Strategy consultant vs marketing consultant

The differences between strategy consultants and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a strategy consultant, becoming a marketing consultant takes usually requires 4-6 years. Additionally, a strategy consultant has an average salary of $115,244, which is higher than the $70,593 average annual salary of a marketing consultant.

The top three skills for a strategy consultant include healthcare, project management and develop recommendations. The most important skills for a marketing consultant are customer service, web content, and media sales.

Strategy consultant vs marketing consultant overview

	Strategy Consultant	Marketing Consultant
Yearly salary	$115,244	$70,593
Hourly rate	$55.41	$33.94
Growth rate	11%	19%
Number of jobs	70,241	88,935
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 66%	Bachelor's Degree, 75%
Average age	44	37
Years of experience	4	6

What does a strategy consultant do?

A strategy consultant specializes in examining and analyzing business processes to identify areas needing improvement, ensuring to provide strategies for optimal performance. A strategy consultant may work as a member of a company or as a freelancer. Typically, their responsibilities revolve around discussing business vision and goals with clients, assessing the workflow and the workforce of a company, observing competitors, identifying risks, and recommending strategies for profitable growth and customer satisfaction. Furthermore, as a strategy consultant, it is essential to adhere to the company's vision and mission throughout the process.

What does a marketing consultant do?

A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.

Strategy consultant vs marketing consultant salary

Strategy consultants and marketing consultants have different pay scales, as shown below.

	Strategy Consultant	Marketing Consultant
Average salary	$115,244	$70,593
Salary range	Between $87,000 And $151,000	Between $44,000 And $112,000
Highest paying City	San Francisco, CA	Wilmington, DE
Highest paying state	Alaska	Delaware
Best paying company	Mayo Clinic	Meta
Best paying industry	Finance	Technology

Differences between strategy consultant and marketing consultant education

There are a few differences between a strategy consultant and a marketing consultant in terms of educational background:

	Strategy Consultant	Marketing Consultant
Most common degree	Bachelor's Degree, 66%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	Northwestern University	University of Georgia

Strategy consultant vs marketing consultant demographics

Here are the differences between strategy consultants' and marketing consultants' demographics:

	Strategy Consultant	Marketing Consultant
Average age	44	37
Gender ratio	Male, 63.1% Female, 36.9%	Male, 46.0% Female, 54.0%
Race ratio	Black or African American, 7.5% Unknown, 4.4% Hispanic or Latino, 8.5% Asian, 14.5% White, 64.9% American Indian and Alaska Native, 0.2%	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1%
LGBT Percentage	12%	10%

Differences between strategy consultant and marketing consultant duties and responsibilities

Strategy consultant example responsibilities.

Lead project to ensure integration of CMS and other regulations (HIPAA etc . )
Achieve SOX compliance requirements across organization.
Manage the remediation process using SDLC methodology.
Develop and manage all front-of-house operations / logistics including guest control planning, security, celebrity appearances and executive presentations.
Develop and manage value-based pricing strategy that maximize profitability and marketability of limited-inventory advertising portfolio.
Provide business development and growth direction to technology focuse entrepreneurs and small businesses.

Marketing consultant example responsibilities.

Contact inbound leads using HubSpot.
Design, deploy and manage end-to-end marketing automate solutions (Pardot and Hubspot).
Work with a B2C transportation provider to manage the day-to-day tasks for web advertising campaigns.
Set and achieve target sales goals by utilizing sales strategies and CRM tools such as cold calling and Pardot.
Lead an international team of marketing professionals and graphic designers in a complete rebranding of client's website and marketing materials.
Manage online affiliate marketing tactics utilizing blogs and PPC campaigns

Strategy consultant vs marketing consultant skills

Common strategy consultant skills

Healthcare, 7%
Project Management, 6%
Develop Recommendations, 6%
Client Facing, 5%
Market Research, 5%
Business Development, 4%

Common marketing consultant skills

Customer Service, 12%
Web Content, 10%
Media Sales, 10%
Digital Marketing, 8%
Marketing Campaigns, 6%
Salesforce Marketing Cloud, 4%

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Strategy Consultant vs Marketing Consultant

Updated January 8, 2025

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