Stroock & Stroock & Lavan history

In 1886, associate Moses J. Stroock joined the firm, followed ten years later by his younger brother, Sol M. Stroock.

1893: The firm changes its name to Platzek, Stroock & Herzog.

With Herzog's departure in 1900, the firm was renamed Platzek and Stroock.

United Cigar's 409 stores nationwide in 1910 made it a major chain.

In 1919, Peter I. B. Lavan joined the firm.

In 1923 the firm represented the French banking firm of De Rothschild Freres in a major bankruptcy case, which the firm lost.

In 1941 Parev Products Co., Inc. sued I. Rokeach & Sons, Inc., the firm's client, for dropping its kosher oil, for which Parev received royalties, and then selling a new oil product and not paying royalties.

They decided to stay together under the new name of Stroock & Stroock & Lavan, formally adopted on January 1, 1943.

In 1977 the United States Supreme Court ruled that such prohibitions violated the First Amendment's guarantee of free speech, which opened the gates to professionals using various advertising, marketing, or public relations methods.

In 1983, the New York office moved to 7 Hanover Lane, and, finally, into its current office space at 180 Maiden Lane.

In 1986 its 28 lawyers brought in revenue of about $7 million.

The Stroock law firm used both inhouse public relations/marketing professionals and outside experts to promote its practice. For example, the firm's 41-lawyer Los Angeles office in 1988 used the Los Angeles public relations firm of Rogers & Associates.

In 1992 the Hungarian government chose the Stroock law firm as its international counsel to assist in a major ten-year highway privatization effort.

According to the American Lawyer's annual survey of the nation's 100 largest law firms, Stroock & Stroock & Lavan was number 56 based on its 1997 gross revenue of $157.5 million.

In 2013, Stroock opened its Washington, DC office on K Street.