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Become A Strategy Consultant

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Working As A Strategy Consultant

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $146,910

    Average Salary

What Does A Strategy Consultant Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Strategy Consultant

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Strategy Consultant jobs

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Strategy Consultant Career Paths

Strategy Consultant
Business Developer Business Development Manager Marketing Director
Director Of Communications And Marketing
9 Yearsyrs
Senior Product Manager Marketing Director Director Of Sales
Director Of Enterprise Sales
12 Yearsyrs
Manager, Strategy Business Developer
Director Of Sales & Business Development
13 Yearsyrs
Senior Project Manager Senior Product Manager Senior Manager
Director Of Strategy
12 Yearsyrs
Senior Project Manager Marketing Director Director Of Sales
Director, Strategic Accounts
13 Yearsyrs
Founder And Chief Executive Officer Search Engine Optimizer Director Of Digital Marketing
E-Commerce Director
8 Yearsyrs
Senior Product Manager Sales Consultant Regional Accounts Manager
Enterprise Account Manager
9 Yearsyrs
Director Of Strategy Managing Director Marketing Consultant
Marketing Communications Manager
7 Yearsyrs
Management Consultant Senior Consultant Product Manager
Marketing Director
7 Yearsyrs
Senior Consultant Project Manager Program Manager
Marketing Manager
6 Yearsyrs
Vice President, Strategy Managing Director Marketing Consultant
Marketing Strategist
6 Yearsyrs
Manager, Strategy Senior Manager Business Developer
Marketing/Business Development
8 Yearsyrs
Director Of Strategy Vice President, Business Development Senior Consultant
Product Manager
7 Yearsyrs
Management Consultant Senior Project Manager
Senior Product Manager
9 Yearsyrs
Senior Manager Director Of Sales
Senior Vice President, Sales
14 Yearsyrs
Business Development Manager Senior Account Manager Account Executive
Strategic Accounts Manager
9 Yearsyrs
Business Developer Vice President, Business Development
Vice President & General Manager
12 Yearsyrs
Senior Manager Director Of Information
Vice President Of Information Technology
12 Yearsyrs
Senior Consultant Program Manager Business Developer
Vice President, Business Development
13 Yearsyrs
Business Development Manager Senior Manager Director Of Strategy
Vice President, Strategy
13 Yearsyrs
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Average Length of Employment
Consultant/Founder 4.0 years
Manager, Strategy 2.5 years
Consultant 2.4 years
Brand Consultant 2.0 years
Top Employers Before
Consultant 10.5%
Internship 6.8%
Manager 3.6%
Analyst 2.7%
Top Employers After
Consultant 8.0%
Founder 3.8%
Director 3.8%

Strategy Consultant Demographics

Gender

Male

59.2%

Female

36.6%

Unknown

4.2%
Ethnicity

White

69.0%

Asian

19.8%

Hispanic or Latino

7.1%

Unknown

2.9%

Black or African American

1.2%
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Languages Spoken

Spanish

26.8%

French

14.6%

Mandarin

11.0%

Chinese

9.4%

German

7.1%

Russian

5.5%

Hindi

3.9%

Portuguese

3.1%

Italian

2.8%

Japanese

2.4%

Cantonese

2.4%

Bulgarian

2.0%

Arabic

2.0%

Telugu

1.2%

Dutch

1.2%

Korean

1.2%

Polish

1.2%

Swedish

0.8%

Turkish

0.8%

Ukrainian

0.8%
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Strategy Consultant Education

Schools

New York University

7.3%

Northwestern University

6.6%

University of Pennsylvania

6.6%

Columbia University

6.0%

Duke University

6.0%

University of Washington

5.7%

University of Southern California

5.5%

George Washington University

5.3%

Carnegie Mellon University

5.3%

University of Michigan - Ann Arbor

5.3%

University of Chicago

5.3%

Babson College

4.9%

Georgetown University

4.9%

Cornell University

4.9%

Stanford University

4.4%

University of California - Berkeley

3.5%

University of Texas at Austin

3.3%

Tufts University

3.1%

Boston University

3.1%

Johns Hopkins University

3.1%
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Majors

Business

30.1%

Marketing

17.2%

Finance

12.1%

Management

8.7%

Communication

4.0%

Economics

3.8%

Psychology

2.5%

Political Science

2.4%

Accounting

2.2%

International Business

2.1%

Computer Science

2.1%

Small Business Management

1.9%

English

1.6%

Project Management

1.6%

Public Relations

1.6%

Electrical Engineering

1.5%

Counseling Psychology

1.2%

Education

1.2%

Information Technology

1.2%

International Relations

1.2%
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Degrees

Masters

58.0%

Bachelors

26.2%

Other

8.2%

Doctorate

3.4%

Certificate

3.2%

Associate

0.6%

Diploma

0.3%

License

0.1%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Strategy Consultant Salaries

Job Title Company Location Start Date Salary
Principal, Telecommunications Strategy Consultant (Business &Technology) Cartesian, Inc. Boston, MA Feb 11, 2016 $180,000
Managing Strategy Consultant IBM Corporation Somers, NY Aug 31, 2016 $147,805 -
$162,000
Managing Strategy Consultant IBM Corporation Somers, NY Apr 10, 2016 $147,805 -
$162,000
Product Strategy Consultant Dell Products L.P. Austin, TX Oct 10, 2016 $140,000
Strategy Consultant IBM Corporation Somers, NY Dec 09, 2016 $139,794 -
$188,574
Managing Strategy Consultant IBM Corporation Armonk, NY Jul 04, 2016 $133,723 -
$141,836
Managing Strategy Consultant IBM Corporation Armonk, NY Aug 10, 2015 $133,170 -
$161,916
Managing Strategy Consultant IBM Corporation Armonk, NY Aug 16, 2015 $133,170 -
$161,916
Senior Strategy Consultant Compassion International, Inc. Colorado Springs, CO Jan 01, 2015 $126,000
Workforce Strategy Consultant Mercer (Us) Inc. New York, NY Jul 11, 2015 $125,008 -
$140,500
Consultant-Strategy IMS Health Incorporated Burlington, MA Aug 09, 2016 $125,000
Consultant-Strategy IMS Health Incorporated San Diego, CA Aug 12, 2015 $125,000
Strategy Consultant IBM India Private Limited Piscataway, NJ Jul 20, 2016 $102,840 -
$108,938
Strategy Consultant IBM India Private Limited Piscataway, NJ Jun 30, 2016 $102,840 -
$108,938
Strategy Consultant IBM India Private Limited Piscataway, NJ Dec 07, 2016 $102,840 -
$108,938
Strategy Consultant IBM India Private Limited Piscataway, NJ Jan 07, 2016 $102,840 -
$108,938
Strategy Consultant IBM India Private Limited Piscataway, NJ May 07, 2016 $102,840 -
$108,938
Strategy Consultant (Telecommunications, Media & Technology) Cartesian, Inc. Boston, MA Aug 31, 2016 $102,500 -
$140,000
Strategy Consultant (Telecommunications, Media & Technology) Cartesian, Inc. Boston, MA Sep 14, 2016 $102,500 -
$140,000
Senior Strategy Consultant IBM Corporation Armonk, NY Dec 16, 2015 $102,005 -
$131,218
Strategy Consultant IBM India Private Limited New York, NY Aug 11, 2015 $88,708
Strategy Consultant IBM India Private Limited New York, NY Sep 03, 2015 $88,708
Strategy Consultant IBM India Private Limited New York, NY Aug 03, 2015 $88,708
Strategy Consultant IBM India Private Limited Piscataway, NJ May 07, 2016 $86,070
Strategy Consultant IBM India Private Limited Piscataway, NJ Jun 30, 2016 $86,070
Strategy Consultant IBM India Private Limited Piscataway, NJ Jan 07, 2016 $86,070

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Top Skills for A Strategy Consultant

FinancialModelsWebGoogleAnalyticsMarketResearchBusinessDevelopmentBusinessPlanProjectManagementHealthcareBusinessProcessesStrategicPlanDataAnalysisBusinessModelBusinessStrategyBusinessRequirementsCompetitiveAnalysisProductDevelopmentSQLServerMarketEntryROICRM

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Top Strategy Consultant Skills

  1. Financial Models
  2. Web
  3. Google Analytics
You can check out examples of real life uses of top skills on resumes here:
  • Created 4 business case financial models to accommodated different outsourcing suppliers and service level options for the client
  • Transfer and organize data from the old website to the new SharePoint website.
  • Advised client on setting up campaign tracking with Google Analytics.
  • Provided criteria for platform selection based on market research efforts
  • Provide strategic direction and support new business development efforts.

Top Strategy Consultant Employers

Strategy Consultant Videos

What the heck does a consultant DO, exactly? - Management Consulting 101

Consulting Firms 101: Top 3 Firms (MBB: McKinsey, Bain, and BCG) (Video 1 of 3)

What should consultants do?

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