What does a student recruiter do?

A student recruiter is in charge of developing strategies to recruit potential students for graduate or undergraduate programs at colleges and universities. Although the extent of their duties depends on their institution of employment, it typically includes developing promotional materials such as PowerPoint presentations and brochures, participating in college fairs and similar gatherings to represent the institution and reach out to students, handing out contact information, answering inquiries, and communicating with high schools. Moreover, a student recruiter may facilitate campus tours and assist students in filling up forms and other procedures.
Student recruiter responsibilities
Here are examples of responsibilities from real student recruiter resumes:
- Manage and supervise an admission department organization for student ambassadors.
- Assist current multicultural student's mentors to become student ambassadors and leaders to new incoming freshman.
- Provide backup support for admissions and registration functions requiring knowledge of appropriate PeopleSoft applications and automate registration systems.
- Design and prepare PowerPoint presentations, brochures, posters, flyers, etc.
- Assist students and families through the application process, registering for classes, and answer questions regarding FAFSA.
- Provide training to teaching staff on different aspects of the IEP process.
- Create PowerPoint presentations for recruiting events.
- Retain current students by ensuring preliminary application, FAFSA compliance, acceptance paperwork and personal student coaching.
Student recruiter skills and personality traits
We calculated that 20% of Student Recruiters are proficient in Student Recruitment, Recruitment Efforts, and Recruitment Events. They’re also known for soft skills such as Analytical skills, Interpersonal skills, and Listening skills.
We break down the percentage of Student Recruiters that have these skills listed on their resume here:
- Student Recruitment, 20%
Coordinated student recruitment team for the Communication Department -Attended preview days to recruit incoming communication majors-Let follow up communication with incoming students
- Recruitment Efforts, 6%
Supported on campus recruitment efforts to include conducting tours and providing assistance to prospective students as assigned
- Recruitment Events, 6%
Oversee recruitment events and materials, including community outreach and development and procurement of all marketing materials.
- Phone Calls, 5%
Conducted outreach activities (phone calls, creation and dissemination of fliers and newsletters) to increase parent involvement.
- Alumni, 4%
Cultivated relationships with alumni and friends supporting the philosophy of Chiropractic profession.
- CRM, 4%
Served as Client Relationship Manager (CRM) / Liaison between institutions--assisting them in the selection process.
Most student recruiters use their skills in "student recruitment," "recruitment efforts," and "recruitment events" to do their jobs. You can find more detail on essential student recruiter responsibilities here:
Analytical skills. One of the key soft skills for a student recruiter to have is analytical skills. You can see how this relates to what student recruiters do because "school and career counselors and advisors interpret student records, schoolwide data, and assessments to match interests and abilities with potential careers. ." Additionally, a student recruiter resume shows how student recruiters use analytical skills: "trained volunteers on online marketing, recruitment, fundraising, data management, and event planning. "
Interpersonal skills. Another essential skill to perform student recruiter duties is interpersonal skills. Student recruiters responsibilities require that "school and career counselors and advisors must be able to work with people of all backgrounds and personalities." Student recruiters also use interpersonal skills in their role according to a real resume snippet: "advise international students/scholars with paperwork utilizing excellent interpersonal and communication skills. "
Listening skills. student recruiters are also known for listening skills, which are critical to their duties. You can see how this skill relates to student recruiter responsibilities, because "school and career counselors and advisors need to give full attention to students and clients in order to understand their problems." A student recruiter resume example shows how listening skills is used in the workplace: "communicated with and advised prospective students on college programs and admissions process. "
Speaking skills. student recruiter responsibilities often require "speaking skills." The duties that rely on this skill are shown by the fact that "school and career counselors and advisors must communicate effectively with clients and students." This resume example shows what student recruiters do with speaking skills on a typical day: "participated in student panels where i spoke to students and parents about the college and why they should attend. "
The three companies that hire the most student recruiters are:
- Amazon6 student recruiters jobs
- Frost Brown Todd3 student recruiters jobs
- NEX
3 student recruiters jobs
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Student recruiter vs. Admissions coordinator
Admissions coordinators work in different industries but are often found in higher education and healthcare settings. They have varied duties and responsibilities within an organization that include maintaining admission guidelines, marketing programs and facilities, and screening applicants. Also, they are responsible for resolving any patient or family dissatisfaction and preparing admissions reports. As an admissions coordinator, you also must protect the organization's reputation and ensure that your knowledge of the job is up-to-date by maintaining personal networks or taking part in educational opportunities.
These skill sets are where the common ground ends though. The responsibilities of a student recruiter are more likely to require skills like "student recruitment," "recruitment efforts," "recruitment events," and "phone calls." On the other hand, a job as an admissions coordinator requires skills like "patients," "customer service," "home health," and "rehabilitation." As you can see, what employees do in each career varies considerably.
Admissions coordinators tend to make the most money working in the education industry, where they earn an average salary of $38,512. In contrast, student recruiters make the biggest average salary, $40,389, in the education industry.On average, admissions coordinators reach similar levels of education than student recruiters. Admissions coordinators are 0.5% more likely to earn a Master's Degree and 1.4% less likely to graduate with a Doctoral Degree.Student recruiter vs. Job coach
A job coach is responsible for evaluating people's skills and qualifications, advising them with career paths, helping with their aspirations, and promote employment opportunities. Job coaches help the clients build self-confidence and explore their maximum potentials to develop their professional growth. They provide counseling, understanding the clients' strengths and weaknesses, analyzing clients' personal goals, and guiding clients through job interviews and assessments. A job coach must have excellent communication, listening, and analytical skills to handle their clients' challenges and match their interests for the best career suited for them.
In addition to the difference in salary, there are some other key differences worth noting. For example, student recruiter responsibilities are more likely to require skills like "student recruitment," "recruitment efforts," "recruitment events," and "phone calls." Meanwhile, a job coach has duties that require skills in areas such as "developmental disabilities," "cpr," "rehabilitation," and "customer service." These differences highlight just how different the day-to-day in each role looks.
On average, job coaches earn a lower salary than student recruiters. Some industries support higher salaries in each profession. Interestingly enough, job coaches earn the most pay in the education industry with an average salary of $38,362. Whereas student recruiters have higher pay in the education industry, with an average salary of $40,389.Average education levels between the two professions vary. Job coaches tend to reach similar levels of education than student recruiters. In fact, they're 2.7% less likely to graduate with a Master's Degree and 1.4% less likely to earn a Doctoral Degree.Student recruiter vs. Admissions counselor
An admissions counselor is the primary point of contact between a university or college and their potential students. One of their primary responsibilities is to represent the school during various events for recruitment purposes, discuss the admission procedures to the students and their families through calls or appointments, and facilitate university tours and orientation among prospective students. Furthermore, they must gather applicants' requirements, verify their authenticity, and determine if they are qualified for the institution. They may also decide student admissions, all while adhering to the college's policies and guidelines.
The required skills of the two careers differ considerably. For example, student recruiters are more likely to have skills like "alumni," "brand awareness," "public speaking," and "local schools." But a admissions counselor is more likely to have skills like "customer service," "patients," "social work," and "recruitment territory."
Admissions counselors make a very good living in the professional industry with an average annual salary of $41,517. On the other hand, student recruiters are paid the highest salary in the education industry, with average annual pay of $40,389.When it comes to education, admissions counselors tend to earn similar degree levels compared to student recruiters. In fact, they're 3.7% more likely to earn a Master's Degree, and 1.3% more likely to graduate with a Doctoral Degree.Student recruiter vs. Education consultant
An education consultant is responsible for providing educational assistance to learning institutions or a private household setting. Educational consultants develop strategies to improve a student's learning approach and academic standing. They also assist with the implementation of the learning curriculum, suggesting plans and revisions to meet students' competencies and the instructors' teaching styles. Educational consultants evaluate learning materials, school's operational data, and educational training and programs to ensure adherence to federal standards. An education consultant must have excellent communication skills, as well as expertise in the education industry to perform duties efficiently.
Types of student recruiter
Updated January 8, 2025











