignment with brand strategy and business objectives. This position combines strategic media planning, financial stewardship, and franchise partnership to help drive traffic, support restaurant performance, and strengthen brand presence across markets.
ESSENTIAL FUNCTIONS:
Media Strategy & Agency Management
· Serve as the day-to-day lead for the media agency relationship, ensuring strong partnership, accountability, and performance.
· Collaborate with the media agency to develop and execute best-in-class national and local media plans across channels including linear TV, CTV, radio, out-of-home, digital, paid social, print, and emerging platforms.
· Support annual media planning, investment strategy development, and in-flight optimization discussions.
· Ensure media plans align with brand priorities, promotional calendars, and key business initiatives.
Budget Management & Financial Oversight
· Manage national and local media budgets, including forecasting, pacing, and reconciliation.
· Track store openings and closings and adjust media budgets and market allocations accordingly.
· Track, review, and process media invoices in partnership with finance to ensure accuracy and timely payment.
· Maintain visibility into planned versus actual spend and support end-of-period budget reporting.
Local Store Marketing & Franchise Support
· Serve as a consultative partner to franchisees, providing guidance on local marketing plans, media execution, and best practices.
· Support franchise participation in national and regional media programs. - Develop and maintain local store marketing calendars, tools, and resources. - Plan, manage, and evaluate print coupon drops, including targeting, timing, and coordination with promotional strategies.
Performance Tracking & Optimization
· Monitor and analyze media performance metrics, including reach, frequency, CPMs, and available ROI indicators.
· Partner with the media agency and internal teams to identify optimization opportunities.
· Translate performance insights into actionable recommendations to improve media effectiveness.
Cross-Functional Collaboration
· Partner closely with brand marketing, digital, operations, and finance teams to ensure seamless campaign execution.
· Coordinate media timing and support for new product launches, limited time offers, and seasonal promotions.
· Support internal communication and alignment related to media plans and calendars.
EDUCATION AND EXPERIENCE:
· Bachelor's degree in marketing, Business, or a related field.
· 3-5+ years of experience in media planning, brand management, or local store marketing; QSR, franchised, or multi-unit retail experience preferred.
· Proven experience managing media agencies and multi-channel media budgets.
· Strong financial acumen with attention to detail and accuracy.
· Experience working with franchisees or field teams strongly preferred.
· Strong analytical, organizational, and project management skills.
· Excellent written and verbal communication skills.
OTHER DUTIES
Please note this is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time, with or without notice.
PHYSICAL DEMANDS/WORK ENVIRONMENT
Work is performed in an office environment and requires the ability to operate standard office equipment and keyboards. Must have the ability to lift and carry small parcels, packages, supplies, or vending items, walk short distances, drive a vehicle to deliver and pick up materials.
Our guests enjoy a treasured experience, why shouldn't you? That's why we are proud to offer:
o Competitive salary + bonus potential
o 401(k) plan with 100% vesting
o Company 401(k) matching contributions (100% of first 3% contribution matched, then 50% if you contribute 4%-5%)
o Employee Assistance Program (EAP)
o Tuition assistance
o Medical, prescription, dental & vision insurance, HSA available
o Paid Time Off (PTO) & paid holidays
o Life insurance
o Short and long-term disability insurance
Core Values
P
eople First We prioritize our people, both our crew members and our guests-by fostering a supportive environment where everyone is valued, respected, and empowered.
I
ntegrity
We uphold the highest standards of honesty and transparency in all we do, ensuring that every action reflects our commitment to integrity.
R
ecognition
We celebrate and acknowledge the hard work and achievements of our crew, recognizing that their contributions are key to our success.
A
ccountability
We take ownership of our actions and decisions, ensuring that we are responsible and reliable in delivering on our commitments.
T
eamwork
We believe in the power of collaboration, working together as a team to achieve our goals and deliver the best experiences for our guests.
E
xcellence
We strive for excellence in everything we do, consistently aiming to exceed expectations and deliver the highest quality in our products and services.
EEO & ADA Statement
Long John Silver's provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Long John Silver's will reasonably accommodate qualified individuals with a disability so that they can perform the essential functions of a job unless doing so creates an undue hardship to the business. Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
$80k-126k yearly est. 16d ago
Content Strategist
Dan-O's Seasoning
Strategist job in Louisville, KY
The Content Strategist will lead content strategy, recipe development, SEO optimization (including AI-driven search strategies), and the creation of educational, engaging content that drives traffic, discovery, and conversion across Dan-O's owned and priority channels.
This team member blends creativity with analytics: part content strategist, part culinary enthusiast, part SEO optimizer. In this role, you will develop smart content frameworks, optimize for traditional and generative AI search, manage smart landing pages, and create content that grows owned traffic, boosts category authority, and enhances our brand footprint across digital ecosystems.
Requirements
Key Responsibilities
Content Strategy & Development
Own the content strategy for Dan-O's owned channels, including blog, site landing pages, recipe hubs and educational content
Plan and develop content calendars tied to business moments, category trends, and seasonal opportunities
Write, edit and produce high-quality content that aligns with brand voice, SEO frameworks and consumer education needs.
Build smart, scalable content systems that support social, marketplace and performance marketing teams.
Recipe Development
Create recipes using Dan-O's products, from ideation to testing to final production.
Translate recipe content into multi-format assets (blog, site pages, SEO pages, UGC briefs, social adaptations)
Collaborate with Creative and Social teams to capture photo/video content that enhances recipe storytelling
SEO, GEO & AI Search Optimization
Own SEO strategy for all written content, including keyword search, AI SEO optimization, structured data, and ongoing ranking improvements
Optimize content for generative AI search (GEO) to ensure Dan-O's content is favored in AI-powered discovery experiences
Implement best practices for metadata, on-page optimization, schema markup, and content structure
Analyze and report on organic performance, rankings, and traffic trends
Smart Landing Pages & Growth Content
Develop high-performing landing pages designed to drive education, traffic, and conversion across priority initiatives
Partner with e-commerce and media teams to build content aligned to category growth, product launches and funnel needs
Collaborate to optimize page performance through testing and iterative movement.
Cross-Functional Collaboration
Work with Social, Creative, and Paid teams to ensure content strategies integrate into cross-channel campaigns
Partner with Marketplace teams to create content supporting Amazon, Walmart, and emerging channels (e.g., SEO-driven pages for category penetration).
Coordinate with Product and Brand teams to ensure messaging consistency and flavor education across content formats
Qualifications:
3-6 years of experience in content strategy, content marketing, SEO, recipe development or digital editorial roles
Strong writing and editing skills with experience producing content for digital audiences
Deep knowledge of SEO best practices, AI SEO/GEO optimization, keyword research and content analytics
Experience building content strategies that support traffic growth, funnel performance, and brand education
Highly organized with strong project management skills and the ability to manage multiple content workflows
Comfortable collaborating across teams in a fast-moving, entrepreneurial environment
Success Looks Like:
Growth in organic traffic, search rankings and AI visibility
A robust, scalable recipe and educational content library that supports cross-channel initiatives
High-performing, SEO-optimized landing pages driving measurable traffic and engagement
Strong collaboration with Social, Marketplace, and Paid teams to fuel content-driven growth
Clear reporting and consistent ROI and traffic quality
$64k-91k yearly est. 48d ago
Senior Marketing Manager
Keller Executive Search
Strategist job in Louisville, KY
within Keller Executive Search and not with one of its clients. As the Senior Marketing Manager in Louisville, KY, United States, this senior role is accountable for shaping marketing strategy and delivering measurable outcomes across the business. The position partners closely with cross‑functional leaders, drives operational excellence, and scales processes to support growth.
Key Responsibilities:
Set a clear multi‑year strategy and translate it into quarterly plans with accountable metrics.
Lead teams with a focus on coaching, psychological safety, and high performance.
Strengthen forecasting, cash management, and controllership; ensure audit readiness.
Build data‑driven operating rhythms, dashboards, and continuous‑improvement loops.
Own budgets and vendor relationships; negotiate contracts that balance value, risk, and speed.
Design compliant processes aligned to local regulations and internal policies.
Partner with Sales, Marketing, and People Operations to execute company priorities.
Represent the function to senior leadership; prepare crisp updates and decision memos.
To learn more about Keller, please see: **********************************************************************************
Requirements
7+ years in progressively senior roles within the relevant discipline; experience leading managers.
Demonstrated success building scalable processes and delivering against OKRs.
Strong analytical and financial acumen; fluency with data tools and business cases.
Excellent stakeholder management and executive communication skills.
Working knowledge of applicable local laws, standards, and industry best practices.
Bachelor's degree required; advanced degree or certifications are advantageous.
Benefits
Competitive compensation: $ 150,000-183,000 USD
Opportunities for professional growth and leadership development.
Company culture: Flat management structure with direct access to decision‑makers; open communication environment.
Full medical coverage.
Equal Employment Opportunity Statement:
Keller Executive Search provides equal employment opportunities to all qualified applicants and employees. Employment decisions are based on merit, qualifications, and business needs, without regard to protected characteristics under applicable law.
Commitment to Diversity:
An inclusive and equitable workplace is actively fostered. Hiring, development, and advancement practices are designed to broaden representation and ensure fair access to opportunity.
Data Protection and Privacy:
Personal data is processed solely for recruitment and employment purposes, in accordance with applicable data‑protection laws (including GDPR where relevant). Information may be retained for compliance and legitimate interests, subject to data minimization and security controls.
Pay Equity:
Compensation practices are reviewed to support pay equity for substantially similar work, accounting for bona fide factors such as experience, education, and performance.
Health and Safety:
Workplace health and safety obligations are observed in line with applicable national and local requirements. Employees are expected to follow all safety policies and promptly report hazards.
Compliance with Law:
All recruitment, selection, and employment practices are conducted in compliance with applicable laws and regulations in the jurisdiction of employment.
Note: This job posting may be for a position with Keller Executive Search or one of our clients. The specific employer will be identified during the application and interview process. Employment laws and requirements may vary depending on the employer and location.
At GE Appliances, a Haier company, we come together to make "good things, for life." As the fastest-growing appliance company in the U.S., we're powered by creators, thinkers and makers who believe that anything is possible and that there's always a better way. We believe in the power of our people and in giving them the freedom to explore, discover and build good things, together.
The GE Appliances philosophy, backed by three simple commitments defines the way we work, invent, create, do business, and serve our communities: _we come together_ , _we always look for a better way_ , and _we create possibilities_ .
Interested in joining us on our journey?
Location: Louisville, KY (Fully on-site)
The Consumer eCommerce Senior Manager - Paid Marketing is responsible for developing and leading a multi-platform SEM and social strategy that drives brand awareness, revenue growth, and consumer engagement across the shopping lifecycle. This role will lead paid marketing initiatives for our House of Brands, collaborating closely with internal teams and external partners to deliver high-performing pay-per-click and social campaigns.
**Position**
Senior Manager, Consumer eCommerce - Paid Marketing
**Location**
USA, Louisville, KY
**How You'll Create Possibilities**
**Key Responsibilities:**
**Lead Consumer eCommerce SEM and Social Campaigns (80%)**
+ Develop and execute an integrated online marketing strategy that drives conversion, engagement, and revenue growth across paid search and social channels.
+ Oversee external agencies executing omni-channel campaigns and manage in-house paid search execution to ensure consistent, high-quality performance.
+ Define and track campaign KPIs, continuously optimizing strategies to maximize ROI and ensure agency accountability.
+ Collaborate cross-functionally with Marketing, PR, Product Management, and other internal stakeholders to ensure alignment on messaging, strategy, and execution.
+ Identify platform needs, growth opportunities, and emerging technologies to enhance paid marketing performance.
+ Manage approved budgets, identify additional funding sources, and ensure efficient allocation of resources.
+ Partner with creative teams to develop paid marketing asset needs for photo and video shoots.
+ Mentor, guide, and develop direct reports within the paid marketing team, fostering a culture of learning and high performance.
+ Serve as a strategic consultant to the Brand Marketing team, providing insights and recommendations for messaging and positioning.
**Manage eCommerce Direct Marketing Campaigns (20%)**
+ Collaborate with external agencies to develop and execute direct marketing strategies, including print, digital, and fulfillment campaigns.
+ Establish campaign KPIs, optimize performance, and ensure agency accountability to achieve key objectives.
+ Manage budgets and identify opportunities for additional funding to support campaign goals.
**What You'll Bring to Our Team**
**Minimum Qualifications:**
+ Bachelor's degree from an accredited university or college.
+ 7+ years of social and search marketing experience, preferably in a Marketing or Communications environment.
+ Demonstrated experience managing paid search, ad testing, and social advertising campaigns.
+ Strong written, verbal, and presentation skills with the ability to influence cross-functional teams.
+ Proven problem-solving skills and ability to thrive in a collaborative, fast-paced environment.
+ Strong project management skills and experience leading multi-channel campaigns.
+ Previous experience managing and developing teams.
**Preferred Characteristics:**
+ Ability to develop broad strategic plans and translate them into actionable, tactical initiatives.
+ Lifelong learner with a passion for coaching, mentoring, and sharing knowledge with others.
+ Exceptional collaboration skills and ability to lead and influence stakeholders beyond direct reports.
\#LI-DL1
**Our Culture**
Our work is centered on our People and Culture as reflected in our Zero Distance philosophy and we recognize the importance of reaffirming our commitment to inclusion and diversity (I&D). This underscores our commitment to fostering an environment where every individual feels valued, connected, and empowered to contribute, while positioning our organization to adapt seamlessly to the evolving needs of our workforce and communities.
This reflects our dedication to creating solutions that: Empower colleagues by fostering an environment where all voices are heard, valued, and encouraged to contribute. Strengthen communities where we live and work. Reinforce a culture of belonging, purpose, and engagement. Reflect the diversity of the communities we serve through our workforce, products, and practices.
By further embedding Zero Distance into our People and Culture framework, we will continue to build a deeply connected organization. We are cultivating a culture of engagement, belonging, and connection, because while attracting new talent remains a priority, retention is a cornerstone of our strategy.
GE Appliances is a trust-based organization. It is important we offer our employees the flexibility they need to do their best work while balancing the needs of the business and individuals. When you join GE Appliances, you will have the opportunity to work with your leader to create a flexible work arrangement that balances the needs of the individual, team, and organization.
GE Appliances is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
GE Appliances participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S
_If you are an individual with a disability and need assistance or an accommodation to use our website or to apply, please send an e-mail_ _to *******************************_
$106k-130k yearly est. 46d ago
Growth & Lifecycle Marketing Manager
Datavant
Strategist job in Frankfort, KY
Datavant is a data platform company and the world's leader in health data exchange. Our vision is that every healthcare decision is powered by the right data, at the right time, in the right format. Our platform is powered by the largest, most diverse health data network in the U.S., enabling data to be secure, accessible and usable to inform better health decisions. Datavant is trusted by the world's leading life sciences companies, government agencies, and those who deliver and pay for care.
By joining Datavant today, you're stepping onto a high-performing, values-driven team. Together, we're rising to the challenge of tackling some of healthcare's most complex problems with technology-forward solutions. Datavanters bring a diversity of professional, educational and life experiences to realize our bold vision for healthcare.
**About the Role**
We're looking for a full-funnel marketing generalist who can drive growth across the entire customer journey, from first touch through long-term retention and expansion. This role combines lifecycle marketing, growth experimentation, and content development to help more users discover value in Datavant and continue deepening their engagement over time.
You will partner closely with Demand Gen, Product Marketing, Customer Experience, and Product to create cohesive, insight-driven programs that move prospects and customers through the lifecycle. While this role does not own demand gen channels, you will support the growth engine through messaging, content, experimentation, and conversion-focused initiatives that amplify acquisition efforts and accelerate activation.
This is a hands-on, cross-functional role for a marketer who loves understanding customer behavior, crafting compelling content, and running experiments that drive measurable results.
**Key Responsibilities**
**Lifecycle & Customer Marketing**
+ Build and manage lifecycle programs across email and in-app channels, including onboarding, activation campaigns, education series, newsletters, product updates, and advocacy outreach.
+ Develop expansion and upsell nurture flows aligned with customer goals, usage data, and product adoption patterns.
+ Partner with Customer Experience and Sales to create customer communications that improve engagement, retention, and expansion.
+ Support strategic customer programs like the Customer Advisory Board and event follow-up sequences.
**Growth Support & Cross-Funnel Optimization**
+ Collaborate with Demand Gen on funnel initiatives by contributing messaging, content, and experiment design.
+ Develop conversion-oriented landing page content, nurture emails, and campaign assets to improve acquisition → activation performance.
+ Test lifecycle and early-journey experiments that drive activation and product adoption.
+ Provide customer insights and performance data to inform targeting, segmentation, and campaign strategy.
**Content Development**
+ Write and repurpose content that drives both growth and customer engagement: landing pages, nurture emails, newsletters, product updates, blog posts, case studies, and customer spotlights.
+ Ensure consistent messaging and storytelling across acquisition and lifecycle touchpoints, partnering with Product Marketing when appropriate.
+ Help scale repeatable content frameworks that support both awareness and retention efforts.
**Analytics & Optimization**
+ Measure the performance of lifecycle programs and growth experiments; use insights to refine campaigns and identify new opportunities.
+ Analyze user behavior, activation patterns, and engagement metrics to guide lifecycle strategy.
+ Report out on results, learnings, and recommendations for cross-functional stakeholders.
**What You Bring**
+ 4-6 years of experience in growth, lifecycle, or full-funnel B2B marketing roles.
+ Proven ability to design, write, and execute lifecycle and growth programs that improve activation, retention, and expansion.
+ Experience partnering with Demand Gen on acquisition-focused initiatives without directly owning channels.
+ Strong copywriting and storytelling skills with the ability to translate complex ideas into simple, compelling messages.
+ Hands-on experience with marketing automation platforms (HubSpot, Salesforce, etc.)
+ Analytical, curious, and experimentation-minded, comfortable using data to guide decisions and improve outcomes.
+ Excitement about working cross-functionally in a fast-moving environment.
We are committed to building a diverse team of Datavanters who are all responsible for stewarding a high-performance culture in which all Datavanters belong and thrive. We are proud to be an Equal Employment Opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status.
At Datavant our total rewards strategy powers a high-growth, high-performance, health technology company that rewards our employees for transforming health care through creating industry-defining data logistics products and services.
The range posted is for a given job title, which can include multiple levels. Individual rates for the same job title may differ based on their level, responsibilities, skills, and experience for a specific job.
The estimated total cash compensation range for this role is:
$96,000-$120,000 USD
To ensure the safety of patients and staff, many of our clients require post-offer health screenings and proof and/or completion of various vaccinations such as the flu shot, Tdap, COVID-19, etc. Any requests to be exempted from these requirements will be reviewed by Datavant Human Resources and determined on a case-by-case basis. Depending on the state in which you will be working, exemptions may be available on the basis of disability, medical contraindications to the vaccine or any of its components, pregnancy or pregnancy-related medical conditions, and/or religion.
This job is not eligible for employment sponsorship.
Datavant is committed to a work environment free from job discrimination. We are proud to be an Equal Employment Opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status. To learn more about our commitment, please review our EEO Commitment Statement here (************************************************** . Know Your Rights (*********************************************************************** , explore the resources available through the EEOC for more information regarding your legal rights and protections. In addition, Datavant does not and will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay.
At the end of this application, you will find a set of voluntary demographic questions. If you choose to respond, your answers will be anonymous and will help us identify areas for improvement in our recruitment process. (We can only see aggregate responses, not individual ones. In fact, we aren't even able to see whether you've responded.) Responding is entirely optional and will not affect your application or hiring process in any way.
Datavant is committed to working with and providing reasonable accommodations to individuals with physical and mental disabilities. If you need an accommodation while seeking employment, please request it here, (************************************************************** Id=**********48790029&layout Id=**********48795462) by selecting the 'Interview Accommodation Request' category. You will need your requisition ID when submitting your request, you can find instructions for locating it here (******************************************************************************************************* . Requests for reasonable accommodations will be reviewed on a case-by-case basis.
For more information about how we collect and use your data, please review our Privacy Policy (**************************************** .
$96k-120k yearly 53d ago
Business Growth Strategist (Sales)
J&L Marketing 3.8
Strategist job in Louisville, KY
J&L Marketing is a leading provider of fully integrated automotive direct marketing solutions that maximize results and produce an immediate return on marketing investment. For more than 20 years, automobile manufacturers, large dealer groups and single point dealers have partnered with us to increase their traffic, market share and bottom line.
Job Description
J&L Marketing takes great pride in the results we create with our clients and we recognize that our success is directly attributable to the talent, dedication, intelligence, and vision of our team. We are currently seeking proven Sales Representatives to join our rapidly growing company. The ideal candidate thrives in a fast-paced environment, is organized, a phone warrior, accurate, and detail-oriented. Reports to the Regional Accounts Director.
ESSENTIAL FUNCTIONS - the following are essential functions of the job, but are not all-inclusive:
· Consultative salesperson for J&L Marketing's automotive direct marketing campaigns.
· Combine business development and account management.
· Actively seek out new clients within our OEM Groups
· Maintain and increase sales within current accounts
· Ability and willingness to be a phone warrior
· Product presentation via multiple communication mediums
· Analyze the customer needs and suggest product solutions
Qualifications
Requirements:
· Minimum of 2 years of inside/outside sales experience is highly preferred
· Bachelor's degree in Business, Marketing, or Advertising required (equivalent proven professional experience may be considered in lieu of degree)
· Automotive industry knowledge a plus!
· Experience working both independently and in a team-oriented, collaborative environment is essential.
· Strong written and oral communication skills
· Proven track record ofincreasing revenue
· Entrepreneurial Spirit
· Outstanding Presentation Skills
· Ability to Demonstrate Interpersonal, Organizational, & Time Management Skills
Additional Information
BENEFITS:
· 8 week extensive training with Certification
· Opportunity for leadership development.
· Competitive salary + Commissions/ Incentives/ Bonuses
· Health, Dental, Vision, Disability, FSA, Life Insurance, and 401K
· Vacation/ PTO/ Sick Time/ 7 Holidays
· Ongoing Internal and external training and development
· Employee Empowerment
· Fun & Professional Atmosphere
$40k-50k yearly est. 20h ago
Sr. Manager, US Medical Products and Distribution Marketing, Solutions & Services
Cardinal Health 4.4
Strategist job in Frankfort, KY
_This position is remote and can be based anywhere within the United States. Ideal candidates will be based near the Dublin, OH, office._ **_What Product or Services Marketing contributes to Cardinal Health_** Product Marketing assesses customer needs, market conditions, and competition to inform business strategy. It then implements the strategy by developing, commercializing, and monitoring the appropriate products and services.
Product & Solutions Marketing is responsible for defining the product/service and market strategy and managing the life cycle, including customer need identification, market research, product or service offering, pricing, positioning, promotion, branding, and distribution, to drive customer loyalty, sales growth, and improved profitability.
**_Job Summary_**
The Sr. Manager, U.S. Medical Products & Distribution Marketing, Solutions & Services will lead the development and implementation of our distribution solutions and services for the U.S. Distribution business solutions portfolio. The primary responsibility will be understanding the industry landscape and customer needs, develop and commercializing those offerings to the market. Solution strategies should integrate with the U.S. Medical Products & Distribution value proposition to drive revenue and accelerate the growth and profitability of the U.S. Medical Products & Distribution business.
**_Responsibilities_**
Manages the full lifecycle of the distribution solutions and services, including the financial performance, roadmap, development, and commercialization in alignment with business goals. This role understands the distribution industry and develops strategies that resonate with the customers and support growth. This Senior manager will cultivate a high-performing team that is engaged, skilled, and aligned with the organization's goals. This role will be responsible for the following:
Team management and development
+ Serve as a mentor to team members, providing guidance and support for professional growth and foster an open environment where team members feel comfortable seeking advice and sharing challenges.
+ Design and implement training programs to enhance team skills and competencies and conduct regular performance evaluations and provide constructive feedback.
+ Establish and track key performance indicators (KPIs) to measure team success and development.
Financials and Performance Metrics
+ Tracking pipeline and the financial progress to measure their effectiveness and monitor performance metrics
+ Regular report-outs to management with insights and recommended actions to exceed financial commitments.
+ Prepare reports and presentations on product performance and market insights for stakeholders.
Product Marketing and GTM Strategies
+ Develop compelling product positioning and messaging that differentiates the product in the market.
+ Create value propositions that resonate with target customer segments.
+ Plan and execute go-to-market strategies for new product launches, including timelines and messaging,
+ Coordinate with cross-functional teams (operations, enablement, sales, product teams, etc.) to ensure a successful launch
+ Provides product market insights through a strong working knowledge of the distribution solutions portfolio, market trends, competitive behavior, and customer segments.
+ Develop and execute marketing strategies. Create value propositions that resonate with target customer segments
+ Developing pricing, product, and solution positioning strategies to optimize revenue and profitability.
+ Drive promotional activity through Marketing Communications and Channel Marketing to sales to meet overall objectives.
+ Identify and access potential new opportunities to expand market reach through product roadmap
+ Create marketing materials and tools tailored to the specific customer needs. This includes co-branded materials, sales presentations, and product information that aligns with the overall brand messaging.
+ Developing training and content to support sales and selling distribution effectively - Continuous training in product updates and market trends to keep the business informed.
+ Partner with content team and customer solutions teams to develop customer case studies and white papers
Collaborate with sales and cross-functional counterparts
+ Travels with field sales to provide support and help defend and grow business with key customers.
+ Develop partnerships with broader Cardinal Health marketing and functional teams to support the objectives the Cardinal Health USMPD business identified.
+ Ensures that marketing strategies are effectively executed at the channel level
+ Gather VOC on market conditions, competitive landscape, and customer needs. Communicate cross-functionally for strategy refinement
+ Advance, maintain, and implement training, support programs, and sales tools for the selling organization and channel.
Market Intelligence and Insights, including competitive analysis
+ Providing channel insights into competitive products and market trends to better position distribution and address customer needs more effectively.
+ Sharing customer feedback and insights with channel partners enables them to tailor their approaches and improve customer experience across USMPD
Sales Enablement
+ Partner with content marketing to develop sales training materials and tools that equip the sales team with the knowledge to sell the product effectively
+ Continued collaboration with the sales and solutions team to gather insights to refine messaging and product.
**_Qualifications_**
+ Bachelor's degree from an accredited university preferred; an MBA is preferred
+ 8-10 years of experience in Distribution, Supply Chain, and/or Healthcare Marketing preferred
+ Previous people management experience preferred
+ Self-motivated, entrepreneurial, independent, driven individual to meet objectives
+ Strong analytical skills allowing for quick assessment of situations, trade-offs, and ability to recommend appropriate course of action
+ Ability to multitask and prioritize while managing multiple projects and day-to-day responsibilities.
+ Excellent written and verbal communication skills and comfort presenting to internal and external audiences
+ Ability to influence cross-functional teams without formal authority
+ Must be able to travel up to 25% of the time, including some nights and weekends.
**Anticipated salary range:** $105,100 - $150,100
**Bonus eligible:** Yes
**Benefits:** Cardinal Health offers a wide variety of benefits and programs to support health and well-being.
+ Medical, dental and vision coverage
+ Paid time off plan
+ Health savings account (HSA)
+ 401k savings plan
+ Access to wages before pay day with my FlexPay
+ Flexible spending accounts (FSAs)
+ Short- and long-term disability coverage
+ Work-Life resources
+ Paid parental leave
+ Healthy lifestyle programs
**Application window anticipated to close:** **01/30/26** *if interested in opportunity, please submit application as soon as possible.
_**The salary range listed is an estimate. Pay at Cardinal Health is determined by multiple factors including, but not limited to, a candidate's geographical location, relevant education, experience and skills and an evaluation of internal pay equity._
_Candidates who are back-to-work, people with disabilities, without a college degree, and Veterans are encouraged to apply._
_Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day. Cardinal Health is an Equal_ _Opportunity/Affirmative_ _Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law._
_To read and review this privacy notice click_ here (***************************************************************************************************************************
$105.1k-150.1k yearly 12d ago
Manager, CX Strategy & Implementation
The Hertz Corporation 4.3
Strategist job in Frankfort, KY
We are seeking a Customer Experience Manager to lead CX strategy and improvement efforts across our Customer Operations (front-of-house) experience-where customer loyalty, brand reputation, and operational excellence converge. In this role, you will serve as the primary CX partner to cross-functional leaders in Customer Operations, Product, Technology, and Customer Care, with a mandate to build a best-in-class, customer-centric experience across all our locations.
This role is a **high-impact, high-visibility individual contributor role** . You will operate at a strategic level, often interfacing with VP- and Director-level leaders, while also engaging directly with frontline leadership to identify experience gaps and drive actionable improvements. The role will also focus on foresight-anticipating customer needs, shaping future-state experiences, and influencing how we measure success.
This is a rare opportunity to shape and elevate our customer experience in a dynamic, operationally complex environment. You'll work with passionate leaders, high-visibility stakeholders, and a team committed to defining what great looks like-for our customers, our employees, and our brands.
The starting salary for this role is $100K, commensurate with experience.
**What You'll Do:**
+ Lead initiatives to create best-in-class experiences across high-volume, high-friction customer touchpoints
+ Own the end-to-end customer experience strategy for the Customer Operations domain, including communication, service recovery, rental pickup and drop off experiences
+ Partner with Insights & Analytics to shape CX narratives and drive data-informed decisions
+ Identify and prioritize CX breakdowns through VOC, operational data, and field feedback
+ Act as the first point of contact for field leaders on CX-related challenges and opportunities
+ Design, test, and iterate on new customer experience concepts in collaboration with Ops and Product
+ Present in ongoing and ad hoc cross-functional forums (e.g., weekly business reviews), often with VP-level stakeholders
+ Support the evolution of CX measurement strategies-including journey-level insights and forward-looking KPIs
+ Contribute to frontline enablement-whether through messaging, process design, or behavioral reinforcement
**What We're Looking For:**
+ Bachelor's degree required. Degrees in Business, Hospitality, Industrial Engineering, or a related field preferred
+ 5-8 years of experience in Customer Experience or a related role with a strong operational lens and direct partnership with frontline leadership teams
+ Background in travel, hospitality, or other service-intensive industries where in-person experiences are core to the customer journey
+ Demonstrated success driving change across a matrixed organization, particularly in cross-functional or field support roles
+ Analytical and data-informed; comfortable using data to shape CX narratives and partnering with Insights & Analytics to inform priorities and gain stakeholder buy-in
+ High emotional intelligence and strong communication skills. Comfortable presenting to executives and connecting with frontline operators alike
+ Systems thinker with the ability to balance customer empathy with business impact
+ Curious, adaptable, and proactive. Constantly seeking to improve how things work for the customer and the business
**What You'll Get:**
+ 40% off any standard Hertz Rental
+ Paid Time Off
+ Medical, Dental & Vision plan options
+ Retirement programs, including 401(k) employer matching.
+ Paid Parental Leave & Adoption Assistance
+ Employee Assistance Program for employees & family
+ Educational Reimbursement & Discounts
+ Voluntary Insurance Programs - Pet, Legal/Identity Theft, Critical Illness
+ Perks & Discounts -Theme Park Tickets, Gym Discounts & more
The Hertz Corporation operates the Hertz, Dollar Car Rental, Thrifty Car Rental brands in approximately 9,700 corporate and franchisee locations throughout North America, Europe, The Caribbean, Latin America, Africa, the Middle East, Asia, Australia and New Zealand. The Hertz Corporation is one of the largest worldwide airport general use vehicle rental companies, and the Hertz brand is one of the most recognized in the world.
**US EEO STATEMENT**
At Hertz, we champion and celebrate a culture of diversity and inclusion. We take affirmative steps to promote employment and advancement opportunities. The endless variety of perspectives, experiences, skills and talents that our employees invest in their work every day represent a significant part of our culture - and our success and reputation as a company.
Individuals are encouraged to apply for positions because of the characteristics that make them unique.
EOE, including disability/veteran
$100k yearly 60d+ ago
Senior Marketing Manager
Informa 4.7
Strategist job in Nebo, KY
This role is based in our Cairo Festival City Business Park, New Cairo, Cairo, Egypt office. Reports to: Head of Marketing The Role This role requires a skilled marketing strategist who can drive creativity and enthusiasm in others. They will be responsible for implementing the marketing strategy for events in their portfolio. They will work with the commercial lead to deliver this successfully by managing the outbound marketing campaigns for exhibitions, conferences, awards or digital products in line with agreed KPIs.
The Senior Marketing Manager will be a highly motivated, dynamic marketer with a track record of commercial collaboration to launch products and develop positioning reflective of customer demand. The individual must have proven experience in managing multiple projects assisted by a capable team of marketing managers, executives or specialists.
They must demonstrate that they are analytical and data-oriented with a history of testing and optimisation and have a creative flair and exceptional attention to detail. They will have extensive experience in digital marketing and marketing technology and be accustomed to delivering in a fast-paced, dynamic environment. They must be highly adaptable, used to working with differing market dynamics, guide marketers and steer campaign strategy accordingly.
Job Responsibilities
To lead the marketing team to deliver successful outbound marketing campaigns for exhibitions, conferences, awards or digital products according to agreed KPIs.
KEY RESPONSIBILITIES:
* Working alongside commercial leads to develop value propositions and go-to[1]market strategies for events.
* Ongoing customer insight and engagement strategies.
* Overseeing the delivery of marketing campaigns in line with business objectives set by the Head of Marketing or commercial leads.
* Adherence to timelines and budgets.
* Marketing KPI report.
* To manage a marketing team that includes marketers from all backgrounds with a diverse range of skills and training.
* To design and deliver campaigns for specific projects as and where required.
LEADERSHIP:
* Line manages marketers across a range of B2B products, primarily events.
* Provide guidance, feedback, and inspiration to line reports.
* Champion the adoption and optimisation of marketing technology solutions and digital marketing.
* Work with line reports to ensure successful delivery of marketing campaigns in line with agreed KPIs, event and divisional strategy.
* Work with line reports to develop skills and competencies and ensure they have a clear development roadmap.
* Ensure line reports are competent and have the skills and training required.
* Ensure optimisation of marketing technology solutions, identify training needs, and ensure line reports are technically proficient.
* Reflect the high-performance culture of the marketing team.
* Work with Head of Marketing to ensure proper structure, specialisms, and level of resources to meet agreed KPI's.
* Lead regular communication and alignment with exhibition directors, commercial team, and cross-functional stakeholders through strategy presentations, performance reviews, and planning sessions.
ANALYSIS & INSIGHT:
* Monitor campaign performance by producing relevant and timely reports.
* Recommend changes to campaign execution based on data insights.
* Share relevant insights with sales, event team and management to drive revenues or pursue new opportunities.
* Analyse and report trends over time and use these insights to build more effective campaigns.
* Capture and analyse relevant and timely data on our customers, prospects and the markets via onsite & post-show surveys, registration forms, industry research.
* Work with internal teams to ensure data governance and data management policies are adhered to.
* Ensure delivery and accuracy of pre-agreed reports during and post-campaign to monitor channel effectiveness and ROI.
* Use recommended campaign analytics dashboards to monitor performance.
* Build a culture of testing and metrics-driven decision making in the teams.
* Share case studies with marketers within the group, division, and Informa Markets.
* Conduct competitive analysis of similar events and market offerings and provide strategic recommendations to guide product positioning and marketing plans.
PLANNING & CAMPAIGN MANAGEMENT:
* Work with the event team to plan product marketing campaigns to meet strategic objectives - for exhibitions and virtual/hybrid events.
* Monitor operational implementation plans and ensure adherence to deadlines (including Gantt charts, Time & Action Plans, Content Calendars, Budget Trackers).
* Monitor engagement with target media, associations, industry partners and social media influencers and help the team determine how they fit within the integrated campaign.
* Assist marketing managers with the development of marketing budgets in line with plans and ensure budget trackers are up to date.
* Recommend external suppliers and ensure adherence to contractual terms and delivery.
* Work with internal teams and external agencies to deliver digital marketing, social media, and PR in line with marketing plans to hit agreed KPI's.
* Ensure optimisation of spend across marketing channels.
* Agree on paid media requirements and guide the negotiation of media buying (either directly or through an agency).
* Recommend website strategy to maximise relevant traffic and conversion.
MARKETING EXECUTION:
* Identify the target universe and key segments within the target universe.
* Develop personas, value propositions and messaging for each of the key segments for each product.
* Ensure that timely, relevant communications are sent through a full mix of channels and are optimised for each channel.
* Monitor and recommend adjustments to the digital marketing activity based on performance metrics.
* Manage the Content Calendar to ensure delivery through the most relevant channels (email marketing, social media, digital marketing, direct mail etc.).
* Manage the PR plan (internal or external) and liaise with the event manager/event director.
* Establish relationships with and manage strategic partners to ensure maximum exposure at the lowest cost.
* Ensure the maintenance of active social media channels in line with market expectations, monitor engagement and maximise conversion.
* Oversee the design and production of all marketing collateral to be determined within the marketing plan.
* Ensure all marketing collateral, email marketing, website content and digital marketing is thoroughly proofed, adheres to brand guidelines, and agreed Informa standards.
* Develop and maintain the messaging framework and value propositions for each product to ensure consistent brand positioning across all channels.
$105k-131k yearly est. 28d ago
Business Development Manager Commercial
Tire Discounters 3.1
Strategist job in Corbin, KY
Tire Discounters, the nation's largest family-owned and operated tire business, was founded almost 50 years ago. We are dedicated to providing exceptional automotive service with a focus on transparency and care to our nearly 2,300 team members, we offer diverse career paths, industry-leading training, and a commitment to our core values.
As a family-owned tire and automotive service retailer, our mission is to prioritize people and safety above all else. We are dedicated to delivering a "WOW" experience to our customers and team members, with a commitment to always do the right thing and challenge the status quo.
Position Overview
The Business Development Manager for Commercial Division is responsible for increasing Tire Discounters commercial fleet market share from existing levels, with the goal of Tire Discounters achieving a dominant and leadership position in market share & EBIT in all commercial categories. Primary responsibilities include developing and executing sustainable business propositions to win new business in the area of commercial sales, account acquisition, account maintenance management, and other business management duties, within an assigned operations region.
ESSENTIAL FUNCTIONS:
* Achieve monthly commercial revenue, profit and performance goals for assigned region by identifying, targeting and developing new business opportunities for commercial sales utilizing full product portfolio and the total value proposition of Tire Discounters products and services.
* Develop a target account pipeline by vetting prospects, managing mutually agreed upon target accounts and account acquisition process.
* Grow Tire Discounters products and services share of business with existing commercial fleet customers that are under-indexed.
* Find new commercial fleet opportunities that helps grow the company's market share and optimizes distribution network.
* Effectively communicate Tire Discounters value proposition and total solutions package to potential new customers by identifying decision makers and establishing business relationships and rapport.
* Provide the leadership and direction to the field sales organization and support team in the assigned market, to ensure Tire Discounters will be acknowledged as the leading edge in this business and will come to be recognized by fleets and dealers alike as the premier truck tire network in the industry and as an integral part of Tire Discounters.
* Attain total customer satisfaction through cultivating and maintaining customer relationships for the mutual benefit of the customer and Tire Discounters.
* Proactively formulate and customize a tailored business solution propositions to win fleet wheel position using Tire Discounters industry leading tools and technologies.
* Develop and maintain strategies, action plans and goals while adhering to procedures and policies required to achieve AOP, market share, profit, EBIT and ROI objectives.
* Promote Tire Discounters Programs and sales contacts to fleets and targeted accounts.
* Partner with National commercial locations and associates in finding, growing, and supporting new commercial fleet opportunities.
* Assign, connect and manage our growing network relationships to grow share.
* Manage assigned accounts while developing commercial fleet business relationships, manage and resolve customer issues, recommend improvements to processes.
* Create and communicate fleet dashboards and recommend improvements
* Develop, revise, update and manage process manuals; provide product and process training to fleet personnel, Fleet Management Audit Training, as needed.
* Serve as a subject matter expert on commercial portfolio.
* Stay connected with GAR principals, plant managers.
* Represent Tire Discounters at trade shows, sales blitzes and open houses.
* Manage selling and general administrative expenses by ensuring that travel is effectively used to deliver impactful presentations, training or relationship building that delivers a sustainable ROI to Tire Discounters.
* Provide daily and weekly communications regarding estimates on progress, SAT Activity, progress towards sales goals, etc.
KNOWLEDGE, SKILLS AND ABILITIES
* Knowledge of the trucking industry and commercial tire business preferred.
* Good leadership and decision-making abilities.
* Strong presentation & communication skills, both verbal & written.
* Must have strong organizational & planning skills.
* Strong sense of processes and the importance of using them as well as commitment to their improvement.
EXPERIENCE & EDUCATION
* Bachelor's Degree in business, sales, marketing, &/or engineering preferred.
* 5-7 years management sales or engineering experience.
* Experience working with large National & Regional companies.
* Creating business opportunities where none exist.
* Experience in tire, retread & transportation industry preferred.
* Must have proficiency with computer skills including Microsoft Office, email, internet, etc. And, willing to learn and use other technology used at Tire Discounters, such as Sales Activity Tools, Tire Trac, GRACS, Smartech, etc.
PHYSICAL DEMANDS:
* Working conditions are considered acceptable, but occasionally involve exposure to mechanical hazards and outside weather conditions.
* Walking, standing, bending, sitting, listening and talking on a wide variety and continual basis.
* Frequently lifting, pushing, pulling up to 75 pounds.
* Alertness and careful attention is required to avoid injury to self and others
* A significant portion of the incumbent's time will be spent traveling in the field visiting both existing and A valid driver license with a dependable vehicle is required, since the position involves significant travel visiting both prospective customers as well as Tire Discounters locations and Retread Plants. Field travel will also be required for first-hand training to key members of the Field Sales Organization in all aspects of developing business opportunities.
ADDITIONAL REQUIREMENTS:
* Must be authorized to work in the USA
* Abide by all non-compete/solicit agreements
$66k-107k yearly est. 60d+ ago
Business Development Manager
Elwood Staffing 4.4
Strategist job in Florence, KY
Get ready to launch your sales career! Are you a dynamic and results-driven individual? Do you excel in building relationships and closing sales? If so, we have an exciting opportunity for you!
Elwood Staffing is currently hiring a Business Development Manager to sell our staffing services to potential clients in the light industrial, manufacturing, warehouse and logistics industry. This position is part of our full-time internal team.
What Elwood Staffing Can Offer You:
Base salary with a monthly uncapped commission structure.
Monthly Car Allowance ($350) and Cell Phone Allowance ($50)
Company Issued Laptop
Local Territory, No Overnight Travel!
Paid Time Off and Holiday Pay
Quarterly Bonus Opportunities
Health, Dental, and Vision
401K Plan with Company Contribution
Discount Tickets, Travel, and Shopping-Working Advantage
Annual Top Performers Trip
Anniversary Awards Program (5 years = Rolex or Paid Trip!)
Tuition Reimbursement
Opportunities for Advancement Throughout our Company
Business Development Manager Details:
Identify leads, qualify prospective business, create proposals, present to clients, and create new sustainable business partnerships.
In-Person Outreach- 70-75% throughout the week - auto allowance provided! (This is not a remote position)
Present customized solutions that demonstrate a clear understanding of the prospective client's staffing needs.
Actively drive negotiations, close, and onboard new accounts while working with a service team to provide service delivery.
Business Development Manager Qualifications:
For those that are new to sales - training provided!
Excellent computer skills including proficiency in Microsoft Office or related software.
Strong verbal and written communication skills.
Excellent organizational skills and attention to detail.
A valid driver's license is required for this role to travel between the branch and prospect/client locations.
Why Business Development at Elwood Staffing?
Support from the Start- In your initial 4 weeks, you'll undergo specialized training tailored to the industry, complemented by mentorship from your manager and continuous guidance from our national sales trainer. Bring your innate-seller personality, and we'll provide the training necessary for your success!
Get out from Behind the Desk- Our Business Development Managers relish the flexibility of balancing office hours and field time, with the majority dedicating 65% of their day away from the office. Embrace a dynamic work environment, where each day brings new experiences, deviating from the usual routine.
"CEO" of Your Territory- Enjoy the freedom to strategically plan your field time on a weekly basis, selecting the specific areas you aim to target. Take full ownership of your territory, with the assurance that no other Elwood Representatives will be selling in your designated area.
About Us:
Elwood Staffing is recognized as one of the largest staffing firms in the United States by Staffing Industry Analysts, the global adviser on staffing and workforce solutions.
Elwood has also been ranked "America's Best Temp Staffing Firms" & "America's Best Professional Recruiting Firms" by Forbes.
With a presence in more than 200 locations across the United States, backed by field support from our corporate office in Columbus, IN, and guided by a dedicated national sales trainer, you'll have the comprehensive resources and tools essential for success in this role.
You can find out more: www.elwoodstaffing.com
We are an Equal Opportunity Employer.
#IJBDM
At GE Appliances, a Haier company, we come together to make “good things, for life.” As the fastest-growing appliance company in the U.S., we're powered by creators, thinkers and makers who believe that anything is possible and that there's always a better way. We believe in the power of our people and in giving them the freedom to explore, discover and build good things, together.
The GE Appliances philosophy, backed by three simple commitments defines the way we work, invent, create, do business, and serve our communities:
we come together
,
we always look for a better way
, and
we create possibilities
.
Interested in joining us on our journey?
Location: Louisville, KY (Fully on-site)
The Consumer eCommerce Senior Manager - Paid Marketing is responsible for developing and leading a multi-platform SEM and social strategy that drives brand awareness, revenue growth, and consumer engagement across the shopping lifecycle. This role will lead paid marketing initiatives for our House of Brands, collaborating closely with internal teams and external partners to deliver high-performing pay-per-click and social campaigns.PositionSenior Manager, Consumer eCommerce - Paid MarketingLocationUSA, Louisville, KYHow You'll Create Possibilities
Key Responsibilities:
Lead Consumer eCommerce SEM and Social Campaigns (80%)
Develop and execute an integrated online marketing strategy that drives conversion, engagement, and revenue growth across paid search and social channels.
Oversee external agencies executing omni-channel campaigns and manage in-house paid search execution to ensure consistent, high-quality performance.
Define and track campaign KPIs, continuously optimizing strategies to maximize ROI and ensure agency accountability.
Collaborate cross-functionally with Marketing, PR, Product Management, and other internal stakeholders to ensure alignment on messaging, strategy, and execution.
Identify platform needs, growth opportunities, and emerging technologies to enhance paid marketing performance.
Manage approved budgets, identify additional funding sources, and ensure efficient allocation of resources.
Partner with creative teams to develop paid marketing asset needs for photo and video shoots.
Mentor, guide, and develop direct reports within the paid marketing team, fostering a culture of learning and high performance.
Serve as a strategic consultant to the Brand Marketing team, providing insights and recommendations for messaging and positioning.
Manage eCommerce Direct Marketing Campaigns (20%)
Collaborate with external agencies to develop and execute direct marketing strategies, including print, digital, and fulfillment campaigns.
Establish campaign KPIs, optimize performance, and ensure agency accountability to achieve key objectives.
Manage budgets and identify opportunities for additional funding to support campaign goals.
What You'll Bring to Our Team
Minimum Qualifications:
Bachelor's degree from an accredited university or college.
7+ years of social and search marketing experience, preferably in a Marketing or Communications environment.
Demonstrated experience managing paid search, ad testing, and social advertising campaigns.
Strong written, verbal, and presentation skills with the ability to influence cross-functional teams.
Proven problem-solving skills and ability to thrive in a collaborative, fast-paced environment.
Strong project management skills and experience leading multi-channel campaigns.
Previous experience managing and developing teams.
Preferred Characteristics:
Ability to develop broad strategic plans and translate them into actionable, tactical initiatives.
Lifelong learner with a passion for coaching, mentoring, and sharing knowledge with others.
Exceptional collaboration skills and ability to lead and influence stakeholders beyond direct reports.
#LI-DL1
Our Culture
Our work is centered on our People and Culture as reflected in our Zero Distance philosophy and we recognize the importance of reaffirming our commitment to inclusion and diversity (I&D). This underscores our commitment to fostering an environment where every individual feels valued, connected, and empowered to contribute, while positioning our organization to adapt seamlessly to the evolving needs of our workforce and communities.
This reflects our dedication to creating solutions that: Empower colleagues by fostering an environment where all voices are heard, valued, and encouraged to contribute. Strengthen communities where we live and work. Reinforce a culture of belonging, purpose, and engagement. Reflect the diversity of the communities we serve through our workforce, products, and practices.
By further embedding Zero Distance into our People and Culture framework, we will continue to build a deeply connected organization. We are cultivating a culture of engagement, belonging, and connection, because while attracting new talent remains a priority, retention is a cornerstone of our strategy.
GE Appliances is a trust-based organization. It is important we offer our employees the flexibility they need to do their best work while balancing the needs of the business and individuals. When you join GE Appliances, you will have the opportunity to work with your leader to create a flexible work arrangement that balances the needs of the individual, team, and organization.
GE Appliances is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
GE Appliances participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S
If you are an individual with a disability and need assistance or an accommodation to use our website or to apply, please send an e-mail to *******************************
$106k-130k yearly est. Auto-Apply 19d ago
Business Growth Strategist (Sales)
J&L Marketing 3.8
Strategist job in Louisville, KY
J&L Marketing is a leading provider of fully integrated automotive direct marketing solutions that maximize results and produce an immediate return on marketing investment. For more than 20 years, automobile manufacturers, large dealer groups and single point dealers have partnered with us to increase their traffic, market share and bottom line.
Job Description
J&L Marketing takes great pride in the results we create with our clients and we recognize that our success is directly attributable to the talent, dedication, intelligence, and vision of our team. We are currently seeking proven Sales Representatives to join our rapidly growing company. The ideal candidate thrives in a fast-paced environment, is organized, a phone warrior, accurate, and detail-oriented. Reports to the Regional Accounts Director.
ESSENTIAL FUNCTIONS - the following are essential functions of the job, but are not all-inclusive:
· Consultative salesperson for J&L Marketing's automotive direct marketing campaigns.
· Combine business development and account management.
· Actively seek out new clients within our OEM Groups
· Maintain and increase sales within current accounts
· Ability and willingness to be a phone warrior
· Product presentation via multiple communication mediums
· Analyze the customer needs and suggest product solutions
Qualifications
Requirements:
· Minimum of 2 years of inside/outside sales experience is highly preferred
· Bachelor's degree in Business, Marketing, or Advertising required (equivalent proven professional experience may be considered in lieu of degree)
· Automotive industry knowledge a plus!
· Experience working both independently and in a team-oriented, collaborative environment is essential.
· Strong written and oral communication skills
· Proven track record ofincreasing revenue
· Entrepreneurial Spirit
· Outstanding Presentation Skills
· Ability to Demonstrate Interpersonal, Organizational, & Time Management Skills
Additional Information
BENEFITS:
· 8 week extensive training with Certification
· Opportunity for leadership development.
· Competitive salary + Commissions/ Incentives/ Bonuses
· Health, Dental, Vision, Disability, FSA, Life Insurance, and 401K
· Vacation/ PTO/ Sick Time/ 7 Holidays
· Ongoing Internal and external training and development
· Employee Empowerment
· Fun & Professional Atmosphere